Publicity Report January-March 2018 PR DEPARTMENT In partnership with
ΙΑΝΟΥΑΡΙΟΣ-ΜΑΡΤΙΟΣ 2018 Συνολική δημοσιότητα MEDIA BLOGTROTTERS Market Articles Circulation Unique Visitors per Month Broadcast Blog Posts & Vlogs Unique Visitors per Month Germany 131 3,903,696 1,512,944,014-1 - UK 3 65,000 17,000,000 435,000 - - France 4 168,000 - - - - IMO 10 2,174,714 39,752,246 - - - Total 148 6,311,410 56,208,246 435,000 1 100,000 * International Media Office (Marketing Greece direct PR)
Athens
DPA STORY ON KERAMEIKOS - GERMAN MEDIA RELATIONS German news agency unravels secrets of neighbourhood German news agency DPA published a story on Kerameikos, written by journalist Patrizia Schlosser, who outlined why it is a part of Athens that is flourishing. Marketing Greece provided the journalist with information on the neighbourhood and supplied images that were featured in the story.
DPA STORY ON KERAMEIKOS - GERMAN MEDIA RELATIONS 100 print and online media reproduce story Read article Read article Read article Read article Read article The article brought the neighbourhood to life, noting it attracts talented young individuals and features interesting cultural spaces. It was reproduced by 100 print and online media, among them Focus, TZ-, Münchner Merkur and Web.de. 74 articles Total UVM: 540,166,547 Print 26 articles Total circulation: 2,714,625
DPA STORY ON KERAMEIKOS - GERMAN MEDIA RELATIONS Story in print and online media media Articles UVM dpa 1 Focus 1 171.341.399 n-tv 1 113.968.166 WEB.DE 1 50.705.610 GMX Net 1 46.973.942 GMX Österreich 1 33.123.604 tz 1 16.682.861 Münchner Merkur 1 14.104.699 GMX Schweiz online 1 10.561.943 shz.de 1 5.242.388 1&1 1 5.130.000 Frankfurter 1 4.943.512 Rundschau Travelbook 1 4.679.224 Nordwest-Zeitung 1 3.463.475 rosenheim24.de 1 3.398.597 webnachrichten.de 1 3.378.300 Südkurier 1 3.056.557 Freie Presse 2 5.953.420 Weser Kurier 1 2.930.050 innsalzach24.de 1 2.627.750 Aachener 1 766.862 RHEINPFALZ online, Die 1 2.522.524 Nachrichten online az-online.de 1 687.394 General-Anzeiger, 1 2.437.802 Bonn fehmarn24.de 1 686.193 Westdeutsche Zeitung 1 2.287.118 come-on.de 1 645.127 chiemgau24.de 1 2.265.058 Wiesbadener 1 586.794 Westfälischer Anzeiger 1 2.201.846 Kurier Hersfelder Zeitung 1 476.013 Offenbach-Post 1 2.180.385 Schweriner 1 1.979.378 Gießener Anzeiger 1 441.995 Volkszeitung online bgland24.de 1 1.732.638 Werra-Rundschau 1 389.679 Rhein-Zeitung online 1 1.655.756 GelbeBlatt online, 1 339.739 Das Soester Anzeiger 1 1.563.731 KREISBOTE 1 339.739 ka-news.de 1 1.416.228 Kurierverlag 1 339.739 volksfreund.de 1 1.246.248 SAUERLANDKURIE 1 327.778 AZ Allgemeine Zeitung 1 966.257 R online SIEGERLANDKURIE 1 327.778 Lausitzer Rundschau 1 927.304 R online Streiflichter 1 327.778 Aachener Zeitung 1 908.159 online Echo24.de Frankfurter Neue 1 872.033 Presse Bürstädter Zeitung Westline online 1 785.980 1 1 322.889 266.855
DPA STORY ON KERAMEIKOS - GERMAN MEDIA RELATIONS Story in print and online media media Articles UVM Print media Circulation Lampertheimer Zeitung 1 266.855 Rheinische Post, Düsseldorfer Stadtpost D-MW 353.274 Allgemeiner Anzeiger extra 280.800 Main-Spitze 1 266.855 WAZ, Westdeutsche Allgemeine 243.340 Wilhelmshavener Zeitung 1 263.571 Kölnische Rundschau, Köln Nord 197.230 Volksstimme 148.387 Waldeckische Landeszeitung 1 248.069 Potsdam am Sonntag 137.500 Norddeutsche Neueste 1 212.411 Landshuter Zeitung / Straubinger Tagblatt 121.365 Nachrichten Nordsee-Zeitung 120.145 da-imnetz.de 1 206.724 NRZ Neue Ruhr Zeitung 118.199 Allgemeine Zeitung online 1 174.943 Nordwest-Zeitung, Oldenburger Nachrichten 112.114 Wiesbadener Tagblatt 1 Westdeutsche Zeitung, DUS Düsseldorf 100.903 172.232 Donaukurier 89.184 