Poland Market Statistics August 2017
Welcome Poland: Market Statistics factsheet provides the latest data and trends on the volume and value of visitors from Poland to Scotland from the International Passenger Survey (IPS). Visitors from Poland to the UK and Scotland in 2016 INDICATORS UK KEY FACTS SCOTLAND Total visits 1,920,000 138,000 Visits by purpose 12% holiday 40% VFR 45% business 9% holiday 54% VFR 35% business Total nights 15 million 885,000 Total spend 389 million 20 million Top towns visited London Birmingham Manchester Bristol Glasgow Glasgow Edinburgh Stirling Average length of stay 7.8 nights 6.4 nights Average spend per day 25 22 Average spend per visit 202 144 Source: IPS, 2016 In 2016, Poland was the UK s 8th largest source market measured by number of visits 5th largest by number of nights 16th largest by expenditure In 2016, Poland was Scotland s 5th largest source market measured by number of visits 7th largest by number of nights 20th largest in terms of expenditure 1
Visitors from Poland to Scotland Compared to Other Overseas Markets: TRIPS SPEND NIGHTS 000s % m % 000s % USA 451 16% 510 28% 4,109 19% Germany 355 13% 212 11% 2,725 13% France 152 6% 75 4% 1,160 5% Canada 149 5% 130 7% 1,370 6% Poland 138 5% 20 1% 885 4% Australia 132 5% 102 6% 1,354 6% Italy 123 4% 92 5% 901 4% Netherlands 115 4% 62 3% 884 4% Irish Republic 96 3% 25 1% 295 1% Sweden 89 3% 43 2% 372 2% Rest of World 948 35% 579 31% 7,174 34% Total 2,747 100% 1,850 100% 21,229 100% Source: IPS, 2016 2
Latest Information Visitors from Poland to Scotland INDICATORS KEY FACTS Total visits to Scotland 138,000 trips Total nights in Scotland 885,000 Total spend in Scotland 20 million Average length of stay 6.4 nights Average spend per day 22 Average spend per visit 144 Duration of stay Purpose of travel 1-3 nights (26%) 4-7 nights (50%) 8-14 nights (18% 15+ nights (7%) Holiday (9%) Business (35%) VFR (54%) Seasonality Jan-Mar (40%) Apr-Jun (12%) Jul-Sep (21%) Oct-Dec (26%) Source: IPS, 2016 3
Regions Visited Source: IPS (2014-2016 cumulative visits (000s)) Top towns visited Glasgow Edinburgh Stirling Top regions visited Source: IPS, 2016 Greater Glasgow & Clyde Valley Lothian Loch Lomond, Stirling, Trossachs and Argyll 4
Trends Information Visitors from Poland to Scotland VISITORS FROM POLAND TO SCOTLAND: 2007 2016 1. Total visit/nights/spend 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Total Visits (000s) Total Nights (000s) Total Spend ( m) 114 125 85 82 57 67 80 138 87 138 2,593 1,094 812 841 547 358 777 1,246 620 885 40 32 31 21 11 14 28 45 20 20 Source: IPS, 2007-2016 5
2. Volume/Value trend 150 120 90 60 Visits (000s) Spend ( m) Linear (Visits (000s)) 30 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: IPS, 2007-2016 Visitors from Poland to Scotland have risen to pre-recession levels and with and overall shows an upward trend. Expenditure has not risen by the same amount as visitor numbers showing that those who are coming to Scotland are spending less than in 2015. 6
Connectivity Direct to Edinburgh Ryanair: Krakow Edinburgh Wroclaw Edinburgh Lodz Edinburgh Poznan Edinburgh (Seasonal) Warsaw Edinburgh Centralwings: Gdansk Edinburgh (Seasonal) Direct to Prestwick Ryanair: Krakow Prestwick (all year round) Wroclaw Prestwick (all year round) Wizz Air: Poznan Prestwick (all year round) Katowice Prestwick (all year round) 7
APPENDIX: International Passenger Survey 2016 USING AND INTERPRETING STATISTICAL DATA Source: Data is sourced from the Office for National Statistics International Passenger Survey (IPS). Information about the survey can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section) or the Office for National Statistics website www.statistics.gov.uk/hub/index.html. Sample Sizes: Analysis of sub-groups, such as trips by purpose or demographic group, relies on small sample sizes that can be unreliable. Where this is a particular issue, methods to aggregate data, such as using a 3-year average instead of single-year data, have been used. Before using the data, it is important to recognise the limitations of using a small sample size. Further information, including methodology and sample sizes, can be found on the VisitBritain website www.visitbritain.org (Insights & Statistics section). CONTACT US Insight Department VisitScotland Ocean Point One 94 Ocean Drive Edinburgh EH6 6JH 0131 472 2222 research@visitscotland.com August 2017 visitscotland.com visitscotland.org Disclaimer: VisitScotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any error or omissions. Images VisitScotland