media kit CONTENT Brand Facts 2 Services & Amenities 5 Community Relations 9 Awards 10 Executive Bios 12 Media Resources 17 2015 Hilton Worldwide
Brand Facts Welcome to the Garden An award-winning brand that began in 1990, Hilton Garden Inn is an upscale hotel brand with more than 650 properties across the globe all of which embody the same commitment to provide guests with a great stay every time. With impeccable service, inviting social spaces and high-end amenities, guests who choose Hilton Garden Inn experience great quality at an even greater value. It is a brand that brings the atmosphere of a luxury stay into the culture of a focused service hotel. What to Expect From a good night s sleep, cooked-to-order breakfast, dinner room service, state-of-the art fitness and business centers, and a full restaurant and bar, guests can expect to be rewarded during their stay. Travel does not always have to be about business. In fact, it should be fun and exciting, relaxing and enjoyable. At Hilton Garden Inn, guests can discover and connect while on the road. Hilton Garden Inn New Delhi, India Welcome to the garden 2
Brand Facts Hilton Garden Inn Hotels Guests traveling for business or leisure are welcome at Hilton Garden Inn. At each hotel, travelers arrive to a pavilion entrance and are greeted friendly team members in an open, airy lob space. Room rates are in the mid-scale price range, and hotel configurations range from 80 to more than 400 rooms with multiple stories. Brand Promise Hilton Garden Inn emphasizes its strength to accommodate the new-age, savvy business and leisure traveler who is always on-the-go but understands the importance of connecting to the surroundings around them. This is why every team member is committed to ensuring guests have the most positive experience, backed the brand s satisfaction promise. We promise to do whatever it takes to ensure you re satisfied, or you don t pay. You can count on us. Guaranteed. Hilton Worldwide Hilton Garden Inn is one of 12 world-class brands at Hilton Worldwide, a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 96 years, Hilton Worldwide has grown to 12 brands, more than 4,500 managed, franchised, owned and leased hotels and timeshare properties in more than 97 countries and territories. Hilton HHonors TM The brand is proud to be a part of the award-winning guest loyalty program for Hilton Worldwide. The program honors its approximately 48 million members allowing them to turn earned points into experiences worth sharing. HHonors points can be redeemed for complimentary stays, purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Learn more at www.hiltonhhonors.com. Reservations To make a reservation at any location, travelers may visit www.hgi.com or call 1-877-STAY-HGI. For international travel, call +800 4445 8667. Hilton Garden Inn Fortwoth, TX Medicial District Brand Facts 3
Development Brand Facts Growth at the Garden In an effort to meet the needs of today s travelers and industry trends, Hilton Garden Inn launched Flourish, designed to enhance the guest experience while maximizing profitability for developers. Flourish Project Grow is a major brand revitalization initiative that includes upgrades to the hotel s communal spaces including the lob and reception area. Other elements include: full cooked-to-order breakfast, cocktails, dinner and evening room service from The Garden Grille and BarTM. Self-service, 24/7 business centers also include PrintSpot remote printing for wireless printing from any laptop or smart phone. Keurig single-cup brewing systems were introduced to every guestroom in the US and Canada an industry first. The perk to the in-room beverage option is a part of the hospitality center which includes a mini-fridge and microwave oven. Development The brand offers developers a flexible, full service hotel model with focused service operational efficiencies. It is committed to delivering an exceptional experience to its franchise partners. Owners can count on the brand to maintain a keen focus on driving revenue and increasing profitability. To learn more about franchising opportunities, visit www. hiltongardeninnfranchise.com. Properties Location Hilton Garden Inn is one of the fastest growing hotel brands and a leader in the upscale, mid-priced lodging category. This is a global brand 602 82,787 152 43 7,298 42 1 180 28 7 1,123 45 that spans North and South America, Europe, Asia Pacific, the Middle East and Africa. With 266 hotels in the pipeline, the brand expects to continue to grow and meet the needs of its travelers. *As of September 30, 2015 (Hilton Worldwide, Third Quarter Earnings Report) Brand Facts 4
