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PH140076 SPRIDD LIMITED EDITION COLLECTION IKEA IN COLLABORATION WITH KIT NEALE

PH139880 DON T THINK DANCE! IKEA continues the quest to make fashion and furniture meet and now presents SPRIDD a print-based collection of tents, bags and storage boxes (plus lots of other funtastic pieces) created in collaboration with British fashion designer Kit Neale. SPRIDD is a limited edition being launched this February. Don t miss out! SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 3

PH139879 FURNISH WITH FASHION TUNE IN TO SPRIDD The SPRIDD collection is for the home and beyond. It s for everyone who lives a life on the move and who could do with an easier (and much more fun) everyday life in transit. Starting out with four artworks, inspired by loosely interpreted music styles, Kit Neale and IKEA have created four expressions that are still part of one and the same print-it-out-loud collection. Hard to choose? Let the soundtrack of the day decide. SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 4

PH139891 FURNISH WITH FASHION THIS IS KIT NEALE London born and bred fashion designer Kit Neale quickly attracted attention when he established his namesake brand in 2012. Known for his bold patterns and prints, that often bear reference to British life and culture, Kit Neale offers an all new look at British menswear and mens style. Today the brand is considered one of the most exciting emerging brands coming from the London fashion scene. For more info about Kit Neale and the collaboration see the interview on page 21. SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 5

PH139668 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 6

PRINT IT OUT LOUD The thing I love most about SPRIDD is the element of surprise in the textures and in the scale of the objects and prints. KIT NEALE, fashion designer SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 7

SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 8

STAY WOKE Fashion is very fickle, but we re trying not to be. We re trying to be aware. KIT NEALE, fashion designer SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 9

PH139675 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 10

BE MOBILE SPRIDD is very festival-y with the tents, duffel bags and flasks, and then there are the boxes for moving away to college or wherever...this is a collection to be moved. KIT NEALE, fashion designer SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 11

PH139752 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 12

LOVE CHAOS SPRIDD is inspired by youth culture and by what it means to be young. Youth is a chaotic period for everyone, and maybe the most important. It sets us up for life. KIT NEALE, fashion designer SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 13

PH139885 PH139882 Be seen in renewable cotton. SPRIDD t-shirt $9.99/ea Assorted patterns Small 003.392.56 Medium 203.334.99 Large 503.392.54 SPRIDD mug $4.99/ea Assorted patterns 803.414.01 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 14

PH139887 PH139868 SPRIDD travel mug $6.99/ea Assorted patterns 103.335.17 SPRIDD pendant lamp shade $5.99 Assorted patterns 503.334.93 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 15

PH139870 Have a closer look. The greatness is in the details. SPRIDD cushion cover $13 20 20". Assorted patterns 003.334.95 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 16

PH139874 Small and lightweight, the SPRIDD tent is the perfect partner during festival season. SPRIDD 2-person camping tent $39.99 Assorted patterns 603.415.72 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 17

PH139854 PH139852 The pockets inside the SPRIDD bag make it easy to keep track of stuff. SPRIDD duffel bag $19.99 Assorted patterns 203.335.07 SPRIDD steel vacuum flask $9.99/ea Assorted patterns 803.335.14 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 18

PH139877 Turn the SPRIDD duvet cover over for a whole new bedroom look. SPRIDD twin duvet cover set $39.99/2pcs Assorted patterns 403.334.79 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 19

PH139866 PH139884 SPRIDD bowl $4.99/ea Assorted colors 903.414.05 SPRIDD cover beanbag $19.99 Assorted patterns 003.402.26 Use with JORDBRO inner bag for beanbag $35 403.044.91 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 20

PH139871 Put an original SPRIDD on the wall. SPRIDD poster $12 Assorted motifs 503.414.07 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 21

FURNISH WITH FASHION THE SPRIDD STORY Music and mobility are the starting points for SPRIDD a fourfold collection inspired by four loosely interpreted music styles. I think most of us have experienced the meaning of music when it comes to shaping our identities and for a sense of belonging, says Henrik Most, Creative Leader at IKEA of Sweden. A decade ago young people still had their home as their base. Today smartphones and other mobile devices make it easier than ever to stay in touch, and to go wherever you want to. Put together, that makes a nomadic life a perfectly reasonable choice. SPRIDD is our way to make everyday life easier and more fun when you live a life on the move, says Henrik. To collaborate with Kit Neale was an easy choice: Kit Neale s designs and prints are all about youthful energy, attitude and fun. It s been an exciting process, and we re super happy with the outcome. SPRIDD is part of a series of fashion collaborations and a way for IKEA to explore new territory and learn new things. In many ways, fashion designers create a toolbox that helps us create our own identity and how we want to be looked upon. Here we, as a furnishing company, can definitely learn a lot. HENRIK MOST Creative leader IKEA of Sweden SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 22

