Cover: Totem Poles, Alert Bay Culture Shock Interactive Gallery CultureShockGallery.ca

Cover: Totem Poles, Alert Bay Culture Shock Interactive Gallery CultureShockGallery.ca

Table Of Contents A Message From the CEO 5 AtBC Board of Directors 6 AtBC Staff 7 AGM Agenda 10 Board of Directors Elections 11 Stakeholder Forum Agenda 14 Speakers 15 Travel Trade Event: Explore Aboriginal BC 17 About AtBC 18 Get Involved! 18 The New AboriginalBC.com 19 The New Digital Asset Management System 19 3

A Message from the CEO The Aboriginal Tourism Association of British Columbia (AtBC) continues to be a world leader in the development of authentic Aboriginal cultural tourism. Together, AtBC, our stakeholders, and Aboriginal communities throughout British Columbia have continued to demonstrate the collective ability to work together and produce significant growth in Aboriginal cultural tourism which benefits the entire tourism industry. Over the course of the next few days stakeholders and partners will review the achievements made by the AtBC board and management from this past fiscal year (April 1st, 2012 March 31st, 2013) as well as receive updates and discussions regarding important current items and industry initiatives. The AtBC team has continued to implement The Next Phase 2012 2017, which was a Stakeholder designed road map from 2012 2017. The objectives of this plan have been clear; support increased revenues for Aboriginal tourism business from approximately $42 million in 2012 to $68 million by 2017, create 4000 jobs in tourism by 2017, and have no less than 100 market ready Aboriginal tourism businesses in British Columbia by 2017. AtBC continues to push forward on six key areas to support these broad objectives for the Aboriginal cultural tourism industry in British Columbia. AtBC continues to reach targets and the organization is achieving strong stability. Funding partners continue to ensure support and AtBC continues to increase our international profile as a world leader in the development and marketing of authentic Aboriginal cultural tourism. AtBC acknowledges our Stakeholders, numerous partners, and Aboriginal leaders who continue to recognize the tremendous opportunity. The Aboriginal cultural tourism sector provides for employment, cultural revitalization, and economic benefits for communities and entrepreneurs. AtBC looks forward to hearing your ideas and input as we collectively promote and develop Aboriginal tourism in British Columbia. Thank you, Keith Henry AtBC, Chief Executive Officer 5

AtBC Board of Directors Brenda Baptiste Director at Large, Chair Lillian Hunt Representing the Vancouver Island region Co-Chair Lori Simcox Director at Large, Treasurer Sharon Bond Representing the Thompson Okanagan region Secretary Douglas Green Representing the Cariboo Chilcotin Coast region Wade Grant Representing the Vancouver Coast & Mountains region Leslie Brown Representing the Northern British Columbia region George Taylor Director at Large Paula Cranmer-Underhill Director at Large Julie Baker Director at Large Wade Baker Director at Large Sophie Pierre Ex-Officio 6

AtBC Staff Keith Henry Chief Executive Officer Henry Tso, CGA, CAFM Chief Financial Officer Linda Calla Industry Services Manager Paula Amos Marketing Manager Teresa Ryder Administrative Assistant Tamara Goddard Communications Coordinator Amber Gregory Communications Coordinator Dana Schoahs Travel Trade Specialist Craig van der Merwe Technology Specialist 7

Annual General Meeting 9

AGM Agenda Tuesday November 5th, 9:00 AM 11:00 AM 8:00 AM AGM Registration Registration will close at 8:55 AM 9:00 AM Call to Order Verification of Quorum Chair AtBC Chief Executive Officer Keith Henry 9:05 AM Opening Prayer / Opening Remarks AtBC Chairperson Brenda Baptiste & Co-Chair Lillian Hunt 9:15 AM Approval of Agenda 9:30 AM Approval of 2012 AtBC Annual General Meeting Draft Minutes 9:45 AM AtBC 2011-2012 Annual Report AtBC 2012 2013 Program Final Report Klahowya Village 2013 Final Report AtBC Auditors Report Financial Statements, April 1st, 2012 March 31st, 2013 Approve Auditor for 2013 2014 10:15 AM AtBC Board of Director Elections 10:30 AM Coffee Break 10:45 AM Announcement of Newly Elected Board of Directors and Executive 10:55 AM Closing Remarks AtBC Chair & Co-Chair 11:00 AM Closing Prayer * A copy of the AtBC Bylaws will be available. 10

