THE TRADE FAIR FOR BAKERS AND CONFECTIONERS 23 26 September 2017 Messe Stuttgart www.suedback.de
74 % of trade visitors said they would definitely come back to südback 90 % of trade visitors awarded südback the overall rating Good to very good 77 % of trade visitors are involved in purchasing and procurement decisions 77 % of exhibitors awarded südback the overall rating Good to very good 88 % of trade visitors said they would recommend südback to other people 88 % of exhibitors said they would recommend südback to other people 79 % of trade visitors came to südback with intentions to invest or buy 75 % of trade visitors came from the craft sector 73 % of exhibitors rated the expertise of visitors as Good to very good
The crowds were so large that we were barely able to keep up. Incredible! Peter Augendopler Owner of Backaldrin Vertriebsgesellschaft m. b. H. südback is the number one trade fair in Germany for us. Oliver Frey President of Wachtel GmbH We received many orders and are thus well above the 2014 level. Marten van der Mei President of the German Market, WMF Group GmbH We were surprised by the high number of international visitors, with attendees from all over Europe, and indeed from other continents. Denis Gasparac Sales Director, Salomon Food World GmbH The willingness to invest is there, and the level of investment is increasing year on year. Winfried Groß President, Schrutka-Peukert GmbH
SUCCESS BEYOND LIMITS südback südback is growing on all fronts. In 2016 it not only exceeded its record in terms of area with around 700 exhibitors on 55,000 square metres of exhibition space. With 38,651 enthusiastic trade visitors from over 80 countries its reach is extending beyond national boundaries. südback is and remains one of the most important trendsetting trade fairs in Europe. With a special focus on the needs of bakers and confectioners, it is the driving force for ideas, know-how and exchange of information, and constantly provides fresh impetus. The extensive and superb offering of leading exhibitors, high expectations, the interest of companies, motivation of visitors and the quality of the discussions are testament to the high standard of südback. The competent, discerning trade visitors of südback, who come from home and abroad, are always on the lookout for new trends and innovations. They are open-minded, hungry for information and keen to invest. Be there! Use südback, which takes place from 23 to 26 September 2017, to conduct positive discussions in a modern ambience with an international audience. Establish new forwardthinking, international contacts. 2007 2008 2010 2011 2013 2014 2016 10,000 27,069 29,538 30,332 32,069 32,655 33,371 38,651 20,000 30,000 40,000 And don t forget: südback runs from 23 September to 26 September 2017. Register here now! www.suedback.de/anmeldung
63 % of trade visitors travelled a distance of more than 100 kilometres to Stuttgart 28 % of these trade visitors actually travelled over 300 km. 6,571 visitors (17 %) came from abroad. View the südback facts in detail here www.suedback.de/rueckblick 2 3
NEW: YOUR FLAT-RATE MEDIA FEE One price Even more benefits With our new flat-rate media fee we have only your benefits in mind. In additional to the normal benefits, even more points are covered now, whereby you receive added value for your trade fair preparation and your canvassing. You can concentrate entirely on your exhibition stand, and in terms of the costs for personal invitations to your competent trade visitors from home and abroad, the unlimited supply of free admission codes gives you planning security. This is just one example. There are so many new options. Talk to us! We are happy to help you, whether it be in relation to stand rental charges, stand construction, advertising material or advertising measures. Make the best use of all your benefits and advertise your trade fair presence. When planning your trade fair, remember that in 2017 südback takes place from 23 September to 26 September! Welcome pack for exhibitors Unlimited supply of free admission codes (no subsequent billing) Comprehensive advertising material Web banner and logos Basic entry in the trade fair catalogue Distribution of individual press releases during the press trip Entry in the trade fair app Entry in the online hall plan Entry in the product and service directory* Free copies of catalogue Sign with stand number Entry in the südback online directory Free mention of own activities and campaigns at the exhibition stand *only for main exhibitors
CALCULATION EXAMPLE FOR YOUR TRADE FAIR SUCCESS Become an exhibitor at südback 2017! To enable you to fully prepare your trade fair objectives and customer contacts, we will help you with your planning and participation in südback. We can offer you trade fair participation which you can personally determine in an individual framework and adapt to your needs. Simply speak to us directly or use our extensive online service portal. All the prices for our services are shown here in order to give you a quick overview of the costs of your planned attendance. Stand rental charges Row stand from 159/m² plus VAT. Basic package The basic package includes the following: exhibition stand with carpeting, walls, ceiling grid, lighting with power connection including consumption, as well as a fascia with lettering, planning and organisation with stand construction and dismantling. From 77/m² plus VAT and area rental charge. Complete package The complete package contains the basic package and also includes fixtures and fittings, daily stand cleaning and waste disposal during the trade fair, as well as a parking ticket. From 107/m² plus VAT and area rental charge. Example of complete package KLASSIK Special OCTANORM system components, wall colour: white or light grey Ceiling grid, 1 metre deep on the open stand sides 1 fascia on each of the sides open to aisle, including your lettering (standard font: black) Power connection 230 V/3 kw including consumption and socket Busbar, with spotlights, 1 spotlight every 3 m² of stand space 1 booth (2 x 1 m) with door, lockable, from 10 m² of stand space Carpeting, rib weaves, in anthracite or another standard colour 1 table and 4 chairs 1 brochure stand Daily stand cleaning and waste disposal (80 litre sack) 1 long-term parking permit Example of a calculation for a 12 m² corner stand 12 m² corner stand 2,064.00 Stand construction KLASSIK Special Complete package 1,308.00 Flat-rate media fee 795.00 AUMA fee 7.20 Eco surcharge 36.00 Total 4,210.20 (plus VAT) 4 5
MAGNET FOR TRADE VISITORS One trade fair six key topics Raw materials for bakers and confectioners Basic materials, raw materials, baking agents, aromas and essences, semi-finished products, frozen bakery products, convenience products, basic materials for ice-cream, organic and biological products. Shop fixtures and fittings Shop and sales furnishings and fittings, snack area, mobile sales units, café furnishings and fittings, lighting, tableware, porcelain and table decoration. Working and operating technology Production and baking technology, baking ovens, refrigeration systems, freezers, coffee machines, ice-cream machines, restaurant fittings, kitchen technology, silo systems, cleaning machines, company hygiene, measuring and weighing systems. Merchandise Own brands, confectionery/ lasting bakery products, drinks, dairy products, delicatessen products and specialities, coffee, tea, other merchandise. Sales promotion Work clothes, price labelling systems, decoration and packing materials, gift and confectionery packaging, indoor and outdoor advertising, gift items. Services, information, management Computer systems, cash register systems, industry software, marketing/advertising/management consultation, associations and organisations, specialist literature.
