consulting management organization @bc Spa
The @bc Spa company @bc Spa Management consulting company for the creation of Spas and wellness centres, was founded on May 2007 by Dr. Brigitte Caron. Managing Director. Limited liability company with a capital of 10,000 @bc Spa Gestion owner of the KEIRAÕ sales brand, management and organisation company for Spas and wellness centres, was founded on October 2007. Dr Brigitte Caron. Managing Director. Limited liability company with a capital of 20,000 @bc Spa
Expertise Brigitte Caron, a doctor in General Medicine specialised in Sport Medicine, joined CLUB MED in April 1992 as manager of the Fitness Service. She was in charge of creating operational standards and procedures of quality, safety, management, recruitment and training in France and abroad. As of 2000, within the Strategic Marketing Department, she developed the Club Med Spa concept and implemented its architectural standards, developing its services and specific treatment procedures, the Club Med cosmetic range, as well as training and management tools for required human resources. In over 25 Spas, she created thalassotherapy and wellness centres in France and abroad and managed over 60 throughout the world. In 2007, after so many years of experience in the international tourism and well-being sector, she decided to create her own companies: @bc Spa Management and then its daughter company: @bc Spa Gestion. Today, she is consultant for several cosmetic brands and international Spas, urban spas, hotel groups and an international beauty schools to develop training references for Spa trades. She oversees and manages four Spas under her own KEIRAÕ brand or a white label. Member of the SPA A Administration Board Member of the Spa AFNOR reflection group
Our commitment You are a freelance company, a hotel company, a cosmetic brand or a school. You have a spa or wellbeing centre project (resort or urban). You manage a Spa and wish to improve the quality of its services or profitability. You wish to entrust the organization or management of your Spa to professionals under your own label or not. You need accompaniment, audit or technical support to evaluate the feasibility of your ideas, validate your choices, give shape to your objectives or start up your projects. @bc Spa Management & @bc Spa Gestion are here to help you. All of our offers for consulting missions, accompaniment missions or management contracts involve a detailed and personalised estimate that we draw up free of charge after taking into account and evaluating your specific needs and expectations as well as your deadlines. We guarantee the confidentiality of your data.
Our know-how @bc Spa Management: consulting (creation, development, training, management, etc.) @bc Spa Gestion: spa organisation / more operational service offers 1. Consulting a. Audit (inspection / evaluation) b. Organization of spaces c. Specifications d. Concept development: Product identification Creation of Spa menus Recommendations on equipment e. Feasibility studies f. Management: Recruitment Organisation Training g. Strategic coaching and implementation h. Operational and relational marketing i. Operational process 2. Management contracts 3. Organisation contracts
Our values Sound actions lead to a sound body. (Chinese proverb) Expertise, Creativity, Seriousness, Rigour, Effectiveness. Listening, Flexibility, Honesty, Transparency.
The KEIRAÕ philosophy Nature-focused passion for treatments, emotions and water To introduce a new Zen art of living in an exceptional and high quality setting that pairs space and conviviality, refinement and intimacy. A wide variety of equipment, such as the Roman bath, the massage bath and single or duo multifunctional treatment rooms, allows you to create highly customisable Keiraõ treatment programmes with visible advantages, while offering an exceptional sensory-stimulating experience and fulfilling your search for effectiveness. Beauticians and professionals from the well-being and beauty worlds, endowed with superior listening and relational skills in addition to specific technical expertise, are always delighted to please you. A highly selective choice of partner cosmetic brands provides an original and effective range of skincare products containing unique ingredients enriched with natural agents. As each individual approaches well-being according to his or her needs, life and available time, Keiraõ Spa offers a wide choice of formulas and treatments to seduce all customers and satisfy their desires for well- being.
