BAHRAIN INTERNATIONAL AIRSHOW THE FASTEST GROWING AIRSHOW IN THE MIDDLE EAST 14-16 NOVEMBER 2018
CONTENTS 04 05 06 08 09 10 12 14 15 16 17 18 19 20 21 ENABLING BUSINESS FROM STRENGTH TO STRENGTH TESTIMONIALS BIAS 2018 INTRODUCTION WHY BAHRAIN? MEET. CONNECT. NETWORK. CORPORATE CHALETS PACKAGE INFORMATION CORPORATE CHALET GALLERY EXHIBITION FEATURE HALL EXHIBITION FLOOR PLAN OUTDOOR EXHIBITION SPACE PARTICIPATION OPTIONS BRAND ENHANCEMENT BRAND ENHANCEMENT COSTING
ENABLING BUSINESS The Bahrain International Airshow (BIAS) held in January 2016, was a tremendous success, not only for the Kingdom of Bahrain but also for the participating exhibitors, delegations and visitors. Spurred by the show s growing contribution to the regional aviation industry, the next Bahrain International Airshow in 2018 will change from its traditional slot in January to November to meet demands of the show s participants. With His Majesty the King s ongoing patronage, it is a privilege for me to be personally supporting the event once more and, alongside the Ministry of Transportation and Telecommunications and the Royal Bahraini Air Force, and in association with Farnborough International, I am pleased to announce that we are working on further enhancing our offering to the global aviation community by providing ever more business and networking opportunities at the 2018 show. Strong links have been forged with a number of international aerospace organisations who, like so many other global businesses, see Bahrain as a natural gateway to the Middle East. Bahrain s own investment in aviation is growing rapidly; from aircraft to training and maintenance to airport infrastructure, we continue to embrace the economic advantages of this rapidly growing industry. We hope that you will also consider leveraging the vast opportunities available in the Gulf region by being part of our Airshow. I very much look forward to welcoming you to Bahrain in 2018. HH Shaikh Abdullah bin Hamad Al-Khalifa Chairman of BIAS Supreme Organising Committee Personal Representative of His Majesty the King PAGE 04
FROM STRENGTH TO STRENGTH Following the unprecedented growth witnessed at the Bahrain International Airshow 2016, the 2018 show marks an important milestone for Bahrain, with the 2018 show now set to take place on the 14-16th November in order to facilitate the show s continued growth and to meet demands of its international participants for this truly unique event. The Middle East civil aerospace market is growing at an exponential rate as evidenced by the number of aviation infrastructure projects in the region including Bahrain s Airport Modernization Program, which we hope will be completed by July 2019. This large-scale project aims at elevating the facilities, infrastructure, and services at the Bahrain International Airport, increasing its capacity in line with the Kingdom s long-standing position as a leading aviation hub. The success achieved at BIAS 2016, which hosted 139 participating companies, around 100 aircraft and international delegations from 34 countries (civil and military); resulting in US$9bn worth of deals struck over the show s three days with the most prominent being Gulf Air s announcement of restructured orders of 45 aircraft with Boeing and Airbus. Our show s unique location and bespoke facilities including direct chalet and apron front positioning, aircraft demonstrations, exhibition feature hall, and customer test-flights will all remain key features. We are extremely excited to see the fifth edition of the Bahrain International Airshow in 2018 where we are set to once again provide a platform for growing your business in the Middle East region. Kamal bin Ahmed Mohammed Minister of Transportation and Telecommunications PAGE 05
TAI would like to express our happiness in participating at the Bahrain International Airshow for the second time. Out of the events we attend, BIAS is one of the most well organized. From ground services and handling to chalet set-up, from catering to initial registration as well as the team that devote themselves to the success of the show, everything was perfect and is highly appreciated. Bülent Batmaca Chief/Marketing Strategies Turkish Aerospace Industries The Bahrain International Airshow is a valuable event for BAE Systems and we look forward to attending the next edition. The organisers work hard to make it a smooth and well organised show. It is an ideal event to showcase aerospace in Bahrain and we will continue to support the Bahrain International Airshow as an important part of the region s aerospace industry. Mark Simpkins Regional Vice President, Middle East BAE Systems PAGE 06
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BAHRAIN INTERNATIONAL AIRSHOW 2018 The Bahrain International Airshow (BIAS) is a commercially-focused air show that seeks to give your aerospace business a personalised experience. It offers access to high-level delegations within the aerospace community all within a dedicated arena. As the fastest growing air show in the Middle East, BIAS 2018 is being held in November for the first time, providing the aerospace industry with more opportunities to do business in the region. As the regional aviation industry witnesses rapid growth - in the areas of infrastructure, technology and investment - BIAS 2018 is an opportune platform, at which to conduct your business and form new partnerships. BIAS 2018 is being organised through the continuing partnership of the Ministry of Transportation and Telecommunications, the Royal Bahraini Air Force and Farnborough International. US$ Billion total value deals made at the show - 221% increase from 2014 BIAS 2016 KEY STATISTICS High level delegations (33 military and 59 civil) representing 34 countries PAGE 08 Hours daily flying display International participating companies 61% increase since inception
