Enriching the Role of the Private Sector in Tourism The BOHOL Experience
Bohol before the Boom
Bohol before the Boom Largely agricultural Outward migration Lacking in Pride of Place Inadequate infrastructure and tourism facilities Poor accessibility Favorite R&R destination of insurgents Club 20
Bohol Blossoms
Bohol Blossoms Side trips from Cebu Diving becomes popular Sea and air transport liberalized, more competition Road network, other infrastructure improved More tourism facilities Tour circuits developed/enhanced Capitalizing on opportunities Promotion
Bohol NOW Accessibility has improved Arrival figures have gone up More investments in tourism facilities Considerable impact of tourism on local economy Locals now have Pride of Place Security has improved National Government and Development Partners recognize Bohol as a prime tourist destination
Collaboration: Private Sector & Government Mostly Private Sector-driven; Government provides enabling environment: infrastructure, security, investor friendly LGUs, promotion Players are aware of that Tourism is a BUSINESS Prime Example of Collaboration: Provincial Tourism Council
Provincial Tourism Council Created by Provincial Ordinance Composition PRIVATE SECTOR: Resorts and Restaurants, Tour Operators, Tour Guides, Transport, Site Developers, Church, Culture and Heritage, Academe, Chamber of Commerce, Media, Souvenir Shops, Suppliers, NGOs, etc. GOVERNMENT: Governor, Sangguniang Panlalawigan, relevant departments of Provincial Government DOT, DTI, DENR, PNP, LGUs (Mayors, Vice-Mayors, SB Chair of Tourism Committee and Municipal Tourism Officers), LTO, PPA, CAAP, Coast Guard, MARINA, DepEd, etc.
Provincial Tourism Council Structure Members elect the Officers and Executive Committee Current Members of Execom include the following: Chairman of SP Committee on Tourism President of Chamber of Commerce President of Tour Operators group President of Media group President of Association of Hotels, Resorts and Restaurants Head of Bohol Investment Promotions Office 3 more representatives from Private Sector * Secretariat: Bohol Tourism Office, a department of the Provincial Gov t
Provincial Tourism Council Basic Functions Include: Policy Adviser Recommendatory Body Coordinating Body No Police Power, But Persuasive Volunteer Group
PTC: Guiding Vision Bohol is the country s prime eco-cultural tourist destination where visitors experience and learn from its distinct beauty and culture nurtured by a community committed to environmental, cultural, and economic sustainability while meeting global tourism standards.
PTC: Significant Activities Project/Site Evaluation Environment and Heritage Preservation Capacity Building, Sharing of Best Practices Coordination and Consultation with Various Agencies and Sectors Voice of the Local Tourism Industry Planning Promotions
Private Sector: Other Initiatives Industry Sector Initiatives Most of the Sectors are Organized and Conduct Capacity Enhancement Activities, examples BAHRR, BITGAP Individual Player Contributions, examples: Amarela * Green Practices Amorita * PBAFI
Private Sector: Other Initiatives AMARELA EFFORTS: * Environment Energy, Water Conservation Waste Management * Community Community Projects * Culture Local Style, Encourage Local Artists and Art Forms, Heritage
Solar Panels
Green Shade
Rain Collection
Dispensers
Recycling of Old Wood
Reed Bed
Chapel Restoration
Local Artists
Organic Herb and Vegetable Garden
Challenges Infrastructure * Airport * Water Supply * Waste Management Environmental, Cultural Conservation Skills Upgrading Instilling Culture of Tourism Industry s Responsibility to Community Social Issues
Some Key Points Collaboration * Between Government and Private Sector * Among Private Sector Tourism Players * Among LGUs/Tourism Sites Tourism Attractions are more viable if clustered or part of a circuit Work for Environmental and Cultural Sustainability Quality Standards
Salamat