SOURCE OF INSPIRATION FOR THE INDUSTRY The südback Trend Award The südback Trend Award will be presented for the eleventh time during the forthcoming südback. This renowned award honours innovations which correspond especially to the interests and quality demands of the market. The südback Trend Award is a clear source of inspiration for the industry. Trade visitors at südback are well-informed and pay attention to this cachet which can give you a clear market advantage. The award will be presented during an official ceremony at südback 2017. The award-winning products will be exhibited in a special show and published in the press. As the winner of the award, you are guaranteed to attract publicity and recognition. Make sure you take part whether you are a professional or a newcomer. Demonstrate your future-oriented idea in the südback Trend Award 2017. The südback Trend Award is presented by Messe Stuttgart. The trade journals Allgemeine Bäcker-Zeitung (ABZ) and BÄKO-magazin support this competition as partners. The co-organisers are the BÄKO Head Office of Southern Germany and the Regional Association of Guilds of Württemberg Bakers. You can find all the important information and participation conditions from spring 2017 onwards at: www.suedback.de/trendaward. 6 7
KEY TO MARKETS In the heart of Europe The geographic location of Messe Stuttgart in the heart of Europe is virtually predestined for a successful, international trade fair. It is located in one of Europe s most important and strongest economic regions, which is characterised by innovative strength and market potential. The extensive grounds with spectacular architecture, modern technology and a distinctive flair continue to impress both national and international exhibitors and visitors time and again. Reaching us is quick and convenient, no matter where you come from and what means of transport you use. The infrastructure found directly on the trade fair grounds and in the Congress Center is also well planned and clearly laid out. Every hall can easily be accessed by trucks and the spacious areas enable stands to be quickly set up and dismantled. Direct daily connections from all over Europe S-Bahn (suburban railway) Airport Trade fair grounds 5-minute walk
All data was taken from the representative exhibitor and visitor surveys of südback 2016. The FKM certification confirms that the requirements of the Society for the Voluntary Control of Trade Fair and Exhibition Statistics (FKM) were satisfied and used for the presented trade fair and exhibition statistics. Hamburg HAM Stuttgart STR Vienna VIE Stuttgart STR Budapest BUD Stuttgart STR Warsaw WAW Stuttgart STR Milan MXP Stuttgart STR Moscow SVO Stuttgart STR Berlin BER Stuttgart STR Zurich ZRH Stuttgart STR Istanbul IST Stuttgart STR 01 h 15 min 01 h 10 min 01 h 30 min 03 h 10 min 00 h 55 min 03 h 20 min 01 h 15 min 00 h 45 min 03 h 05 min Messe Stuttgart with ideal transport connections 200 metres from Stuttgart Airport 200 metres from the suburban railway station Own motorway exit off the A8 motorway 8 9
38,651 trade visitors (6,571 of whom came from abroad) from Investment intentions of trade visitors 58 % up to 20,000 80 countries 23 % up to 100,000 19 % more than 100,000 691 exhibitors from 23 countries 97 % of exhibitors said that the importance of südback would remain the same or increase in the future
NEW DATE 23 26 September 2017 WE RE HERE FOR YOU Your direct line to us Project Manager Jens Kohler Tel. +49 711 18560-2375 Fax +49 711 18560-2008 jens.kohler@messe-stuttgart.de Jeanette Becker Tel. +49 711 18560-2536 Fax +49 711 18560-2008 jeanette.becker@messe-stuttgart.de Ricarda Warth Tel. +49 711 18560-2857 Fax +49 711 18560-2008 ricarda.warth@messe-stuttgart.de Organiser Landesmesse Stuttgart GmbH Messepiazza 1, 70629 Stuttgart, Germany Tel. +49 711 18560-0 Fax +49 711 18560-2440 www.messe-stuttgart.de südback partners BÄKO-Zentrale Süddeutschland eg State Association of Guilds of Württemberg Bakers State Association of Guilds of Baden-Württemberg Confectioners Messe Stuttgart your competent partner for bakers and confectioners