Kreis-Anzeiger Zentralhessen 1 127.281 Welt Bundesausgabe, Die 85.672 Westfalenpost WP 84.216 Taunus Zeitung 1 117.777 Holsteinischer Courier 82.774 Rheinmain Extratipp 1 107.348 Schweriner Volkszeitung, Schwerin 79.061 lokalo24.de 1 93.000 Westfälische Rundschau WR 67.191 Oberhessische Zeitung 1 82.900 Siegener Zeitung 51.242 Abendzeitung 46.517 Gelnhäuser Tageblatt 1 82.900 Berliner Morgenpost 45.550 Berliner Morgenpost Kompakt 45.550 mangfall24.de 1 82.733 Hellweger Anzeiger 36.316 Lauterbacher Anzeiger 1 77.440 Oldenburgische Volkszeitung 21.219 Usinger Anzeiger 1 51.964 Pinneberger Tageblatt 19.796 Münsterländische Tageszeitung 17.147 leinetal24.de, Aero International 3 60.250 Pirmasenser Zeitung 9.933, 123-und-weg.de TOTAL 74 540,166,547 TOTAL 2,714,625
CLASSIC ATHENS CITY BREAK - GERMAN MEDIA RELATIONS Lifestyle magazine highlights capital s historical appeal Print Circulation: 220,241 German women s lifestyle magazine Lisa published a full-page travel destination feature on Athens, describing the city as the ideal city break destination for a long weekend, with its historical attractions and lively neighbourhoods, while offering insider travel tips. If you want a wonderful view of that famous structure and the city as far as the Saronic Gulf, wake up early and take the cable car up to Lycabettus Hill. Worth seeing is Plaka, the old town between the squares of Monastiraki, Omonia and Syntagma
ATHENS CULTURAL REVIVAL US MEDIA RELATIONS Four Seasons magazine paints picture of a city transformed Print Circulation: 65,000 A 12-page travel destination cover feature on Athens, written by Anastasia Mangafas, was published in the first 2018 edition of the Four Seasons hotel group magazine. The writer details the city s cultural revival, highlighting new gallery openings, contemporary culinary offerings and ancient attractions. The story also receives a special mention in an editor s note. Nowhere do I feel more inspired and energized than in the great city of Athens Read the article
ATHENS CULTURAL REVIVAL US MEDIA RELATIONS Greek capital deftly mixes the traditional and contemporary Beneficence is an integral part of Athens history and continues to propel the city forward
ETERNAL ATHENS AUSTRALIAN MEDIA RELATIONS National travel supplement lauds city s array of attractions Print Readership: 2 million UVM: 544,000 Read the article Leading Australian travel supplement Escape published an in-depth travel destination feature on Athens, in print in national newspaper Sunday Telegraph and online. Journalist Paul Ewart recommended travellers not miss the city s historical attractions as well as local favourites such as a night out at one of Athens open-air cinemas. He also suggested arranging a visit to one of the Saronic islands. And while Athens is old, not all of its attractions are rooted in the past. Amid the columns, temples and Roman roads, visitors will discover quirky neighbourhoods, lively cafes, world-class eateries and more hipster-filled bars than you ll find this side of Melbourne
ATHENS MARATHON FRENCH MEDIA VISIT French runner recounts 42K race for women s running title Print Circulation: 28,000 Panathinaikos Stadium, I'm there. Tears rise, my throat tightens. I enter the ancient stadium of white marble and crowds on a black tarmac. In the U-shaped stands there are noisy spectators. What a finish! Forget the pain, I'm on cloud nine and I cross the finish line in less than five hours. Sandrine Nail-Billaud, a French runner and contributing editor for French women s running magazine Running pour Elles, described her experience of running the Athens Authentic Marathon in a descriptive double-page sports travel destination feature.
