Industrial. 1. Texts: Introduction General Texts: General Information... 3

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Contents Industrial 1. Texts: Introduction General... 2 2. Texts: General Information... 3 Partner 3. Texts: Enjoy Stuttgart... 4 4. Texts: Travel and accommodation... 4 5. Texts: Obtaining tickets... 6 International Media Discussion 6. Texts: Admission codes... 6 7. Texts: Trade fair app / Social media... 7 8. Texts: Invitation letter to visitors... 8 1

1. Texts: Introduction General Discover the world of metal working! More technology, more knowledge, more networking: AMB 2018 in Stuttgart will display the fascinating power of innovation. From 18 to 22 September 2018 AMB will become for the 19th time meeting point for experts from the machining and metal working industry. 1,500 exhibitors will present their developments and innovations on a gross exhibition area of more than 120,000 square metres. Meet the who's who of the machine tool and precision tool industry as well as leading experts on metal-cutting. We are happy to welcome you! The countdown is on Just a few more days until the starting signal is given for AMB on 18 September 2018. From world market leader to hotbed of innovation - around 1,500 national and international exhibitors await you. You will be able to experience innovations, product novelties and trends at first hand spread over a surface area of more than 120,000 m² in ten halls. AMB at the Stuttgart Trade Fair Centre will be open from 9.00 to 18.00 from Tuesday to Friday and from 9.00 to 17.00 on Saturday. We look forward to your visit! Visit us at AMB in Stuttgart The heart of metal working beats in Stuttgart: From 18 to 22 September 2018 AMB will open its doors. Meet us in hall xx stand no. xxx and find out our latest products and developments. Geländeplan Englisch: https://www.messe-stuttgart.de/amb/en/visitors/amb-2018-newdimensions/thematic-hall-plan/ 2

2. Texts: General Information AMB highlights In addition to the trade fair, AMB also offers a diverse framework programme that will provide you as a visitor with significant added value. Numerous special shows and parallel events will ensure that your specialist knowledge can be specifically expanded. All information on the trade fair, such as the exhibitor directory and the framework programme, can be found here. English: https://www.messe-stuttgart.de/amb/en/visitors/accompanying-programmeamb-2018/ AMB at a glance Main themes and list of exhibitors, opening times and prices, travel and accommodation. All this and much more can be found here in compact form: AMB overview English: https://www.messe-stuttgart.de/amb/en/visitors/at-a-glance/ Practical tips, information and knowledge for your daily work Workshops, special shows and specialist congresses provide know-how and information on trends and new challenges in the sector. Exchange ideas and opinions on current developments with experts. Framework programme English: https://www.messe-stuttgart.de/amb/en/visitors/accompanying-programmeamb-2018/ Your personal exhibitor directory Would you like to know where to find which exhibitors, products and services? Then our Exhibitor directory will help you. Use the convenient search function and simply compile your own personal list of favourites! Exhibitor directory English: https://www.messe-stuttgart.de/amb/en/visitors/index-of-exhibitors 3

3. Texts: Enjoy Stuttgart Enjoy Stuttgart! Stuttgart offers art, culture and cuisine at practically every corner. Find out where to find the nicest squares, best wines, tastiest food and most interesting entertainment here. English: https://www.messe-stuttgart.de/amb/en/visitors/travel-andaccommodation/enjoystuttgart/ Connect your trade show visit with the favors of Stuttgart! Not just at AMB you are able to see technical innovations also around Stuttgart. Take the chance to visit the automobile plants of Mercedes-Benz or Porsche. Both of them also have their own museums where you can learn about the history of the cars. But not just learning about the industry is great in Stuttgart. Also the city with its beautiful places e. g. the famous Stuttgarter Stäffele stairs around Stuttgart between grapes. 4. Texts: Travel and accommodation Our tips for convenient travel When you travel to AMB, you benefit in many ways from Europe's most modern trade fair and congress centre in Stuttgart, and you can join in the trade fair activity completely without any stress. The direct connection to the A8 motorway, the B27 expressway, the airport and the S-Bahn (urban rail system) ensures that your way to us is pleasant and short. Tip: With an online ticket, you can use the Stuttgart public transport system (VVS) free of charge. Online tickets English: https://www.messeticketservice.de/shop/en/messe-karten.php?&m=836 Access routes English: https://www.messe-stuttgart.de/amb/en/visitors/travel-andaccommodation/access-routes/ 4

