Colorado Dragon Boat Festival 2018 Sponsorship Opportunities July 28 th & 29 th, 2018 Sloan s Lake Park Denver Colorado
OPPORTUNITY OVERVIEW Occurring over a two-day period, the Colorado Dragon Boat Festival is a phenomenon that combines the following elements: a sporting competition with more than 50 corporate and community teams made up of more than 1,300 competitors and attracting over 125,000 spectators an ethnic celebration of Colorado s rich pan-asian heritage a cultural showcase of diverse Asian American Pacific Islander cuisine and performing artists a marketplace of unique and hard-to-find arts, crafts and authentic vendors like those found in the markets of Hong Kong, Tokyo or Bangkok Our Story In the past 17 years, the Colorado Dragon Boat Festival (CDBF) has grown from 15,000 to 125,000 attendees comprised of a diverse and engaged audience. The Denver area has embraced CDBF since its debut, and within the first few years of its inaugural event, Denver was able to witness CDBF more than double its attendance. For the past several years the attendance has been over 100,000, and we don t anticipate the number to decrease anytime soon! We look forward to seeing the spectacular turn out in 2018 as we continue to draw even more attendees than in the past! The CDBF is celebrating its 18 th anniversary in 2018 and has grown to become the largest pan-asian cultural event and dragon boat race across the U.S., showcasing the diverse Asian American Pacific Islander (AAPI) communities. We re one of the few (perhaps only) dragon boat festivals that emphasize the depth of cultural education and diversity that we do. The Colorado Dragon Boat Festival was honored to be commemorated by the United States Senate in 2015. The festival was awarded the Mayor s Award for Excellence in the Arts in 2013 and the Mayor s Diversity Award in 2011. Since its inception in 2001, the Colorado Dragon Boat Festival has grown to become Colorado s premier pan-asian event and family-friendly summertime festival, much-anticipated highlight of the busy summer. Organizations that partner with the Colorado Dragon Boat Festival can leverage the impact and cross-over appeal of the festival in reaching Denver s vibrant AAPI communities, plus a crossover audience of more than 100,000 people, to achieve their marketing and communications objectives. Within the following pages you will find a profile of a highly desirable audience, the opportunity to create brand experiences through exclusive presentation rights for one of the features of the Festival, an extensive package of rights and benefits and the festival s unique ability to work with you in developing creative activations and promotions to bring your brand to life.
TITLE SPONSORSHIP - $40,000 This single, exclusive, top-level sponsor of the Colorado Dragon Boat Festival receives universal, event-wide exclusive rights including above-the-name recognition (e.g., ABC Company presents Colorado Dragon Boat Festival ) in all event promotional advertising and collateral material; extensive event signage; hospitality benefits; plus naming rights recognition of our largest asset: The Dragon Boats! Dragon Boat & Golf Carts 4 Dragon Boats with Title Logo on Boats 2 Hong Kong and 2 Flag Catching Boats Floating water banner on the side of the race lanes in the water Golf Carts Utility golf carts will have banners hung up on the golf cart. Golf carts are used by the festival staff and operations team on event grounds - both days. Floating Ad on Water Ad printed on banner floating on water near race lanes
TITLE CONTINUED... Highlights Limited to One (1) Sponsor at Title Level Category Exclusivity First Right of Refusal 1-3 Year Contract Term Advertising Benefits Primary Position of Logo ID in Promotional Ads and Spots Recognition in CDBF News Releases Promotional Materials Primary Position of Logo ID in CDBF Promotional Poster Front Primary Position of Logo ID in CDBF Promotional Rack Card Official Event Program Book Primary Position of Logo ID on Cover of Event Program Primary Position of Logo ID Recognition on Sponsor Page Logo ID on Festival Site Map Opportunity to Provide Welcome Letter in Program Program Ad Full Page, Color, Back Cover Online Benefits Static Logo and Ad with Link on CDBF Website Logo and Mentions in the Newsletter Social Media Marketing: 10 Posts Hospitality Rights 30 Food Tickets and 60 Drink Tickets