DELICIOUS ATHENS - GERMAN MEDIA TRIP Journalist dips into Athens gastronomy and cultural scene German journalist Susanne Hammen published social media posts offering a sneak preview of the culinary experiences she had and cultural attractions she visited on a press trip to Athens. She will produce a feature on Athens gastronomy and cultural scene for several prominent German newspapers.
INSIDER ATHENS - UK MEDIA TRIP Travel editor delves into city s history and funky locales Yvette Caster, travel editor of UK daily newspaper Metro, published social media posts depicting some of the attractions she visited on a press trip to Athens. She will produce an online travel destination feature on hip and historical Athens for the media title. As for the lasses, it is thought they were novices to Athena. These are actually copies - five of the originals are in the Acropolis Museum while the sixth is in the British Museum (taken by Lord Elgin along with the Elgin Marbles)
The mainland
MAINLAND GREECE ROAD TRIP SPANISH MEDIA VISIT Conde Nast Traveler reveals beauty of active Pelion escape UVM: 1,281,999 Read the article The Spanish edition of Conde Nast Traveler published a series of travel features written by travel editor Marta Sader Garcia outlining her experiences on a 15-day road trip through mainland Greece. Her first story focuses on Pelion, namely its local produce, magical winter landscapes and hiking opportunities. Pelion is situated in Thessaly, between the Aegean Sea and the Gulf of Volos, forming a delightful peninsula completely covered in forest. Both exuberant and mysterious, in Autumn and Winter a bewitching fog rises then slowly lifts, revealing the landscape linked with many a legend
MAINLAND GREECE ROAD TRIP SPANISH MEDIA VISIT Travel magazine conveys atmosphere of mythical Meteora UVM: 1,281,999 Read the article In a travel feature on Meteora, Garcia relays her experience of a sunset tour of Meteora and a hike along hidden trails, in the footsteps of the monks who built the monasteries. The landscape is overwhelming. In the middle of a valley, stone giants rise more than 600 metres above the ground, looking into the eye of the sun. Atop its summits, challenging gravity and common sense, monasteries of up to seven centuries old have been erected. We are in Meteora, one of the most unusual and unforgettable panoramas in the world
MAINLAND GREECE ROAD TRIP SPANISH MEDIA VISIT Zagori and Metsovo proclaimed perfect winter destinations UVM: 1,281,999 Read the article In a third travel feature, focusing on Meteora and Zagori, Garcia describes a wine-tasting experience at a local winery, sampling dishes made with local produce such as mushrooms and her wanderings around the villages of Zagori. In Pindus National Park, the mountainous massif in Epirus known as the backbone of Greece, there are 81 small stone villages that time seems to have overlooked. In the stately towns of Metsovo and Zagori, which are situated in virgin forestland and feature charming little bridges and monasteries full of secrets, life passes slowly
MAINLAND GREECE ROAD TRIP SPANISH MEDIA VISIT Spanish travellers tempted with reasons to visit Greece UVM: 1,281,999 Garcia wrote a separate travel feature outlining how Greece will be one of the destinations to triumph in 2018, including its vibrant cities, cuisine and hospitality. The online feature was shared more than 2,000 times via social media. Read the article Greece, warm and Mediterranean, always receives those who visit it with open arms and much to offer: exquisite cuisine, unique landscapes, a mixture of cultures that could only occur at that point where East meets West
MESSINIA OLIVE HARVEST - GERMAN MEDIA VISIT German and Swiss media praise the liquid gold of the land Print Total circulation: 405,696 Two German newspapers and a Swiss magazine published a culinary travel feature on Messinia written by German journalist Renate Scheiper, who outlined her experience of the olive harvest, olive oil tasting, winter landscapes and cultural attractions. A shower of olives is pelting down on me. Through two whirling plastic wheels, the ripe olives fall down as they are removed from the tree branches by a long pole. They crack under my feet
