Fita 2012 Results. Fita 2012, in its third edition became the best international touristic event in Mexico.

Fita 2012 Results Fita 2012, in its third edition became the best international touristic event in Mexico. 35 000 m 2 of exhibition area and 10 000 m 2 for seminars and conferences. It gathered more than 8,600 professional participants per day, 2,600 of them were exhibitors and about 6,000 were professional visitors from several countries of the world. Fita 2012 was visited by more than 60 000 people interested in the touristic sector.

Fita 2012 Results The Business Meetings system carried out 20 thousand preset business meetings. There were 159 events, 44 conferences and 46 seminars, 26 wine tastings, 26 food tastings, 11 gastronomy workshops, one award ceremony and the presentation of the book of the State of Zacatecas. For the third consecutive year the Academic Forum The Future of Tourism: A Future for Mexico was held. There was a special area for the media with the participation of 84 national and international media. This year Ecuador participated as guest country and Quintana Roo as guest State. There were 13 cultural presentations on stage from different countries and national destinations as well as shows of the different states of the Mexican Republic.

Mexico City Mexico City, one of the biggest cities of the world is a metropolis full of lights, colors, flavors and sensations and the unique warmth of its people. It is a city of contrasts that exceptionally combine its multi cultural past with the modern Mexico of the 21 st century. Mexico City is located in the center of the country, a strategic place for the Republic and the continent thus making it the ideal location to hold the International Tourism Fair of the Americas. Tourism is the third most productive economic activity for Mexico City; it represents 7% of the local GDP, it is the door to the country with more than 32 million passengers annually, it is undoubtedly, the ideal location for all tastes and budgets complemented with one of the most important gastronomic proposals that made even Forbes to declare it as one of the cities with the largest culinary offer.

The Exhibition Center It has an area of more than 45,000 m 2 free of columns, which maximizes the area use. The entire lobby can be seen from the access point, providing a general view of the entire fair. It is located in the Santa Fe zone, an example of the Mexico in the 21 st Century. Santa Fe has a top level hotels and restaurants infrastructure. The connectivity could not be better since there are two international airports, Benito Juarez in Mexico City and Lic. Adolfo López Mateos in Toluca in addition to the main ways of access.

Visitors Fita 2012 Mexico City was devoted to the professional touristic sector the first 2 days and to the general public the last 2 days. There was a selected group of professional visitors including: Countries. Government of the States. Tour Operators. Hotel chains. Airlines. Independent hotels. Car rentals. Travel Agencies. Bus Lines. Promotion trusts. National and International Destinations. Public and Private Organisms. Touristic parks. Foods and Beverages Providers.

Pavilions One of the important news is that this edition included the following theme pavilions. Pavilions per product: 1. Gourmet Pavilion Mexican Gastronomy. 2. Fita Adventure Pavilion Adventure Tourism and Green Tourism Pavilion. 3. Media Pavilion. 4. LGBT Pavilion - Gay Friendly Destinations, worldwide. 5. Interactive Pavilion Technology and communications services for the tourism sector. 6. Fita Race Pavilion Car races.

Communications Program Fita Communication Program is very aggressive and has 4 stages : Publicity Program 4 million Dollar investment, more than 70 national and international media including TV, Radio, Press and Outdoors. Promotion Program with the participation in more than 12 international fairs with stands, promoting the fair, providing press conferences and meeting with tour operators, purchasers and exhibitors. Fair Date Country ABAV October 24-26 Brazil WTM November 5-8 United Kingdom FITUR January 30- Feb 3 Spain BIT February 14-17 Italy ANATO February 27- March 1 Colombia TIANGUIS March 17-20 (May) Mexico MITT March 20-23 Russia FIT CUBA May 7-10 Cuba POW WOW June 8-12 United States EUROAL June 6-8 Spain Press Program through interviews in the media we report the results of the 2012 Fair as well as the progress and novelties for 2013. Program Online and Social Networks through the website (with more than 6 million hits) and sending of a biweekly newsletter to a database of more than one hundred thousand professionals of the field, own pages in the main networks. (Twitter and Facebook).

