MARKET SUMMARY CHINA Market Updated as of February 2014 MARKET OVERVIEW 1. Visitor Arrivals to Hong Kong by Month Total Visitor Arrivals for all Purposes in 2011-2013 2012 2013 % Change Jan Arrivals 3,101,578 3,526,182 +13.7 Feb Arrivals 2,296,814 3,132,415 +36.4 Mar Arrivals 2,497,061 2,842,002 +13.8 Apr Arrivals 2,647,026 3,110,141 +17.5 May Arrivals 2,525,600 3,053,892 +20.9 Jun Arrivals 2,514,688 3,150,563 +25.3 Jul Arrivals 3,264,385 3,777,462 +15.7 Aug Arrivals 3,727,949 4,224,639 +13.3 Sep Arrivals 2,751,427 3,283,859 +19.4 Oct Arrivals 3,064,966 3,406,001 +11.1 Nov Arrivals 3,040,360 3,348,121 +10.1 Dec Arrivals 3,479,541 3,890,000 +11.8 Annual Arrivals 34,911,395 40,745,277 +16.7 Source: Immigration Department Page 1 of 12
2. Other Key Performance Indicators 2011 2012 Change Total Visitor Arrivals ( 000) 28,100 34,911 +24.2% Overnight Visitor Arrivals ( 000) 13,600 15,110 +11.1% Length of Stay (Nights) 3.9 3.7-0.2 Average Spending (HK$) $8,220 $8,565 +4.2% Overall Satisfaction (10-point scale) 8.4 8.4 +0.0 Source: Immigration Department, HKTB Travel Pattern Survey (TPS) and Departing Visitor Survey (DVS) 3. Overnight Visitors by Main Purpose of Visit Total Visitors to Hong Kong in 2013 = 40.7M (+17%) Note: % in brackets denotes the corresponding share in 2012 Source: Immigration Department and HKTB Travel Pattern Survey (TPS) 2013 4. Life-Stage Segment of Overnight Vacation Visitors 2013 Overnight Vacation Arrivals = 10.5M (+16%) Note: % in brackets denotes the corresponding share in 2012 Source: HKTB Travel Pattern Survey (TPS) 2013 More research statistics can be obtained from http://partnernet.hktb.com > Research Statistics Page 2 of 12
TARGET VACATION SEGMENTS 1. Demographic Young office ladies Mid-career families with kids Middle-aged couples Young office men 2. Geographic Central High Growth Wuhan, Chengdu, Changsha, Chongqing, Zhengzhou Emerging Kunming, Guiyang, Xi an Eastern Core Shanghai High Growth Hangzhou, Nanjing, Ningbo, Suzhou, Qingdao, Wenzhou, Wuxi Emerging Jinan, Hefei, Changzhou, Taizhou Northern Core Beijing High Growth Tianjin, Shenyang, Dalian, Harbin Emerging Changchun, Shijiazhuang, Taiyuan Southern Core Shenzhen, Guangzhou High Growth Foshan, Dongguan, Zhongshan, Jiangmen, Zhuhai, Huizhou, Zhaoqing, Shantou, Zhanjiang, Shaoguan Emerging Fuzhou, Xiamen, Quanzhou, Qingyuan, Nanchang, Nanning, Haikou MARKET ENVIRONMENT 1. Business Outlook Xiamen-Shenzhen high-speed railway started operation on 28 December. This new train line connects three of s special economic zones: Xiamen, Shantou and Shenzhen. Most importantly, it brings Xiamen within four hours journey to Hong Kong, which can save time and money on transportation. A series of related tourism products are developed in the market to cope with this new routing The Hong Kong Section will connect with National High-speed Railway Network and complete in 2015, arrival of Mainland visitor is expected to further increase 2. Relaxation on Hong Kong Tours & Outbound Travel Entry Permit to Hong Kong for Hong Kong Tours Non-permanent residents currently working or studying in tertiary institutions in Beijing, Tianjin, Shanghai, Chongqing, Guangzhou, and Shenzhen can apply for their travel documents in these six designated cities without returning to their home provinces from 1 September 2012 onwards. These residents can apply for passport and entry permit for travelling to Hong Kong, Macau, and Taiwan in the local Public Security Bureau Page 3 of 12
