Airport Advertising Göteborg Landvetter Airport

Airport Advertising Göteborg Landvetter Airport

Content Swedavia a sustainable airport group Sweden and the Stockholm region Airport Advertising Göteborg Landvetter Airport The airport Statistics and demography Plan, terminal Pricelist Departing Pricelist Arriving Pricelist Entire airport Plan, outdoors Pricelist Outdoor Digital Digital Out of Home Pricelist Digital networks Pricelist Digital large screens Pricelist Wifi sponsorship Contact 5 6 7 8 9 10 11 12 14 17 19 20 23 24 25 27 27 29

Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports: 2017 2016 39 513 482 41 655 012 5

Sweden and the Gothenburg region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Gothenburg is one of the fastest growing regions in Sweden and has the largest urban development project in the Nordic area underway. Ranked as number five in competitiveness in the Europe 2020 Regional Index and with a tenth place out of 117 European metropolitan areas in terms of future growth potential for economic growth and employment Gothenburg is a true region of opportunity. The Gothenburg region is attractive for both domestic and international investment, with the automotive, IT, biotech, logistics and finance sectors, among others, being the regions strongest competence areas, four major universities and representing a quarter of Sweden s private R&D investments. Due to a rich culture life and a great variety of national and international events and experiences that Gothenburg has to offer, the region is also a popular destination for both leisure och business travel. Year after year the number of visitors in Gothenburg has increased, in 2016 more than 4.7 million commercial overnight stays was accounted for. Source: businesssweden.se & businessregiongoteborg.se 6

Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

Göteborg Landvetter Airport 8

The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Göteborg Landvetter Airport is western Sweden s gateway to the world with about 90 nonstop routes and 75 % international flights. Between 2009 and 2015 the number of travelers at the airport has increased with 67 % and during the last three years record in number of travelers has been reached. And the forecasts indicate that travel will continue to increase. To meet the demands of the present and future the airport is now being developed through increased capacity, heightened efficiency and enhanced experience. Not only will the expansions prepare for a growing number of travelers and make the travelers stay at the airport more pleasant, they also create new job opportunities for thousands of people in the region. The longrange ambition for Göteborg Landvetter is to broaden the operations in order to become a centre for travel throughout the region, where supplementary modes of transport unite at the airport. A brandnew airport city Airport City Göteborg has also started taking shape around the airport and will further amplify the airport's position as meeting place for business and leisure and a link between western Sweden and the world. Learn more at swedavia.com/landvetter/airportofthefuture 9

Statistics & demography The traveler Gender Men 53% Women 47% Age 16 19 3% 20 34 29% 35 49 30% 50 64 25% 65+ 13% Home country Sweden 72% Other 28% Number of passengers Total 6 760 000 International 5 300 000 Domestic 1 460 000 Transfer 67 000 Total traveler increase 2017 compared to 2016 +6% Transport to the airport Car Destinations 51% 1. Stockholm 2. London Top 5 Bus 24% Taxi 20% Other 5% Travel purpose 3. Palma de Mallorca 4. Amsterdam 5. Helsinki Business Leisure 34% 66% 10

For travelers Public area By Busgate 18 x3 6 4 4 7 4 4 4 4 18AH 20AB 4 21AB 21CD Security 3 19AB 17 5 Double Double Double Double 23 13 9 24 25 Duty free store Double Double 20 Double Double 9 16 Double 12 6 18 19 Security 1 22 15 6 Double 17 14 10 6 13 12 4 9 Security 12 11 15 15 15 26 4 1 4 14 3 5 4 6 7 4 10 Double Double 3 4 Customs 8 2 Double 4 Double 10 8 6 16 7 11 2 5 1 Checkin 12 1 1 1 Checkin 2 13 11 21 13 9 9 9 8 2 Analogue 1 GOT018 2 GOT022 3 GOT035 4 GOT101 5 GOT128 6 GOT134 7 GOT136 8 GOT138 9 GOT178 10 GOT179 11 GOT201 12 GOT210 13 GOT214 14 GOT218 15 GOT226 16 GOT236 17 GOT242 18 GOT244 19 GOT245 20 GOT257 21 GOT265 22 GOT266 23 GOT268 24 GOT269 25 GOT274 26 GOT275 Special 1 GOT088 2 GOT089 3 GOT180 4 GOT203 5 GOT207 6 GOT250 7 GOT252 8 GOT258 9 GOT262 10 GOT267 11 GOT271 12 GOT272 13 GOTT255 Promotion 1 GOT023 2 GOT140 3 GOT144 4 GOT145 5 GOT182 6 GOT212 7 GOT219 8 GOT225 9 GOT239 10 GOT240 11 GOT260 12 GOT263 13 GOT264 Digital 1 GOTD017 2 GOTD040 Digital Portrait 27 faces Digital Landscape 25 faces