Member of the following organizations Since June 2011, we are members of the World Tourism Organization, approved by the Board of Directors on the 90th session held in Mombasa and Kenya. Mexican Association of Professionals in Exhibitions and Conventions Meeting Professionals International Adventure Travel Trade Association Mexican Association of Adventure and Green Tourism

Fita in the world Included within the top 15 international fairs to be visited http://www.discoveramericapavillion.com/

Media Partners

Why sponsoring Fita? Because it is the possibility for a company or institution to share the event publishing with its trademark and to be present nationally and internationally. Moreover, it is a high impact publicity form that allows positioning your trademark intensively supported by the event and among the participating target people. Through these high impact international events such as Fita, a great international positioning and an excellent publicity is reached due to the kind of professionals attending the event, since they are normally opinion leaders of the sector.

Sponsorship Modalities 1. Platinum (limited to three participants) 170 m 2 stand. 2. Gold (limited to three participants) 144 m 2 stand. 3. Silver (limited to two participants) 80 m 2 stand. 4. Press Room Sponsorship (limited to two participants) 40 m 2 stand. The press room will be fitted to receive the main media participants to report about the daily events of the Fair. 5. Touristic Co-Sponsorship (Exclusive for private companies of the touristic sector). It is split in three categories: 144 m 2 and 80 m 2 (limited to two participants per category).

Platinum Sponsorship $500,000.00 USD Benefits: Stand area of 177 m 2. 2 publicity pages in the directory of exhibitors. Trademark presence in the information desks at the main lobby. Logo in : Printing on the main level in the publicity of the entire media plan 4 mdd. Value). Exhibitor and visitor badges. Electronic and printed invitations. Avenues and streets of the exhibition Banners outside Expo Bancomer of.95 x 4 m and of the main lobby. Promotional material exclusive of Fita. Registration system confirmation banner (all personalities) Banner in Fita Website from the hiring on until two months after the Fair. Sponsor link in Fita Website. VIP room use for sponsors.

Platinum Sponsorship $500,000.00 USD

Gold Sponsorship $125,000.00 USD Benefits: Stand area of 144 m 2. 1 publicity page in the directory of exhibitors. Logo in: Printing on secondary level in the promotion plan established for the fair (2 mmd. Value). Electronic and printed invitations. Exhibitor and visitor badges. Exhibition avenues. Banners outside Expo Bancomer of.95 x 4 m and of the main lobby. Promotional material. Banner en la Website from the hiring on until two months after the Fair. Sponsor link in Fita Website. Trademark presence at the information desk of the main lobby.

Gold Sponsorship $125,000.00 USD

Silver Sponsorship $75,000.00 USD Benefits: Stand area of 80 m 2. ½ publicity page in the directory of exhibitors. Logo in: Printing on secondary level in the promotion plan established for the fair (2 mdd Value). Electronic and printed invitations. Exhibitor and visitor badges. Banners outside Expo Bancomer. At the escalators of the main lobby. Banner in the Website from the hiring on until tow months after the Fair. Sponsor link in Fita Website.

Silver Sponsorship $75,000.00 USD

Press Room Sponsorship $45,000.00 USD The press room (100 people capacity approximately) will be fitted to receive the main media participants to report about the daily events of the Fair. The sponsorship includes: Stand area of 40 m 2. ½ publicity page in the directory of exhibitors. The trademark will be shared with the fair s institutional image. Loop in the main screen. Logo in the Website from the hiring on until two months after the Fair. Sponsor link in Fita Website. Computers, printers, Internet, telephone line services. Coffee service. Afternoon cocktails service. 2 support and logistics hostesses.

Touristic Co- Sponsorship $50,000.00 USD The Touristic co-sponsors have the following benefits : Stand area of 144 m 2. 1 publicity pages in the directory. Presence in specialized media. Exhibition area at the lobby. Logo in: Website. Avenues and streets at the exhibition floor. Badges, back part. Banners of the main lobby.

Touristic Co- Sponsorship $30,000.00 USD The Touristic co-sponsors have the following benefits: Stand area of 80 m 2. ½ page in the directory. Logo in: Website. Avenues and streets at the exhibition floor. Badges, back part. Banners of the main lobby.