St. Petersburg/Clearwater Area Convention and Visitors Bureau. September 2006 Visitor Profile

RESEARCH DATA SERVICES, INC. 405 NORTH REO STREET SUITE 100 TAMPA, FLORIDA 33609 TEL (813) 254-2975 FAX (813) 254-2986 St. Petersburg/Clearwater Area Convention and Visitors Bureau September 2006 Visitor Profile Prepared for: Pinellas County Board of County Commissioners and St. Petersburg/Clearwater Area Convention and Visitors Bureau Prepared by: Walter J. Klages, Ph.D. President Research Data Services, Inc. November 8, 2006 TOLL-FREE (800) 330-6584 www.klagesgroup.com TAMPA BAY (813) 254-2975

September 2006 Visitor Profile -- St. Petersburg/Clearwater Area Convention and Visitors Bureau Year to Date (H/M/C/C & V F/R) September Annual 2005 * 2005 * 2006 * 05/06 05/06 H/M/C/C Visitors 2,657,948 2,150,703 2,145,065-0.3 138,125 140,950 +2.0 V F/R Visitors 2,554,487 2,005,037 2,041,355 +1.8 75,300 75,900 +0.8 5,212,435 4,155,740 4,186,420 +0.7 213,425 216,850 +1.6 H/M/C/C Exp. $1,807,598,928 $1,468,928,628 $1,532,887,445 +4.4 $96,786,685 $103,340,300 +6.8 V F/R Exp. 1,278,280,849 1,009,650,449 1,045,600,162 +3.6 36,792,300 37,874,100 +2.9 $3,085,879,777 $2,478,579,077 $2,578,487,607 +4.0 $133,578,985 $141,214,400 +5.7 Room Nights (e)* 6,789,927 5,421,977 5,272,522-2.8 355,600 359,700 +1.2 *Based on Industry REVPAR Year to Date (H/M/C/C & V F/R) September (H/M/C/C & V F/R) Visitor Annual 2005 2006 Origin 2005 * Visitor # * Visitor # * Rel. Visitor # Rel. Visitor # Florida 493,008 416,989 478,450 +14.7 17.0 36,282 20.1 43,587 +20.1 Southeast 319,115 253,515 242,119-4.5 4.4 9,391 4.0 8,674-7.6 Northeast 1,266,594 1,023,300 1,017,729-0.5 19.9 42,472 18.0 39,033-8.1 Midwest 1,707,769 1,394,200 1,389,085-0.4 26.7 56,984 26.3 57,032 +0.1 Canada 324,682 254,012 271,435 +6.9 4.3 9,177 4.7 10,192 +11.1 Europe 903,459 663,982 646,790-2.6 24.4 52,076 23.7 51,393-1.3 U.S. Opp. Mkts 174,113 129,502 119,612-7.6 3.3 7,043 3.2 6,939-1.5 Latin American 23,695 (08/05) 20,240 (08/06) 21,200 +4.7 n/a n/a n/a n/a n/a 5,212,435 4,155,740 4,186,420 +0.7 10 213,425 10 216,850 +1.6 Please Note: Latin American Visitor numbers published seasonally only. September Visitors (in Thousands) # 175.0 15 125.0 10 75.0 5 25.0 138.1 141.0 H/M/C/C 75.3 75.9 V F/R September Expenditures (in Millions) $ 12 10 8 6 4 2 96.8 103.3 H/M/C/C 36.8 37.9 V F/R September Visitor Origin (in Thousands) # 6 5 4 36.3 3 2 1 43.6 9.4 8.7 42.5 39.0 57.0 57.0 9.2 10.2 52.1 51.4 7.0 6.9 FL SE NE MW CAN EUR MO Occupancy: Winter Monthly Spr/Sum Monthly Industry (Weighted) Season May Jun. Jul. Aug. Season Sep. Occupancy 2006 84.5 77.6 73.8 78.1 64.0 73.4 52.5 Occupancy 2005 86.1 78.1 77.0 80.5 66.1 75.4 52.8 Points -1.6-0.5-3.2-2.4-2.1-2.0-0.3 ADR 2006 $103.85 $99.46 $88.91 $90.17 $87.02 $91.39 $78.47 ADR 2005 94.73 85.05 79.81 82.61 78.08 81.39 72.23 Percent +9.6 +16.9 +11.4 +9.2 +11.4 +12.3 +8.6 September Occupancy September Room Rate Occupancy: By Size Point < 20 units 55.0 54.5-0.5 $58.40 $62.58 +7.2 21-50 units 53.0 52.6-0.4 66.54 74.95 +12.6 51-100 units 5 51.1 +1.1 73.65 77.80 +5.6 101+ units 53.2 52.5-0.7 80.92 87.26 +7.8 Research Data Services, Inc. - 1 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD T 10 8 6 4 2 Industry Occupancy (by Month) 66.1 64.0 78.1 77.6 77.0 73.8 80.5 78.1 52.8 52.5 May Jun. Jul. Aug. Sep.