KIT NEALE ABOUT SPRIDD Kit Neale s namesake brand started in 2012 Based in East London Known for bold patterns and prints One of the most exciting emerging brands coming from the London fashion scene Owned and run by Kit Neale and Caspar Hodgson Energetic, chaotic and young that s SPRIDD in short. It s been a fun journey and hopefully the collection will be just as much fun to use, says British fashion designer Kit Neale about the collaboration and about his standout printed bags, tents and boxes (plus lots more) perfect for modern nomads. With the IKEA collaboration Kit Neale, emerging brand on the London fashion scene, dove head first into something all new. But the idea wasn t that far-fetched. As a matter of fact Kit and his partner and co-owner of the Kit Neale brand, Caspar Hodgson, had just discussed the possibility of a future collaboration with IKEA when the furnishing company got in touch. That beautiful coincidence is what led up to the SPRIDD collection. The tents, bags, boxes, rugs, mugs and beanbags, as well as the rest of the vibrant must-haves, are based on four different artworks inspired by four loosely interpreted music styles. It s eclectic, chaotic and nomadic perfect for everyone mobile. SPRIDD is very festival-y with the tents, duffel bags and flasks, and then there are the boxes for moving away to college or wherever. You can just pick them up and chuck them in the car, on the bus, the train or the plane. This is a collection to be moved, says Kit. It s inspired by youth culture and by what it means to be young. Youth is a chaotic period in people s lives, and maybe the most important. It sets us up for life. It s the surprises in the textures and in the scale of objects and prints that Kit himself loves most about SPRIDD. There are many details that you don t notice until you take a closer look like the rubbery parts on a cushion or the scale of a big fish on a duvet cover. There is a lot to discover. The collection still surprises me, in fact. Kit Neale is fundamentally a print brand but with an underlying ethos of exploring cultures, often British, and how they influence our lives. FURNISH WITH FASHION Everything we put out there has to have a purpose, it can t be just a product. Fashion is very fickle, but we re trying not to be. We re trying to be aware. Still the purpose of our work can be as simple as that something s pretty. We want to give beauty, enjoyment and fun in a dark world. The end-result isn t the only thing that matters. The underlying research and the creative journey are part of the storytelling: Usually the creative process is our own selfish journey, and all about what we want to say as a business and as a brand. Now we had to take the IKEA values into account. It s been a fun journey and hopefully the collection will be just as much fun to use. The part about having fun is the key to everything that s Kit Neale. We want to bring smiles to people s faces. Of course there are differences between working with fashion and furniture. Kit mentions one in particular: Interior is a lot about functionality in fashion function is the byproduct. So we kept saying to IKEA that if we install the energy and attitude, you guys can take care of the rest. SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 23

PRODUCT IMAGE BAG PH139865 PRODUCT IMAGE BOWLS PH139867 PRODUCT IMAGE LIGHT PH139868 PRODUCT IMAGE BEDDING PH139877 PRODUCT IMAGE CUP PH139869 PRODUCT IMAGE CUSHION PH139870 PRODUCT IMAGE POSTER PH139871 PRODUCT IMAGE THERMO FLASK PH139876 PRODUCT IMAGE BEANBAG PH139872 PRODUCT IMAGE COTTON T-SHIRT PH13973 PRODUCT IMAGE TENT PH13874 PRODUCT IMAGE THERMO MUG PH13875 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 24