within VIP Hospitality Area VIP Invitation to Opening Ceremony: 3 VIP Parking Passes: 3 Purchase Credit Towards Event Branded Merchandise: $400 Complimentary Race Team Registration ($1000 value) On-Site Benefits Premium Event Exhibit Space: 400 square feet Logo ID on Race Components (Loading Dock, Starting/Finishing Line and Timing Tent) Logo ID on Festival Entrance (2) Primary Position of Logo ID on Main Festival Entry Signage (2) Primary Position of Logo ID on A-Frame Site Plan Signs (4) Opportunity to Place Banners On-site (6) Logo ID on Volunteer Shirts with CDBF Logo Audio Recognition from All Festival Stages Opportunity for Spokesperson to Welcome Crowd during Opening Ceremony Access to Survey Response Data Option to Insert One (1) Question in the Festival Survey Directly Relating to Your Organization
PRESENTING SPONSORSHIP $25,000 Gateway to Asia Stage Explore Asia Stage Martial Arts Stage Logo on stage banner 3x10 Stage announcements throughout the day. Logo on stage banner 3x10 Stage announcements throughout the day These top-level, second position sponsors receive universal marquee billing below-the-name Presenting Sponsor recognition (e.g., ABC Company presents Colorado Dragon Boat Festival sponsored by XYZ Company and 123 Company ) in all event promotional advertising and collateral materials; extensive signage, on-site sampling rights; hospitality benefits; and name integration of one of the Festival s top assets. Assets from which Presenting Sponsors may choose include: Main Performing Arts Stage, Gateway to Asia, and Shuttle Transportation Program. Stanchions Logo on the Gateway to Asia banner on left side of Explore Asia Stage 3x20 Logo on the Gateway to Asia banner on the right side of Martial Arts Stage 3x20 Main Performing Arts Stage Stage Logo on 2 Performing Arts 3x20 banners (one as the background of the stage and one in front of the stage). Main Stage announcements throughout the day. Exhibit space close to the Main Stage audience. Shady Tents Logo on the shady tents that belong to the main stage. Backstage Fencing 3x20 banner on the backstage fencing facing the Marketplace. Shuttle Transportation Program Busses Logo on busses that pick up festival attendees and drop them off at Sloan s Lake Park. Stanchions Logo on stanchions at bus pick up on festival grounds 3x10 banner.
PRESENTING CONTINUED... Highlights Limited to three (3) Sponsors at Presenting Level Category Exclusivity First Right of Refusal 1-3 Year Contract Term Advertising Rights Secondary position of Logo ID in Promotional Ads and Spots Recognition in CDBF News Releases Promotional Materials Secondary Position of Logo ID in CDBF Promotional Poster Front Secondary Position of Logo ID in CDBF Promotional Rack Card Online Benefits Secondary Position: Static logo with link on CDBF Website Secondary Position: Logo and mentions in the Newsletter Social Media Marketing: 8 Posts Official Event Program Book Secondary Position of Logo ID on Cover of Event Program Secondary Position of Logo ID Recognition on Sponsor Page Logo ID on Festival Site Map Program Ad Full Page, Color, Inside Cover On-Site Benefits Premium Event Exhibit Space: 200 square feet Logo on Chosen Asset Banner Secondary Position of Logo ID on Main Festival Entry Signage (2) Secondary Position of Logo ID on A-Frame Site Plan Signs (4) Opportunity to Place Banners On-site: 4 Logo ID on Volunteer Shirts Audio Recognition from Festival Main Stage Opportunity for Spokesperson to Welcome Crowd during Opening Ceremony Access to Event Survey Response Data Hospitality Rights 20 Food Tickets and 40 Drink Tickets within VIP Hospitality Area VIP Invitation to Opening Ceremony: 2 VIP Parking Passes: 2 Purchase Credit Towards Event Branded Merchandise: $250 Complimentary Race Team Registration ($1000 value)