Pricelist Departing Designation GOT018 GOT022 GOT023 GOT201 GOT207 GOT210 GOT214 GOT217 GOT244 GOT245 GOT250 GOT257 GOT258 GOT262 GOT265 GOT271 GOT272 GOTT255 Product Banner Banner Banner Foil Banner Banner Analogue sign Analgoue sign Magazine racks Lightbox Foil, revolving door Value boxes Analogue sign Foil Foil Foil, revolving door Price, weekly* 45 000 SEK On request Price, monthly* 70 000 SEK 80 000 SEK 70 000 SEK 70 000 SEK 40 000 SEK 45 000 SEK 80 000 SEK 40 000 SEK 50 000 SEK On request Analogue Special * All prices excl. VAT. Promotion 12

GOTD040, see Digital GOT023 GOT245

Pricelist Arriving Designation GOT035 GOT128 GOT134 GOT136 GOT138 GOT140 GOT144 GOT145 GOT178 GOT180 GOT203 GOT212 GOT218 GOT225 GOT226 GOT235 Product Doublesided lightbox Banner Doublesided lightbox Doublesided lightbox Doublesided lightbox Floor decals Foil, baggage belts Banner Lightboxes, package of three Analogue sign Price, weekly* 45 000 SEK 45 000 SEK 45 000 SEK 45 000 SEK 45 000 SEK 45 000 SEK Price, monthly* 30 000 SEK 50 000 SEK 50 000 SEK 50 000 SEK 40 000 SEK 40 000 SEK 80 000 SEK 30 000 SEK Analogue Special * All prices excl. VAT. Promotion 14

Pricelist Arriving, continuing Designation GOT236 GOT240 GOT252 GOT260 GOT267 GOT270 GOT274 GOT275 Product Banner Floor decals Analogue sign, customs Lightboxes, package of three Analogue sign Analogue signs, package of four Price, weekly* 45 000 SEK Price, monthly* 40 000 SEK 30 000 SEK 140 000 SEK 80 000 SEK 70 000 SEK On request Analogue Special * All prices excl. VAT. Promotion 15

GOT035 GOT203 GOT240

Pricelist Entire airport Designation GOT015 GOT088 GOT089 GOT101 GOT179 GOT182 GOT219 GOT222 GOT232 GOT239 GOT242 GOT263 GOT266 GOT268 GOT269 Product Luggage trolleys Foil, revolving door Lightboxes, package of 16 Analogue sign Floor decals Mobile lightboxes, package of six Analogue sign Lightbox Analogue sign Analogue sign Price, weekly* 45 000 SEK 45 000 SEK 20 000 SEK 45 000 SEK 45 000 SEK Price, monthly* On request 120 000 SEK On request 75 000 SEK 80 000 SEK Analogue Special * All prices excl. VAT. Promotion 17

GOT157 & GOT160 BMA023 GOT179 GOT242 GOT182

GOT082 2 GOT081 1 Analogue GOT084 4 GOT083 3 GOT086 6 GOT085 5 GOT110 8 GOT107 7 10 1 13 11 12 Special GOT253 1 1 2 3 4 5 6 7 8 9 14 16 17 15 GOT115 9 GOT158 11 GOT157 10 GOT160 13 GOT159 12 GOT234 15 GOT171 14 GOT259 17 GOT255 16

Pricelist Outdoor Designation GOT079 GOT080 GOT081 GOT082 GOT083 GOT084 GOT085 GOT086 GOT087 GOT107 GOT110 GOT115 GOT116 GOT121 GOT157 GOT158 Product Lightbox Lightbox Lightbox Lightbox Lightbox Lightbox Lightbox Lightbox Lightbox Banner Banner Banner Analogue sign Banners, package of 48 Doublesided lightbox Doublesided lightbox Price, weekly* Price, monthly* 35 000 SEK 40 000 SEK 30 000 SEK 80 000 SEK 40 000 SEK 40 000 SEK 40 000 SEK 40 000 SEK Analogue Special * All prices excl. VAT. Promotion 20

Pricelist Outdoor, continuing Designation GOT159 GOT160 GOT171 GOT253 GOT255 GOT259 GOT221 GOT234 Product Doublesided lightbox Doublesided lightbox Lightbox Floor decals Banner Banner Floor decals Analogue signs, package of five Price, weekly* Price, monthly* 40 000 SEK 40 000 SEK On request On request On request 90 000 SEK Analogue Special * All prices excl. VAT. Promotion 21

GOT157 & GOT160 BMA023 GOT107 GOT115 GOT082

Göteborg Landvetter Airport Digital 23

Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time. 24

Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport 27 12.5 % 48 000 SEK National 168 12.5 % 300 000 SEK (all ten Swedavia airports) Metropolitan (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport) 147 12.5 % 288 000 SEK Digital network Landscape Placement Number of spaces Share of Voice Price, weekly* Entire airport 25 12.5 % 27 000 SEK National (except Bromma Stockholm) 121 12.5 % 200 000 SEK * All prices excl. VAT. 25

Digital network Landscape Digital network Portrait

Pricelist Digital large screens Product Number of spaces Share of Voice Price* Designation Digital large screen in security checkpoint 1 33.3 % 15 000 SEK per week 40 000 SEK per month GOTD017 "36metaren" Digital/analogue installation in checkin hall 5 (three analogue & two digital) 100 % 180 000 SEK per month GOTD040 Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's page for wifi login. Two formats 100 % 150 000 SEK DRIKS013 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 27

GOTD017 BMA023 GOTD040

swedavia.com/aboutswedavia/advertising