WHY BAHRAIN? Along with competitive costs, easy access to the rest of the Middle East and a well-established business infrastructure, Bahrain has extensive experience in understanding the needs of foreign businesses and responding to them. Specifically, the Kingdom has an established track record in economic reform and diversification that is focused on access, value and agility for businesses based in the Kingdom. One of the most liberal business environments in the world - it is ranked 18th globally by the Heritage Foundation and first in the MENA region, in the 2015 Index of Economic Freedom One of the first countries in the region to begin diversifying its economy, with strong logistics, manufacturing, tourism, ICT, professional and financial services sectors - with more than four decades of experience, there are over 400 registered financial institutions in the Kingdom - it is a global leader in the Islamic finance sector Strong pan-gcc transport links, including road, sea and air, with airport modernization, direct access to Kingdom of Saudi Arabia via the King Fahd Causeway and rail development moving forward all built around a natural logistics hub in northern Bahrain The lowest business costs in the region, according to KPMG, and an efficient registration process Family friendly and social lifestyle where cultures truly mix - it ranks 1st in the region and 4th globally in the 2015 HSBC Expat Explorer Survey A trusted, transparent and collaborative regulatory environment PAGE 09
MEET. CONNECT. NETWORK. Bahrain s Ministry of Transportation and Telecommunications strives to ensure that BIAS offers businesses from across the aerospace supply chain with viable networking opportunities. Since its establishment, BIAS s civil and military delegations programme has attracted a growing number of delegations and VIPS; the 2016 show saw the strongest attendance to date, with a total of 92 civil and military delegations from 34 countries and the participation of more than 139 international companies from the international aviation industry. High level delegations, led by Transport Ministers and CEOs from Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Egypt, Jordan, Lebanon, Morocco, Turkey, USA, Czech Republic, Georgia, India, Russia, France, Hungary, UK and Brazil attended the show. Additional new features were added in BIAS 2016 to further boost networking opportunities. These included an Air Transport Conference, a seminar on a new safety programme for smaller aircraft ISSA hosted by IATA, and a hosted buyer programme which will return in 2018 following its successful debut. The HOSTED BUYER PROGRAMME allows suppliers to connect with potential buyers. By joining the programme, companies can enjoy targeted networking time with potential business partners, with guaranteed face-to-face meetings with pre-qualified companies. PAGE 10
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CORPORATE CHALETS PACKAGE INFORMATION Our USP at the Bahrain International Airshow is the opportunity for you to entertain your guests and host meetings in your own ready-built chalet, appointed to the highest specifications. The chalets are located adjacent to the static aircraft park and run in parallel to the main runway, providing unrivalled views of the flying displays. Each individual chalet comprises an open plan lounge and dining area, private meeting room and large outdoor balcony. CHALETS Double doors to main entrance All walling, ceilings and decoration Reception desk, bar counter and waiters 7 x framed graphics Air conditioning / heating Lighting and power sockets Telephone and internet points Outdoor terrace 1 flag pole Company branding Daily cleaning service FURNITURE Reception chairs 1 boardroom table and 6 boardroom chairs 2 plasma screens one in reception and one in private meeting room Dining tables and chairs for 40 people Lounge seating Wooden terrace furniture 5 tables and 25 chairs PAGE 12
CATERING (50 people per day) Light breakfast and afternoon refreshments Buffet lunch with a selection of hot and cold dishes Unlimited hot and cold drinks A maître d and serving staff SUPPLEMENTARY ITEMS 40 daily entrance tickets (total 120 for 3 days) / participant passes 1 executive car with a driver 1 static aircraft display pad 2 elite passes Media centre access Free Wi-Fi NB: The standard chalet package may be enhanced with optional additional items and tailored to specific client requirements. Charges will be applied for all additional items on an individual basis. Prices will be advised on application. PAGE 13
CORPORATE CHALET GALLERY PAGE 14
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EXHIBITION FEATURE HALL Introduced in 2014, the exhibition feature hall includes corporate and country pavilions that allow companies from around the world to showcase new technologies, products and services. The exhibition feature hall is open to small, medium and large businesses across every sector and tier of the industry and provides a real opportunity to network and engage with participants, show visitors, media and delegations. Located in the main hangar, the hall occupies over 9,000 sq m of exhibition space. Stand spaces have been designed to offer a variety of options to suit your exhibit requirement and budget. Shell scheme stands and self-build space options are available within the exhibition feature hall. The Exhibition Feature Hall will bring together: 30,000 Visitors 150 Exhibitors 15 Countries Represented 8 Dedicated Country Pavilions PAGE 16