September 2006 Visitor Profile St. Petersburg/Clearwater Area Convention and Visitors Bureau Table of Contents Page I. Section A: September 2006 Visitor Profile Data... 2 II. Section B: Visitor Origin Tracking... 9 Top Feeder Markets (DMA s)... 10 III. Section C: Hospitality Barometer... 11 IV. Section D: Visitor Origins -- Actual Number of Visitors (2001 -- 2006)... 13 Research Data Services, Inc. * www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD T

September 2006 Visitor Profile -- St. Petersburg/Clearwater Area Convention and Visitors Bureau September 2005 September 2006 Length of Stay (Days) Away from Home 10.2 9.6 In Florida 9.7 9.2 In the St. Petersburg/Clearwater Area 6.2 5.9 Party Size (# of People) 2.5 2.4 Party Composition Couple (Traveling without Children) 57.8 58.2 Family 33.2 31.7 Single 6.1 6.9 Transportation (Multiple Response) Plane 73.2 69.9 Rental Car 6 53.6 Personal Car 24.1 30.3 Europe Airport Deplaned (Base: Flew) Tampa International 62.1 70.5 19.1 29.3 Orlando International/Sanford 28.9 26.5 72.4 65.5 Miami International 1.0 1.8 1.3 5.2 Car Rental Location (Base: Rented a Car) Tampa 55.5 63.8 17.4 25.5 Greater Orlando Area 34.2 32.3 76.4 68.7 Miami 1.1 2.3 1.5 5.9 days 12.0 1 8.0 6.0 4.0 2.0 8 7 6 5 4 3 2 1 8 7 6 5 4 3 2 1 Length of Stay (days) 10.2 9.6 9.7 9.2 6.2 5.9 Away/Home In Florida St. Pete/Clw Transportation 73.2 69.9 6 53.6 30.3 24.1 Plane Rental Personal Car Airport Deplaned 70.5 62.1 28.9 26.5 1.0 1.8 Tampa Orlando Miami Research Data Services, Inc. Page 2 www.klagesgroup.com Copyright 2006 All Rights Reserved FCD-T

September 2006 Visitor Profile -- St. Petersburg/Clearwater Area Convention and Visitors Bureau Europe Purpose of Trip (Multiple Response) A. Profile Data Vacation 94.0 91.6 97.4 10 Visit Friends/Relatives 10.9 12.9 3.1 5.2 10 8 6 Purpose of Trip 94.0 91.6 B. Occupancy Survey Data Business 14.7 16.7 N/A N/A Conference/Business Meetings 7.7 7.4 N/A N/A 4 2 Vacation 10.9 12.9 Visit Family/Friends First Visit to St. Petersburg/Clearwater Area (Yes) Europe First Visit to ( Yes) St. Petersburg/Clearwater Area 37.3 39.0 57.1 46.6 Florida 11.1 10.2 31.2 24.1 Europe Considered St. Petersburg/ Clearwater Only 59.3 57.1 22.1 17.9 55.0 5 45.0 4 35.0 3 25.0 2 15.0 1 5.0 7 6 5 4 3 2 1 New Market Share Gain From FL 37.3 39.0 26.2 28.8 11.1 10.2 2004 2006 Considered Only ( Yes) 59.3 57.1 St. Petersburg/Clearwater Only Research Data Services, Inc. Page 3 www.klagesgroup.com Copyright 2006 All Rights Reserved FCD-T

