HOPPER BY MOKULELE AIRLINES 2015 2016 Media Kit
ABOUT HOPPER Published quarterly, Hopper reaches 60,000+ inter-island passengers per issue. Hopper is a custom in-flight magazine for Mokulele Airlines. The quarterly magazine is engaging and experiential, full of fun, beautiful editorial featuring each of the islands Mokulele Airlines serves with more than 120 daily flights. Full of exciting stories of unique Hawaii experiences and captivating imagery, along with features on local artists and tastemakers, Hopper covers the best of the land of aloha. Mokulele offers service to the less traveled, less crowded destinations that have made Hawaii one of the world s premier travel destinations.
Copies of each issue are distributed every quarter on all 120+ daily Mokulele Airlines flights. Passenger Breakdown: 60% visitors (approximately 12,000/month) 40% locals (approximately 8,000/month) ROUTE NETWORK Average flight time is 42 minutes. Mokulele provides service between Honolulu and Molokai (MKK) Honolulu and Kona (KOA) Honolulu and Kahului (OGG) Honolulu and Hana (HNM) Honolulu and Kalaupapa (LUP) Honolulu and Kamuela-Waimea (MUE) Honolulu and Kapalua (JHM) Kona and Hana Kona and Kahului Kona and Kalaeloa (Barbers Point, JRF) Kona and Kapalua Kona and Moloka i Kahului and Hana Kahului and Kalaeloa Kahului and Kamuela-Waimea Kahului and Kalaupapa Kahului and Molokai Kamuela and Kalaeloa Kapalua and Kalaeloa Kapalua and Kalaupapa Kalaupapa and Molokai
WHY ADVERTISE IN-FLIGHT? Passengers = Low-hanging fruit for advertisers. They are highly educated have a household income likely to reach six figures buy designer clothes, luxury cars and cutting-edge electronics Readers spend an average of 30 40 minutes reading or looking through airlines in-flight magazines. say they pay closer attention to the in-flight magazine because they are on a plane. 71% of airline magazine readers agree (strongly or somewhat) that because they are on a plane, they read the in-flight magazine more closely than magazines they pick up at other locations.
NET AD ISSUE: Oct Dec 2015 ISSUE: Jan Mar 2016 AD SPACE RESERVATION: 8/21/15 AD SPACE RESERVATION: 11/13/15 ADS DUE: 8/26/15 ADS DUE: 11/18/15 ON PLANES: 10/1/15 ON PLANES: 1/1/16 1x 2x 3x 4x 2 Page Spread $4,500 $4,050 $3,400 $3,065 Full Page $3,000 $2,700 $2,265 $2,040 2/3 Page $2,250 $1,988 $1,680 $1,505 1/2 Page Horizontal $1,781 $1,620 $1,385 $1,260 1/3 Page Vertical $1,200 $1,106 $965 $885 1/4 Page $938 $834 $755 $695 PREMIUM POSITIONS Inside Front Cover Spread $4,320 Back Cover $3,900 Inside Back Cover $3,250 Opposite First 3 Editorial Pages $3,750
Early Payment Discount An additional 5% discount is available to all advertisers who pay in advance of the publication date. Special Requests For non-traditional ad sizes, inserts, and other requests, please consult with your NMG representative. Tax Rates quoted above do not include tax. Please add 4.712% Hawaii State General Excise Tax to all purchases. General Rate Policy Regulations covering acceptance of advertising: Rates quoted are effective 08/01/15 to 12/31/2015 and apply to 4-color advertising in Hopper, published on a quarterly basis, four times a year. Ads will be billed on publication date with payment due within 30 days. We require written notice of cancellation of any advertising contract 30 days prior to the published space reservation deadline for the next scheduled issue. For premium positions (i.e. Back Cover, Inside Front Cover, Inside Back Cover, and Center Spread) and Special Sections, we require 60 days written advance notice for any cancellation. Upon cancellation of contract, the advertiser may be required to remit frequency discounts on previously-billed ads. All advertising is subject to Publisher s approval and the Publisher reserves the right to reject any advertising.
Digital Specifications Hopper accepts only digital elements. The client or agency must provide a color proof of the ad, which will be used for color reference only. It is the responsibility of the client to color-proof the ad prior to submission. Acceptable Ad Formats High-resolution PDF files only. 2 PAGE SPREAD: 14 X 10 INCHES (TRIM) 14.25 X 10.25 (BLEED) FULL PAGE: 7 X 10 INCHES (TRIM) 7.125 X 10.25 (BLEED) 300dpi. CMYK. Submitting Ad Materials Please email or use a file-sharing program (Dropbox, Google Drive, WeTransfer, or similar) when sending ad file to: jill@nellamediagroup.com. If you have questions or require further instruction, please contact your NMG representative. 1/2 HORIZONTAL: 6.5 X 4.625 INCHES 2/3 VERTICAL: 4.5 X 9.5 INCHES 1/3 VERTICAL: 2.25 X 9.5 INCHES QUARTER: 3.125 X 4.625 INCHES
36 N. Hotel St., Suite A Honolulu, HI 808.688.8349 ADVERTISING INQUIRIES Mike Wiley Group Publisher 808.260.8788 mike@nellamediagroup.com Keely Bruns Marketing & Advertising Director 808.777.0932 keely@nellamediagroup.com Chelsea Tsuchida Marketing & Advertising Executive 808.554.6072 chelsea@nellamediagroup.com OPERATIONS Jason Cutinella Publisher / Chief Executive Officer 808.275.7210 jason@nellamediagroup.com Joe V. Bock Chief Operating Officer 808.351.7387 joe@nellamediagroup.com Jill Miyashiro Operations Director 808.554.4543 jill@nellamediagroup.com EDITORIAL INQUIRIES Lisa Yamada EVP / Editorial Director 808.294.7008 lisa@nellamediagroup.com