Temporary residents in nine cities in Guangdong Province, i.e. Guangzhou, Shenzhen, Zhuhai, Shantou, Zhongshan, Jiangmen, Shunde, Foshan, and Huizhou, under one of the categories below are allowed to apply for entry permits to Hong Kong for Hong Kong Tours (a) Employed by or transferred to government subsidiaries of temporary residence; (b) Stayed and worked in the employed cities continuously for half year or longer; (c) Aged 14 or below, whose father or mother is permanent resident in Guangdong; (d) Retired or aged 60 or above and guaranteed by a direct relative working in provincial government apparatus The Individual Visit Scheme The Central Government has announced that residents from the following cities / provinces are allowed to visit Hong Kong as tourists in their personal capacity The Individual Visit Scheme was first introduced in four Guangdong cities (Dongguan, Zhongshan, Jiangmen, and Foshan) on 28 July 2003. The coverage of the Scheme has expanded since implementation. The Scheme is now implemented in 49 Mainland cities, including: Date of Implementation Province / City 28 Jul 2003 Dongguan, Zhongshan, Jiangmen, Foshan, Shunde 20 Aug 2003 Guangzhou, Shenzhen, Zhuhai 1 Sep 2003 Beijing, Shanghai 1 Jan 2004 Shantou, Chaozhou, Qingyuan, Meizhou, Zhaoqing, Yunfu 1 May 2004 Entire Guangdong Province 1 Jul 2004 Jiangsu province: Nanjing, Suzhou, Wuxi Zhejiang province: Hangzhou, Ningbo, Taizhou Fujian province: Fuzhou, Xiamen, Quanzhou 1 Mar 2005 Tianjin, Chongqing 1 Nov 2005 Chengdu, Jinan, Shenyang, Dalian 1 May 2006 Kunming, Nanchang, Guiyang, Haikou, Changsha, Nanning 1 Jan 2007 Wuhan, Shijiazhuang, Changchun, Zhengzhou, Hefei The travel endorsement will be valid for three months or one year and good for one or two visits, each with a stay for not more than seven days Multiple-entry permit is opened to Shenzhen residents for application from 1 April 2009 Shenzhen non-hukou residents can apply for IVS to Hong Kong starting from 15 December 2009; the scope of the scheme is further expanded on 15 December 2010 Market opening for outbound operators 282 travel agencies have been approved to receive tour groups from the Mainland. These agents are all members of Travel Industry Council of Hong Kong (TIC). For list of these approved ground operators, please refer to TIC webpage CNTA officially announced that it had approved 2,151 travel agents to organise outbound tours Japan began granting individual tourist visas to Chinese nationals including Beijing, Guangzhou and Shenzhen Page 4 of 12
As of December 2013, 26 Mainland cities are eligible to apply for visiting Taiwan as individual tourists, including Beijing, Shanghai, Xiamen, Tianjin, Nanjing and Chongqing Outbound travel to other approved destinations Mainland visitors can transit Hong Kong for a maximum of seven days to and from the Mainland to other approved outbound destinations There are a total of 116 designated travel destinations, please refer to: http://www.cnta.gov.cn/html/2009-5/2009-5-13-10-53-54953.html 3. Weekly Flight / Through Train / Ferry Capacity (Information as of December 2013) The total number of weekly flights between Hong Kong and Mainland is 904 flights per week The number of through train between Kowloon and Guangzhou per week is 84 Ferry services between Hong Kong / Kowloon are operated to Shenzhen Airport, Guangzhou, Nansha, Jiangmen, Kaiping, Zhongshan, Panyu, Shunde, Zhuhai, Nanhai, Zhaoqing, Taiping, Gaoming, Heshan, Taishan, Doumen, Xinhui, Lian Hua Shan, Dongguan, Shekou National Holidays 2014 Date Holiday 1 Jan (Wed) New Year Holiday 31 Jan 6 Feb (Fri Thu) Chinese New Year Golden Week (7 days) 5-7 Apr (Sat Mon) Ching Ming Festival 1-3 May (Thu Sat) Labour Day 31 May 2 Jun (Mon Wed) Tuen Ng Festival 6-8 Sep (Sat Mon) Mid-Autumn Festival 1-7 Oct (Wed Tue) National Day Golden Week (7 days) School Holidays 2014 Date Mid Jul end Aug Holiday Summer Page 5 of 12
MAJOR MARKETING ACTIVITIES Wine and Dine Trade Familiarisation (October November) To introduce the fabulous activities during Wine & Dine Month, HKTB invited trade partners from different regions in Mainland to visit Hong Kong. Trade partners experienced the spotlight event of Hong Kong Wine & Dine Festival at The New Central Harbourfront, Tai O Eco Tour, and Wine & Dine themed class. It aims to arouse the interest of participating travel agents to further explore special and new tourist products which may be of appeal to the market. International Travel Mart (CITM) (24-27 October) To strengthen the