Convenient travel Travel conveniently to AMB and join in the trade fair activity without any stress. AMB can be optimally and conveniently reached by plane or by public transport. Walking from the airport or the S-Bahn (urban rail) station to the East Entrance via the Messepiazza (trade fair piazza) takes less than five minutes. The VVS ticket - your ticket for Stuttgart public transport - is included in the trade fair day ticket. Simply register online in advance and travel comfortably and absolutely without stress. Online ticket English: https://www.messeticketservice.de/shop/en/messe.php?&m=927 Fast and convenient travel Just 200 metres from the airport and train station, and directly by the A8 motorway the Stuttgart Trade Fair Centre achieves a top score for optimum accessibility for national and international visitors. Whether you are travelling by car, rail, coach or plane - the optimum transport connections ensure short distances to the trade fair from the airport, railway station or car-park. Just get off, and you've arrived! The Stuttgart Trade Fair Centre has excellent connections to the international transport network and is easily accessible by car, rail or plane. The airport and the railway station are just a few minutes on foot from the trade fair site. Found your hotel? There are many hotels in the direct vicinity of the Stuttgart Trade Fair Centre. However, with around 90,000 visitors coming to the trade fair, the nearby hotels can often be quickly booked out. You should therefore book your trip as early as possible! Information on travel and hotels English: https://www.messe-stuttgart.de/amb/en/visitors/travel-and-accommodation/ Entry into the country made easy. Your visa for Germany. When you enter Germany, your passport must be valid for at least 6 more months. Depending on your nationality, other conditions may apply. For citizens from a country outside of the European Union, a visa is required. You can apply for your visa without problem from the German Foreign Office: Visa application, Foreign Office: https://videx.diplo.de/videx/?1 5

5. Texts: Obtaining tickets Get your ticket now! Register, download the admission ticket, print it out - ready to go! Use the online ticket service and register at your convenience from home. You can then walk directly through the turnstile into the trade fair without any waiting time. Opening times and admission prices English: https://www.messe-stuttgart.de/amb/en/visitors/at-a-glance/ 6. Texts: Admission codes Free admission for our customers We are pleased to invite you to visit this unique sector event. Secure your complimentary day ticket using the following admission code: TEST-CODE-0001. You can redeem your ticket here (English: Link). Download your free admission ticket, print it out, finished! 6

7. Texts: Trade fair app / Social media Optimum trade fair preparation Have you already installed the Messe Stuttgart App on your smartphone? There you will also find the exhibitor list, the site and hall layout maps, as well as the presentation programme and useful information on AMB. The trade fair app for ios https://itunes.apple.com/de/app/messe-stuttgart/id460383798 The trade fair app for Android https://play.google.com/store/apps/details?id=com.excelsisnet.android.lms&feature=sear ch_result#?t=w251bgwsmswxldesimnvbs5legnlbhnpc25ldc5hbmryb2lklmxtcyjd Well informed when on the move Have you already installed the Messe Stuttgart App on your smartphone? There you will find the exhibitor list, the site and hall layout maps, as well as the presentation programme and useful information on AMB. To get the latest news, follow us on Twitter! #amb18 Die Messe Stuttgart App for ios https://itunes.apple.com/de/app/messe-stuttgart/id460383798 Die Messe Stuttgart App for Android https://play.google.com/store/apps/details?id=com.excelsisnet.android.lms&feature=sear ch_result#?t=w251bgwsmswxldesimnvbs5legnlbhnpc25ldc5hbmryb2lklmxtcyjd AMB on Twitter https://twitter.com/amb_stuttgart 7

8. Texts: Invitation letter to visitors Version 1 - Free day ticket / Arrange a meeting Your free day ticket for AMB 2018 International exhibiton for metal working Dear Mr/Ms..., Discover the worldwide trends for metal working from 18 to 22 September 2018 in Stuttgart! More technology, more knowledge, more networking: The heart of metal working beats in Stuttgart. Be our guest: We are pleased to invite you to visit AMB. With this letter you receive your personal free day ticket. If you wish to arrange a personal meeting or have any queries in advance, please contact Max Mustermann Telephone 0711 / 123456 info@musterfirma.de Please find attached the visitor prospectus with the most important details on AMB. We look forward to your visit! Best regards Max Muster 8

Version 2 Free day ticket / Visit us Be our guest: Visit us at AMB 2018 International exhibition for metal working Dear Mr/Ms..., Discover the worldwide trends for metal working from 18 to 22 September 2018 in Stuttgart! More technology, more knowledge, more networking: The heart of metal working beats in Stuttgart. We will be there as well and it would be a pleasure to meet you in Stuttgart! Please register with your admission code and come to our booth in hall XX stand no. XX. Admission code: DDDDHDDN KWN We look forward to your visit! Best regards Max Muster PS: All important information you will find in the brochure enclosed. 9

Version 3 Invitation via e-mail AMB 2018 Meet us in Stuttgart! Dear Mr/Ms..., Discover the worldwide trends for metal working from 18 to 22 September 2018 in Stuttgart! More technology, more knowledge, more networking: The heart of metal working beats in Stuttgart. We will be there as well and kindly invite to a free visit of AMB 2018! Please register with the following admission code here (Link) and meet us at our booth in hall XX stand no. XX. We look forward to your visit! Best regards Max Muster 10