Under the Patronage of H. H. Sheikh Mansour Bin Zayed Al-Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority LOOK DEEPER Strategic Partner Culinary Partners Def ining Innovation in the Food, Beverage & Hospitality Industry 12 TH - 14 TH DEC 2017 ABU DHABI NATIONAL EXHIBITION CENTRE W W W. S I A L M E. C O M SIAL, a subsidiary of Comexposium Group Join us /SIALintheMiddleEast @SIALMiddleEast SIAL Middle East SIAL Middle East
INTO A DYNAMIC SECTOR AND MARKET LOOK DEEPER... GDP per capita in the UAE is expected to reach US$ 69,000 by 2020 which is equivalent to the US and more than the UK and Japan. The UAE & Saudi Arabia are expected to attract 52 million tourists by 2020. The UAE is a major Catering and Hospitality market, including the airline sector where Emirates and Etihad serve more than 160,000 passengers per day. Estimated total population of the GCC (Gulf Cooperation Council) is 50 million with 80% of population residing in Saudi Arabia and UAE. Food consumption in the GCC region will likely reach 51.9 million metric tons by 2019. The UAE food market is set to reach US$ 13.2 billion by 2018. Food consumption in the GCC is expected to hit US$ 106 billion in 2018. Airline sector in the UAE is growing exponentially and is expected to contribute US $ 53 billion by 2020. The region is also home to 3 of the top 10 airlines in the world (Emirates Airlines, Etihad Airways and Qatar Airways). BENEFIT FROM AN INSPIRING BUSINESS HUB A platform to meet quality food, beverage and hospitality buyers in a trade business friendly environment. Hosted Buyer Programme with 500 fully hosted top buyers from the Middle East, India Subcontinent & Africa. 10 features and events with special focus on foodservice, travel catering, food trends and knowledge sharing. More than 1 out of 3** exhibitors witnessed more than 6 months of turnover from their participation at SIAL Middle East in 2016. EXHIBIT AT SIAL MIDDLE EAST AND ACHIEVE THESE KEY OBJECTIVES Develop your business in the Middle East region 500 top buyers from the region are fully hosted (flights, accommodation & airport transfers) in Abu Dhabi. Promote your company s brand image 46%** of visitors were looking for new suppliers and 35%** attended the event to find new products. Develop sales network 70%* of visitors were part of the decision making process. * SIAL Middle East 2016 Visitor Survey ** SIAL Middle East 2016 Exhibitor Survey
...WITH 360 o VISION FROM INGREDIENTS TO VEGETABLES, FROM ORGANIC TO DRY PRODUCTS, ALL FOOD SECTORS MEET AT SIAL MIDDLE EAST TO SHARE THEIR VIEWS AND DEVELOP THEIR BUSINESSES FISH, MOLLUSCS AND SHELLFISH GROCERY PRODUCTS, DRIED PRODUCTS POULTRY, MEAT AND TRIPE DELICATESSEN, READY MEALS CONFECTIONERY, BISCUITS AND PASTRY NON-ALCOHOLIC BEVERAGES FRUITS & VEGETABLES, DRIED FRUITS DATES EQUIPMENT, TECHNOLOGIES AND SERVICES DAIRY PRODUCTS, EGGS
LOOK DEEPER INTO WORLDWIDE DIVERSITY 952 EXHIBITORS & COMPANIES 82% INTERNATIONAL EXHIBITORS FROM 47 COUNTRIES 58% OF THE CONTACTS ACQUIRED WERE NEW TO EXHIBITORS* 73% EXHIBITORS APPRECIATED THE QUALITY OF CONTACTS THEY MET* 82% WERE SUCCESSFUL IN PROMOTING THEIR COMPANY S AWARENESS AND BRAND IMAGE* 80% ACHIEVED THEIR OBJECTIVE OF DEVELOPING THEIR BUSINESS * TOP 10 EXHIBITING COUNTRIES 1. UAE 2. Turkey 3. China 4. Morocco 5. Japan 6. Thailand 7. Poland 8. USA 9. Korea 10. Cyprus TOP 5 SECTORS REPRESENTED BY EXHIBITORS 1. Grocery Products, Dried Products 2. Confectionery, Biscuits and Pastry 3. Fruits and Vegetables, Dried Fruits 4. Dairy Products, Eggs 5. Poultry, Meat and Tripe 89% EXHIBITORS WERE SATISFIED WITH THEIR PARTICIPATION* * SIAL Middle East 2016 Exhibitor Survey This is Moroccan pavilion s 4th consecutive participation and we have 25 exhibitors. We had many B2B meetings and we have seen a very big interest for our local products. We also met many contacts and people who want to import our products to the Middle East. Jihane Barik, Agence Pour Le Development Agricole - Morocco Visitors coming to our stand usually perfectly knew what they were interested in. Business meetings at the stand were short and efficient. The match making session played an important role in market recognition and making first business contacts. Małgorzata Leszczynska, National Poultry Council - Chamber of Commerce - Poland
