MEDIA KIT INFORMATION 2017
65% Incredible growth of passengers in numbers from 2009 to 2014 79.6% seat occupancy across Emirates flights in 2015 Emirates is a Global brand name associated with sporting celebrities, teams and one of the leading sponsors for major global events Over 250+ Passenger Aircrafts EMIRATES IS CURRENTLY THE FASTEST GROWING AND LARGEST AIRLINE IN THE WORLD IN TERMS OF SCHEDULED INTERNATIONAL PASSENGER KILOMETRES FLOWN 14,000+ flights on average each month The largest A380 and B777 operator in the world, Emirates services over 150 destinations, flying to more than 80 countries across six continents 51.9 MILLION Passengers Emirates carried in 2015-2016, that s 4.325 million a month (up from 4.1 million)
PORTFOLIO. The exclusive inflight magazine for First and Business Class passengers
UPFRONT PORTFOLIO. covers all aspects of contemporary business and commerce and features influential leaders such as Tesla CEO Elon Musk, Tech innovator Jason Kilar and SAP CEO Bill McDermott. FEATURES In a fast-moving world, information and knowledge are essential commodities. Articles in PORTFOLIO. keep on top of international affairs and cover a wide range of topics, from property and investment opportunities through to politics and growth markets. LIVING The Essentials section is a round-up of everything a highend lifestyle entails. Readers enjoy the very latest on exclusive accommodation, luxury vehicles, beautiful jewellery, artistic trends and stylish fashion.
PORTFOLIO. is the official monthly inflight magazine for Emirates Airlines First & Business Class passengers PORTFOLIO. has a monthly print run of 34,932 copies * (BPA Audited 2016) PORTFOLIO. is available on board 250 + passenger aircraft each month Of the 80% of Emirates Frequent Flyers 40-70% of them are considered Middle/ Senior Decision Makers The business of life & living Reaches a potential readership of 1,000,000+ First & Business Class Passengers a month Advertising costs of just US $0.01 per passenger In-flight offers advertisers a distraction free environment Emirates Airlines Skywards is one of the words fastest growing and most successful frequent flyer programmes with over 10 million members worldwide *Circulation statistics provided by the 2016 BPA Audit
Captive Audience Engaged Audience Decision Makers Affluent Early Adopters With average flight duration of 6.5 hours, you have access to a unique and captive audience away from distraction and work. Passengers consider flight time their own leisure time. An opportunity to switch off and relax. Passengers flying in the premium cabins are more likely be CEO s, Presidents, Directors, MD s, and board members, allowing you to target and influence key decision makers. Just 2.2 per cent of the population has an income greater than Euro 150,000. Passengers who fly 6 or more times a year are 340% more likely to earn EUR 150,000 or more a year. Premium passengers embrace new technology and hardware sooner than their peers to help simplify and make their lives more productive.
EUROPE Amsterdam Athens Barcelona Birmingham Bologna Brussels Budapest Copenhagen Dublin Dusseldorf NORTH AMERICA Boston Chicago Dallas Fort Lauderdale Houston Los Angeles New York Orlando San Francisco Seattle Toronto Washington DC Frankfurt Geneva Glasgow Hamburg Larnica Lisbon London Gatwick London Heathrow Lyon Manchester Madrid Malta Milan Moscow Munich Newcastle Nice Oslo Paris Prague Rome St Petersberg Stockholm Venice Vienna Warsaw Zurich MIDDLE EAST Amman Baghdad Basra Beirut Damman Jeddah Kabul Kuwait Manama Mashhad Medina Muscat Riyadh Tehran Bali Bangkok Beijing Cebu Clark Guangzhou Hanoi Ho Chi Minh City Hong Kong Jakarta Kuala Lumpur Manila Nagoya Osaka Phuket Seoul Shanghai Singapore Taipei Tokyo Yinchuan Yangon Zhengzhou ASIA CENTRAL AMERICA Panama City SOUTH AMERICA SOUTH ASIA Buenos Aires Rio de Janeiro Sao Paulo AFRICA Abidjan Abuja Accra Addis Ababa Algiers Cairo Cape Town Casablanca Correct as of August 2015 Conakry Dakar Dar Es Salaam Durban Entebbe Harare Johannesburg Khartoum Lagos Luanda Lusaka Mauritius Nairobi Seychelles Tunis Ahmedabad Bengaluru Chennai Colombo Delhi Dhaka Hyderbad (India) Islamabad Karachi Kochi Kolkata Kozhikode Lahore Maldives Multan Mumbai Peshawar Sialkot Thiruvananthapuram OCEANIA Adelaide Auckland Brisbane Christchurch Melbounre Perth Sydney