Services & Amenities SATISFACTION PROMISE A core standard for Hilton Garden Inn, we promise to do whatever it takes to ensure you are satisfied, or you don t pay. You can count on us. EAT WELL Enjoy cooked-to-order breakfast at The Garden Grille and Bar with lunch and dinner available at most locations. Guests can also indulge in room service or venture to the Pavilion Lounge and unwind with a beverage of your choice*. *Available at most locations. Subject to state and local laws. SLEEP DEEP Wrap yourself in the brand s signature linens - fresh, white cozy duvets and crisp linens with plush hypoallergenic pillows for guests to get the best quality rest possible. Rooms also have in-room refrigerators, beverage stations and high-definition flat-screen televisions. STAY FIT Hilton Garden Inn believes that giving its guests the opportunity to stay fit while traveling is essential to their overall wellness. All hotels have access to quality cardio and strength training equipment. Indoor and outdoor swimming pools and whirlpools are also available at most locations. WORK SMART Bring your laptop to the business center dedicated to productivity with access to Wi-Fi and remote printing. Rooms are available for formal and informal meetings, and guestrooms have oversized desks and ergonomic chairs with convenient desk-level outlets. TREAT YOURSELF We all need a break from work and sometimes life. Take a moment to reward yourself. Relax with a glass of wine or cocktail* in the Garden Lounge or kick back in your room. *Available in United States and Canada and most regions. Subject to international, state and local laws. DIGITAL CHECK-IN With Hilton s award-winning digital check-in with room selection tool, Hilton HHonors members can log into their accounts and choose their exact room from a digital floor plan prior to arrival. The service is available for 745,000+ rooms at more than 4,500 properties across 12 brands worldwide. Services & Amenities 5
Services & Amenities (Americas) Hilton Garden Inn Westbury, NY Lob Hotel Services & Amenities Available in the Americas: Guest Services: Stay Connected - complimentary guest internet program offering internet access throughout the hotel Garden Grille and BarTM, a casual restaurant serving fresh, cooked-to-order breakfast (lunch and dinner at most locations) and full service bar available to guests daily Welcoming area in the lob with comfortable seating and large LCD high-definition television Complimentary 24-hour self-service business center with computers, copier, fax and printing capabilities Pavilion PantryTM - 24-hour self-service convenience shop offering a light snack, meal or essential item On-site fitness facilities offering high-quality cardio and strength training equipment Indoor or outdoor swimming pool and whirlpool, available at most locations On-site laundry facilities Meeting space, available at most locations In-Room Services and Amenities: Signature bedding featuring fresh, white duvets and crisp linens Green Mountain Coffee Roasters Keurig single-cup brewer* Evening in-room dining Refrigerator and microwave In-room entertainment with popular channels and on-demand movies Adjustable and ample lighting with multiple electric outlets throughout guest room Spacious and clutter-free work desk with ergonomic chair *Available at all U.S. and Canada Hotels Services & Amenities 6
Services & Amenities (Europe, Middle East & Africa) Hotel Services & Amenities Available in Europe, the Middle East and Africa: Guest Services: Stay Connected - complimentary guest internet program offering internet access throughout the hotel Garden Grille & Bar offering dining options serving cooked-to-order breakfast and dinner (lunch at many Hilton Garden Inn locations) plus additional culturally-relevant food outlets Full service beverage outlet or juice and tea bar* available to guests daily Welcoming area in the lob with comfortable seating and large LCD television Complimentary 24-hour self-service business centre with computers, copier, fax and printing capabilities Pavilion Pantry - 24-hour self-service convenience shop offering a light snack, meal or sundry items On-site fitness facilities offering high-quality cardio and strength training equipment 24-hour self-service guest laundry facilities available with washer, dryer and folding table Meeting space, available at most locations *Juice and tea bar where culturally relevant Hilton Garden Inn Frankfurt Airport, Germany In-Room Services and Amenities: Signature bedding featuring fresh, white duvets and crisp linens Comfortable beds as large as 1800mm x 2000mm* Evening in-room dining Tea/Coffee kettle and refrigerator 32-42 LCD, high-definition television offering a variety of national and international programming Adjustable and ample lighting with multiple electric outlets throughout the guestroom Spacious and clutter-free work desk with ergonomic task chair *Bed sizes: 1200mm x 2000mm; 1350mm x 2000mm; 1500mm x 2000mm; 1800mm x 2000mm Services & Amenities 7