September 2006 Visitor Profile -- St. Petersburg/Clearwater Area Convention and Visitors Bureau All Markets Europe Info Most Helpful To Visit (Multiple Response) Internet 75.8 74.5 74.0 77.6 Previous Visit 51.7 48.5 40.8 52.6 Recommendation 28.3 29.5 29.6 22.8 Business Contacts 5.5 13.0 1.3 N/A Print Media 11.4 10.5 34.5 27.6 Travel Agent Assisted ( Yes) 23.4 18.8 77.6 60.3 Travel Agent Assistance (Base: Assisted by Travel Agent) Fly/Drive Packages 77.0 77.7 91.5 8 Hotel/Motel Reservations 13.1 15.8 1.7 11.4 Airline Reservations 16.4 15.6 8.5 17.1 Reservations Before Leaving Home 86.7 84.8 96.1 94.7 None 12.5 12.8 3.9 3.6 After Arrival 0.8 2.4 N/A 1.8 Where Stay Night Before the St. Petersburg/Clearwater Area At Home 71.6 68.8 35.9 29.3 In Florida (Not in St. Pete/Clearwater) 22.3 28.2 56.3 67.2 On Road (Not in Florida) 6.1 3.0 7.8 3.4 Where in Florida (Base: Respondents in Florida Night Prior to Arriving in the St. Petersburg/Clearwater Area) Orlando 73.7 68.6 84.9 86.8 Visit Other Florida Areas This Trip (Overnight Trips Only -- Yes) 27.5 25.9 66.0 67.3 10 8 7 6 5 4 3 2 1 8 6 4 2 Travel Agent Assistance 77.0 77.7 Vacation Pkg. 86.7 84.8 13.1 Hotel/Motel Reserv. Reservations 12.5 12.8 15.8 16.4 15.6 Airline Reserv. Before None After 1.2 2.4 Where Stay Night Before St. Petersburg/Clearwater Area 8 7 6 5 4 3 2 1 71.6 68.8 22.3 28.2 6.1 At Home In Florida On Road 3.0 Research Data Services, Inc. Page 4 www.klagesgroup.com Copyright 2006 All Rights Reserved FCD-T

September 2006 Visitor Profile -- St. Petersburg/Clearwater Area Convention and Visitors Bureau All Markets Europe Attractions/Theme Parks Visited (Multiple Response) Disney World 14.8 16.5 36.1 43.1 Sea World 13.5 14.1 40.9 41.4 Universal Studios 12.5 9.6 44.2 34.5 Busch Gardens 12.4 9.3 29.9 24.1 MGM 6.0 8.7 2 29.3 EPCOT 6.7 7.9 23.4 25.9 Satisfaction with the St. Petersburg/Clearwater Area Satisfied (Combined) 93.2 92.7 92.2 93.1 Europe Expense Relative to Expectations More Expensive 5.3 1.7 7.9 3.5 Less Expensive 10.3 7.7 19.7 14.0 As Expected 78.6 75.2 64.5 71.9 Recommend the St. Petersburg/Clearwater Area to Friends/Relatives ( Yes) 94.3 93.7 94.6 94.9 Attractions/Theme Parks Visited (Top Five) 2 14.8 16.5 15.0 13.5 14.1 12.5 12.4 9.6 9.3 1 8.7 6.0 5.0 Disney Sea World Universal Busch MGM Expense Relative to Expectations 78.6 75.2 8 6 4 2 10.3 5.3 7.7 1.7 More Less Same Plan to Return ( Yes) To Local Area 90.8 89.2 80.3 86.2 Next Year (Base: Planning to Return) 52.2 52.4 25.2 23.0 10 Plan to Return 90.8 89.2 Median Age Head of Household (Years) 46.4 46.0 45.8 44.0 Median Annual Household Income $86,890 $96,535 $78,045 $90,000 8 6 4 2 52.2 52.4 To Local Area Next Year Research Data Services, Inc. Page 5 www.klagesgroup.com Copyright 2006 All Rights Reserved FCD-T

September 2006 Visitor Profile -- St. Petersburg/Clearwater Area Convention and Visitors Bureau Europe St. Petersburg/Clearwater Message Seen/Read/Heard ( Yes) 56.1 56.2 66.0 63.8 Source of Information (Multiple Response) Internet 77.6 80.4 75.8 81.1 Television 26.7 26.9 18.6 21.6 Brochures/Visitor Guides/Travel Guides 28.4 26.5 61.3 62.2 Newspapers 7.2 7.5 1.7 2.7 Magazines 9.4 6.1 5.1 5.4 9 8 7 6 5 4 3 2 1 Type of Message Seen 77.6 80.4 26.7 26.9 28.4 26.5 7.2 7.5 9.4 6.1 Web TV TG/VG Newspaper Magazines Directly Influenced by Message (Base: Seen/Read/Heard Area Message) 46.1 47.2 64.5 48.6 September 2005 September 2006 Visitor Party Budget Breakdown (By Category) Accommodations $659.08 $668.69 Food/Entertainment 603.81 607.03 Retail Purchases 271.97 279.15 Rental Car 221.59 232.07 Seen/Read/Heard Message Influenced by Message 6 5 4 3 2 1 56.1 56.2 5 46.1 47.2 4 3 2 1 Yes Yes St. Petersburg/Clearwater Area Base Budget $1,569.56 $1,608.74 Per Person/Trip 627.82 670.31 Per Person/Day 101.26 113.61 Occupation Professional/Technical 39.5 34.9 Executive/Managerial 25.9 24.9 Retired 13.0 13.4 Salesman/Buyer 5.3 8.6 Craft/Mechanical/Factory 10.6 7.2 $ 70 60 50 40 30 20 10 Budget Breakdown 659.1 668.7 603.8 607.0 272.0 279.2 221.6 232.1 Accomm Food/Ent Retail Rental Research Data Services, Inc. Page 6 www.klagesgroup.com Copyright 2006 All Rights Reserved FCD-T

