Google Travel ES - Destination Barometer This barometer has been designed by the Google Travel Team ES. It aims at providing information of the more relevant destinations for the foreign travelers visiting Spain. The data source is Google internal and based on search queries. Use as a directional guide only. 1
1. Destinations for international incoming travelers Weight of the different destinations based on travel queries. The following incoming countries are considered for this study: United States of America () China () Great Britain () Japan () Germany () Brazil () France () Argentina () Italy () Mexico () Netherlands () Colombia () Russia () Denmark () Finland () Norway () Sweden () 2 1 1 1 1 1 Most popular destinations, Barcelona Spain Madrid Tenerife Majorca Island Gran Canaria Malaga Fuerteventura Ibiza Lanzarote Valencia Alicante Sevilla Palma de Mallorca Benidorm Marbella Minorca Bilbao Palmas de Gran Canaria La Palma Gerona Cordoba Murcia Santander Cartagena Almeria Lloret de Mar San Sebastian Granada Zaragoza Vigo Formentera Leon Alcázar de San Juan * Source: Google Internal. Use as a directional guide only. TOP 10 STINATIONS PER UNTRY # 1 Spain Barcelona Majorca Island Barcelona Barcelona Barcelona Spain 2 Barcelona Spain Barcelona Madrid Madrid Spain Barcelona 3 Madrid Tenerife Spain Spain Spain Madrid Madrid 4 Valencia Madrid Tenerife Sevilla Valencia Tenerife Ibiza 5 Ibiza Malaga Madrid Tenerife Ibiza Gran Canaria Tenerife 6 Cartagena Lanzarote Gran Canaria Fuerteventura Fuerteventura Majorca Island Valencia 7 Malaga Benidorm Fuerteventura Malaga Tenerife Ibiza Alicante 8 Sevilla Ibiza Lanzarote Ibiza Sevilla Lanzarote Marbella 9 Tenerife Fuerteventura Ibiza Valencia Malaga Fuerteventura Malaga 10 Alicante Gran Canaria Malaga Majorca Island Lanzarote Malaga Sevilla, for example flights to spain 2
2. Destinations per country Percentage indicates the weight of a destination based on travel queries versus all destinations for a specific country 3 Most popular destinations in Spain for travelers, December 2011 2 2 1 1 1 1 1 1 2 1 1 1 1 1 Most popular destinations in Spain for travelers, December 2011 Most popular destinations in Spain for travelers, 3
3 Most popular destinations in Spain for travelers, December 2011 2 2 1 1 2 2 1 1 2 2 1 1 6 5 4 3 2 1 Most popular destinations in Spain for travelers, December 2011 Most popular destinations in Spain for travelers, Most popular destinations in Spain for travelers, 4
SW 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 Most popular destinations in Spain for travelers, Most popular destinations in Spain for travelers, December 2011 2 1 1 1 1 1 Most popular destinations in Spain for travelers, Most popular destinations in Spain for travelers, 5
NEW MKETS 6
SOUTH AMERICA 7
3 3 2 2 1 1 Most popular destinations in Spain for travelers, 2 2 1 1 Most popular destinations in Spain for travelers, 2 2 1 1 Most popular destinations in Spain for travelers, 2 2 1 1 Most popular destinations in Spain for travelers, 8
ASIA 9
4 4 3 3 2 2 1 1 Most popular destinations in Spain for travelers, December 2011 2 2 1 1 Most popular destinations in Spain for travelers, 10
3. Destinations per product Evolution of queries to Spain, Hotels ene-10 feb-10 mar-10 abr-10 may-10 jun-10 jul-10 ago-10 sep-10 oct-10 nov-10 dic-10 ene-11 feb-11 mar-11 abr-11 may-11 jun-11 jul-11 ago-11 sep-11 oct-11 nov-11 Hotel queries to Spain by country, 13% 13% 17% 3% 1 3 Evolution of queries to Spain, Air travel Air travel queries to Spain by country, 1 2 49% Evolution of queries to Spain, Cruises Cruises queries to Spain by country, 1 6 Evolution of queries to Spain, Car Rental & Taxi Services Rent a car queries to Spain by country, 3% 3 7% 4 11
New markets Evolution of queries to Spain, Hotels Hotel queries to Spain by country, 7% 27% 7% 2 3 Evolution of queries to Spain, Air travel Air travel queries to Spain by country, 1 3% 9% 2 3 1 Evolution of queries to Spain, Cruises Cruises queries to Spain by country, 1 2 13% 5 Evolution of queries to Spain, Car Rental & Taxi Services Rent a car queries to Spain by country, 1 1 5 1 12
Summary Queries to Spain by country, all products 3% 3% 3% 3% 9% Rent a Car 3% 1 1 17% 23% Queries to Spain by product Cruises Flights 2 Hotels 6 Queries to Spain by country, all products, 1 9% 1 3 Queries to Spain by product, Cruises Rent a Car 9% Flights 3 Hotels 5 13