REVIEW 2017 REVIEW 2017 www.agritechnica.com facebook.com/agritechnica
EXHIBITORS 2,802 exhibitors from 52 countries presented their machinery and technology for professional crop production. DEVELOPMENT OF EXHIBITOR NUMBERS THE TOP 20 EXHIBITOR COUNTRIES 3,000 2,500 2,000 1,500 1,000 500 0 1,387 452 33 % 935 2003 Other countries 1,513 494 33 % 1,019 2005 2,188 920 42% 1,268 2007 2,308 1,074 47 % 1,234 2009 2,704 1,348 50 % 1,356 2011 2,897 1,513 52 % 1,384 2013 2,892 1,622 56 % 1,270 2015 2,802 1,673 60 % 1,129 2017 LAND ANZAHL AUSSTELLER 1 1.129 2 Italy 371 3 China (PR) 117 4 Netherlands 113 5 Turkey 108 6 France 107 7 Austria 74 8 Poland 69 9 Canada 57 10 United Kingdom 57 11 Spain 55 12 Denmark 53 13 USA 49 14 Finland 48 15 India 41 16 Czech Republic 31 17 Russia 28 18 Sweden 26 19 Ireland 23 20 Argentina 21 HOW EXHIBITORS ASSESSED AGRITECHNICA Overall assessment 71 % Technical expertise of visitors 58 % New business relations Expectations of post-fair business 51 % 51 % very good/ good yes definitely/ yes probably Participation next time 81 % 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % Source: representative survey of exhibitors and visitors by Wissler&Partner
VISITORS 458,000 visitors from 128 countries attended the show during seven days, 110,000 of these were international visitors. DEVELOPMENT OF VISITOR NUMBERS VISITORS BY REGION 500,000 448,912 452,471 457,606 REGION NUMBER OF VISITORS 400,000 300,000 200,000 100,000 Other countries 340,756 355,118 72,922 80,175 267,834 274,943 419,212 96,676 321,536 106,725 342,187 98,186 354,285 109,873 347,733 Western Europe 68,152 Eastern Europe 27,892 Asia 5,152 North America 3,478 Near Middle East 2,406 Central/South America 1,752 Africa 609 Oceania 432 AVERAGE DURATION OF A VISIT 0 2007 2009 2011 2013 2015 2017 Visitors from : 1.7 days International visitors: 3.0 days VISITORS BY ECONOMIC SECTOR VISITORS BY FARMING AND FORESTAL OPERATION Crop production 70 % 52 % Breakdown of the 57 % agriculture and forestry hare in the pie chart Animal production 53 % 5 % Forest/woodland 27 % Farm / agricultural enterprise (52 %) Forestry (5 %) Contractor (8 %) Machinery ring (2 %) Trade / distribution / service (5 %) Machine manufacturer (5 %) Repair service (2 %) Landscape care /machinery for municipal applications (1 %) Engineering / Consulting (1 %) Agricultural consultants / association (2 %) Authorities and municipalities (1 %) Field vegetables, special crops Bioenergy, renewable raw materials Municipal services 11 % 15 % 8 % Supplier, component manufacturer (2 %) Other Industry / Manufacturers (3 %) Universities / training (3 %) Other (9 %) Other services 14 % Multiple answers possible Source: representative survey of exhibitors and visitors by Wissler&Partner
VISITORS TOP 5 GOALS OF THE AGRITECHNICA VISITORS 1. Information about trends/innovations 2. Talk to manufacturers 3. Overview of the market/programmes, information about products/systems/applications 4. Exchanges with colleagues 5. Preparations for investments INFLUENCE OF VISITORS PURCHASING AND PROCUREMENT DECISIONS crucial 28 % significant 23 % advisory 22 % no impact 27 % MOOD OF INVESTMENT 74 % of the visitors are clearly looking for investment. REASONS FOR INVESTMENT Business expansion 51 % HOW VISITORS ASSESSED AGRITECHNICA 86 % of the visitors rated AGRITECHNICA 2017 as very good and good. Investments in replacement Initial investments Other 7 % 19 % 57 % Multiple answers possible Source: representative survey of exhibitors and visitors by Wissler&Partner
REVIEW 2017 INTERNATIONAL MEDIA PRESENCE 1,486 journalists from 52 countries were accredited. ACCREDITED MEDIA COUNTRIES REPRESENTED 1.000 Other countries 1,486 800 1,350 1,328 805 735 721 681 600 607 615 400 200 0 AGRITECHNICA 2013 AGRITECHNICA 2015 AGRITECHNICA 2017 Argentina Australia Austria Belarus Belgium Brazil Bulgaria Canada China Colombia Croatia Czech Republic Denmark Estonia Finland France Hungary India Indonesia Iran Ireland Israel Italy Japan Kazakhstan Korea Latvia Lithuania Luxembourg Malaysia Netherlands Norway Pakistan Poland Portugal Romania Russia Serbia Slovenia South Africa Spain Sweden Switzerland Thailand Turkey Ukraine United Kingdom USA Zambia
WE THANK ALL EXHIBITORS AND VISITORS AND LOOK FORWARD TO WELCOMING YOU AGAIN IN HANOVER IN 2019 FROM THE 10 TH TO 16 TH OF NOVEMBER DLG Service GmbH Eschborner Landstrasse 122 60489 Frankfurt am Main Info@DLG.org www.dlg.org