PASSENGER DEMOGRAPHICS DESTINATION PASSENGER SPLIT AGE GENDER NATIONALITY/REGION Europe 27% Indian Subcontinent 19% Gulf & Middle East 18% Far East 14% Africa 11% Oceania 6% Americas 5% First Class 7% Business Class 25% Economy Class 68% < 24 8% 25-34 22% 35-44 30% 45-54 26% 55-64 10% 65+ 4% Female 34% Male 66% Europe 31% Indian Subcontinent 23% Middle East 14% Australia & New Zealand 10% Africa 7% Far East 8% Other 7% OUR AUDIENCE IS: HIGHLY EDUCATED WELL-TRAVELLED AFFLUENT MULTI-NATIONAL WITH A PERSPECTIVE ASPIRATIONAL DISCERNING Buying a new car Moving house Buying a new watch Planning a Holiday Looking for an investment opportunity Purchasing an engagement ring
RATES AND SPECIFICATIONS FULL PAGE 11,000 USD TECHNICAL SPECIFICATIONS DIGITAL MEDIA FORMAT ADVERTISING RATES (mm) H x W DPS Trim: 265 x 410 Bleed: 271 x 416 DPS ads need to be given as 2 single pages after 7mm tiling is done on both sides of the spine Full Page Trim: 265 x 205 Bleed: 271 x 211 Half Page Horizontal Trim: 115 x 178 Type: 105 x 168 PDF (PORTABLE DOCUMENT FORMAT) The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/Quark Xpress or In- Design, saved on maximum resolution (300dpi) in actual size with bleed and crop marks. All files must be CMYK format and all black text as over print. A colour printout of the saved artwork should be sent for reference along with the CD. However, please note that colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD. For bleed size add 3mm extra on all four sides after the trim marks. Please ensure that all text or logos are at least 10mm away from the trim on all sides Please ensure that all text or logos are at least 10mm away from the trim on all sides If text runs across a DPS please ensure that the text is 10mm away from the gutter on either side Montblanc Heritage Chronométrie and Hugh Jackman Crafted for New Heights In homage to the European explorer and his need for utmost precision, Montblanc pays special tribute with the Montblanc Heritage Chronométrie Quantième Complet Vasco da Gama Special Edition featuring a full calendar and a blue lacquered constellation around the moon phase, which shows the exact same night sky above the Cape of Good Hope as Vasco da Gama observed it in 1497 on his first journey to India. Visit Montblanc.com REGULAR POSITIONS US$ Full Page (ROP) 11,000 ROP DPS 20,400 Half Page 6,600 PREMIUM POSITIONS US$ Outside Back Cover 24,200 Inside Front Cover Spread (2pages) 39,600 Inside Front Cover 19,800 Inside Back Cover 18,700 Full Page (Opp. Contents) 14,300 DOUBLE PAGE SPREAD POSITIONS US$ 1st Double Page Spread 30,300 2nd Double Page Spread 29,200 3rd Doube Page Spread 27,000 4th Doube Page Spread 26,400 5th Double Page Spread 25,300 6th Double Page Spread 23,100 7th Double Page Spread 22,000 8th Double Page Spread 20,900 9th Double Page Spread 20,400 SPECIAL REQUEST US$ Bound Insert 33,000 DEADLINES Booking 10th of month prior to publication Material 12th of month prior to publication CANCELLATION Prime Position minimum 3 months prior to publication (90 days) Standard Advertising minimum 1 month prior to publication (30 days) SERIES DISCOUNT 3-5 insertions 5% 6-9 insertions 10% 10-12 insertions 15% GENERAL INFORMATION 12 issues per year Standard agency commission rates apply on standard advertising INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 894 472 734, okeeffekev@bigpond.com.au, +61 412 080 600, Licia@okm.com.au BELGIUM AND LUXEMBOURG M.P.S. Benelux; Tel +322 720 9799, francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885 GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, w.jaeger@imv-media.com HONG KONG/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@ sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@ tandem-inc.com NETHERLANDS gio media; Tel +31 (0)6 22238420, giovanni@gio-media.nl TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA WorldMedia; Tel +001 212 244 5610, conoverbrown@worldmediaonline.com ALL INVOICE AMOUNTS ARE EXCLUSIVE OF VAT AND SHALL BE PAID IN FULL, FREE OF ANY DEDUCTIONS, WITHHOLDING TAXES, AND ANY OTHER CHARGES INCLUDING BUT NOT LIMITED TO BANK CHARGES.
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