ESC Congress 2018 Welcome to our industry partners. Prof Bax ESC President

ESC Congress 2018 Welcome to our industry partners Prof Bax ESC President

Global community engaged for better CV outcomes

Best in Science & Exchange for better practice

Innovative platforms & environments for exchange

Partnerhips delivering together

Optimal platform for delivery

ESC Congress 2018 HIGHLIGHTS, EDUCATIONAL AND SCIENTIFIC PROGRAMME Stephan Achenbach Chairman, Congress Programme Committee 2016-2018

ESC Congress 2017 31 705 attendees 153 countries

ESC Congress 2017 => Spotlight: 40 years of PCI => All areas of cardiovascular medicine - Latest science - Latest science interpreted - Clinically relevant information - Interaction - Experts => Variety of session formats

ESC Congress 2017 Impact for Clinical Practice o SESSIONS THAT WILL MAKE A DIFFERENCE o Demonstrations, Case-Based, Open for Discussions o Close Interaction on practical clinical situation o Expert Advice, Meet the Experts, Let s Discuss Strategy o BEST PRACTICE o Guideline Implementation Sessions o Image Interpretation with the Masters o EXPERTS KEY OPINION LEADERS o An International Faculty of Experts

ESC Congress 2017 Membership, Community o Exchange and discussion o Lounges o Interactivity o Young

ESC Congress 2017 All-year Congress o ESC TV o ESC 365

Post Congress Survey email question results FESC 461 respondents Professional Members 1858 respondents Other delegates 1710 respondents 386 71 4 83,73% 15,40% 0,87% 1562 284 12 84,07% 15,29% 0,65% 1413 278 19 82,63% 16,26% 1,11%

Online/Social Media Facebook 2017 2016 41 posts 15 posts 515 K people reached 322 K people reached 1.6 M views 1.3 M («papal») views

Online/Social Media Twitter 2017 2016 13 K participants 7.6 K participants 49 K tweets 28.2 K tweets 306 M potential impressions 157 M potential impressions - largest medical conference in Europe on Twitter - world s largest CV conference on Twitter

Online/Social Media Poll of 889 on Twitter from around the world

Post-Congress Survey

ESC Congress 2018

ESC Congress 2018 Who are we creating the programme for?

ESC Congress 2018 Who are we creating the programme for?!!!!!!!!!!!

ESC Congress 2018 => Emphasis on - Latest science & interpretation - Guidelines and their implementation - Clinically relevant information and advice - Interaction with experts => Variety of session formats and tracks => Interactivity / Mobile App => Spotlight: Valvular Heart Disease

ESC Congress 2018 => Spotlight Valvular Heart Disease Cross-sectional topics with intervention, heart failure, arrhythmia, prevention etc. Spotlight Village Centre Stage Live-in-the-box recorded sessions

ESC Congress 2018 => ESC Clinical Practice Guidelines New Guidelines Guideline implementation Sessions on past years guidelines Big Picture sessions combining guidelines, registries and new data

ESC Congress 2018 => Session Types Symposia & Case Based Sessions Debates Expert Advice Image Interpretation with the Masters Cardiology in 4 Days Digital Health

ESC Congress 2018 => Learning Environment Addition of smaller rooms/ Science Box Interaction Enhanced Saturday programme New schedule (90/75/60 minutes)

ESC Congress 2018 => Learning Environment Addition of smaller rooms/ Science Box Total combined Session attendance per day Interaction Enhanced Saturday programme New schedule (90/75/60 minutes)

ESC Congress 2018 => Learning Environment Addition of smaller rooms/ Science Box Interaction Enhanced Saturday programme New schedule (90/75/60 minutes) - More time between sessions - More time to move and experience exhibits - On-time arrival at Industry Satellites - Lighter afternoon => evening Satellites more attractive

ESC Congress 2018 => ESC Community Networking experience Young Showcase ESC offers to professional members Expand reach ESC TV etc.