PE614502 SPRIDD steel vacuum flask $9.99 Keeps the contents warm/cold for a long time because you don t need to screw off the entire lid when you pour. Tinted, clear lacquered stainless steel. Designer: Kit Neale. 17 oz. Assorted patterns 803.335.14 PE614489 SPRIDD tray $4.99 Laminated paper board. Designer: Kit Neale. L11 W8". Assorted patterns 803.342.12 PE604188 SPRIDD 2-person camping tent $39.99 The inner tent door has two layers - a net that protects from mosquitos but still lets air through, and a second layer that protects from wind and rain. 100% polyester. Imported. Designer: Kit Neale. Requires assembly. W82⅝ D82⅝ H47¼". Assorted patterns 603.415.72 PE598942 SPRIDD boxes with lids $10.99/2pk Paper. Designer: Kit Neale. Requires assembly. W11 D17 H7". Assorted patterns 303.392.74 PE6598939 SPRIDD box with lid $9.99 You can choose which side you want to display, as the box has playful patterns on all sides. Paper. Designer: Kit Neale. Requires assembly. W17 D21¼ H8¼". Assorted patterns 403.342.14 PE603961 SPRIDD cushion cover $13 Embroidery adds texture and luster to the cushion. The zipper makes the cover easy to remove. 100% cotton. Imported. Designer: Kit Neale. 20 20". Assorted patterns 003.334.95 PE600376 SPRIDD cushion cover $15 Embroidery adds texture and luster to the cushion. The zipper makes the cover easy to remove. 100% cotton. Imported. Designer: Kit Neale. 26 26". Assorted patterns 603.334.97 PE615831 SPRIDD rug, flatwoven $39.99 The rug is machine woven. 100% cotton. Imported. Designer: Kit Neale. W32 L71". Assorted patterns 203.392.60 PE603961 SPRIDD decoration stickers $9.99 The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic. L39¼ W27½". Assorted designs fish/star 003.508.28 PE598964 SPRIDD t-shirt $9.99/ea 100% cotton. Imported. Designer: Kit Neale. Assorted patterns Small 003.392.56 Medium 203.334.99 Large 503.392.54 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 25

PE598953 SPRIDD cover beanbag $19.99 100% cotton. Imported. Designer: Kit Neale. Requires assembly. L23⅝ W23⅝ H18⅛". Assorted patterns 003.402.26 Use with JORDBRO inner bag beanbag $35 Polyester wadding. Expanded polystyrene plastic filling. Imported. 403.044.91 PE605769 SPRIDD twin duvet cover set $39.99/2pcs You can easily vary the look in your bedroom with this duvet cover, because the sides have different patterns. Includes twin duvet cover and one pillowcase. Lyocell/ cotton. Imported. Designer: Kit Neale. Assorted patterns 403.334.79 PE603956 SPRIDD bath sheet $12.99 100% cotton. Imported. Designer: Kit Neale. W39 L71". Assorted patterns 003.335.08 PE599616 SPRIDD duffel bag $19.99 Make it easy to find your things by organizing them in the different sized pockets inside. 100% cotton. Imported. Designer: Kit Neale. Ø11¾, H27½". Assorted patterns 203.335.07 PE603940 SPRIDD bowl $4.99 Made of feldspar porcelain, which makes the bowl impact resistant and durable. Dishwasher and microwave safe. Designer: Kit Neale. Ø6, H3". Assorted colors 903.414.05 PE603944 SPRIDD mug $4.99 Made of feldspar porcelain, which makes the mug impact resistant and durable. Dishwasher safe. Designer: Kit Neale. 14 oz. Assorted patterns 803.414.01 PE603949 SPRIDD plate $4.99 Made of feldspar porcelain, which makes the plate impact resistant and durable. Dishwasher and microwave safe. Designer: Kit Neale. Ø11". Assorted colors 203.414.04 PE598957 SPRIDD pendant lamp shade $5.99 Create your own personalized pendant by combining the lamp shade with your choice of cord set. Cord set is sold separately. Rice paper. Designer: Kit Neale. Requires assembly. Ø18". Assorted patterns 503.334.93 PE614496 SPRIDD poster $12 Paper. Designer: Kit Neale. W24 H35¾". Assorted motifs 503.414.07 PE614511 SPRIDD travel mug $6.99 Keeps drinks warm for a long time, while being cool to hold thanks to the double wall insulation. Removable filter, so it can be used with both tea and coffee. Reinforced plastic. Designer: K Neale/H Preutz. 12 oz. Assorted patterns 103.335.17 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 26