16,562 VISITORS 18% INTERNATIONAL VISITORS FROM 94 COUNTRIES BROADEN YOUR HORIZONS * SIAL Middle East 2016 Visitor Survey 70% WERE DECISION MAKERS* 87% WERE SATISFIED WITH THE DIVERSITY OF EXHIBITORS* AND PREPARE TO MEET TOP BUYERS FROM ONE OF THE FASTEST GROWING FOOD MARKETS IN THE WORLD 81% WOULD RECOMMEND THE SHOW TO INDUSTRY PEERS* TOP 5 PRODUCT INTEREST 1. Grocery Products, Dried Products 2. Fruits and Vegetables, Dried Fruits 3. Confectionery, Biscuits and Pastry 4. Dairy Products, Eggs 5. Poultry, Meat and Tripe 90% SATISFACTION RATE* TOP 10 VISITOR COUNTRIES 1. UAE 2. Saudi Arabia 3. Iran 4. India 5. Oman 6. Pakistan 7. Jordan 8. Kuwait 9. Qatar 10. Egypt VISITOR S PROFILE Import/ Export/ Distribution Foodservice & HORECA Retail Services THEY COME TO FIND INSPIRATION 14% 34% 6% 45%
LIVE INSPIRATION OVER THREE DAYS ABU DHABI INTERNATIONAL DATE PALM EXHIBITION The world s only dedicated B2B event for the date palm fruit Abu Dhabi International Date Palm Exhibition is the world s only dedicated B2B event for the date palm fruit. The 3 rd edition of the event will return featuring 100+ exhibitors and over 3,000 trade visitors over 3 days. Being co-located with SIAL Middle East also offers date palm fruit producers and suppliers a perfect opportunity to meet with thousands of food, beverage and hospitality buyers. Visit www.abudhabidatepalm.com to find out more about the Abu Dhabi International Date Palm Exhibition THE MERCURYS The Mercurys is the most prestigious award in travel catering, worldwide. Running for 35 years and judged by a panel of independent experts, the awards recognise the very best in travel catering with five main award categories spanning airline meals, service, general on-board food and beverages and equipment. For details on entry process and sponsorship opportunities, Visit www.themercurys.com HOSTED BUYER PROGRAMME With the support of our Strategic Partner, Abu Dhabi Food Control Authority (ADFCA), SIAL Middle East fully hosts up to 500 buyers from 30+ countries to promote business matching at the show. SIAL Middle East only hosts buyers with a minimum purchasing power of US$ 500,000 and fully covers flights, accommodation and airport transfers. Each application goes through a stringent process to qualify right buyers to come to the event. Aspects like items to source, company turnover and purchasing power are given due consideration before selecting hosted buyers. HOSTED BUYER INTRODUCTION SUITE A private dedicated space for exhibitors to meet with batches of selected Hosted Buyers. In 2016, 9 sessions based on a product category resulted in 5,231 introductions between exhibitors and hosted buyers. As part of these sessions, exhibitors and hosted buyers have 3 minutes to exchange business cards, introduce products and schedule a detailed meeting if required. Would you like to recommend* a specific buyer at SIAL Middle East 2017? Drop us a line at info@sialme.com * Selection to the hosted buyer programme is subject to a qualification criteria including aspects like items to source, company turnover and purchasing power
LA CUISINE Organised by the Emirates Culinary Guild, La Cuisine is now the region s largest culinary competition and a favourite meeting point for foodservice professionals. The event in 2016 year hosted more than 1,000 chef competitors from all over the region to compete across 19 different categories. LA CUISINE AIRLINE CATEGORY Launched in 2015, this La Cuisine category adds an additional dimension for the airline sector buyers at the event to understand the changing dynamics of catering in the air. More than 15 chefs participated within this category in 2016 to prepare a lunch/dinner menu for business class passengers on an airline. LA CUISINE VIP EVENING More than 200 senior chefs in the region and select exhibitor s network in an informal setting hosted by SIAL Middle East. ROAMING CHEFS Senior executive chefs representing regional hotels & restaurants participated in multiple daily guided tours around the exhibition to meet with exhibitors and discover new and innovative products. Over the 3 days at SIAL Middle East 2016, chefs had 765 introductions/meetings with exhibitors. REGIONAL COFFEE CHAMPIONSHIPS The Regional Barista & Latte Art Championship, organised in association with the International Coffee & Tea Festival will highlight the region s best coffee makers. More than 20 baristas brewed up a storm at the 2016 event.