Services & Amenities (Asia Pacific) Hilton Garden Inn Lijiang, China Front Entrance Hotel Services & Amenities Available in Asia Pacific: Guest Services: Stay Connected - complimentary guest internet program offering internet access throughout the hotel Garden Grille & Bar offering dining options serving cooked-to-order breakfast and dinner (lunch at many Hilton Garden Inn locations) plus additional culturally-relevant food outlets Full service beverage outlet or juice and tea bar* available to guests daily Welcoming area in the lob with comfortable seating and large LCD television Complimentary 24-hour self-service business centre with computers, copier, fax and printing capabilities Pavilion Pantry - 24-hour self-service convenience shop offering a light snack, meal or sundry items On-site fitness facilities offering high-quality cardio and strength training equipment 24-hour self-service guest laundry facilities available with washer, dryer and folding table Meeting space, available at most locations *Juice and tea bar where culturally relevant In-Room Services and Amenities: Signature bedding featuring fresh, white duvets and crisp linens Comfortable beds as large as 1800mm x 2000mm* Evening in-room dining Tea/Coffee kettle and refrigerator 32-42 LCD, high-definition television offering a variety of national and international programming Adjustable and ample lighting with multiple electric outlets throughout the guestroom Spacious and clutter-free work desk with ergonomic task chair *Bed sizes: 1200mm x 2000mm; 1350mm x 2000mm; 1500mm x 2000mm; 1800mm x 2000mm Services & Amenities 8
Community Relations You Can Count On Us Hilton Garden Inn s You Can Count On Us platform is dedicated to nourishing and nurturing communities on their road to success, every day and in times of pressing need. Hilton Garden Inn, along with Hilton Worldwide, is committed to upholding founder Conrad Hilton s mission of filling the earth with the light and warmth of hospitality. At Hilton Garden Inn, we encourage each hotel to embrace the culture of their own community and push to make an impact at the most local level. We believe team members become even more motivated to uphold the mission of Hilton Worldwide when they know they are making a big difference in their own backyard. The culture of You Can Count On Us communicates our commitment to see that the communities in which we work and live thrive and flourish. The You Can Count on Us focus areas include: Nourishing: Providing food and nutrition from our garden of plenty (supporting local food banks, helping community gardens grow and more) Nurturing: Ensuring shelter and comfort in times of pressing need (helping local shelters, providing support during disasters, offering emergency preparedness, whatever it takes to nurture our community) Community Relations 9
Awards 2015 MarCom Awards Gold award for Public Relations Campaign and Special Event Honorable Mention for Social Media Campaign PRSA Vox Awards Recognition for Special Event Travel Weekly Magellan Awards Silver Award for Advertising/Marketing Campaign Hermes Creative Awards Platinum award for Public Relations Campaign Gold and Honorable Mention for placement in a consumer publication Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards Gold and Silver awards for Public Relations Bronze award for Advertising 2014 J.D. Power 2014 North America Hotel Guest Satisfaction Index Survey SM Highest in Guest Satisfaction Among Upscale Hotel Chains. This is the tenth J.D. Power award for the brand. Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards Gold and Silver awards for Public Relations Bronze award for Marketing 2013 Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards Gold award for feature placement in a trade publication Two Bronze awards in Marketing and Public Relations 2012 J.D. Power 2012 North America Hotel Guest Satisfaction Index Survey SM Highest in Guest Satisfaction Among Upscale Hotel Chains. 1851 Magazine s Top 100 Social Media Campaigns Hilton Garden Inn ranked #98 2011 J.D. Power 2011 North America Hotel Guest Satisfaction Index Survey SM Highest Guest Satisfaction Among Mid-Scale Hotel Chains with full-service. 2010 J.D. Power 2010 North America Hotel Guest Satisfaction Index Survey SM Highest Guest Satisfaction Among Mid-Scale Hotel Chains with full-service. Awards 10
