TourismProfile Slovenia

TourismProfile Slovenia

Tourism Profile Slovenia Cities and Regions Slovenia is one of the smallest countries in Europe in total the country has around two million inhabitants largest cities in Slovenia 1 Ljubljana (80 ) Maribor ( ) 9 1 8 Celje ( ) Kranj ( ) Novo Mesto (8 ) Nova Gorica ( ) Koper ( ) 8 Velenje ( ) 9 Domžale (0 ) Ptuj ( ) Slovenia consists of 11 municipalities (11 with the status of being an urban municipalitiy. This is the only administrative division in the country, as there are no counties/regions. The biggest municipality is Kočevje in the South-Central part of Slovenia (boarding Croatia) with a surface of square kilometers - the smallest municipality is Odranci in the Eastern part of the country with only square kilometers. The capital Ljubljana is by far the largest city in Slovenia with a population of around 80.000 inhabitants. Source: SI STAT

Transportation Infrastructure The majority of the tourists from the main source markets arrive by car the main alternatives are Ljubljana airport and Koper port Annual airport passengers in Ljubljana thousand.000 1. 1. 1.00 1.89 1.9 1.199 1.000 00 0 008 009 0 011 01 The airport in Ljubljana generates 8 % of the total volume of annual air passengers in Slovenia. The only two other international airports are Maribor and Portorož. In 01 Ljubljana airport registered 1, million passengers. This is a further reduction and continuation of the negative trend over the last couple of years. Since 008 Ljubljana airport lost around 8 % of its annual passengers. Slovenian ports There are three ports on the Slovenian coastline. Koper, the most important one, recorded a strong increase in maritime passengers over the last couple of years, reaching more than 0.000 maritime passengers in 01. The passenger terminal is suitable for large sized cruise ships. Two smaller ports are in Izola and Piran. Road connections Slovenia has a good road infrastructure with more than 00 kilometers of motor- and expressways. They are also part of the Pan- European Corridor X connecting Slovenia with the neighbouring countries. Good road infrastructure is important, as the majority of the inbound tourists are coming by car and Slovenia is an important transit country between Southeastern and Central Europe. Source: ACI International

Importance of Tourism Tourism is an important industry for Slovenia as it represents 1, % of the GDP and contributes USD.9 per inhabitant Tourism Contribution to GDP 01 (in %) Contribution to GDP 01 (per inhabitant, USD) 1 Croatia (, %) Malta (, %) EE. Austria 11 Slovenia 1 (1, %) (1, %) Albania (,0 %) Bulgaria (1, %) Iceland.81 1 Austria Switzerland.1.1 EE. Ireland Slovenia Sweden.1.9.880 1 1 1 EE. Belarus 0 Macedonia Moldova 0.00.000.00.000 Currently the travel and tourism industry contributes 1, % to the national GDP of Slovenia the country is therefore ranked on the 11 th position out of analyzed countries in Europe. At the same time, this figure did not change significantly over the last 1 years, as the contribution was 1, % back in 199. The more meaningful figure, when it comes to evaluate the importance of tourism for a country, is the total contribution per inhabitant. In Slovenia the total volume of the travel & tourism industry to the GDP was USD.9 per inhabitant. This is on the level of countries like Portugal, Ireland, Sweden, Finland and Italy. Source: WTTC

Number of Beds % of all beds in Slovenia are situated in hotels strong increase in the number of beds on camping sites Beds (in 000) 008 009 0 011 01 CAGR* Hotels 8, 8,8 9,9 0,8 1,0 +,0 % Camping 19,0 18, 1, 1,,9 +,8 % Private acc. 1,0 1,1 1,1 1,8 1,1 +1,8 % Others**, 8, 1, 1, 1, +, % Total 1, 11,0 118,0 118,8 11, +, % thousand 0 0 0 0 1, 1,0,9 1,1 The number of beds in hotels increased from 8.00 in 008 to 1.000 in 01. This equals a compound annual growth rate of,0 %. Currently the share of hotel beds amount to approximately, %. A strong increase (CAGR* of +,8 %) has been registered in the amount of beds at camping sites from 19.000 in 008 to.900 in 01. In total there are currently 11.00 beds available in Slovenia. 0 08 09 11 1 Hotels Camping Private acc. Others Source: Si STAT * Compound Annual Growth Rate ** apartments, mountain huts, hostels, etc.