Board of Directors Elections The AtBC Board is composed of six regional, six at large, and one ex-officio position for a total of 13 board positions. Each board member serves for a two year term and the board elections are staggered. During the 2012 AtBC AGM the following five positions were elected: 1. Wade Grant - Vancouver Coast & Mountain Region 2. Sharon Bond - Thompson Okanagan Region 3. Leslie Brown - Northern BC Region 4. Two At Large positions Julie Baker Lori Simcox Marketing stakeholders will be voting for the following seven vacancies: 1. Cariboo Chilcotin Coast Region previously held by Douglas Green 2. Kootenay Rockies Region previously vacant 3. Vancouver Island Region previously held by Lillian Hunt 4. At Large previously held by Wade Baker 5. At Large previously held by Brenda Baptiste 6. At Large previously held by George Taylor 7. At Large previously held by Paula Cranmer Underhill 11

Stakeholder Forum 13

Stakeholder Forum Agenda DAY 1 Tue, Nov 5th, 12:00 PM 4:30 PM DAY 2 Wed, Nov 6th, 9:00 AM 4:00 PM 12:00 PM Lunch & Networking 1:00 PM Opening Prayer & Protocol Welcome 1:05 PM Opening Comments 14 Introduction of the AtBC Board of Directors & Staff Brenda Baptiste / Co-Chair Lillian Hunt 1:30 PM Review of Forum Agenda & Objectives Stakeholders Introductions Keith Henry 1:45 PM Keynote Speaker EQ For You! Understanding Your Best Customer The Canadian Tourism Commission s Explorer Quotient research provides rich insights into Canada s and BC s best prospective customers. Learn how EQ is being used by destination marketing organizations and tourism businesses for better return on investment in their marketing, promotion and product development activities. Jane Osler 2:45 PM Coffee Break & Networking 3:00 PM Bank of Montreal Loan Program for AtBC Stakeholders BMO Representative 3:30 PM AtBC Regional Training & Product Development Suzanne Denbak 4:30 PM Adjourn 5:00 PM Guided Tour of the Squamish Lil wat Cultural Centre 5:30 PM Reception with Hors d Oeuvres & Cash Bar until 7:00 PM 8:30 AM Registration 9:00 AM Overview of the Day Keith Henry 9:05 AM Overview of Marketing Paula Amos 9:10 AM Keynote Speaker - Framing the Stories Travel media relations and how it supports building businesses and the Aboriginal Tourism Industry. Getting the visitors to share our stories. Kate Rogers, Public Relations/Travel Media with Tartan Public Relations 10:10 AM Coffee Break / Networking 10:25 AM AtBC Marketing Team Plus Aboriginal BC 2013 / 2014 Consumer Marketing Paula Amos Travel Trade Dana Schoahs Media / Communications Tamara Goddard New Website Craig Van der Merwe 11:45 AM Destination BC Update Peter Harrison 12:00 PM Lunch 1:00 PM Regional Stakeholder Engagement Breakout Getting the most from your partnership with AtBC Complete feedback forms Discussion last 15 minutes 2:00 PM Informal Coffee Break 2:15 PM What Matters Most In Social Media? How businesses, small and large, can plan, implement and make the best use of social media without allowing it to become a huge drain on money and time? What are the best ways to reach your target audience? Melonie Dodaro, President and CEO of Top Dog Social Media 3:50 PM Announcement of Travel Trade Event November 7th for Marketing Stakeholders Keith Henry 4:00 PM Closing Prayer

