Re-advertisement (Previous applicants need not re-apply) Ambassador Programme Manager Full time, Permanent Post To support Visit Belfast s ambitious business development plans to drive further tourism growth to the city & region, we have an exciting opportunity for an Ambassador Programme Manager to join the team. Reporting to the Head of Business Tourism, you will be responsible for leading, developing and managing the Visit Belfast Ambassador programme, working with leading academic, medical, business and other leaders to attract national and international conferences and meetings to Belfast. Please see the full job description and specification on page 4 for further details. Notes to Applicants Completed and signed application forms must be completed in either typed or black ink (soft copies of application forms, i.e. faxed or emailed, will not be accepted). Please complete and return your equal opportunities monitoring form with your application in a sealed envelope. Attach additional pages only if you require more space. Please do not alter the formatting of the application form. CVs, cover letters and supporting documents will not be accepted. Applications received after the deadline will not be accepted. Applications should be returned by 5pm, Friday 20 April 2018 to: Catherine Williamson Human Resources Visit Belfast 9 Donegall Square North Belfast BT1 5GB Visit Belfast is an equal opportunity employer April 2018 Visit Belfast 9 Donegall Square North Belfast BT1 5GB Northern Ireland T: +44 (0)28 9023 9026 F: +44 (0)28 9024 9026 E: reception@visitbelfast.com visitbelfast.com Leisure Tourism Business Tourism Visitor Information Visitor Information T: +44 9024 6609 F: +44 (0)281 9031 2424 E: info@visitbelfast.com Visit Belfast is a trading name of Belfast Visitor and Convention Bureau Limited (NI 034953). Registered Office: 9 Donegall Square North, Belfast BT1 5GB
Bringing the World to Belfast Incorporated in 1998, Visit Belfast is a public / private sector tourism partnership funded and supported by Belfast City Council (BCC), Tourism Northern Ireland (TNI), Invest Northern Ireland (INI), Lisburn and Castlereagh City Council (LCCC), Ards and North Down Borough Council (AND), strategic partners, Translink, Belfast One, Diageo Northern Ireland, Victoria Square and Value Cabs and corporate partners Hastings Hotels, Belfast Waterfront & Ulster Hall and Titanic Belfast, and over 500 industry partners. Visit Belfast is the city region s Destination Marketing Management Organisation (DMMO) dedicated to marketing Belfast as a city break, conference, day trip and cruise ship destination. It also, in its visitor servicing role, manages the operation of three gateway Visitor Information Centres (VICs) and a range of visitor servicing initiatives. Visit Belfast represents over 500 tourism businesses and services representing all aspects of the visitor experience. Visit Belfast s core purpose is to create and service visitors for Belfast and Northern Ireland in order to generate an economic benefit for the city region, creating jobs and wealth. Visit Belfast s marketing and sales activity has delivered over 350m to the local economy in the last four years. Our relationships and engagement with our tourism partners is key to the ongoing success of Visit Belfast and central to delivering our tourism, marketing and sales plans for the Belfast City Region. More information about Visit Belfast can be viewed here About Us and here Annual Review. Location Visit Belfast s head office and the Visit Belfast Welcome Centre (VBWC) are located at 9, Donegall Square North, Belfast, BT1 5GB. Visit Belfast also operates Visitor Information Centres (VICs) at George Best Belfast City Airport (GBBCA), Belfast International Airport (BIA) and pop up information desks off-site, for example, on cruise ships or during conferences and events. Visit Belfast also has a satellite office in London. Travel both inside and outside the UK will form part of your job. 2
Organisational Structure 3
Job Description POSITION: DEPARTMENT: REPORTS TO: Ambassador Programme Manager (Permanent, Full time) Business Tourism Department Head of Business Tourism SALARY RANGE: 26,968 to 36,242 PURPOSE: To lead, develop and manage the Visit Belfast Ambassador programme, working with leading academic, medical and business leaders to attract national and international conferences and meetings to Belfast. Identify and develop new business tourism opportunities for the city through the Ambassador network to deliver Visit Belfast sales targets and KPIs. DUTIES AND RESPONSIBILITIES: 1. To develop and implement a national and international research programme to identify new conference, meeting and event opportunities for Belfast within key academic, medical, business / economic sectors and cultural/sports sectors. 2. Lead, develop and maintain strong mutually beneficial relationships with key programme stakeholders including Universities, Health Trusts, Invest NI, Business organisations, NI Connections, the international diaspora network, Belfast City Council, Tourism Northern Ireland and Tourism Ireland. 3. To develop and deliver an integrated sales and marketing plan for the new Business Ambassador Programme in partnership with Invest NI and NITB to attract more events to Belfast within the corporate MICE sector. 4. To develop and implement an integrated marketing and communications plan for the Ambassador Programme for both association and corporate sectors within allocated budgets to meet targets and KPIs. 5. To maintain and develop the Ambassador database through strategic research in order to develop quality sales leads and to identify potential conference wins for the city. 6. To monitor developments within Belfast s key economic and academic sectors with a view to recruiting new Ambassadors and identifying new business tourism opportunities for the city. 7. To represent Visit Belfast at industry events and forums such as ICCA / GANG to further development of the programme and support marketing activities. 8. Development of all ambassador marketing and communication materials. 4
9. Development and delivery of a targeted events programme (c10-12 events per year) to support ambassador recruitment and relationship building. 10. Delivery of presentations at a senior and Board level to ambassadors and stakeholders about the programme. 11. Management of the annual ambassador marketing and communications budget as well as service level agreements and MOU s with funders and partners. 12. Converting leads into sales through bid strategies and assisting with site visits and in-market activity with clients. 13. Identify Ambassadors and develop leads from the key industry sectors. 14. Grow Belfast s market share in the UK Association sector through active research and lead generation. 15. The position carries a requirement for out-of-hours working including weekends and travel. 16. To undertake other duties as required by the Director of Business Development and the wider Visit Belfast senior management team. OTHER: 1. To undertake, when necessary, work out of normal office hours. 2. Travel is an essential part of the job. 3. Clean driving licence and access to a car for work purposes is desirable. 4. To carry out all duties with full regard to Visit Belfast equal opportunities and fair employment policies. 5. To undertake any other duties as required by Visit Belfast. 5
Personnel Specification: Ambassador Programme Manager Qualifications Relevant Experience Special Aptitudes Circumstances Essential Criteria Degree level qualification, or equivalent. Minimum of three years business tourism experience. Demonstrated ability to deliver targets and KPIs. Development of relationships with leading professionals and business leaders. Event management experience. Experience of budget management. Presentation experience at a senior / Board level. Strong relationship management skills. Strong marketing, communication, presentation and negotiating skills. Results orientated individual. Ability to establish and develop relationships at a senior level. Analytical, planning, organisational skills. Report writing skills. Formal presentation and sales skills. Self-starter, energy, drive, enthusiasm and team player. Digital marketing and database skills. Available to work outside normal hours, including evenings and weekends. Willing to travel as required. Desirable Criteria Third level qualification in a relevant discipline (i.e. marketing, business or research). Detailed knowledge of Northern Ireland s key economic and research areas and stakeholder organisations. National and International sales/marketing experience. Understanding of the association and corporate conference market. Programme development and management experience. March 2018 6