PE598952 SPRIDD cover beanbag $19.99 100% cotton. Imported. Designer: Kit Neale. Requires assembly. L23⅝ W23⅝ H18⅛". Assorted patterns 003.402.26 Use with JORDBRO inner bag beanbag $35 Polyester wadding. Expanded polystyrene plastic filling. Imported. 403.044.91 PE615829 SPRIDD rug, flatwoven $39.99 The rug is machine woven. 100% cotton. Imported. Designer: Kit Neale. W32 L71". Assorted patterns 203.392.60 PE605744 SPRIDD twin duvet cover set $39.99/2pcs You can easily vary the look in your bedroom with this duvet cover, because the sides have different patterns. Includes twin duvet cover and one pillowcase. Lyocell/ cotton. Imported. Designer: Kit Neale. Assorted patterns 403.334.79 PE603958 SPRIDD bath sheet $12.99 100% cotton. Imported. Designer: Kit Neale. W39 L71". Assorted patterns 003.335.08 PE599618 SPRIDD duffel bag $19.99 Make it easy to find your things by organizing them in the different sized pockets inside. 100% cotton. Imported. Designer: Kit Neale. Ø11¾, H27½". Assorted patterns 203.335.07 PE603938 SPRIDD bowl $4.99 Made of feldspar porcelain, which makes the bowl impact resistant and durable. Dishwasher and microwave safe. Designer: Kit Neale. Ø6, H3". Assorted colors 903.414.05 PE603946 SPRIDD mug $4.99 Made of feldspar porcelain, which makes the mug impact resistant and durable. Dishwasher safe. Designer: Kit Neale. 14 oz. Assorted patterns 803.414.01 PE603951 SPRIDD plate $4.99 Made of feldspar porcelain, which makes the plate impact resistant and durable. Dishwasher and microwave safe. Designer: Kit Neale. Ø11". Assorted colors 203.414.04 PE598956 SPRIDD pendant lamp shade $5.99 Create your own personalized pendant by combining the lamp shade with your choice of cord set. Cord set is sold separately. Rice paper. Designer: Kit Neale. Requires assembly. Ø18". Assorted patterns 503.334.93 PE614494 SPRIDD poster $12 Paper. Designer: Kit Neale. W24 H35¾". Assorted motifs 503.414.07 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 27

PE614510 SPRIDD travel mug $6.99 Keeps drinks warm for a long time, while being cool to hold thanks to the double wall insulation. Removable filter, so it can be used with both tea and coffee. Reinforced plastic. Designer: K Neale/H Preutz. 12 oz. Assorted patterns 103.335.17 PE614501 SPRIDD steel vacuum flask $9.99 Keeps the contents warm/cold for a long time because you don t need to screw off the entire lid when you pour. Tinted, clear lacquered stainless steel. Designer: Kit Neale. 17 oz. Assorted patterns 803.335.14 PE614487 SPRIDD tray $4.99 Laminated paper board. Designer: Kit Neale. L11 W8". Assorted patterns 803.342.12 PE604186 SPRIDD 2-person camping tent $39.99 The inner tent door has two layers - a net that protects from mosquitos but still lets air through, and a second layer that protects from wind and rain. 100% polyester. Imported. Designer: Kit Neale. Requires assembly. W82⅝ D82⅝ H47¼". Assorted patterns 603.415.72 PE598941 SPRIDD boxes with lids $10.99/2pk Paper. Designer: Kit Neale. Requires assembly. W11 D17 H7". Assorted patterns 303.392.74 PE598946 SPRIDD box with lid $9.99 You can choose which side you want to display, as the box has playful patterns on all sides. Paper. Designer: Kit Neale. Requires assembly. W17 D21¼ H8¼". Assorted patterns 403.342.14 PE600372 SPRIDD cushion cover $13 Embroidery adds texture and luster to the cushion. The zipper makes the cover easy to remove. 100% cotton. Imported. Designer: Kit Neale. 20 20". Assorted patterns 003.334.95 PE600375 SPRIDD cushion cover $15 Embroidery adds texture and luster to the cushion. The zipper makes the cover easy to remove. 100% cotton. Imported. Designer: Kit Neale. 26 26". Assorted patterns 603.334.97 PE603963 SPRIDD decoration stickers $9.99 The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic. Designer: Kit Neale. L39¼ W27½". Assorted designs 703.414.06 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 28