ESC Congress 2018 => Timeline December 2017 February 2018 Opening of online services ( Abstracts & Registration) Scientific programme available online Launch of the Mobile App 14 February 2018 Abstract submission deadline 01 March 2018 Clinical case submission deadline 21 May 2018 Hot Line & Late Breaking Science Submission Deadline Early May 2017 Abstract results announcement June 2017 Full programme available online

Summary Jointly successful in creating a valuable experience Typical attendee is a hospital-based fully trained cardiologist with diverse interests Late breaking trials and science, guidelines and implementation Encounters and interaction with experts Sense of community

ESC Congress 2018 Welcome to Munich

Tradition Over 850 years of history World s largest festival: Oktoberfest Tradition and innovation go hand in hand

Vision Seven out of 30 Dax companies based in Munich Operating companies from multiple industries Germany s leading high-tech location

Science Two elite universities 14 international renowned universities World-famous research facilities

Culture Over 60 museums and collections, and more than 130 art galleries Sixty professional theaters (i.a. Deutsches Theater, Bavarian State Opera, Cuvilliéstheater) Fourteen concert halls in and around Munich

Leisure World`s largest city park One of the greenest cities in the world Music, theatre, art

Accommodation Munich offers hotel rooms in any category from low budget to first class and luxury Munich total capacity: 38.955 rooms / 436 hotels New in 2017: 2.550 rooms New in 2018: 2.600 rooms

City Support

Travel

Location

Munich Airport Overview Destinations & Daily Flights 238 DESTINATIONS SERVED DIRECTLY IN SUMMER 2017 560 DAILY FLIGHTS FROM ALL OVER THE WORLD

Munich Airport Overview 100 Number of airlines serving Munich 73 Number of countries served from Munich 257 Number of destinations served from Munich 17 Germany 171 Medium haul 69 Long haul

Munich Airport Best of Europe 4th Best Airport worldwide Europe s Best Airport Central Europe s Best Airport World s Best Airport Terminal 2017 2017 2017 2017 TEN TIMES voted as Europe s Best Airport (2005, 2006, 2007, 2008, 2010, 2011, 2014, 2015, 2016, 2017) Central Europe s Best Airport (2012, 2013, 2016, 2017)

TRANSPORTATION WITHIN THE CITY Main Station Messestadt West Messestadt Ost

Public Transport The city has a convenient and efficient public transport network: Suburban train: 8 lines Subway: 8 lines Bus: 69 bus routes Streetcar: 13 lines

Motorway

Messe München Facts 16 40 605,000 m² 1.8 halls international trade fairs of exhibition space million visitors

ICM Internationales Congress Center München Facts Maximum capacity 6,000 People 3,000 seats 20 rooms 7,000 m² of exhibition space Direct access to Messe München

Sustainability 8,000 tons of CO 2 saved annually 125,000 m² of green space 2.6 megawatts of power annually from our photovoltaic rooftop systems 640,000 trees would need to be planted to equal our annual CO2 saving

References of Successful Congresses Congress Year Pax European Congress of Psychiatry (EPA) 2010, 2014 3.100 Congress of the ERA/EDTA - European Renal Association/European Dialysis and Transplant Association 2010 8.500 Bio Europe 2010, 2015 3.500 Kongress der Deutschen Gesellschaft für Gynäkologie und Geburtshilfe e.v. (DGGG) 2000, 2010, 2012, 2014 4.150 Annual Congress of the Cardiovascular and Interventional Radiological Society of Europe (CIRSE) 2011 International Geoscience and Remote Sensing Symposium (IGARSS) 2012 2.700 Kongress der Deutschen Gesellschaft für Chirurgie (DGCH) 2001, 2005, 2007, 2009, 2011, 2013, 2015, 2017 5.000 Congress of the European Society of Cardiology (ESC) 2004, 20018, 2012 28.000 Jahrestagung der Dt. Gesellschaft für Senologie (DGS) 2004, 2008, 2012, 2013 2.600 Biennial Congress of the European Association for Cancer Research (EACR) 2014 1.800 Neurowoche (87. Kongress der DGN / 40. Jahrestagung der GNP / 59. Jahrestagung der DGN 2014 5.400 Annual Meeting of the European Society of Human Reproduction and Embryology (ESHRE) 2014 9.600 Annual Congress of the European Respiratory Society (ERS) 2006, 2014 22.000 Jahrestagung der Deutschen Gesellschaft der Kinder- und Jugendmedizin e.v. (DGKJ) 2015 2.700 bpt - Kongress mit 83. bpt-fachmesse Veterinärmedizin 2015 2.200 Congress of the European Association of Urology (EAU) 2016 13.000 European Congress of Endocrinology (ECE) 2016 3.100 World Conference on Non-Destructive Testing (WCNDT) 2016 2.700 Fortbildungswoche für praktische Dermatologie und Venerologie (FOBI) 2016 4.200 Annual Meeting of the European Association for the Study of Diabetes (EASD) 2016 18.000 Congress of the European Hip Society 2016 1.000 EORTC-NCI-AACR Symposium on Molecular Targets and Cancer Therapeutics 2016 2.000