Speakers Jane Osler President, PJ Osler & Associates Kate Rogers Public Relations/Travel Media with Tartan Public Relations Jane is a marketing and research executive with almost 30 years dedicated to the industry. A graduate of the University of Waterloo, with a Bachelor of Environmental Studies, Jane began her career in Toronto gaining experience in various marketing and research positions. She founded PJ Osler & Associates in 2007. Kate Rogers is the consummate media relations professional. In 2004 she was appointed public relations manager for Metropolitan Hotels, followed by regional public relations director for Fairmont Hotels & Resorts and then held contracts with Tourism B.C. before joining The Tartan Group as executive director in 2009. Keith Henry AtBC, Chief Executive Officer Peter Harrison Director, Partnership Marketing, Destination BC Melonie Dodaro President and CEO, Top Dog Social Media Suzanne Denbak Cadence Strategies Paula Amos AtBC, Marketing Manager Dana Schoahs AtBC, Travel Trade Specialist Tamara Goddard AtBC, Communications Coordinator Craig van der Merwe AtBC, Technology Specialist 15

Travel Trade Event: Explore Aboriginal BC November 7, 2013 Bill Reid Gallery of Northwest Coast Art, 4:30 PM - 8:00 PM Aboriginal Tourism BC will be hosting its annual trade event Explore Aboriginal BC at the Bill Reid Gallery of Northwest Coast Art on November 7, 2013. This is a perfect event to get to know our members and their experiences while enjoying traditional foods and wine. Learn about our new campaign Plus Aboriginal BC while getting connected to a variety of operators including some of our new members featuring their products! 3:30PM 4PM Set-Up Time for Participating Marketing Stakeholders (Tier 3) Tables for print materials & laptops will be provided. 4:30PM 5:30PM 5:45PM 8PM Registration & Networking Wine & Hors d oeuvres will be served throughout the evening. Official Welcome & Networking Event Closes 639 Hornby St, Vancouver BC 17

About AtBC The Aboriginal Tourism Association of British Columbia (AtBC) is a non-profit, Stakeholderbased organization that is committed to growing and promoting a sustainable, culturally rich Aboriginal tourism industry. A sustainable Aboriginal tourism sector with diverse products in communities in every region of the province is recognized as one of the major focuses for achieving the target set by the Premier to double tourism revenues in B.C. by 2015. Through training, information resources, networking opportunities and co-operative marketing programs, AtBC is a one-stop resource for Aboriginal entrepreneurs and communities in British Columbia who are operating or looking to start a tourism business. AtBC works closely with tourism, business, education and government organizations to help B.C. s Aboriginal tourism businesses offer quality experiences and actively promotes these cultural experiences to visitors and local residents. Get Involved! Aboriginal tourism is the fastest growing sector of the tourism industry in British Columbia. Exposure during the 2010 winter games was phenomenal and AtBC has worked to capitalize on the afterglow of the games. It is an exciting time to be a part of the Aboriginal tourism industry in British Columbia. We hope you ll join with us and become an AtBC Stakeholder. Become a Marketing Stakeholder If you or your organization are providing an Aboriginal cultural tourism service directly to the public and want to participate in AtBC s marketing programs, then you should apply to become a Marketing Stakeholder. Marketing Stakeholders are subject to additional eligibility requirements to ensure a high standard of professionalism and authenticity. Become an Associate Stakeholder If you or your organization are involved in Aboriginal tourism within BC or have an interest in supporting Aboriginal tourism in BC, then you are probably eligible to become an Associate Stakeholder with AtBC. Associate Stakeholder status is the right choice for artists, performers, craftspeople, industry partners and community organizations, or for businesses that don t meet all the eligibility requirements of Marketing Stakeholders. Learn More at AboriginalBC.com/corporate/info/become-a-stakeholder 18

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