MAINLAND GREECE ROAD TRIP - GERMAN MEDIA VISIT Family magazine follows in footsteps of the Greek gods UVM: 104,498 German family lifestyle magazine Eltern Family published a five-page online travel feature by journalist Pia Volk who documents a road trip from Thessaloniki to Athens, which includes a climb up Mt Olympus. She describes her experience of carrying out a journey with her son inspired by popular children s fantasy book series Percy Jackson, which draws upon Greek mythology. A few days later we drive to Mt Olympus. The road ends in front of a rustic wooden hut at 1,100 metres. The summit is another 1,819 metres from there. I'm already sweating without having moved and Paul is walking ahead of me. The air is humid but at least the track has shade. We walk through a pine forest; it smells harsh and heavy. Can we take a break?, I inquire after about half an hour. Soon, we no longer feel the gentle forest floor underfoot
The islands
RHODES & SYMI: UK-IRELAND BROADCAST MEDIA VISIT BBC-RTE travel show Getaways dedicates episode to Rhodes Broadcast RTÉ One: 335,000 viewers BBC One Northern Ireland: 100,000 viewers BBC One Northern Ireland and Irish television network RTÉ One aired an episode of travel show Getaways dedicated almost exclusively to Rhodes and Symi. Presenters of the half-hour programme, Mairead Ronan and Joe Lindsay, showcased Rhodes old and new town, Lindos town and its Acropolis and other historical attractions. On entering into the town from one of its seven gates, it really feels like you re stepping back in time
RHODES & SYMI: UK-IRELAND BROADCAST MEDIA VISIT Island s wines and family-friendly attractions showcased The episode features Ronan s visit to a winery, a night out in Rhodes town and family attractions such as a waterpark. Water sports including windsurfing at Prasonisi and a speedboat ride along Rhodes coastline are presented in the show, which incorporates suggestions from viewers. So what we re seeing here is the traditional way, the classical way that you would have made wine That is lovely
SUMPTUOUS SIFNOS - FRENCH MEDIA TRIP Elle s Belgian edition unearths flavours of Cycladic isle Print Circulation: 80,000 The Belgian edition of women s lifestyle magazine Elle traces a culinary journey through Sifnos via a sevenpage travel feature highlighting reasons that make the island unique. The writer places special emphasis on the authenticity of the island and its traditional cuisine. The story was also published in the Dutch edition of Elle. If Mykonos is the queen of the dancefloor and Santorini the star of the postcard, Sifnos is undoubtedly the most delicious of the Cyclades islands. An under-the-radar destination with a deep-rooted local culture
TASTEFUL TINOS UK MEDIA RELATIONS The Guardian lifts lid on island s epicurean evolution Print Circulation: 152,714 UVM: 34.7 million Tinos may be Greece s new epicurean destination, but it is still, deliciously, at the mercy of the elements. UK daily newspaper The Guardian published an in-depth travel destination feature on Tinos, in print and online, focusing on the evolution of the island s culinary scene, highlighting a winemaking revival, an innovative gastronomy initiatives and traditional products. Read the article
SECRET SIFNOS UK MEDIA VISIT Evening Standard delves into isle s slow food and village life UVM: 17,000,000 UK daily newspaper The Evening Standard published an online travel destination feature on Sifnos, highlighting villages worth visiting, culinary experiences and hiking trails. Read the article For something more hearty, it has to be an earthenware dish (called a tsoukali) of chickpea soup, which is cooked overnight over charcoal - a real local speciality
PICTURESQUE CORFU - GERMAN MEDIA VISIT Women s title reveals reasons for island s enduring appeal Print Circulation: 150,000 German woman s lifestyle magazine Barbara published a seven-page travel destination feature on Corfu focusing on the island s beaches, old town, architecture, cultural monuments and traditional local cuisine. Quite simply, here you will find great beaches on every coast: pebbles, velvety powder, soft sand it s all there. Our favorite was Paradise Beach in Paleokastritsa, which can only be reached by boat. Those who swim there feel like they re in the Grand Canyon, looking up at steep cliffs surrounded by a turquoise sea
NORTH AEGEAN BEAUTY - FRENCH MEDIA TRIP Lifestyle title uncovers three hidden gems of North Aegean Print Circulation: 60,000 French travel and lifestyle magazine City published an intimate portrait of the islands of Lesvos, Chios and Samos in an eight-page travel feature, describing them as authentic, lesser-known Greek gems of the North Aegean. Lesser known than the Cyclades or the Ionian islands, the northeastern islands of the Aegean Sea are endearing, authentic gems to discover
