Zheng Hang Tian WHY INVEST IN GRAND MERCURE
Grand Mercure Beijing Dongcheng China Abaca Corporate/James Jasper BRINGING STORIES TO LIFE Each Grand Mercure is a touchstone deep rooted in its destination that invites the discovery of authentic cultures and traditions. Rich narratives from our warm and engaging staff bring stories to life, while always delivering the universal sense of elegant hospitality. AUTHENTIC REASSURING WARM REFINED 2 AUGUST 2017
As of end 2016 Grand Mercure Puka Park Resort -New- Zealand Aaron Spence A LOCAL BRAND ROOTED IN EACH DESTINATION 5 Local brands Mei Jue - China, Maha Cipta - Indonesia, Manee Pura - Thailand, Alisa- India, Majlis - the Middle East 90% of Grand Mercure customers are either satisfied or very satisfied by their stay experience Le Club AccorHotels members represent 23% of Grand Mercure room revenue 3 AUGUST 2017
Network & Pipeline as of end June 2017 44 HOTELS IN 11 COUNTRIES, 38 HOTELS IN ASIA-PACIFIC NETWORK VS PIPELINE 9,970 rooms 7,181 rooms LATIN AMERICA 4 Hotels 1,052 Rooms AFRICA MIDDLE-EAST 2 Hotels 552 Rooms Pipeline: +2,957 rooms ASIA PACIFIC 38 Hotels 8,366 Rooms Pipeline: +4,224 rooms Grand Mercure Rio de Janeiro Riocentro, Brazil Tadeu Brunelli Grand Mercure Jakarta Harmonie, Indonesia Carole Bellaiche Majlis Grand Mercure Medina, Saudi Arabia Adnan Chikhani 4 AUGUST 2017
Secured Pipeline from June 2017 to December 2022 GRAND MERCURE PIPELINE KEY UPCOMING OPENINGS AFRICA MIDDLE-EAST ANGOLA, BENGUELA, GRAND MERCURE IKA BENGUELA, 150 ROOMS ANGOLA, CAIO LITORAL, GRAND MERCURE BINA CAIO LITORAL, 150 ROOMS ANGOLA, LUBANGO, GRAND MERCURE IKA LUBANGO, 150 ROOMS ANGOLA, NAMIBE, GRAND MERCURE IKA NAMIBE, 150 ROOMS ANGOLA, ONDJIVA, GRAND MERCURE IKA LUANDA TALATONA, 150 ROOMS ANGOLA, SOYO, GRAND MERCURE BINA SOYO, 80 ROOMS ANGOLA, SUMBE, GRAND MERCURE IKA SUMBE, 150 ROOMS NIGERIA, ABUJA, GRAND MERCURE ABUJA, 115 ROMS OMAN, MASQAT, MAJLIS MUSCAT GHALA, 150 ROOMS QATAR, AD DAWHAH, MAJLIS DOHA C-RING ROAD, 283 ROOMS SAUDI ARABIA, JIDDAH, MAJLIS JEDDAH, 250 ROOMS UNITED ARAB EMIRATES, DUBAI, GRAND MERCURE AL GARHOUD, 357 ROOMS UNITED ARAB EMIRATES, DUBAI, MAJLIS DUBAI SHEIKH ZAYED ROAD, 364 ROOMS UNITED ARAB EMIRATES, DUBAI, MAJLIS DUBAI JUMEIRAH TRIANGLE, 164 ROOMS ASPAC CHINA, GUANGZHOU, GRAND MERCURE GUANGZHOU ZHUJIANG NEW TOWN, INDIA, BENGALURU, GRAND MERCURE BENGALURU AT GOPALAN MALL, 206 ROOMS SOUTH KOREA, SEOUL, GRAND MERCURE AMBASSADOR SEOUL, 202 ROOMS 5 AUGUST 2017
Gabriel Ulung Wicaksono FLAGSHIPS Grand Mercure Jakarta Harmoni - Indonesia 6 AUGUST 2017
Suksan Samranrit FLAGSHIPS Grand Mercure Phuket Patong - Thailand 7 AUGUST 2017
Carole Bellaiche FLAGSHIPS Grand Mercure Shanghai Central - China 8 AUGUST 2017
Abaca Corporate/James Jasper FLAGSHIPS Grand Mercure Beijing Dongcheng - China 9 AUGUST 2017
Tadeu Brunelli FLAGSHIPS Grand Mercure Sao Paulo Ibarapuera - Brazil 10 AUGUST 2017
Gabriel Ulung Wicaksono LATEST OPENINGS Grand Mercure Maha Cipta Jakarta Kemayoran - Indonesia 11 AUGUST 2017
Minh Tang LATEST OPENINGS Grand Mercure Qingdao Nanshan Resort - China 12 AUGUST 2017
Tadeu Brunelli LATEST OPENINGS Grand Mercure Rio de Janeiro Rio Centro - Brazil 13 AUGUST 2017
AccorHotels Photo LIbrary SENSE OF WELCOME PUBLIC SPACES Locally inspired design Business centre Recreational facilities, such as KTV or a games room Meeting rooms and a ballroom 14 AUGUST 2017
AccorHotels Photo LIbrary SENSE OF FOOD AND BEVERAGE All day dining restaurant Lobby Bar Specialty restaurant In China, tea is traditionally served to welcome guests. Grand Mercure Hotels and Resorts in China bring this to life through locally sourced loose tea and tea sets in every room. 15 AUGUST 2017
AccorHotels Photo LIbrary SENSE OF WELLNESS & SPA Locally inspired design Daily rituals of Tai Chi in China, complimentary yoga and mediation sessions in India, signature foot reflexology and traditional Thai massage in Thailand, all express the sense of wellness brand pillar. Grand Mercure guest amenities are locally produced, showcasing the local flora, herbs and spices. Gymnasium Swimming Pool 16 AUGUST 2017
AccorHotels Photo LIbrary SENSE OF CULTURE AND DISCOVERY Locally inspired design Each Grand Mercure creates a city discovery tour in which guests are guided away from the beaten track to discover galleries, food markets and local sites usually only experienced by those living in the neighborhood. Local art and accessories 17 AUGUST 2017
As of end 2016 ACCORHOTELS DISTRIBUTION SOLUTIONS CALL CENTERS, INTRA HOTEL & CLUSTER SERVICES ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 34% DIRECT SALES 17% 62% ACCORHOTELS CENTRAL RESERVATION SYSTEM 17% 37% HOTEL PMS FOCUS WEB DIRECT GRANDMERCURE.COM + ACCORHOTELS.COM + MOBILE WEBSITES 12M GRAND MERCURE ROOM REVENUE 21% 7% WEB PARTNERS (OTAS) 28% INDIRECT SALES GDS/IDS 18 AUGUST 2017
As of end 2016 A GLOBAL & MULTIBRAND LOYALTY PROGRAM Le Club AccorHotels members represent 23% of Grand Mercure room revenue Le Club AccorHotels members spent 2 times more often more than non members 32,000,000 MEMBERS 20,000 DAILY RECRUITMENTS Le Club AccorHotels is an international program: North America 6% Others 5% Rest of Europe 21% South America 11% Germany 6% Asia 18% UK & IE 12% Pacific 9% France 13% 19 AUGUST 2017
China Middle East Thailand Indonesia India