PE614503 SPRIDD steel vacuum flask $9.99 Keeps the contents warm/cold for a long time because you don t need to screw off the entire lid when you pour. Tinted, clear lacquered stainless steel. Designer: Kit Neale. 17 oz. Assorted patterns 803.335.14 PE614492 SPRIDD tray $4.99 Laminated paper board. Designer: Kit Neale. L11 W8". Assorted patterns 803.342.12 PE604185 SPRIDD 2-person camping tent $39.99 The inner tent door has two layers - a net that protects from mosquitos but still lets air through, and a second layer that protects from wind and rain. 100% polyester. Imported. Designer: Kit Neale. Requires assembly. W82⅝ D82⅝ H47¼". Assorted patterns 603.415.72 PE598944 SPRIDD boxes with lids $10.99/2pk Paper. Designer: Kit Neale. Requires assembly. W11 D17 H7". Assorted patterns 303.392.74 PE598947 SPRIDD box with lid $9.99 You can choose which side you want to display, as the box has playful patterns on all sides. Paper. Designer: Kit Neale. Requires assembly. W17 D21¼ H8¼". Assorted patterns 403.342.14 PE600378 SPRIDD cushion cover $13 Embroidery adds texture and luster to the cushion. The zipper makes the cover easy to remove. 100% cotton. Imported. Designer: Kit Neale. 20 20". Assorted patterns 003.334.95 PE600377 SPRIDD cushion cover $15 Embroidery adds texture and luster to the cushion. The zipper makes the cover easy to remove. 100% cotton. Imported. Designer: Kit Neale. 26 26". Assorted patterns 603.334.97 PE615831 SPRIDD rug, flatwoven $39.99 The rug is machine woven. 100% cotton. Imported. Designer: Kit Neale. W32 L71". Assorted patterns 203.392.60 PE603960 SPRIDD decoration stickers $9.99 The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic. L39¼ W27½". Assorted designs fish/star 003.508.28 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 29

PE598951 SPRIDD cover beanbag $19.99 100% cotton. Imported. Designer: Kit Neale. Requires assembly. L23⅝ W23⅝ H18⅛". Assorted patterns 003.402.26 Use with JORDBRO inner bag beanbag $35 Polyester wadding. Expanded polystyrene plastic filling. Imported. 403.044.91 PE605743 SPRIDD twin duvet cover set $39.99/2pcs You can easily vary the look in your bedroom with this duvet cover, because the sides have different patterns. Includes twin duvet cover and one pillowcase. Lyocell/ cotton. Imported. Designer: Kit Neale. Assorted patterns 403.334.79 PE603955 SPRIDD bath sheet $12.99 100% cotton. Imported. Designer: Kit Neale. W39 L71". Assorted patterns 003.335.08 PE6599615 SPRIDD duffel bag $19.99 Make it easy to find your things by organizing them in the different sized pockets inside. 100% cotton. Imported. Designer: Kit Neale. Ø11¾, H27½". Assorted patterns 203.335.07 PE603949 SPRIDD bowl $4.99 Made of feldspar porcelain, which makes the bowl impact resistant and durable. Dishwasher and microwave safe. Designer: Kit Neale. Ø6, H3". Assorted colors 903.414.05 PE603943 SPRIDD mug $4.99 Made of feldspar porcelain, which makes the mug impact resistant and durable. Dishwasher safe. Designer: Kit Neale. 14 oz. Assorted patterns 803.414.01 PE603948 SPRIDD plate $4.99 Made of feldspar porcelain, which makes the plate impact resistant and durable. Dishwasher and microwave safe. Designer: Kit Neale. Ø11". Assorted colors 203.414.04 PE598955 SPRIDD pendant lamp shade $5.99 Create your own personalized pendant by combining the lamp shade with your choice of cord set. Cord set is sold separately. Rice paper. Designer: Kit Neale. Requires assembly. Ø18". Assorted patterns 503.334.93 PE614497 SPRIDD poster $12 Paper. Designer: Kit Neale. W24 H35¾". Assorted motifs 503.414.07 PE614512 SPRIDD travel mug $6.99 Keeps drinks warm for a long time, while being cool to hold thanks to the double wall insulation. Removable filter, so it can be used with both tea and coffee. Reinforced plastic. Designer: K Neale/H Preutz. 12 oz. Assorted patterns 103.335.17 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 30