September 2006 Visitor Profile -- St. Petersburg/Clearwater Area Convention and Visitors Bureau When Did Visitors Make the Decision to Come to the St. Petersburg/Clearwater Area vs. Make Reservations for This Trip Decide Reservations Time Elapsed Sept. 05 Sept. 06 Sept. 05 Sept. 06 Less than One Month 44.2 48.8 48.0 53.2 1-2 Months 30.8 27.3 27.4 26.2 3 Months or More 25.0 23.9 24.6 20.6 Percent with No Reservations or Reservations Made Less than 7 Days in Advance of Arrival -- -- 18.9 51.6 6 5 4 3 2 1 Decision to Come to Area vs. Reservations Decide to Come To Area 2005 Reservations 2005 53.2 48.8 27.3 26.2 23.9 20.6 < 1 month 1-2 months 3 months + September 2005 September 2006 Have Internet Access 90.2 93.8 Use Internet to: (Base: Respondents who have Internet Access) Obtain Travel Information 95.6 95.4 Book Travel Reservations On line 75.9 82.1 Book Lodging Reservations: (Base: Respondents who Book Travel Reservations On-line) 57.9 54.7 10 8 6 4 2 Computer Use 90.2 93.8 95.6 95.4 Internet Access Obtain Travel Info 75.9 82.1 Book Reserv. 57.9 54.7 Book Lodging Occupancy Rate Type of Establishment Motel/ Motel Resort Urban/ Motel Condo- Hotel Vacation Midtown Roadside miniums September 2005 Occupancy Rate 56.5 49.0 57.7 54.0 48.8 Average Unit Rate $87.85 $57.06 $48.14 $48.54 $102.02 September 2006 Occupancy Rate 55.7 48.7 60.2 54.1 43.6 Average Unit Rate $95.84 $65.20 $47.76 $48.73 $108.47 Research Data Services, Inc. Page 7 www.klagesgroup.com Copyright 2006 All Rights Reserved FCD-T

September 2006 Visitor Profile St. Petersburg/Clearwater Area Convention and Visitors Bureau Influential Factors in Choosing the St. Petersburg/Clearwater Area Oct. 05 Nov. 05 Dec. 05 Jan. 06 Feb. 06 Mar. 06 Apr. 06 May 06 Jun. 06 July 06 Aug. 06 Sep. 06 Sep. 05 Influential Factors White, Sandy Beaches 98.3 96.9 97.4 99.5 96.7 95.2 97.5 99.6 97.8 99.2 98.4 99.5 99.2 Complete Relaxation 96.9 97.7 96.2 97.9 96.4 97.2 99.1 98.5 94.9 98.5 98.1 96.6 98.2 Sunning on the Beach 91.8 91.2 92.9 94.5 95.9 92.3 91.0 97.1 95.9 98.2 95.2 96.2 93.6 Safe Destination 98.4 98.6 99.1 99.2 95.2 91.2 98.7 98.4 99.6 99.5 98.7 95.4 98.9 Clean, Unspoiled Environment 94.5 94.9 95.5 95.2 92.9 91.5 93.8 93.8 93.1 96.6 96.1 94.7 95.2 Reasonably Priced Lodging 87.3 82.7 84.5 86.6 83.1 72.5 73.7 82.4 80.3 79.1 81.7 8 86.4 Good Value for the Money 88.0 87.2 89.2 88.8 85.5 84.7 79.2 84.0 85.4 78.4 80.5 75.5 88.1 Warm Weather 90.4 92.5 91.6 98.0 95.5 93.2 94.8 89.3 71.5 66.9 62.4 73.1 73.7 Upscale Accommodations 60.1 59.8 65.0 56.1 50.6 53.4 58.5 55.3 57.2 62.8 66.1 66.5 63.4 Good Dining Out 65.8 67.7 67.9 69.7 69.1 64.1 64.0 68.5 61.8 49.2 54.3 56.7 66.3 Influential Factors in Choosing the St. Petersburg/Clearwater Area -- September 2006 10 99.2 99.5 98.2 96.6 93.6 96.2 98.9 95.4 95.2 94.7 8 6 4 2 White, Sandy Relaxation Sunning Safe Unspoiled Research Data Services, Inc. - 8 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD T