business relationship with the Mainland and international travel trade, HKTB joined hands with 13 trade partners to participate in International Travel Mart 2013 (CITM) in Kunming,. CITM attracted over 100 countries and regions to exhibit, and more than 1,000 buyers from Mainland, Korea, Russia, US and Europe to attend this year. Leveraging on this opportunity, HKTB not only promoted Hong Kong through the Asia s World City marketing platform, but also highlighted the new Kai Tak Cruise Terminal to the visitors. In addition, HKTB invited major Mainland travel trade delegates to visit Hong Kong Pavilion for Hong Kong trade partners to build network and business relationship. Page 6 of 12
Tactical Co-op Advertising for Hong Kong WinterFest Promotion (November December) Christmas is a popular holiday period for travellers to visit Hong Kong. Major attractions and Mainland agents were lined up for tactical co-op advertising via print, online, radio ads, and consumer show in shopping mall. The promotion targeted to attract winter travel to Hong Kong and experience the festive ambience of Hong Kong s winter holiday season. Promotion on Wine & Dine We invited the popular food documentary TV series A bite of ( 舌尖上的中國 ) and 一城一味 by CCTV, and also key media from Central including Wuhan TV, Chuntin City Daily, etc. to feature Hong Kong s culinary delights and culture. Itineraries included: Hong Kong Wine & Dine Festival, Hong Kong s biggest outdoor culinary and wine event Congee Noodle House, a Michelin recommended restaurant, Sing Kee, a Hong Kong style Dai Pai Dong in Central, Lau Sum Kee, a traditional Jook Sing Noodles restaurant Promotion on New Year. New World Hong Kong Countdown Celebrations This year, New Year. New World Hong Kong Countdown Celebrations was the biggest countdown pyrotechnic show ever. We had successfully pitched Phoenix TV, Xinhua News Agency, etc., to film making-of for the show and interview Multi-media & Pyrotechnic Director. Main Hong Kong-based foreign correspondences such as CCTV, Phoenix TV, Xinhua News Agency, etc., also attended the show for live reporting on 31 December 2013. Page 7 of 12
MEETINGS & EXHIBITIONS HONG KONG (MEHK) Incentive Travel and Corporate Meetings The Hong Kong REWARDS! 2013/14 Privilege Programme Available starting April 2013. Key features of the new programme include: Corporate groups with at least 20 overseas participants will receive a MEHK Welcome Gift Set which includes welcome souvenir, Hong Kong map as well as coupon leaflet with free admission to museums and Hong Kong Wetland Park Corporate groups with more than 100 overseas participants can enjoy the Welcome Gift Set, a digitalised welcome message displayed at the airport, and a cultural performance show sponsored by MEHK Please find the details and application form at Mehongkong.com > Meetings & Incentives > Hong Kong REWARDS! or click here CRUISE Cruise Shipping (15-16 November) The 8 th Cruise Shipping was held in Shanghai. HKTB participated in the event and built network with participating provincial government officials and cruise industry stakeholders from Mainland, cruise lines, and neighbouring ports. Page 8 of 12
Mar Feb Jan Dec Nov Oct Sep Aug Jul Jun May Apr Mar Market TRADE ACTIVITIES 2013/14 2013 2014 Trade Show International Travel Mart (CITM) Kunming, 24-27 October 2013 Organised by CNTA, the largest trade and consumer show in the Mainland Last year s CITM in Shanghai featured around 2,514 exhibitors from 104 countries and regions, attracting 100,000 visitors Hong Kong trade is welcome to participate as co-exhibitor Guangzhou International Travel Fair (GITF) Guangzhou, 27 February 1 March 2014 One of the largest trade and consumer shows in Southern In GITF 2012, around 658 booths were set up by domestic / overseas exhibitors from 36 countries Over 80,000 visitors were recorded on both trade & consumer days Hong Kong trade is welcome to participate as co-exhibitor Trade Communication TTG Trade Newsletter