Number of Branded Hotels Slovenia has only a very limited number of hotels operated by international hotel operators Number of hotels of the five largest international hotel chains Hotels Slovenia Hungary Bulgaria Poland Turkey Germany Intercontinental - 1 1 9 Wyndham - - - - Marriott - - 11 8 Hilton - 18 1 Accor - 18 0 Hotels in Slovenia Location Intercontinental - Wyndham - Marriott - Hilton - Accor - None of the five largest international hotel chains (Intercontinental, Wyndham, Marriott, Hilton and Accor) operates a hotel in Slovenia. In comparison to the surrounding Central European as well as CEE countries this is a surprising fact Hungary for example has already hotels of those hotel chains, Poland and Turkey. The main reason for this is, that the existing hotel properties are hardly suitable to be operated by international chains (due to size, seasonality, etc.) Beside the local hotel chains (e.g. Life Class or Unitur) there is also one Kempinski, an Austria Trend and a Best Western hotel in Slovenia. Source: Website of the hotel chains

Number of Overnights Slovenia recognized a recovery of the overnights in 011 and 01, reaching more than 9, million overnights in 01 Overnights(in 000) 008 009 0 011 01 CAGR* Hotels.1.0.91.81.8 +0, % Camping 1.88 1.9 1.11 1. 1.98 +0, % Private acc. 99 88 +,9 % Others** 1.98 1.9 1.8 1.80 1.90-1,0 % Total 9.1 9.01 8.90 9.88 9.11 +0, % million 8, CAGR*: +0, %,8 Currently more than 9,million overnights are registered in Slovenia - the majority of them in hotels (1 %). In 011 the number of overnights in all categories started to recover again after the financial crisis and the decline in overnights in 009 and 0. 0 1, CAGR*: +0, % 1, Hotels Camping Private acc. Others 08 1 08 1 08 1 08 1 0, CAGR*: +,9 % 0,,0 CAGR*: -1,0 % 1,9 Source: SI STAT * Compound Annual Growth Rate ** apartments, mountain huts, hostels, etc.

Tourism Municipalities Five types of tourism municipalities have been defined mountain (), health (1), urban (8), seaside () and Ljubljana Amount of beds 01 thousand 0 0 0 9,, 1,8 0 1,,1 9,1 0 M S H U L Other Amount of overnights 01 Mountain municipality Urban municipalities million,0,0,0,,1,1 Seaside municipality Ljubljana 1,0 0, 0,9 0, Health municipality 0,0 M S H U L Other Source: SI STAT 8

Tourism-intensive Municipalities The coastal municipality of Pirangenerates the largest amount of annual overnights, followed by Ljubljana and Brežice Annual overnights (in 000) 1 Piran 1. Ljubljana 8 8 Brežice 00 Bled 98 9 Moravske Toplice 09 Kranjska Gora Koper 1 8 Bohinj 1 1 9 Podčetrtek Izola The top municipalities, regarding annual overnights, generate more than 0 % of the total overnights in Slovenia. Piran (with Portoroz and Piran), with more than 1, million annual overnights, is by far the most tourism-intensive municipality in Slovenia. Also in the top are the two other seaside municipalities (Koper and Izola), the capital Ljubljana, three mountain municipalities (Bled, Kranjska Gora and Bohinj) and three health municipalities (Brežice with Terme Catez, Moravske Toplice with Terme 000 and Podčetrtek with Terme Olimia). Like in many other countries tourism in Slovenia mainly developed around natural resources (sea, mountains and thermal water). Source: SI STAT 9

Good Performing Municipalities Laškoregistered the most significant increase in overnights over the last five years (additional 0.000 overnights) Additional overnights (in 000) 1 9 8 1 Laško 0 Ljubljana 80 Maribor Bled 8 Kobarid 8 Radenci Bohinj 1 8 Moravske Toplice 0 9 Ljutomer 18 Šoštanj 1 Laško (with the Thermana & Veda Terme) achieved to almost double their overnights from.000 to 0.000 over the last five years. The additional overnights of 0.000 put them on top of the list in Slovenia, followed by Ljubljana (+ 80.000) and Maribor (+.000). Also Bled, Kobarid, Radenci, Bohinj and Moravske Toplice were able to increase the number of annual overnights by at least 0.000 between 008 and 01. From those municipalities generating the largest amount of overnights four are also present in this ranking Ljubljana, Bled, Bohinj and Moravske Toplice. This means that they have a significant amount of overnights and at the same time had a positive development in overnights over the last five years. Source: INSSE

Development of Overnightsin the Municipalities Change in overnightsof the top 0 tourismmunicipalities (in 000) 01 in comparisonto008 Laško + 0 Tolmin + Sežana - 1 Ljubljana + 80 Kranj + Veržej - 1 Maribor + Mislinja + Brežice - 1 Bled + 8 Ptuj + Kranjska Gora - 0 Kobarid + 8 Cerklje na G. + Piran - 0 Radenci + Lendava + Hoče - 1 Bohinj + 1 Bovec + Šmarješke Toplice - 1 Moravske Toplice + 0 Celje 0 Koper - Ljutomer + 18 Radovljica 0 Postojna - Šoštanj + 1 Novo mesto - 1 Zreče - Črnomelj + 1 Rogaška Slatina - Podčetrtek - Dolenjske Toplice + 1 Kamnik - Izola - Dobrna + Cerkno - Slovenska Bistrica + Nova Gorica - Source: INSSE 11