INSIDER CRETE GERMAN MEDIA RELATIONS Travel magazine publishes eight-page feature on island Print Circulation: 373,926 German travel magazine Freizeit Woche published an eightpage travel destination print feature on Crete, featuring hidden gems and insider tips. Journalist Petra Kirsch recommends travellers visit in the Spring, particularly during Orthodox Easter. It smells of pine, wild rosemary, oregano and thyme. The blooming fruit and almond trees add cloudy, pink-white splashes of colour to the landscape, and the broom shrubs stand in yellow splendour. Crete impresses every visitor with pleasantly warm temperatures beginning in Spring. Add to that lush nature, marvellous ancient sights and Easter, which is celebrated both in remote villages and large towns and attracts visitors
UNIQUE GREECE - GERMAN MEDIA RELATIONS Magazine proposes idyllic holidays in blue and white Print Circulation: 70,000 Germany s Douglas magazine, distributed to customers of beauty store chain Douglas that operates over 400 outlets in Germany, published a travel feature on Greek holiday destinations it recommends for 2018, featuring islands and the mainland. A strong belief in culture and nature, the joy of life expressed by locals and the attraction of the beaches, mountains and whitewashed towns on steel blue seas. Greece is especially attractive to sun worshippers, culture lovers and leisure travellers
ISLAND GEMS - GERMAN MEDIA RELATIONS Popular travel portal showcases 11 little-known islands UVM: 1,665,433 German travel portal Travelbook published a travel feature highlighting 11 lesser-known Greek islands, such as Alonissos, Agistri and Iraklia, utilising information and images provided by Marketing Greece. The portal combines aspects of a travel magazine and digital travel guide with authentic reports by travellers. Aside from Greece s big-name islands, there are many smaller neighbouring isles worth a visit. At the start of the holiday season in Greece, Greek tourism portal Discover Greece has compiled a list of some of the country s most beautiful island jewels. They are perfect for either an entire vacation or visiting as part of relaxed island-hopping from a larger, nearby island Read the article
RHODES REVIVAL - GERMAN MEDIA VISIT German lifestyle magazine applauds island s creative talent Print Circulation: 45,000 German lifestyle magazine Vivanty published a German news agency DPA feature focused on young individuals who have successfully harnessed their creative talents and set up home on Rhodes, written by Johanna Rüdiger. The story was first released almost a year ago. Overcoming the crisis in a creative way. This is the motto of many young people in Greece. While some businesses are still facing difficulties, creative individuals are back to work and this is particularly evident on Rhodes. On this holiday island, where inhabitants mostly earn an income via tourism, the economic turbulence seems to have passed
Special projects
ITB BERLIN 2018 GERMAN MEDIA RELATIONS News media agency DPA spreads positive news on Greece German news media agency DPA released a news feature on tourism trends ahead of travel trade fair ITB, noting that Spain and Greece are proving to be the most popular destinations German travellers are booking this year. The story, republished by key German media including Focus and Berliner Zeitung, quotes Greek Tourism Confederation president Yiannis Retsos. The tourism phenomenon we see in Greece occurs in a small part of the country over a short period of time during peak season, says Yiannis Retsos, president of the Greek Tourism Confederation. Despite this, Greece is setting visitor records. In 2017, 3.7 million Germans visited Greece, representing an increase of 18 percent compared to the previous year.
ITB BERLIN 2018 - GERMAN MEDIA RELATIONS Story in online media media Articles UVM Focus 1 171.341.399 Hertener Allgemeine 1 80.000 IKZ 1 172.000 Mitteldeutsche Zeitung 1 2.688.571 Rhein Zeitung 1 5.977.260 shz.de 1 2.175.754 SZ.de 1 26.281.015 WEB.DE 1 50.705.610 Berliner Zeitung 1 2.000.004 Dattelner Morgenpost 1 52.270 dnn.de 1 622.480 haz.de 1 5.081 lz.de 1 431.572 Marler Zeitung 1 116.870 maz.de 1 1.000.000 neuepresse.de 1 530.000 Paz-online.de 1 131.360 Recklinghäuser Zeitung 1 101.100 Waltroper Zeitung 1 59.000 wz.de 1 859.291 TOTAL 20 265.330.637