Messe München Overview

Overview BUS PARKING ENTRANCE EAST HALL B1 ICM INTERNATIONALES CONGRESS CENTER MÜNCHEN HALL B3 HALL B2 EXPRESS WAY ENTRANCE WEST Atrium HALL A1 HALL A2 HALL A3

Exhibition halls 16 state-of-the-art exhibition halls 180,000 m² of exhibition space Ceiling height 11 to 16 meters Column-free

Atrium Length about 650 m, width 35 m Access to 12 halls Entrances are situated on the western and eastern ends

ICM GROUND FLOOR Technical Details http://www.icmmuenchen.de/groundfloor

ICM FIRST FLOOR Technical Details http://www.icm-muenchen.de/firstfloor

ICM SECOND FLOOR Technical Details http://www.icm-muenchen.de/secondfloor

Foyer Open architecture and design Radial access to the rooms and halls Can be partitioned to create two separate areas Maximum usable space: 4,500 m²

ICM Room 14 2,730 m² floor space Up to 3,032 seats (row arrangement) Can be divided into three soundproof single rooms 9.5 m ceiling height 12 interpreters booths, three control rooms, projection screens Daylight, full blackout possible

ICM Room 1 1,300 m² floor space 1,430 row seats 746 classroom-style seats 13 m maximum ceiling height 277 m² stage area (height-adjustable) 8 interpreter and 3 control booths Daylight available 14x15 m screen

ICM Room 5 390 m² floor space 413 row seats 208 classroom-style seats 4.5 m ceiling height 5 interpreter booths and 1 control booth Height-adjustable stage platform

ICM Hall B0 3,500 m² floor space Room for up to 1,500 people 4.2 m ceiling height Direct access to the foyer Exhibition hall infrastructure

We are looking forward to welcoming you!

Munich & Building Overview Nata Nambatingué

ESC Selection Criteria 11 Criteria Munich obtained 77/100 points Lowest 64/100 Highest 80/100

Destination Munich

City Infrastructure & Support

Hotel Accommodation Over 15 000 hotel rooms have been booked in Munich and near surrounding areas Compared to 2012: Total contingent increase of 10% 4 star contingent increase of 20% 70% of the rooms are 4 star hotels 70% of the contingent assigned to group bookings ESC Hotel accommodation team is working with Interplan official local housing agency

Congress Venue

2017 Daily Attendance Badge scanning Transport figures Registration transactions Lecture room headcounts

Messe München & ICM Overview

COACH PARKING EAST ENTRANCE HALL B1 ICM INTERNATIONALES CONGRESS CENTER MÜNCHEN HALL B2 HALL B3 EXPRESS WAY Atrium HALL A3 HALL A2 HALL A1 WEST ENTRANCE

Agora Rooms Practical Tutorials VILLAGE 6 POSTER AREA EXHIBITION 3 VILLAGE 3 Meeting Rooms VILLAGE 5 VILLAGE 4 Meeting Rooms Meeting Rooms EXHIBITION 2 VILLAGE 2 THE HUB Meeting Rooms CENTRE STAGE THE HUB Meeting Rooms EXHIBITION 1 VILLAGE 1 ESC PLAZA Meeting Rooms SPOTLIGHT VILLAGE PRESS SSC MAIN AUDITORIUM REGISTRATION ESC HQ SPOTLIGHT VILLAGE

Registration

ICM - GROUND FLOOR Speaker Service Centre Press Working Area ESC TV Spotlight Village 5 existing Lecture rooms 1 400, 400, 200, 125, 125 pax Direct access to Main Entrance & ESC Plaza/The Hub

ICM - Room 1 277 m² stage area (heightadjustable) 8 interpreter and 3 control booths Daylight available 14x15 m screen 1,300 m² floor space 1,430 row seats 13 m maximum ceiling height

ICM - Room 5 390 m² floor space 413 row seats 4.5 m ceiling height 5 interpreter booths and 1 control booth Height-adjustable stage platform

ICM - FIRST FLOOR Main Auditorium Munich 3 000 pax Spotlight Village 3 existing Lecture rooms 900, 125, 125 pax Access to Room 1 1 400 pax

Main Auditoirum - Munich 2,730 m² floor space Up to 3,032 seats (row arrangement) 9.5 m ceiling height 12 interpreters booths, three control rooms, projection screens

ICM - SECOND FLOOR ESC Press Conference Room

Messe halls 6 state-of-the-art exhibition halls 66,000 m² of exhibition space Ceiling height 11 to 16 meters Column-free

