MEDIA KIT INFORMATION 2018
65% Growth of passengers in numbers from 2011 to 2017 79.6% seat occupancy across Emirates flights in 2017 Emirates is a Global brand name associated with sporting celebrities, teams and one of the leading sponsors for major global events 250 + Over Passenger Aircraft EMIRATES IS CURRENTLY THE FASTEST GROWING AND LARGEST AIRLINE IN THE WORLD IN TERMS OF SCHEDULED INTERNATIONAL PASSENGER KILOMETRES FLOWN The largest A380 and B777 operator in the world, Emirates services over 150 destinations, flying to more than 80 countries across six continents 56 MILLION Passengers Emirates carried in 2016-2017, that s 4.65 million a month 14,000 + flights on average each month 80% of Emirates passengers take 3 or more flights a year
UPFRONT PORTFOLIO. covers all aspects of contemporary business and commerce, featuring influential leaders. FEATURES In a fast-moving world, information and knowledge are essential commodities. Articles in PORTFOLIO. keep on top of international affairs and cover a wide range of topics, from property and investment opportunities through to politics and growth markets. LIVING The Essentials section is a round-up of everything a highend lifestyle entails. Readers enjoy the very latest on exclusive accommodation, luxury vehicles, beautiful jewellery, artistic trends and stylish fashion.
PORTFOLIO. is the official monthly inflight magazine for Emirates First & Business Class passengers PORTFOLIO. has a monthly print run of 34,932 copies * (BPA Audited 2017) PORTFOLIO. is available on board 250 + passenger aircraft each month Of the 80% of Emirates Frequent Flyers, 40-70% of them are considered Middle/ Senior Decision Makers The business of life & living Reaches a potential readership of 1,000,000+ First & Business Class passengers a month Advertising costs of just US $0.01 per passenger in-flight offers advertisers a distraction free environment Emirates Skywards is one of the worlds fastest growing and most successful frequent flyer programmes with over 10 million members worldwide *Circulation statistics provided by the 2017 BPA Audit
Captive Audience Engaged Audience Decision Makers Affluent Early Adopters With average flight duration of 6.5 hours, you have access to a unique and captive audience away from distraction and work. Passengers consider flight time their own leisure time. An opportunity to switch off and relax. Passengers flying in the premium cabins are more likely to be CEO s, Presidents, Directors, MD s and board members, allowing you to target and influence key decision makers. Just 2.2 per cent of the population has an income greater than EUR 150,000. Passengers who fly 6 or more times a year are 340% more likely to earn EUR 150,000 or more a year. Premium passengers embrace new technology and hardware sooner than their peers to help simplify and make their lives more productive.
The business of life & living EUROPE Amsterdam Athens Barcelona Birmingham Bologna Brussels Budapest Copenhagen Dublin Dusseldorf NORTH AMERICA Boston Chicago Dallas Fort Lauderdale Houston Los Angeles New York Orlando San Francisco Seattle Toronto Washington DC Frankfurt Geneva Glasgow Hamburg Larnica Lisbon London Gatwick London Heathrow Lyon Manchester Madrid Malta Milan Moscow Munich Newcastle Nice Oslo Paris Prague Rome St Petersberg Stockholm Venice Vienna Warsaw Zurich MIDDLE EAST Amman Baghdad Basra Beirut Damman Jeddah Kabul Kuwait Manama Mashhad ASIA Bali Bangkok Beijing Cebu Clark Guangzhou Hanoi Ho Chi Minh City Hong Kong Jakarta Kuala Lumpur Manila CENTRAL AMERICA Panama City SOUTH AMERICA Nagoya Osaka Phuket Seoul Shanghai Singapore Taipei Tokyo Yinchuan Yangon Zhengzhou SOUTH ASIA Buenos Aires Rio de Janeiro Sao Paulo AFRICA Abidjan Abuja Accra Addis Ababa Algiers Cairo Cape Town Casablanca Correct as of August 2015 Medina Muscat Riyadh Tehran Conakry Dakar Dar Es Salaam Durban Entebbe Harare Johannesburg Khartoum Lagos Luanda Lusaka Mauritius Nairobi Seychelles Tunis Ahmedabad Bengaluru Chennai Colombo Delhi Dhaka Hyderbad (India) Islamabad Karachi Kochi Kolkata Kozhikode Lahore Maldives Multan Mumbai Peshawar Sialkot Thiruvananthapuram OCEANIA Adelaide Auckland Brisbane Christchurch Melbounre Perth Sydney