SIAL INNOVATION The SIAL Innovation Area showcases the world s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in the food and beverage sector. This competition is only open to exhibiting companies. Are you interested in being a part of SIAL Innovation as an exhibitor? Write to us at info@sialme.com for more information SIAL INNOVATION WORLD CHAMPIONS SIAL Innovation winners from SIAL Paris, SIAL Canada, SIAL China, SIAL ASEAN Manila, and SIAL InterFOOD Jakarta will be present to showcase their innovative products to buyers and visitors. SIAL MIDDLE EAST EXHIBITOR RECEPTION SIAL Middle East organises a reception for exhibitors and hosted buyers. The SIAL Innovation award winners are also announced at the event. ABU DHABI FOOD SECURITY ROUNDTABLES Food Security Center - Abu Dhabi (FSCAD) brings together top government officials, CEOs and industry experts to discuss ways of ensuring the availability of affordable, sustainable and nutritious food for the region. Visit www.fscad-alliance.com for more details SIAL CONFERENCES A series of innovative panel discussions tailored to SIAL Middle East s core industry sectors. Regional and international thought leaders will come together to showcase the most groundbreaking and innovative approaches, opportunities and challenges across the entire food supply chain. For speaking opportunities, contact info@sialme.com WORLD TOUR Exclusive content from top partner magazines and newspapers from around the world showcasing latest food trends and statistics related to retail sector.
BENEFIT FROM HIGH VISIBILITY PROMOTING YOUR PRESENCE 256,943: Total page views on SIAL Middle East 2016 website 164 days of concentrated social media campaign 4 million emails delivered 1000+ hours of telephone calling to potential visitors 20 page supplements in 65,000 copies of The National newspaper Advertising in 34 trade magazines across Europe, the Middle East & Asia. 900,000 emails delivered by event partners and supporting media In 2016, US$ 2.16 million worth of PR exposure was generated with 696 press clippings THE PLACE TO BE FOR FOOD & BEVERAGE Growth in the hospitality industry along with other widespread developments makes UAE the place to be for F&B operators. Multicultural population in the UAE brings diversity to the foodservice and retail industry with multiple food options from all over the world. GCC tourism industry set to hit $3.7 billion by 2020. The Capital is known as a destination for global events that keeps up with the Middle Eastern culture and heritage.
JOIN THE MIDDLE EAST S FASTEST GROWING FOOD, BEVERAGE & HOSPITALITY EXHIBITION CONTACT US INTERNATIONAL PARTICIPATION Alessia Carolo E: alessia.carolo@comexposium.com T: +33 (0)1 76 77 13 33 Elodie Guillon E: elodie.guillon@comexposium.com T: +33 (0)1 76 77 13 33 GCC & MIDDLE EAST PARTICIPATION Daniel Mesfin E: d.mesfin@sialme.com T: +971 4 346 6673 Ext: 111 M: +971 55 111 2106 Mohamed Bahgat E: m.bahgat@sialme.com T: +971 4 346 6673 Ext: 119 M: +971 50 559 7710 JOIN THE SIAL NETWORK FOR MORE INFORMATION, PLEASE GO TO OUR WEBSITES OR CONTACT US Contact: exhibit@sialparis.com - www.sial-network.com SIAL CANADA* Toronto 2-4 May 2017 Montreal 2-4 May 2018 www.sialcanada.com SIAL CHINA* Shanghai 17-19 May 2017 www.sialchina.com GOURMET SELECTION** Paris 24-25 September 2017 www.salon-gourmet-selection.com SIAL INTERFOOD* Jakarta 22-25 November 2017 www.sialinterfood.com SIAL MIDDLE EAST* Abu Dhabi 12-14 December 2017 www.sialme.com SIAL ASEAN** Philippines / Manila 13-15 June 2018 www.sialasean.com SIAL PARIS** Paris 21-25 October 2018 www.sialparis.com *annual **biennal