Awards Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards Gold award for Public Relations Two silver awards for Marketing 2009 J.D. Power 2009 North America Hotel Guest Satisfaction Index Survey SM Highest Guest Satisfaction Among Mid-Scale Hotel Chains with full-service. 2008 Business Travel News (BTN) Hilton Garden Inn Best Mid-Price Hotel brand. American Brand Excellence Award Hilton Garden Inn named Top Travel Brand. 2007 J.D. Power 2007 North America Hotel Guest Satisfaction Index Survey SM Highest Guest Satisfaction Among Mid-Scale Hotel Chains with full-service. The brand receives this recognition for the sixth consecutive year. Entrepreneur Magazine Business Travel Award Hilton Garden Inn named Best Mid-Price Hotel Value for the third time 2006 J.D. Power 2006 North America Hotel Guest Satisfaction Index Survey SM Highest Guest Satisfaction Among Mid-Scale Hotel Chains with full-service. Hilton Garden Inn awarded Best Mid-Price Hotel Value Entrepreneur Magazine Business Travel Awards 2005 J.D. Power 2005 North America Hotel Guest Satisfaction Index Survey SM Highest Guest Satisfaction Among Mid-Scale Hotel Chains with full-service. Market Matrix Hospitality Index (MMHI) Top-Ranked Brand in the Upscale category 2004 J.D. Power 2004 North America Hotel Guest Satisfaction Index Survey SM Highest Guest Satisfaction Among Mid-Scale Hotel Chains with full-service. 2003 J.D. Power 2003 North America Hotel Guest Satisfaction Index Survey SM Highest Guest Satisfaction Among Mid-Scale Hotel Chains with full-service. Entrepreneur Magazine Business Travel Award Hilton Garden Inn named Best Mid-Price Hotel Value Awards 11
Brand Leader Bios Phil Cordell Global Head, Focused Service and Hampton Brand Management Hilton Worldwide Phil Cordell serves as the Global Head for Focused Service and Hampton Brand Management for Hilton Worldwide, the internationally recognized preeminent hospitality company. The company develops, owns, manages or franchises more than 4,500 hotels globally. Its portfolio includes many of the world s best known and most highly regarded hotel brands. Cordell leads all of the focused service brand efforts, including Hilton Garden Inn, Hampton Hilton, Homewood Suites and Home2 Suites Hilton. Rising from general manager of a single Hampton Hilton more than 30 years ago, Cordell is now responsible for all aspects of the brands including: strategy, global development, strategic brand positioning, product and service standards, marketing, public relations, brand culture, brand communications, hotel operations support, and franchise relations. Cordell gained his franchising expertise early in his career when he helped to develop many of Hilton s franchise support systems including: the original quality assurance process, training programs, guest assistance functions and hotel field support. In his roles as Vice President of Franchise Operations and subsequently as Vice President of Hotel Performance Support, Cordell worked across a number of Hilton s premier brands, including DoubleTree Hilton, Embassy Suites Hilton, and Homewood Suites Hilton. During his tenure with Hampton Hilton, he has seen the brand grow to more than 2,000 properties, becoming the largest hotel brand in the United States. An expert in branding, franchise management and customer service, Cordell has been interviewed The New York Times, USA Today, Entrepreneur Magazine, Harvard Business Review, Fox Business, and others; has received numerous awards and recognition for his leadership and for contributions to the hospitality industry; and is a frequent speaker and panelist on a wide variety of business and industry topics. Despite a work schedule filled with extensive business travel, Cordell enjoys exploring new countries, cultures and meeting new people. Brand Leader Bios 12