EXHIBITION FLOOR PLAN 160.0m² A06 P01 P03 P02 P04 P05 P07 P06 P09 P08 P12 P13 P15 P14 27.0m² P16 P11 P10 P17 P18 P19 P20 P21 9 A02 270.0m² A03 165.0m² A01 75.0m² A04 75.0m² A05 255.8m² B01-B02 216.0m² B03 160.0m² B04 315.0m² C03 231.0m² C01 60.0m² C04 30.0m² C05 30.0m² C06 120.0m² C07 110.0m² B07 40.0m² B05 40.0m² B06 130.0m² D17 65.0m² D15 65.0m² D16 45.0m² E04 82.5m² D02 336.0m² E08 37.2m² E07 34.1m² F07 43.4m² G03 26.4m² H04 26.4m² H05 26.4m² H06 26.4m² H07 P41 P40 P38 P39 96.0m² H08 P22 P23 P24 P25 P26 P27 P28 P29 54.0m² P30 P31 P32 P33 P34 P35 P36 165.0m² G01 115.5m² E02 115.5m² E01 F02 F03 F04 F05 51.0m² F01 86.4m² H01 45.6m² H02 207.0m² H03 54.0m² E06 54.0m² E05 108.0m² F06 108.0m² G02 D03 D04 D05 D07 D09 D11 D13 D14 27.0m² P37 Cafe Seating Lounge 117.0m² E03 Theatre 82.5m² D01 D06 D08 D10 D12 PAGE 17
OUTDOOR EXHIBITION SPACE Outdoor exhibition space may be purchased and used to showcase special projects such as large items or equipment other than aircraft. Bespoke exhibition packages can be discussed on an individual basis with members of the BIAS sales team and built to required specifications. AIRCRAFT Extensive aircraft displays, both on the ground and in the air, bring a dynamic element to the Bahrain International Airshow. The scope of the Sakhir airfield means it is possible to have an aircraft on the static park as well as to participate in the daily flying display. The apron is able to accommodate the very largest of aircraft and customer demonstration flights can also be arranged to maximise and support any sales negotiations. This flexibility enables us to run a varied and entertaining aerial display that can host the exciting flying world of unmanned air systems, military jets, aerobatic display teams and large commercial airliners. PAGE 18
PARTICIPATION OPTIONS PARTICIPATION OPTIONS PRICE NOTES Chalet - Early Bird Price (ends after 31st December 2017 ) US$ 160,000 Includes one aircraft display pad. Chalet - US$ 170,000 After 31st December 2017 Additional Aircraft US$ 5,000.00 per aircraft Exhibition Feature Hall Shell Scheme Package Outdoor Exhibition Space (minimum 50 sq m) US$ 5,000 per 3 x 3m unit US$ 250.00 per sq m Includes one aircraft display pad. Additional charges for fuel, aircraft GPU, some ground handling, air conditioning and grooming may apply. Participation in flying display at no extra charge. Package includes space, stand, company name on fascia, furniture, lighting, electrics Exhibition Feature Hall Self Build Space US$ 250 per sq m Minimum self build size - 24 sq m PAGE 19 PAGE 19
BRAND ENHANCEMENT Whether you are an exhibiting company or non-aerospace corporate, the sponsorship, promotional and advertising packages available at the Bahrain International Airshow provide a fantastic opportunity to boost your company s brand recognition. Brand enhancement provides a great means to broaden your competitive edge by raising your company s image, prestige and visibility through positive brand association with the Bahrain International Airshow. Benefits include: Opportunity to engage directly with the audience Provide potential customers the opportunity to test/experience your product Great market research opportunities - gaining valuable direct feedback from the customer (more cost effective and less time consuming than focus groups) Maximum exposure across all event marketing materials online and in print Advertising also provides a great way to maximise your brand exposure. Whether it is through indoor or outdoor billboards, the official trade catalogue or website advertising all work to achieve your marketing objectives be it to publicise a specific corporate message, brand awareness or to drive stand traffic. Full sponsorship packages are available upon request, please contact: Yousif Mohammed Mahmoud Head of Bahrain International Airshow Group Ministry of Transportation & Telecommunication Tel:+973 17 321103, Email: ymahmoud@mtt.gov.bh Lara Day, Sponsorship Sales Manager Farnborough International Tel: +44 (0)1252 532800, Email: lara.day@farnborough.com PAGE 20
BRAND ENHANCEMENT COSTING SPONSORSHIP OPTIONS UNIT PRICE Headline Sponsorship Sold Gold Sponsorship US$ 133,000 Silver Sponsorship US$ 80,000 Bronze Sponsorship US$ 40,000 Prices are subject to current exchange rates and may vary at the time of booking. ADVERTISING OPTIONS PRICE NOTES 96 Sheet Billboards 48 Sheet Billboards 12 Sheet Billboards (purchased in sets of 3) From US$ 26,875.00 From US$ 13,438.00 From US$ 3,763.00 (per site) Price dependent on location Flags US$ 10,000.00 Packages of 3 flags in various locations across the BIAS Venue Official Show Catalogue US$ 6,250.00 Full page colour advertisement Website Advertising From US $1,200 PAGE 21
FOR MORE INFORMATION PLEASE CONTACT: Farnborough International ShowCentre, ETPS Road, Farnborough, Hampshire, GU14 6FD, UK. T: +44 (0) 1252 532800 F: +44 (0) 1252 376015 E: bahraininternationalairshow@farnborough.com farnborough.com Civil Aviation Affairs - Ministry of Transportation and Telecommunications P.O. Box 586, Manama, Kingdom of Bahrain. T: +973 17 321095 F: +973 17 321139 E: ymahmoud@mtt.gov.bh bahraininternationalairshow.com