September 2006 Visitor Profile St. Petersburg/Clearwater Area Convention and Visitors Bureau St. Petersburg/Clearwater Area Visitor Origins 2003 2004 Percent Changes (By Same Month Last Year) Origin Mkts Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Florida +25.6 +0.1 +5.2-1.7 +3.6-6.7 +0.2-9.0 +3.7 +7.9 +7.6-18.0 Southeast -1.0 +13.1-4.1 +3.9 +2.7 +0.2-3.3-3.9-7.7-0.5 +6.8-3.8 Northeast +9.6 +8.6 +11.2 +9.2 +10.4 +7.8 +11.0-0.9-15.4 +4.9 +7.2 +10.7 Midwest +7.9 +8.1 +9.4 +8.7 +8.9 +4.3 +6.2-4.8-12.2 +7.7 +1.9 +1.6 Canada -0.7 +5.3 +12.8 +11.3 +11.8 +17.9 +8.0 +7.3 +2.9-0.2-3.7 +7.5 Europe +6.7 +9.8 +10.6 +10.3 +9.9 +6.5 +1 +6.4 +16.8 +9.2 +7.8 +9.8 Mkts of Opp +14.7-9.4-8.3 +4.1 +11.3 +0.5 +2.1-7.1-10.7 +9.7-0.7-0.9 TOTAL +7.6 +7.4 +9.2 +8.1 +8.6 +3.1 +5.4-2.4-3.8 +6.4 +4.7 +3.1 2004 2005 Percent Changes (By Same Month Last Year) Origin Mkts Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Florida -17.7-2.4-6.7-1.3-1.3 +0.6-5.3-11.6 +1.2-16.9 +7.2 +8.5 Southeast -2.6-7.9 +1.5 +4.1-0.7 +1.3-15.5 +4.2-9.4-4.7 +5.1 +10.3 Northeast +14.1 +6.5 +8.7 +7.3 +4.1 +1.7 +2.7 +1.7 +3.5-9.5 +5.9 +14.0 Midwest -2.8 +6.2 +9.5 +6.9 +4.3 +5.8 +2.3-3.5-3.4-4.3-2.9-1.1 Canada +9.8 +6.3 +4.9 +7.8 +9.6 +10.8-10.4 +1.3-7.7-1.4-4.6-8.3 Europe +12.0 +8.7 +15.8 +8.4 +7.5 +8.7 +5.1 +0.7 +1.3-3.2 +7.8-4.7 Mkts of Opp +6.8-6.4-18.1-6.0-3.9-1.1 +8.9 +13.0-16.4-8.9 +0.3 +17.7 TOTAL +4.7 +5.3 +7.5 +6.2 +3.7 +4.3-0.7-1.7-1.2-6.0 +3.1 +3.0 2005 2006 Percent Changes (By Same Month Last Year) Origin Mkts Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec. Florida +10.4-14.3 +14.4 +4.3 +12.1 +16.4 +16.2 +24.1 +20.1 Southeast +6.9 +1-9.0-11.4-1.3-10.2 +3.6-7.3-7.6 Northeast -1.1-5.9 +0.5 +2.6 +5.4 +2.9-8.1-1.2-8.1 Midwest +4.5-1.0 +2.9 +2.4-0.7-4.0-6.1-4.3 +0.1 Canada -5.8 +5.5 +14.2 +4.1-3.8 +17.3 +7.0 +5.7 +11.1 Europe -5.4 +5.9-6.8 +3.2-1.3-1.3-7.5-8.2-1.3 Mkts of Opp +9.3 +11.1 +16.1-38.4-3.6-16.5 +1.9-13.2-1.5 TOTAL +1.2-1.3 +3.2 +1.2 +1.7-0.3-1.0-0.2 +1.6 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Percent Changes in Visitation (by Month) ( ) -6.0-1.3-0.3-1.0-0.2-1.7-0.7-1.2 1.2 1.2 1.7 3.7 1.6 3.2 3.1 3.0 4.3 4.7 5.3 6.2 7.5-8.0-6.0-4.0-2.0 2.0 4.0 6.0 8.0 1 04/05 05/06 Research Data Services, Inc. - 9 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD T