Example of a mission Description of Consulting Missions to accompany the creation of a Spa Preliminary project: -Consulting studies: concept & operational feasibility -Formalisation of expectations and objectives specific to the project -Definition of the Spa concept fundamentals: philosophy and marketing positioning -Market studies: information on the underlying market, the site and its environment: analysis of wellness market studies, competition studies; aid in analysing the demand and offer and influential factors -Description of spaces and limitations; validation of initial architectural and decorative concept (organisation and functionality) -Detailed architectural and decorative specifications (follow-up outside of actual creation) / technical specifications / equipment - specific equipment bids -Planning of different development and implementation phases -Follow-up and validation of the project up to final architectural, decorative and technical completion
Example of a mission Pre-opening phase: Operational and sales developments -Detailed operational specifications: operational modes - processes -Draw up of sales offer concept -Consulting on marketing and sales strategy -Aid in marketing and sales supports
Example of a mission Implementation: - Services and treatments: original procedures & definitions ( signature treatments) - Purchase referencing and specifications: skincare product range / equipment - material / consumable items / management and planning IT tools - Definition of range of retail and derivative products (excluding launch) - Hygiene and safety norms and standards - Follow-up and validation of the project up to final architectural, decorative and technical completion - Recruitment - implementation of managerial team and beauticians - Trade and sales training for all categories of personnel & creation of support tools / development of skills and multifunctional qualities of teams - Opening standards and procedures / Best practice guide
Example of a mission Once open: Personalised accompaniment or asset management -Service contract -Organisation and management of the activity -Optimisation of profits -Quality control and customer satisfaction / hygiene & safety -Recruitment and continuous training of personnel, beauticians and sales reps -Adaptation of offer versus customer needs -Adjustment of product range and services / new features -Marketing and sales dynamic -Promotion of customer relations / loyalty building program.
Consultant & management references 1.Consulting & management Audit Spa CENTER PARC (2007-France) Consultant for Spa trade training development : Ecole Internationale d esthétique Elysées Marbeuf (Paris and Strasbourg - since 2007) ESI - Ecole des Spas et des instituts (Paris) ETPEP (since 2011- Marseille) Consultant for repositioning and quality of Zspa (2008- Paris) and Elite Beauty Studio & Spa (Paris-2009) Consultant and accompaniment on the creation of the Grand Bois hotel residence Spa (2008-2009-Nevers) Consultant and accompaniment on the creation of the GARRIGAE hotel complex Spa (2009- St Benoit) Consultant for development strategy of a prestigious French cosmetic brand and Spa brands (LANCÔME, NUXE, PAYOT...) Audit and accompaniment of Suite Spa (Nancy -2009) Audit and accompaniment of Le Pashmina (Carcassonne 2010) Accompaniment of MUMWATA Martinique (since 2007) Audit for WAOU CLUB MED GYM (Paris -2009-2010-2011) Consultant in charge of the Spa Evian concept (International-2011 2012) Consultant for repositioning and quality of Bain de Soi (Lille-2011)
Consultant & management references 1.Consulting & management Consultante for groupe MMV création du concept Ô Pure Spa et management de 6 Ô Pure Spa et 10 espaces bien-être mmv Concept development O Pure Spa and management 6 O Pure Spa and 10 wellness centers mmv (ST LAURENT DU VAR since 2009) Consultante for GSPA Beyrouth (2012-2013) Consultante développement concept spa rénovation Hôtel de Hollande (Parisongoing project) Consultante repositionnement Spa du Parc Olympique MERIBEL (MERIBEL since October 2013)
Spa operators references 2 Operator Club Med Spa by L Occitane OPIO ( since November 2007 to October 2012) SOSPA pour Sofitel Vieux Port 5* Marseille ( since July 2009) KEIRAÕ Spa pour Hotel Le Scribe 5* Paris ( since October 2009) KEIRAÕ Spa pour NOVOTEL Centre 4* Avignon (since October 2011 to December 2013)
@bc spa gestion references 3 Conferences International conferences (Mondial spa, Monaco spa Event, Cosmoprof, Thermalies, Nouvelles esthétiques, Colloque National du spa; Ateliers SPA A, Equip Hôtel..) SPA A Workshops Publications Emotion Spa Mag Member of the SPA A Board Member of UNSM Board
In the press @bc Spa
@bc Spa Management @bc Spa Gestion KEIRAÕ Spa Dr. Brigitte Caron 28 passage du Gros Murger F.78600 MAISONS-LAFFITTE Phone: +33 6 08 27 25 93 caronconsulting@outlook.fr www.so-spa-marseille.com www.keiraospa.com @bc Spa