Beer Garden* ASSOCIATE SPONSORSHIP $15,000 Product Ability to sell exclusive alcoholic beverages to guests Branded wristbands for those who enter Fencing Logo on beer garden banner 3x10 hung on outside fencing These program or venue level sponsors receive Associate Sponsor recognition (e.g., ABC presents Colorado Dragon Boat Festival sponsored by XYZ Company and 123 Company in association with Your Company ) in newspaper advertising and collateral materials; event signage; on-site sampling rights; hospitality benefits; plus name integration of one of the Festival s secondary assets. Assets from which Associate Sponsors may choose include: Dragonland Children s Area, Volunteer Program, Wellness Village, Beer Garden*, Automotive Showcase*, or Race Team City. Dragonland Kids Area Automotive Showcase Asset* Premium Space Logos all around the area and all cars are branded Race Team City Entryway Logo on banner 3x20 in the entryway of Race Team City where over 50 teams reside and athlete s race course Stage Logo on stage banner 3x10 Stage announcements throughout the day. Volunteer Program Volunteer Tent Logo on tent banner 3x10 Stage announcements throughout the day. Volunteer T-shirts Printed logo on shirts Wellness Village Entry Logo on banner 3x20 Athletes Obstacle Course Logo on entryway
ASSOCIATE CONTINUED... Highlights Limited to six (6) Sponsors at Associate Level Category Exclusivity First Right of Refusal 1-3 Year Contract Term Advertising Benefits Bottom page position of Logo ID in Promotional Ads Recognition in CDBF News Releases Promotional Materials Bottom Position of Logo ID in CDBF Promotional Poster Back panel Position of Logo ID in CDBF Promotional Rack Card Official Event Program Book Third Position of Logo ID Recognition on Sponsor Page Logo ID on Festival Site Map Program Ad Full Page, Color On-Site Benefits Premium Event Exhibit Space: 100 square feet Logo on Chosen Asset Banner Third Position of Logo ID on A-Frame Site Plan Signs (4) Opportunity to Place Banners On-site: 2 Audio Recognition from Festival Stages Online Benefits Logo in rolling.gif with link on CDBF website Logo and mentions in the Newsletter Social Media Marketing: 6 Posts Hospitality Rights 16 Food Tickets and 32 Drink Tickets within VIP Hospitality Area VIP Invitation to Opening Ceremony: 1 VIP Parking Passes: 1 Purchase Credit Towards Event Branded Merchandise: $150 Complimentary Race Team Registration ($1000 value)
SUPPORTING SPONSORSHIP - $10,000 These program or venue level sponsors receive Supporting Sponsor recognition in collateral materials; event signage; on-site sampling; hospitality benefits; plus name integration of one of the Festival s tertiary assets. Assets from which Supporting Sponsors may choose include: Scavenger Hunt, VIP Hospitality Area, or Band Stage*. Band Stage* Stage Logo on stage banner 3x10 Stage announcements throughout the day. Fencing Entrance to Band Stage has logo on the fencing Scavenger Hunt Branding Logo on all scavenger hunt clues and personal hashtag Related sponsor facts in the clues VIP Hospitality Area Tent Logo on 3x20 banner VIP Audience Access 1 person stationed in VIP to target the audience
Highlights Limited to five (5) Sponsors at Supporting Level Category Exclusivity, at Festival discretion First Right of Refusal 1-3 Year Contract Term Advertising Benefits Recognition in CDBF News Releases SUPPORTING CONTINUED... Promotional Materials Bottom Position of Logo ID in CDBF Promotional Poster Back Panel Position of Logo ID in CDBF Promotional Rack Card Logo on Kick-Off Reception Invitation (if applicable) Official Event Program Book Fourth Position of Logo ID Recognition on Sponsor Page Logo ID on Festival Site Map Program Ad Full Page, Black and White On-Site Benefits Premium Event Exhibit Space: 100 square feet Logo ID on Chosen Asset Banner Fourth Position of Logo ID on A-Frame Site Plan Signs (4) Opportunity to Place Banners On-site: 2 Audio Recognition from Festival Stages Online Benefits Logo in rolling.gif with link on CDBF website Logo and mentions in the Newsletter Social Media Marketing: 4 Posts Hospitality Rights 10 Food Tickets and 20 Drink Tickets within VIP Hospitality Area Purchase Credit Towards Event Branded Merchandise: $100
CONTRIBUTING SPONSORSHIP - $5,000 Contributing Sponsors are companies that want to support the Festival typically for community relations purposes. They receive recognition in some collateral materials; limited event signage; limited hospitality benefits; plus co-presentation recognition for one of the Festival s tertiary assets. Assets from which Contributing Sponsors may choose include: Awakening the Dragon Opening Ceremony, (2) Shady Tents, (2) Misting Stations, and (2) Festival Information Centers. 2 Misting Stations 2 Misting Areas Logo on 3x10 banner (2) Misting Station Table Stationed representatives handing out related company/organizational collateral material Awakening the Dragon Opening Ceremony (10am - 2pm) Ceremony Logo on stage banner 3x10 Stage announcements throughout the day. Lion Dance banners 2 Shady Tents & 1 Race Staging Area 2 Shady Tents Logo on 3x10 Banner (2) atop the shady tents Staging Area Logo on 3x20 banner near where races are lining up before they race. 2 Festival Information Centers Tents Logo on both info center s banners 3x20. Place marketing rack cards or flyers for volunteers to hand out with program book