September 2006 Visitor Profile St. Petersburg/Clearwater Area Convention and Visitors Bureau TOP U.S. FEEDER MARKETS Rank September 2005 September 2006 05 Rank Rank 1. Tampa/St. Petersburg 9.1 1. Tampa/St. Petersburg 10.4 1 2. Chicago 8.8 2. Greater Orlando Area 9.5 4 3. New York 7.3 3. Chicago 8.3 2 4. Greater Orlando Area 5.5 4. New York 5.2 3 5. Indianapolis 4.1 5. Philadelphia 4.2 6 6. Philadelphia 3.8 6. St. Louis 4.0 -- 7. Detroit 3.7 7. Detroit 3.9 7 8. Cleveland 3.3 8. Boston 3.7 -- 9. Columbus, OH 3.0 9. Cincinnati 3.2 10 10. Cincinnati 2.5 10. Indianapolis 3.1 5 Research Data Services, Inc. - 10 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD T

September 2006 Visitor Profile St. Petersburg/Clearwater Area Convention and Visitors Bureau St. Petersburg/Clearwater Area Occupancy Barometer: 2005 2006 1. Compared to 2005, OVER THE NEXT THREE MONTHS, properties report RESERVATIONS UP OR THE SAME for: Oct. 05 Nov. 05 Dec. 05 Jan. 06 Feb. 06 Mar. 06 Apr. 06 May 06 Jun. 06 July 06 Aug. 06 Sep. 06 Sep. 05 U.S. OOS Travelers 7 76.9 73.5 68.2 6 77.8 75.8 69.2 62.0 52.2 56.3 73.2 68.4 Floridian Travelers 67.6 76.1 70.6 70.5 73.3 76.5 73.3 78.9 72.4 57.4 55.1 75.6 69.2 Canadian Travelers 58.3 62.5 57.6 73.3 83.3 72.7 65.3 58.1 50.7 42.9 45.0 63.9 56.7 European Travelers 68.8 75.0 70.1 61.5 7 68.8 65.7 53.2 46.4 47.7 48.7 62.2 61.6 Reservations Reservations: September 2005-2006 10 9 8 7 6 5 4 10 9 8 7 6 68.4 73.2 69.2 75.6 56.7 63.9 61.6 62.2 3 5 2 4 1 Sep. '05 Oct. '05 Nov. '05 Dec. '05 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. 3 2 1 OOS Floridian Canadian European OOS Floridian Canadian European Research Data Services, Inc. - 11 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD T

September 2006 Visitor Profile St. Petersburg/Clearwater Area Convention and Visitors Bureau 2. OVER THE NEXT THREE MONTHS (compared to the same period last year), industry managers EXPECT growth or stability for the following market segments: Oct. 05 Nov. 05 Dec. 05 Jan. 06 Feb. 06 Mar. 06 Apr. 06 May 06 Jun. 06 July 06 Aug. 06 Sep. 06 Sep. 05 Leisure Travelers 84.3 84.6 80.6 87.2 83.8 83.3 80.4 79.6 80.4 61.7 67.3 79.5 76.4 Business Travelers 75.0 70.8 83.9 82.4 77.8 70.8 75.0 93.9 72.2 74.3 70.4 80.6 72.1 Conferences/ Business Meetings * 74.1 81.8 81.5 86.2 68.8 75.0 85.7 81.5 70.6 6 70.6 78.6 65.2 Travel & Tour Groups * 72.7 73.9 70.4 7 6 58.3 79.3 80.9 67.9 60.9 7 82.8 66.7 * (Base: Properties where category is applicable.) 10 9 Expectations 10 Expectations: September 2005-2006 8 7 9 8 7 76.4 79.5 72.1 80.6 6 5 6 5 4 4 Sep. '05 Oct. '05 Nov. '05 Dec. '05 Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. 3 2 1 Leisure Business Leisure Business Research Data Services, Inc. - 12 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD T