Inbound Source Markets Italy is currently the most important source market for Slovenian tourism, followed by Austria and Germany Italy 1% 1% Austria Overnights (000) 008 009 0 011 01 CAGR* 1. Italy 988 1.00 98 1.00 9-0,8 %. Austria 19 9 +1, % 1% Germany. Germany 8 8 8 9 +1, %. Russia 1 1 08 0 +0, % 0% Other Hungary % % Belgium % Russia % Croatia % % Netherlands % UK Serbia. Croatia 88 91 98 -,9 %. Netherlands 09 9 +,8 %. UK 00 8 1 -,8 % 8. Serbia 1 11 01 0 +1,0 % 9. Belgium 1 111 118 1 18 +, %. Hungary 10 1 1 1 11 +0, % The official statistics show, that approximately,8 million overnights had been registered by foreigners in Slovenia in 01. This is 1 % of all overnights, which implies that 9 % (or, million overnights) were conducted by Slovenians. This is a rather small figure compared to other European countries - tourism-intensive countries like Austria (90, million annual overnights by foreigners), Germany (,8 million) or Italy (1, million) generate up to 0 times more overnights by foreigners, but also emerging markets like Czech Republic (19, million), Hungary (, million) and Bulgaria (1, million) show significantly higher annual figures. Currently the number one source market for Slovenian tourism is Italy with 9.000 overnights, followed by Austria (9.000) and the Germany (9.000). While the number of overnights by Russians more than doubled between 008 and 01 (+ 8.000 overnights), the number of overnights by people from the UK decreased by.000 (-,8 %) over the same period of time. Source: SI STAT 1 * Compound Annual Growth Rate

Main Sights PostojnaCave is by far the most visited tourism attraction in Slovenia and generates more than 00.000 visitors annually Postojna Cave Largest classic karst cave and most visited show cave in Europe with 0 kilometers of passages, galleries and chambers. Škocjan Caves Škocjan Caves are on the UNESCO list of natural heritage sites since 198. The underground canyon is the largest in the world. Bled Castle Museum The museum, located in the baroque rooms of the castle, takes visitors on a journey celebrating the evenful history of Bled. Lipica The Lipica Stud Farm is one of the oldest stud farms in the world and the birthplace of the Lipizzaner. Ljubljana Zoo Emphasis on the animal variety at the junction of three zoogeographical areas: the Alpine, Pannonian and Mediterranean. Savica Waterfall Bohinj Lake has numerous inflows, the most important one is the Savica. The most famous waterfall falls almost 1 meters. Ljubljana Castle The museum, located in the baroque rooms of the castle, takes visitors on a journey celebrating the evenful history of Bled. Predjama Castle This castle has been built on a 1 meter cliff and is therefore a picturesuqe wonder of human history. 1 1 Postojna Cave Bled Castle Museum Ljubljana Zoo/Castle Predjama Castle Škocjan Caves Lipica Savica Waterfall 1

About Kohl & Partner Kohl & Partner is an independent and internationally operating consulting company, specialized in the field of hotel and tourism development. Kohl & Partner is the leading tourism consulting company in Austria, one of the most developed tourism destinations in the world (with more than 1 million overnights per year). Outside Austria Kohl & Partner established offices in eight other countries and is therefore one of the biggest companies with this specialization in Europe. Clients of Kohl & Partner range from famous tourism destinations, leading companies, public authorities to well-known investors. Our tourism know-how, combined with more than 0 years of experience in the field of tourism development gives us the ability to act as a reliable partner for the development of international tourism projects. Kohl & Partner means quality in tourism. The company is being developed and managed according to the EFQM-Modell for Business Excellence and won the Austrian Quality Award (a competition of the Austrian Ministry of Economics) for SMEs in Austria. Furthermore Kohl & Partner is an affiliate member of the UN World Tourism Organization and works in accordance with international consulting standards. Beside the German speaking markets we put a special focus on Central, Eastern and Southeastern Europe. Currently we have 1 offices in nine countries (Austria, Germany, Italy, Switzerland, Hungary, Romania, Bulgaria, Macedonia and Albania). In total more than 0 professionals are employed at Kohl & Partner. Business Areas Hospitality Industry Tourism Destinations Tourism Infrastructure 1

About Kohl & Partner Your Kohl & Partner team for international projects Christopher Hinteregger Focus on: Tourism Destinations Position: Head of Business Unit International Projects Managing Director Kohl & Partner Budapest, Bucharest and Skopje Mobile: + 1 9 9 E-mail: Andre Gribi Focus on: Hotel Industry Position: christopher.hinteregger@kohl.at Managing Partner Kohl & Partner Zurich and Sofia Mobile: +1 9 0 0 E-mail: andre.gribi@kohl-int.ch Matthias Hautli Focus on: Hotel Industry Position: Business Manager Kohl & Partner Vienna Mobile: + 88 8 E-mail: matthias.hautli@kohl.at 1

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