Brand Leader Bios John Greenleaf Global Head, Hilton Garden Inn John Greenleaf proudly serves as global head of Hilton Garden Inn. In his role, Greenleaf is responsible for the strategic direction and vision of an award winning brand, which features more than 650 locations in 26 countries. Since joining Hilton Worldwide in 2011, Greenleaf has held several strategic brand management positions that leverage his strong expertise in developing, operating, marketing and growing hospitality brands. Most recently, Greenleaf served as global head of DoubleTree Hilton. He was responsible for overseeing the global Full Service Sales group and global Brand Program Management, Openings & Analytics team for Hilton Worldwide Full Service Brands, which includes DoubleTree Hilton; Hilton Hotels & Resorts; and Curio- A Collection Hilton. Previous positions have included vice president- global brand performance support for the flagship Hilton Hotels & Resorts, where he was responsible for leadership and direction of brand support operations for the brand s hotels around the world. Greenleaf began his career as vice president- global brand marketing for DoubleTree Hilton, where he oversaw a global brand repositioning in 2011, plus global advertising, visual identity, public relations, social media, online marketing, brand partnerships and promotions and hotel marketing communications support. Greenleaf is an accomplished team builder who has led the growth and development of some of the best recognized global brands across multiple markets and categories. His earlier hospitality experience includes roles as vice president of brand management for Sheraton Hotels, vice president of marketing for Renaissance Hotels, project leader for Ritz Carlton Hotel Company s customer information strategy and director of marketing for Courtyard Marriott. As senior vice president of marketing for Century 21, Greenleaf led the world s largest real estate franchise organization to five consecutive years of record sales and profit reorganizing, selecting, developing and leading an expert team of 30 marketing professionals and 10 agencies. During his tenure as chief marketing officer at Financial Times Search, he built an expert team of senior marketing and sales professionals and agency partners for an array of consumer technology solutions. Greenleaf earned a Master of Business Administration degree from The Amos Tuck School of Business at Dartmouth College, and a bachelor s degree in economics from Dickinson College, graduating magna cum laude. He also studied at the University of St. Andrews, St. Andrews, Scotland. Originally from Pennsylvania, Greenleaf enjoys classic cars, golf and spending quality time with his wife, Anne, and their two children. Brand Leader Bios 13
Brand Leader Bios Don Willingham Vice President, Hilton Garden Inn Brand Performance Support Hilton Worldwide As vice president of brand performance support and sales, Don Willingham oversees the upscale, yet affordable, brand s regional brand performance support (BPS) team in operations, sales and marketing support. Additionally, Willingham provides direction to additional shared service departments within Hilton Worldwide regarding the direction of Hilton Garden Inn. This includes product quality and innovation, as well as customer relationship management and training; operational support; brand sales and distribution; and the new brand openings teams. His overarching goal is for his team to provide the guidance, training, tools and resources for all hotels and ownership groups. A 20-plus year veteran of the hospitality industry, Willingham has served in a wide array of capacities, ranging from brand sales support to training and operations. He has a long-time tenure with Hilton Worldwide and has played different integral roles in regional operations and development training for the Hampton Hilton, Embassy Suites Hilton, Homewood Suites Hilton and Doubletree Hilton brands. Most recently, Willingham was the Senior Director of Brand Sales for Homewood Suites and Home2 Suites Hilton. Beginning in 2000, Willingham worked with the Homewood Suites brand serving as a regional brand performance support director overseeing more than 30 hotels, as well as facilitating the brand s extended stay sales training. He moved into the senior director of brand sales role in 2003 and played a vital role in the launch of the Home2 Suites Hilton brand, as well as the creation of and leadership behind the Homewood Suites Hilton sales strategies and programs. Willingham graduated from the University of Tennessee in Knoxville with a bachelor of science in Business Administration and a major in marketing. After graduating college, he worked for several hotels in the Atlanta area and went on to become the general manager at two Atlanta Hampton Hilton hotels. He joined Promus Hotels as a training manager, where he was responsible for sales, pre-opening, and leadership development training. Brand Leader Bios 14