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2001-2006 Florida Southeast 2001 2002 2003 2004 2001 2002 2003 2004 Jan. 5,484 7,286 5,581 7,008 5,765 6,364 13,461 14,337 14,417 14,266 13,889 14,850 Feb. 10,695 13,737 12,999 13,013 12,699 10,889 10,389 12,244 11,226 12,696 11,696 12,868 Mar. 24,399 28,040 27,443 28,868 26,925 30,800 19,316 18,526 20,458 19,609 19,901 18,118 Apr. 50,052 57,965 56,050 55,082 54,344 56,707 31,376 34,350 37,124 38,558 40,131 35,548 Win. 90,630 107,028 102,073 103,971 99,733 104,760 74,542 79,457 83,225 85,129 85,617 81,384 May 35,312 39,785 37,344 38,673 38,161 42,778 24,108 23,069 25,587 26,283 26,089 25,746 Jun. 73,014 79,279 82,217 76,684 77,157 89,845 57,997 56,263 56,033 56,163 56,882 51,099 Jul. 92,259 104,221 107,994 108,187 102,408 118,977 53,818 56,801 58,519 56,616 47,865 49,574 Aug. 68,066 72,170 78,708 71,585 63,248 78,503 27,072 29,489 27,610 26,543 27,671 25,642 Sp./Sm. 268,651 295,455 306,263 295,129 280,974 330,103 162,995 165,622 167,749 165,605 158,507 152,061 Sept. 35,020 37,503 34,600 35,863 36,282 43,587 10,006 11,523 11,234 10,370 9,391 8,674 Oct. 23,644 24,931 24,548 26,496 22,008 27,307 26,712 27,798 27,649 26,338 Nov. 19,142 20,683 19,316 20,777 22,277 10,634 12,065 13,230 14,129 14,851 Dec. 36,129 34,280 35,635 29,237 31,734 22,233 22,139 22,991 22,125 24,411 Fall 113,935 117,397 114,099 112,373 112,301 70,180 72,439 75,253 74,273 74,991 473,216 519,880 522,435 511,473 493,008 307,717 317,518 326,227 325,007 319,115 Research Data Services, Inc. - 13 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD - T

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2001-2006 Jan. Feb. Mar. Apr. Win. May Jun. Jul. Aug. Sp./Sm. Sept. Oct. Nov. Dec. Fall Northeast Midwest 2001 2002 2003 2004 2001 2002 2003 2004 72,292 67,925 63,480 69,579 79,406 78,493 89,742 92,368 90,453 97,611 94,868 99,177 103,281 102,131 105,765 114,897 122,311 115,154 100,836 107,805 98,380 106,327 112,954 111,855 133,178 133,689 132,228 147,065 159,792 160,645 206,883 210,797 208,071 227,678 249,346 256,670 197,966 205,384 214,010 233,706 250,818 257,300 242,788 243,311 246,767 268,329 286,769 293,694 506,717 509,129 515,483 565,247 612,327 611,592 640,249 654,281 643,671 699,945 743,937 761,396 76,397 76,896 84,023 92,740 96,569 101,795 110,012 112,335 117,218 127,659 133,172 132,294 76,121 76,210 80,123 86,405 87,858 90,406 174,508 183,621 180,669 188,470 199,369 191,482 87,646 89,630 89,374 99,218 101,852 93,639 130,701 140,178 141,509 150,229 153,612 144,315 71,546 73,334 81,593 80,835 82,222 81,264 102,098 107,867 116,620 110,997 107,126 102,566 311,710 316,070 335,113 359,198 368,501 367,104 517,319 544,001 556,016 577,355 593,279 570,657 37,136 41,065 48,529 41,049 42,472 39,033 53,299 58,664 67,177 58,980 56,984 57,032 70,931 74,081 78,700 82,562 74,684 94,908 101,861 112,634 121,346 116,174 57,662 59,340 67,209 72,028 76,255 61,443 61,802 69,590 70,920 68,830 66,005 64,275 73,187 80,993 92,355 112,903 115,695 127,981 129,984 128,565 231,734 238,761 267,625 276,632 285,766 322,553 338,022 377,382 381,230 370,553 1,050,161 1,063,960 1,118,221 1,201,077 1,266,594 1,480,121 1,536,304 1,577,069 1,658,530 1,707,769 Research Data Services, Inc. - 14 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD - T