Messe halls Hall A1 Exhibition 1 12 Meeting Rooms (StudioArancio) Lecture rooms 500, 300 pax Hall A2 Exhibition 2 12 Meeting Rooms (StudioArancio) Lecture rooms 500, 300 pax Hall A3 Exhibition 3 9 Meeting Rooms (StudioArancio) 6 Practical Tutorials (former Hands-On Tutorials) Lecture rooms 500, 300 pax

Messe halls Hall B1 ESC Plaza Centre Stage 500 pax Hub 300 pax Hub 250 pax Hall B2 Hub 300 pax Hub 250 pax x 2 Lecture rooms 1000, 600, 300, 200 pax Hall B3 Poster area Lecture rooms 800 + 200 Open, 300 pax

Atrium Length about 650 m Width 35 m Access to 6 halls Agoras built outside Catering outlets Green lung of the Congress

Thank you

ESC Congress Offer Industry Prospectus Evolutions

Exhibition

Exhibition Digital Health To be confirmed by January 2018

Meeting Rooms (ex:function Spaces) Network, meet and exchange

Meeting Rooms Network, meet and exchange Offer 33 State-of-the-art customised rooms: built in the Exhibition halls (48 sqm) 12 Permanent Venue rooms: located on the first floor of 2 of the exhibition halls (21, 27, 34, 37, 43, 51 sqm)

Practical Tutorials Satellite Symposium In-depth view and pertinent data of scientific progress and research in cardiovascular care. Large audience (125 to 1400 pax) 45 to 90 minutes Lecture room presentation Expert on the Spot Interactive sessions with further opportunity to question and exchange with topic experts. Limited audience ~250/300 pax Short sessions 30 HUB format, designed to ensure experts interact with delegates Practical Tutorials Tutorials providing participants with an opportunity for handson, one-on-one learning from clinical cases with experts on specific areas. Registered audience ~50pax 4 to 5 sessions of 60 to 90 per day during the 4 days of the congress. (16 to 20 in total) Classroom format

Satellite Symposia 26 rooms available 75 time slots Evening Satellite Symposia starts earlier 30 buffer between ESC Sessions and Satellite Symposium

Expert on the Spot More rooms (5 Hubs vs 4 in 2017) 3 Hubs @ 250 seats 2 Hubs @ 300 seats

Live on escardio.org Aired on escardio.org From Sat. 27/8/2017 to Mon. 29/8/2017: 16 210 pax watching live (Homepage + other pages) Average time spent: 22 minutes Live Satellite Symposium sucess story: 1) Novartis Satellite 936 pax watching live + Average Duration 50 min. 2) BMS/Pfizer Satellite 973 pax watching live + Average Duration 48 min. 3) Novartis Satellite 819 pax watching live + Average Duration 55 min. 4) Bayer Satellite 815 pax watching live + Average Duration 32 min. Live Expert On the Spot aired on Escardio.org

«ESC Congresses» App All ESC congresses available in the same umbrella app Only one App to download from the stores (no need to download one app for each congress every year) Download Congress modules under the umbrella app (Modules=App as you currently know) Updated regularly to add new congresses and content To be used all year long for congresses content & accessing ESC Congress 365

Mobile App a tool to advertise and interact Mobile app: 23 899 downloads Each Splash Advert & Push Notification was viewed by 9 563 different device Each device viewed it on an average of 2.9 times Engage your audience via interacting vote & questions Notification pushed to all delegates 30 before the session start Impact: Average Room Occupancy for the 7 Satellite Symposium concerned: 97%

edaily News Advert 2 e-daily News per day: 1) To the delegates 2) To non delegates (~100K pax) Average nber of pax opened the edaily News: 26 000 pax Interactive and clickable to access Wrap-Up Videos Exclusive sponsorship per day: A banner to deliver your message

Wrap Up Video Wrap-Up video of your session 7 to 8 minutes video emphasise the key messages of your session. Welcome chair/speakers on the state of the art ESC TV Studio located onsite. Your Wrap-Up video dissemination: Files are yours for dissemination via your educational platform Wrap-Up videos are posted on ESC Congress 365 platform, attached to your presentations Directly accessible through the post congress eblast Directly clickable from the edaily News advert

Guidelines General Guidelines Applicable to all ESC Congresses Specific Guidelines Applicable to ESC Congress 2018

Deadline correspond to receipt of the Order Form Signed

Onsite Advertisement Product advertisement allowed Already available