CONTRIBUTING CONTINUED... Highlights Limited to six (6) Sponsors at Contributing Level 1-3 Year Contract Term Promotional Materials Back Panel Position of Logo ID in CDBF Promotional Rack Card Official Event Program Book Fifth Position of Logo ID Recognition on Sponsor Page Program Ad Half Page, Black and White Online Benefits Logo in rolling.gif with link on CDBF website Logo and mentions in the Newsletter Social Media Marketing: 2 Posts Hospitality Rights 6 Food Tickets and 12 Drink Tickets On-Site Benefits Logo ID on Chosen Asset Banner Event Exhibit Space: available at additional cost Fifth Position Logo ID on A-Frame Site Plan Signs (4) Opportunity to Place Banners On-site: 1 Audio Recognition from Festival Stages
EXHIBITING PATRON - $3,000 Exhibiting Patrons are companies that want to participate in an exhibitor role while receiving more on-site presence, recognition in collateral materials and more select exhibitor space than vendors. On-Site Benefits Event Exhibit Space: 100 square feet (10 x10 space) The fee to become an Exhibiting Patron at the 2018 Colorado Dragon Boat Festival with a 10 x 10 space is $3,000. Exhibiting Patrons wanting to purchase additional space may do so at the rates listed below: 100 sq. ft. $3,000 - $30.00/sq. Ft. 200 sq. ft. $5,100 - $25.50/sq. Ft. 300 sq. ft. $6,350 - $21.00/sq. Ft. 400 sq. ft. $7,800 - $19.50/sq. Ft. 600 sq. ft. $10,800 - $18.00/sq. Ft. 800 sq. ft. $13,000 - $16.25/sq. Ft. 1,000 sq. ft. $14,750 - $14.75/sq. Ft. Quotes available for larger space Opportunity to Place Banners On-site: Booth only Exhibitor may purchase access to electricity at $100 per 110V/20amp outlet, or $200 per 220V outlet Highlights Limited to 12 Companies at Patron Level Official Event Program Book Recognition as a Patron on the Patron Page Online Benefits Logo in rolling.gif with link on CDBF website Logo and mentions in the Newsletter Social Media Marketing: 1 Post Hospitality Rights 4 Food Tickets to the VIP Hospitality Area and 8 Drink Tickets
SPONSORSHIP TESTIMONIALS We ve been involved with the Colorado Dragon Boat Festival for several years now. It s a perfect fit for us. It s a great family event. The crowds are always amazing. Every year there are more and more people! We have people lined up all the way down the row to visit our booth. Our talent loves coming out to do this event because they get to meet all sorts of people it s a very diverse crowd. It s the type of event that we like to help promote, and we ll be back again! - Fox31 Denver We ve been here at the Colorado Dragon Boat Festival for five years now. Ever since day one of our involvement, not only has the festival been extremely good to work with, organized, and just very prepared for the event, it s also been a great experience for us in harvesting leads for our client. Also the interactions that we have here with people are wonderful. Everybody here is happy to be here and they re happy that we re here. We look forward to the future and we thank the Colorado Dragon Boat Festival for letting us be involved! - Denver Region Toyota Dealers I love the Colorado Dragon Boat Festival more than anything in the world. We get to touch audiences and demographics that we wouldn t normally get access to. The organization of the event, as far as sponsor goes, is amazing. We always have tons of support, everything is well put together, and everything is well organized, so it s really easy for us to do this event. We make a ton of sales here and really get great exposure to the community, so we will forever be involved in the Colorado Dragon Boat Festival. We love it! - Comcast/XFINITY
CONTACT US sponsors@cdbf.org 303.953.7277 www.cdbf.org The Colorado Dragon Boat Festival is a 501(c)3 nonprofit organization. By supporting CDBF, you support: Building bridges of awareness, knowledge and understanding between the diverse Asian Pacific American (APA) communities and the general public through cultural education, leadership development, and athletic competition.