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2001-2006 Jan. Feb. Mar. Apr. Win. May Jun. Jul. Aug. Sp./Sm. Sept. Oct. Nov. Dec. Fall Canada Europe 2001 2002 2003 2004 2001 2002 2003 2004 24,679 20,448 20,927 20,774 22,800 21,480 32,158 21,388 26,973 28,783 32,234 30,496 36,362 27,772 30,430 32,057 34,087 35,965 37,279 26,578 27,180 29,835 32,416 34,315 66,589 57,080 60,376 68,086 71,409 81,531 48,798 39,556 37,922 41,941 48,581 45,295 69,475 52,956 48,771 54,295 58,524 60,939 132,226 100,187 105,549 116,460 126,245 130,343 197,105 158,256 160,504 175,212 186,820 199,915 250,461 187,709 197,624 217,019 239,476 240,449 19,014 17,385 11,756 13,141 14,408 13,863 58,741 50,150 56,016 61,577 66,197 65,355 10,874 10,230 7,331 8,640 9,574 11,231 104,601 86,440 96,357 102,606 111,512 110,060 24,090 19,281 21,280 22,983 20,593 22,033 108,148 92,757 96,290 105,945 111,313 103,003 16,243 14,356 12,363 13,271 13,440 14,201 87,402 72,170 77,884 82,846 83,408 76,530 70,221 61,252 52,730 58,035 58,015 61,328 358,892 301,517 326,547 352,974 372,430 354,948 8,466 9,847 9,661 9,938 9,177 10,192 40,792 42,322 44,036 51,419 52,076 51,393 23,977 25,287 23,465 23,424 23,091 82,253 89,396 82,310 89,858 86,950 22,214 22,899 23,020 22,162 21,134 55,535 60,325 61,917 66,764 71,971 24,665 25,710 26,822 28,841 26,445 69,826 75,702 77,019 84,549 80,556 79,322 83,743 82,968 84,365 79,847 248,406 267,745 265,282 292,590 291,553 346,648 303,251 296,202 317,612 324,682 857,759 756,971 789,453 862,583 903,459 Research Data Services, Inc. - 15 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD - T

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2001-2006 Jan. Feb. Mar. Apr. Win. May Jun. Jul. Aug. Sp./Sm. Sept. Oct. Nov. Dec. Fall Markets of Opportunity Latin America 2001 2002 2003 2004 2001 2002 2003 2004 11,467 11,282 10,696 12,264 13,103 14,320 n/a n/a n/a n/a n/a n/a 6,722 8,362 9,454 8,570 8,020 8,909 n/a n/a n/a n/a n/a n/a 9,150 13,018 12,474 11,438 9,365 10,871 n/a n/a n/a n/a n/a n/a 23,158 21,469 19,654 20,459 19,229 11,849 n/a n/a n/a n/a n/a n/a 50,497 54,131 52,278 52,731 49,717 45,949 13,010 9,800 6,500 3,745 4,190 5,000 15,959 14,711 13,831 15,394 14,797 14,259 n/a n/a n/a n/a n/a n/a 20,713 19,436 20,947 21,061 20,838 17,407 n/a n/a n/a n/a n/a n/a 15,889 18,239 17,024 17,377 18,923 19,279 n/a n/a n/a n/a n/a n/a 14,309 18,625 17,308 16,087 18,184 15,779 n/a n/a n/a n/a n/a n/a 66,870 71,011 69,110 69,919 72,742 66,724 31,321 23,490 24,414 19,326 16,050 16,200 7,697 8,590 9,436 8,426 7,043 6,939 n/a n/a n/a n/a n/a n/a 9,990 13,890 11,552 12,672 11,545 n/a n/a n/a n/a n/a 9,689 9,110 10,319 10,250 10,282 n/a n/a n/a n/a n/a 15,633 19,283 19,542 19,359 22,784 n/a n/a n/a n/a n/a 43,009 50,873 50,849 50,707 51,654 5,832 7,243 5,240 4,570 3,455 160,376 176,015 172,237 173,357 174,113 50,163 40,533 36,154 27,641 23,695 Research Data Services, Inc. - 16 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD - T

St. Petersburg/Clearwater Area Hotel/Motel/Condo/Campground and V F/R Visitor Origins 2001-2006 Jan. Feb. Mar. Apr. Win. May Jun. Jul. Aug. Sp./Sm. Sept. Oct. Nov. Dec. Fall TOTAL 2001 * 2002 * 2003 * 2004 * 2005 * 2006 * 249,283 235,034 232,527 250,285 262,065 265,180 305,564 298,629 295,434 317,395 334,183 329,955 508,313 500,706 498,972 544,685 585,319 603,930 747,041 715,622 727,925 786,889 836,060 846,380 1,823,211 1,759,791 1,761,358 1,902,999 2,021,817 2,050,445 339,543 334,331 345,775 375,467 389,393 396,090 517,828 511,479 523,677 540,029 563,190 561,530 512,551 521,107 531,990 560,555 556,566 550,820 386,736 388,011 412,086 402,164 395,299 394,485 1,787,979 1,778,418 1,837,942 1,897,541 1,920,498 1,919,125 192,416 209,514 224,673 216,045 213,425 216,850 333,010 356,158 361,007 384,007 360,790 236,319 246,224 264,601 277,030 285,600 347,394 357,084 383,177 395,088 406,850 1,114,971 1,176,223 1,238,698 1,276,740 1,270,120 4,726,161 4,714,432 4,837,998 5,077,280 5,212,435 Research Data Services, Inc. - 17 - www.klagesgroup.com Copyright 2006. All Rights Reserved. FCD - T