PE598950 SPRIDD cover beanbag $19.99 100% cotton. Imported. Designer: Kit Neale. Requires assembly. L23⅝ W23⅝ H18⅛". Assorted patterns 003.402.26 Use with JORDBRO inner bag beanbag $35 Polyester wadding. Expanded polystyrene plastic filling. Imported. 403.044.91 PE605745 SPRIDD twin duvet cover set $39.99/2pcs You can easily vary the look in your bedroom with this duvet cover, because the sides have different patterns. Includes twin duvet cover and one pillowcase. Lyocell/ cotton. Imported. Designer: Kit Neale. Assorted patterns 403.334.79 PE603957 SPRIDD bath sheet $12.99 100% cotton. Imported. Designer: Kit Neale. W39 L71". Assorted patterns 003.335.08 PE599617 SPRIDD duffel bag $19.99 Make it easy to find your things by organizing them in the different sized pockets inside. 100% cotton. Imported. Designer: Kit Neale. Ø11¾, H27½". Assorted patterns 203.335.07 PE603941 SPRIDD bowl $4.99 Made of feldspar porcelain, which makes the bowl impact resistant and durable. Dishwasher and microwave safe. Designer: Kit Neale. Ø6, H3". Assorted colors 903.414.05 PE603945 SPRIDD mug $4.99 Made of feldspar porcelain, which makes the mug impact resistant and durable. Dishwasher safe. Designer: Kit Neale. 14 oz. Assorted patterns 803.414.01 PE603950 SPRIDD plate $4.99 Made of feldspar porcelain, which makes the plate impact resistant and durable. Dishwasher and microwave safe. Designer: Kit Neale. Ø11". Assorted colors 203.414.04 PE598958 SPRIDD pendant lamp shade $5.99 Create your own personalized pendant by combining the lamp shade with your choice of cord set. Cord set is sold separately. Rice paper. Designer: Kit Neale. Requires assembly. Ø18". Assorted patterns 503.334.93 PE0614495 SPRIDD poster $12 Paper. Designer: Kit Neale. W24 H35¾". Assorted motifs 503.414.07 PE614509 SPRIDD travel mug $6.99 Keeps drinks warm for a long time, while being cool to hold thanks to the double wall insulation. Removable filter, so it can be used with both tea and coffee. Reinforced plastic. Designer: K Neale/H Preutz. 12 oz. Assorted patterns 103.335.17 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 31

PE614500 SPRIDD steel vacuum flask $9.99 Keeps the contents warm/cold for a long time because you don t need to screw off the entire lid when you pour. Tinted, clear lacquered stainless steel. Designer: Kit Neale. 17 oz. Assorted patterns 803.335.14 PE614488 SPRIDD tray $4.99 Laminated paper board. Designer: Kit Neale. L11 W8". Assorted patterns 803.342.12 PE604189 SPRIDD 2-person camping tent $39.99 The inner tent door has two layers - a net that protects from mosquitos but still lets air through, and a second layer that protects from wind and rain. 100% polyester. Imported. Designer: Kit Neale. Requires assembly. W82⅝ D82⅝ H47¼". Assorted patterns 603.415.724 PE598943 SPRIDD boxes with lids $10.99/2pk Paper. Designer: Kit Neale. Requires assembly. W11 D17 H7". Assorted patterns 303.392.74 PE598948 SPRIDD box with lid $9.99 You can choose which side you want to display, as the box has playful patterns on all sides. Paper. Designer: Kit Neale. Requires assembly. W17 D21¼ H8¼". Assorted patterns 403.342.14 PE600370 SPRIDD cushion cover $13 Embroidery adds texture and luster to the cushion. The zipper makes the cover easy to remove. 100% cotton. Imported. Designer: Kit Neale. 20 20". Assorted patterns 003.334.95 PE600373 SPRIDD cushion cover $15 Embroidery adds texture and luster to the cushion. The zipper makes the cover easy to remove. 100% cotton. Imported. Designer: Kit Neale. 26 26". Assorted patterns 603.334.97 PE615828 SPRIDD rug, flatwoven $39.99 The rug is machine woven. 100% cotton. Imported. Designer: Kit Neale. W32 L71". Assorted patterns 203.392.60 PE603962 SPRIDD decoration stickers $9.99 The self-adhesive stickers are easy to fit on to smooth, clean and dry surfaces. Polypropylene plastic. Designer: Kit Neale. L39¼ W27½". Assorted designs 703.414.06 SPRIDD LIMITED EDITION / IKEA PRESS KIT / FEBRUARY 2017 / 32

CONTACT February 2017 Janice Simonsen IKEA Design Spokesperson Email janice.simonsen@ikea.com Phone 610-834-0180 x5343