Brand Leader Bios Judy Christa-Cathey Vice President, Brand Marketing, Hilton Garden Inn and Hampton Hilton Hilton Worldwide Judy Christa-Cathey is the Vice President for Global Brand Marketing for Hilton Garden Inn and Hampton Hilton at Hilton Worldwide. She is responsible for the development and execution of the global branding strategies including brand positioning, advertising, interactive relationship strategies, promotions and public relations. Christa-Cathey co-created Hampton Save-A-Landmark, a community relations program formed Hampton Hilton which gained accolades from Smithsonian s Traveler Conservation Foundation and was awarded a U.S. Presidential Award for Preservation - the first time a hotel was ever given this recognition. Her prior travel industry experience includes market planning, direct marketing, promotions and public relations with Southwest Airlines. She was Vice President of Marketing for Adventure Tours USA (an international charter and tour operator), and Vice President/Account Executive for Roth Graham, a leading travel industry and targeted marketing agency. Christa-Cathey received her Master of Business Administration from the University of Dallas and Bachelor of Arts in Communications from Western Illinois University. She is a former board member for The Women s Foundation for a Greater Memphis (WFGM), an organization in which she still lends her time. Christa-Cathey has also been involved with Leadership Memphis, and was Co-Chair for the 2008 National Civil Rights Museum Freedom Awards, honoring Al Gore and Diane Nash. Christa-Cathey currently serves as the chair of the Women s Team Member Resource Group for the Memphis Shared Services Center. Brand Leader Bios 15
Brand Leader Bios Mark Nogal Regional Head, Focused Service Brand Management, EMEA Hilton Worldwide With more than 30 years in the hospitality industry and as a founding member of the Hilton Garden Inn team, Mark Nogal knows the Focused Service Brands of Hilton Worldwide. He has served in multiple capacities at Hilton Worldwide, including property-level and corporate positions, in operations, as well as marketing. The current position held Nogal was created in May 2010 in support of the growing number of Focused Service Hotels in Europe, Middle East and Africa. Based in the Watford UK offices, he oversees the ongoing growth of the multi-award winning brands of Hilton Garden Inn and Hampton Hilton. Prior to his current role, Nogal held the position of vice president of brand performance and sales support for Hilton Garden Inn starting in 2006, where he was responsible for guiding and communicating with Hilton Garden Inn hotel owners, management companies and general managers; strategies planning and operations management for brand sales; maintaining the brand operations and sales budget; creating brand standards administration; overseeing pre-opening and supervising ongoing hotel support operations. In this position he also was instrumental in the international expansion of Hilton Garden Inn into Europe. Nogal s other positions were that of vice president of marketing and sales, where he was responsible for overseeing the marketing, advertising, sales, marketing communications, relationship marketing and research for Hilton Garden Inn. He was responsible for the brand s marketing programs when the brand totaled only five hotels. During his tenure in the role, he was responsible for researching, testing and implementing new national advertising collateral to increase awareness and business. He also has initiated brand standards for marketing efforts utilized the growing number of Hilton Garden Inn hotels. Perhaps the most recognizable accomplishment of his time in the marketing role was being instrumental in the research and development of the Hilton Garden Inn logo, which has become a familiar sight to guests for more than 12 years. Nogal s educational background includes hotel restaurant and tourism studies at the University of New Orleans and architecture at Louisiana State University in Baton Rouge. He currently resides in London. Brand Leader Bios 16
Media Resources For more information about HGI, please visit: HGI Media Center Property Gallery HGI Press Releases Program Gallery HGI Quick Facts Hilton Worldwide Press Releases HGI Milestones You can also visit us on facebook.com/hiltongardeninn or twitter.com/hiltongardeninn For all media inquiries, please contact: Media Resources 17 Jennifer Hughes Ursula Roman Director, Brand Public Relations Manager, Brand Public Relations Focused Service & Extended Stay Brands Hilton Garden Inn Hotels 901.374.6518 901.374.6427 Jennifer.Hughes@Hilton.com Ursula.Roman@Hilton.com