MEDIA KIT MELBOURNE ACCOMMODATION GUIDE

MEDIA KIT MELBOURNE ACCOMMODATION GUIDE

The Melbourne Accommodation Guide showcases Melbourne s premier accommodation properties.

Overview. The Melbourne Accommodation Guide provides readers with comprehensive information on the extensive range of accommodation available in Melbourne. Features of each property are shown including: dining, day spas, recreation facilities and star ratings. Produced annually, the guide is a key planning tool for the leisure market. Get Involved Melbourne Accommodation Guide Inclusions: 1 2 3 4 MELBOURNE ACCOMMODATION GUIDE ADVERT ATDW WEBSITE LISTING MELBOURNE NOW WEBSITE LISTING MELBOURNE OVG + COVG MAP LISTING ACCOMMODATION GUIDE MEDIA KIT 2017 3

FEATURES + DEADLINES SIZE: + + A4 Portrait (210mm x 297mm) 52 pages PRINT RUN: + + 50,000 copies per annum Guide. The Melbourne Accommodation Guide is the official guide to Melbourne s accommodation and is supported and endorsed by Visit Victoria. It provides regional Victorians with inspirational information to motivate them to plan a trip to Melbourne. KEY FEATURES: + + Hotels, serviced apartments and boutique properties in Melbourne + + Editorial on key visitor interests including attractions, dining, shopping, etc. + + Major events calendar + + Insider concierge interview + + Detailed Melbourne maps ADVERTISING SPACE AVAILABLE: + + Full page + + Half page* + + Third page* + + Sixth page* * A maximum of one property will be permitted to feature in a half, third page or sixth page ad DEADLINES: + + Booking: 14 September 2017 + + Material: 26 September 2017 + + Release: 1 December 2017 ACCOMMODATION GUIDE MEDIA KIT 2017 4

ALBURY BORDER MAIL + + 14,00 copies + + Insert: Tuesday 12 December WARRNAMBOOL STANDARD + + 10,000 copies + + Insert: Friday 15 December BALLARAT COURIER + + 10,500 copies + + Insert: Tuesday 6 February BENDIGO ADVERTISER + + 8,000 copies + + Insert: Thursday 6 February AUSTRALIAN TRAVELLER MAGAZINE REGIONAL VICTORIA RUN + + 3,000 copies + + Insert: February / March 2018 Edition ADDITIONAL DISTRIBUTION + + Visitor Information Centres throughout Victoria Participation Rates AD SIZE Full page Half page Third page Sixth page RATE $6,995 ex GST $4,195 ex GST $2,795 ex GST $1,745 ex GST + + All advertisers will receive a guaranteed listing on the Melbourne Now website (must have an ATDW listing) Advertising Specifications 50,000 copies distributed each year FULL PAGE AD + + Fully supplied PDF + + 210mm x 297mm + + 3mm bleed HALF PAGE AD FULLY SUPPLIED + + 186mm x 128mm + + No bleed required HALF PAGE AD TEMPLATED + + 1250 characters inc spaces (plus contact details) + + 1 high res image (portrait) THIRD PAGE + + Templated + + 830 characters inc spaces (plus contact details) + + 1 high res image (landscape) SIXTH PAGE + + Templated + + 260 characters inc spaces (plus contact details) + + 1 high res image (landscape) ACCOMMODATION GUIDE MEDIA KIT 2017 5

Added Benefits. As a Melbourne Accommodation Guide Advertiser you will receive added value with further promotion of your property across a variety of mediums to the value of over $2000 ex GST. ATDW LISTING Each advertiser will receive an ATDW listing. The Australian Tourism Data Warehouse (ATDW), created by Tourism Australia and all Australian State and Territory Government Tourism Organisations, is the distribution hub for Australian tourism businesses and destination information. Dispersed to hundreds of nationally-approved tourism websites and mobile apps, the ATDW Listings website provides tourism businesses with the chance to promote their company and enhance their online exposure. Benefits include: + + Distribution of your listing via Australian Tourism Data Warehouse s (ATDW) various distributor sites + + A presence on one of the most visited travel sites in Australia (visitvictoria.com received 8.2 million visits last year) + + A presence on the dedicated mobile version of visitvictoria.com + + Search engine optimisation (SEO) on your website and the ability to monitor the performance of your listing on visitvictoria.com and all ATDW distributor sites MELBOURNE NOW WEBSITE Each advertiser who activates their ATDW listing will also receive a standard Melbourne Now website listing. OVG + COVG The Melbourne Official Visitor Guide and Chinese Official Visitor Guide are the industry flagship publications. Produced quarterly, with 1,000,000 and 240,000 copies in circulation respectively per year, these guides provide readers with an overview of things to see and do. Each participating property will receive a map listing in both the OVG and the COVG. Manage your listing Visit atdw-online.com.au NEED HELP WITH YOUR ATDW LISTING? Yolanda Baker Sales Coordinator 9869 2415 yolanda@destination.melbourne ACCOMMODATION GUIDE MEDIA KIT 2017 6

Proofing Artwork. When a proof is ready for client review/ approval, an email notification including a hyperlink will be sent. Clients are granted the opportunity to make 2 rounds of changes. Changes made beyond the second round will incur an additional fee of $60 per proof. ACCOMMODATION GUIDE MEDIA KIT 2017 7

Additional Opportunities. Destination Melbourne offer a variety of additional opportunities to promote your accommodation offering that may be of interest. If you would like to know more about any of the opportunities listed below, please contact Tina or Emma from our sales team. MELBOURNE NOW MAGAZINE Melbourne Now magazine provides the opportunity for accommodation properties to target the Regional Victoria market seasonally. Inspiring Regional Victorians to visit and stay in Melbourne, with dedicated seasonal editorial this is the perfect avenue to promote seasonal package deals to further entice this market. Over 1,000,000 copies are distributed throughout the year via the regional Herald Sun, at major V/Line stations and throughout a variety of other targeted distribution points. MELBOURNE NOW TACTICAL CAMPAIGNS Two themed Melbourne Now tactical marketing campaigns run each year. The integrated campaigns target Regional Victorians and involve a paid media buy, social media activity, and communications to drive consumers to a dedicated campaign landing page. Each campaign is open to 12 partners, with participation by expression of interest only. MELBOURNE NOW EDM Sent in the first week of each month to an everexpanding database, the Melbourne Now edm reaches the inbox of more than 19,000 Regional Victorians. ach edition is themed highlighting more reasons to stay and connects to the Melbourne Now website. All edm partners also receive a guaranteed post on the Melbourne Now Facebook page (editorial content at the discretion of Destination Melbourne). Each edm is open to is open to five partners, with participation by expression of interest only. Click here for more information on any of these opportunities ACCOMMODATION GUIDE MEDIA KIT 2017 8

To view the Melbourne Accommodation Guide Style Guide CLICK HERE

Sales contacts TINA SEIRLIS Sales and Partnerships Manager 0450 603 086 tina@destination.melbourne EMMA GRAY Sales Executive 0418 220 568 emma@destination.melbourne