June, September, October, November 2013 and January 2014 13,000 copies of TTG is distributed via direct mailing to trade partners in Hong Kong trade is welcome to provide latest happenings and offers to be featured in the trade corner section Contact: Donald Lam, Tel: +852 2807 6104 / Email: donald.lam@hktb.com MICE & Cruise Incentive Travel & Conventions, Meetings (IT&CM) Shanghai, 17-19 April 2013 One of the largest exhibitions for MICE in, organised by TTG Asia Some 2,000 Chinese and international leading players in the MICE industry are expected to converge at the event Hong Kong trade is welcome to participate as co-exhibitor Corporate Familiarisation Hong Kong, 21-25 June 2013 Invite 30 corporate decision-makers from Beijing and Shanghai covering Medical and Pharmaceutical, Insurance & Securities, Direct Selling, IT and Energy Visit MICE hotels, attractions, special venues and unique culture activities to experience MICE facilities and services Hong Kong trade is welcome to offer hosting and participate in the business session Page 9 of 12
Mar Feb Jan Dec Nov Oct Sep Aug Jul Jun May Apr Mar Market 2013 2014 Industry Association Familiarisation Hong Kong, 30 October 3 November 2013 Invite 30 decision-makers from Beijing and Shanghai from industries of Medical & Pharmaceutical, Insurance and Securities, Direct Selling and Energy Visit large exhibition hall and big convention places to experience convention facilities and services Hong Kong trade is welcome to offer hosting and participate in the business session MICE Top Agent Familiarisation cum Contract Hong Kong Hong Kong, Familiarisation: 5-9 March 2014 / CHK: 7 March 2014 Invite MICE top agents from Beijing and Shanghai for product familiarisation and business discussion with Hong Kong trade partners Hong Kong trade is welcome to offer hosting and participate in the business session (registration is open and details has been announced via trade circular) Consumer Promotion Tactical ads June, September, October, November 2013 and January 2014 To promote Hong Kong Summer Spectacular, Hong Kong Halloween Treats, National Day, Hong Kong Wine and Dine Month, Hong Kong WinterFest and Hong Kong Chinese New Year Celebrations 2014 Hong Kong trade is welcome to provide value-added offers Details of the above activities are subject to change. Please visit http://www.partnernet.hktb.com for the latest updates. Page 10 of 12
USEFUL CONTACTS Head Office 9-11/F Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong Email: info@hktb.com Katie Poon, Manager, Greater Tel: +852 2807 6126 Fax: +852 2807 6590 Email: katie.poon@hktb.com Kathy Chiu, Assistant Manager, PPRD Tel: +852 2807 6137 Fax: +852 2807 6590 Email: kathy.chiu@hktb.com Jessie Wong, Senior Executive, PPRD Tel: +852 2807 6235 Fax: +852 2807 6590 Email: jessie.wong@hktb.com Anne Cheng, Senior Executive, Tel: +852 2807 6335 Fax: +852 2807 6590 Email: anne.cheng@hktb.com Donald Lam, Executive, Tel: +852 2807 6104 Fax: +852 2807 6590 Email: donald.lam@hktb.com Page 11 of 12
Mainland Offices Beijing Room 710, Office Tower C2, Beijing Oriental Plaza, 1 East Chang'an Avenue, Dongcheng District, Beijing, 100738, Tel: +86 10 8518 3778 Fax: +86 10 8518 3779 Becky Ip, Regional Director, Greater Email: becky.ip@hktb.com Helen Chiu, Senior Manager, North & North-eastern Email: helen.chiu@hktb.com Shanghai Room 1803, Hong Kong New World Tower, 300 Huaihai Zhong Road, Shanghai 200021, Flora Ngai, Senior Manager, Marketing, / Chief Representative, Shanghai Tel: +86 21 6335 3679 Fax: +86 21 6385 1490 Email: flora.ngai@hktb.com Guangzhou Room 905, 9/F Dongshan Plaza, 69 Xian Lie Road Central, Guangzhou, 510095, Orchid Yu, Manager, Product & Trade Marketing, Southern Tel: +86 20 3758 9300 Fax: +86 20 3758 8300 Email: orchid.yu@hktb.com Chengdu Unit 605, 6/F Sheraton Chengdu Lido Hotel, No 15, Section 1, Ren Min Zhong Road, Chengdu, 610015, Raymond Zhou, Manager, Central & Western Tel: +86 28 8676 8768 Fax: +86 28 8676 8769 Email: raymond.zhou@hktb.com Page 12 of 12