PASSENGER DEMOGRAPHICS DESTINATION Europe 26% Indian Subcontinent 18% Middle East 17% Far East 13% Other 11% Africa 9% Australia & New Zealand 6% PASSENGER SPLIT AGE GENDER SPLIT NATIONALITY REGION First Class 7% Business Class 25% Economy Class 68% < 24 8% 25-34 22% 35-44 30% 45-54 26% 55-64 10% 65+ 4% Female 42% Male 58% Europe 26% Indian Subcontinent 18% Middle East 16% Far East 14% Other 10% Australia & New Zealand 8% Africa 7% 11% 9% 6% 26% 7% 25% 10% 4% 8% 22% 42% 10% 8% 7% 26% 13% 26% 58% 14% 17% 18% 68% 30% 16% 18% OUR AUDIENCE IS: HIGHLY EDUCATED WELL-TRAVELLED AFFLUENT MULTI-NATIONAL ASPIRATIONAL DISCERNING Buying a new car Moving house Buying a new watch Planning a Holiday Looking for an investment opportunity
RATES AND SPECIFICATIONS FULL PAGE 11,000 USD TECHNICAL SPECIFICATIONS DIGITAL MEDIA FORMAT ADVERTISING RATES (mm) H x W DPS Trim: 265 x 410 Bleed: 271 x 416 PDF (PORTABLE DOCUMENT FORMAT) The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark Xpress or In- Design, saved on maximum resolution (300dpi) in actual size with bleed and crop marks. REGULAR POSITIONS US$ Full Page (ROP) 11,000 ROP DPS 20,500 Half Page Horizontal 7,500 Half Page Solus 8,500 DPS ads need to be given as 2 single pages after 7mm tiling is done on both sides of the spine Full Page Trim: 265 x 205 Bleed: 271 x 211 Half Page Horizontal Trim: 115 x 178 Type: 105 x 168 DEADLINES Booking 10th of month prior to publication Material 12th of month prior to publication All files must be CMYK format and all black text as over print. A colour printout of the saved artwork should be sent for reference along with the CD. However, please note that colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD. For bleed size add 3mm extra on all four sides after the trim marks. Please ensure that all text or logos are at least 10mm away from the trim on all sides Please ensure that all text or logos are at least 10mm away from the trim on all sides If text runs across a DPS please ensure that the text is 10mm away from the gutter on either side CANCELLATION Prime Position minimum 3 months prior to publication (90 days) Standard Advertising minimum 1 month prior to publication (30 days) SERIES DISCOUNT 3-5 insertions 5% 6-9 insertions 10% 10-12 insertions 15% GENERAL INFORMATION 12 issues per year Standard agency commission rates apply on standard advertising PREMIUM POSITIONS US$ Outside Back Cover 24,200 Inside Front Cover Spread (2pages) 39,600 Inside Front Cover 19,800 Inside Back Cover 18,500 Flannel Page 13,000 Full Page (Opp. Contents) 12,500 Full Page 1st Right Hand Page After Contents 12,250 Full Page 2nd Right Hand Page After Contents 12,000 Full Page 3rd Right Hand Page After Contents 11,750 Full Page 4th Right Hand Page After Contents 11,500 Full Page 5th Right Hand Page After Contents 11,250 DOUBLE PAGE SPREAD POSITIONS US$ 1st Double Page Spread 30,300 2nd Double Page Spread 29,400 3rd Doube Page Spread 27,300 4th Doube Page Spread 26,400 5th Double Page Spread 25,300 6th Double Page Spread 23,250 7th Double Page Spread 22,300 8th Double Page Spread 21,200 9th Double Page Spread 20,300 SPECIAL REQUEST US$ Bound Insert 33,000 INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 894 472 734, okeeffekev@bigpond.com.au, +61 412 080 600, Licia@okm.com.au CHINA Publicitas Advertising; Tel +86 10 5879 5885 HONG KONG/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc.com NETHERLANDS gio media; Tel +31 (0)6 22238420, giovanni@gio-media.nl TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA WorldMedia; Tel +001 212 244 5610, conoverbrown@worldmediaonline.com ALL INVOICE AMOUNTS ARE EXCLUSIVE OF VAT AND SHALL BE PAID IN FULL, FREE OF ANY DEDUCTIONS, WITHHOLDING TAXES, AND ANY OTHER CHARGES INCLUDING BUT NOT LIMITED TO BANK CHARGES.
MPMK_PORT:4OCT2017