Transit & Transport
JCDecaux Metro Stations Network Type Duration Spot Length Coverage Units Net Media Cost index 100 ( ) Taxes ( ) Tech. Cost ( ) Metro Digital DOOH 1 week 6 sec. 17 Metro Stations 160 51 250 544 500 Metro Vertical 2 m² OOH 1 week 55 Metro Stations 200 28 000 680 Metro Vertical 2 m² OOH 1 week 55 Metro Stations 300 42 000 1 020 Metro Horizontal 2 m² OOH 2 weeks 1 160 7 Inside Banners Metro OOH 4 weeks 145 3 045 NA Net rates, no agency commission applicable Metro Digital: 16,7% Share Of Voice flexible planning is possible (screens, duration, spot length, frequency, SOV) Week 1 2 3 4 5 6 7 8 9 10 11 Index 90 100 100 90 90 90 90 90 90 110 110 Week 12 13 14 15 16 17 18 19 20 21 22 Index 110 110 95 95 105 100 115 115 115 105 100 Week 23 24 25 26 27 28 29 30 31 32 33 Index 110 105 105 90 90 90 70 70 70 70 80 Week 34 35 36 37 38 39 40 41 42 43 44 Index 100 115 115 115 115 115 100 100 100 100 95 Week 45 46 47 48 49 50 51 52 Index 95 100 100 110 125 125 125 85 Creativity with Digital Screens in Metro Stations 46 Out-Of-Home Touchpoints
Clear Channel Train Stations (As from 9/05, Publifer Train Stations) Network Type Duration Spot Length Coverage Units Gross Media Cost basis 100 ( ) Taxes ( ) Digital National Network DOOH 1 week 6 sec. 19 Train Stations 122 58 750 Digital High Speed Train DOOH 4 weeks 6 sec. 2 Train Stations 22 33 600 Digital Landscape DOOH 4 weeks 6 sec. 4 Train Stations 5 40 500 National Network 2 m² OOH 1 week 44 Train Stations 580 75 420 National LBL 2 m² OOH 2 weeks 44 Train Stations 1 285 to 610 1 m² Vertical IC OOH 4 weeks 1 67 1 m² Vertical IR OOH 4 weeks 1 57 1 m² Vertical Local OOH 4 weeks 1 49 Easter Branded Arches OOH 2 weeks 3 Train Stations 6 29 900 Summer Branded Arches OOH 4 weeks 3 Train Stations 6 66 000 Standard, Window Cube OOH 2 weeks One of top 5 Stations 1 8 950 Boobox OOH 2 weeks One of top 5 Stations 1 8 950 Video Cube DOOH 2 weeks One of top 5 Stations 1 8 950 New Video Cube DOOH 2 weeks One of top 5 Stations 1 11 900 New Video Wall DOOH 2 weeks One of top 5 Stations 1 14 850 New Video Wall XL DOOH 2 weeks One of top 5 Stations 1 19 750 Gross rates, agency commission applicable Prices valid until 8/05/2017 DNN: 20% Share Of Voice DHST and DL: 10% Share Of Voice DNN, DHST, DL: flexible planning is possible (screens, duration, spot length, frequency, SOV) For the Easter Branded Arches, Summer Branded Arches, Standard Cube, Window Cube, Boobox, Video Cube, Video Wall a production, installation and removal cost need to be added. Top 5 Train Stations: Antwerp-Central, Brussels-South, Brussels-Central, Ghent-St-Pieters, Liège. All other possibilities in Brussels South, Brussels Central, Brussels Luxembourg and Antwerp Central railway stations are on demand. Creativity with Digital Screens in Train Stations Transit and Transport 47
JCDecaux Brussels Airport Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Exterior Cheminey Giant Banner Departures 1 170 000 21 250 8 500 125 Exterior Diamond Giant Sticker Departures 1 125 000 15 625 9 900 92 Exterior Golden Wings Giant Banner Departures 1 85 000 10 625 6 500 82 Exterior Take Off Giant Banner Departures 1 130 000 16 250 6 300 21 Exterior Giant Expo Giant Banner Arrivals 1 150 000 18 750 10 000 385 Exterior Highway 4 Light Box Departures 1 135 000 16 875 4 000 36 Exterior Highway 8 Light Box Arrivals 1 135 000 16 875 4 000 36 Exterior Vertical Light Box Departures 1 130 000 16 250 4 000 40 Check-in Giant Check-in Light Box Departures 1 160 000 20 000 4 200 55 Check-in Impact Departures Light Box Departures 1 125 000 15 625 3 000 21 Check-in Impact Departures Duo Light Box Departures 2 180 000 22 500 5 000 21 Check-in Prestige Column Morris Pillar Departures 3 115 000 14 375 1 800 4 Check-in Connector Departures Light Box Departures 1 140 000 17 500 3 800 25 Check-in Connector Entrance Light Box Departures 1 130 000 16 250 2 000 10 Connector Security Domination Light Box Departures 1 155 000 19 375 4 400 45 Connector Security Lightbox Light Box Departures 1 110 000 13 750 1 900 12 Connector Shop & Fly Light Box Departures 1 120 000 15 000 3 000 12 Connector Gateway Light Box Departures 1 145 000 18 125 5 000 15 Connector Duty Free Access Light Box Departures 1 145 000 18 125 2 800 18 Connector Connector Panorama Light Box Dep. & Arr. 1 135 000 16 875 2 700 12 Connector Topaze Arrival Light Box Arrivals 1 145 000 18 125 3 400 17 Connector Connector Arrival 1 Light Box Arrivals 1 110 000 13 750 3 400 27 Connector Arrival Lift Wrap Giant Sticker Arrivals 1 115 000 14 375 5 800 55 Connector Connector Arrival 2 Light Box Arrivals 1 110 000 13 750 2 800 18 Connector Arrival Traveling Tunnel Light Box Arrivals 1 130 000 16 250 3 000 18 Pier A Domination Arr. of Dep. Light Box Dep. & Arr. 3 125 000 15 625 5 000 22 Pier A VIP Light Box Down Light Box Dep. & Arr. 1 70 000 8 750 1 400 4 Pier A VIP Light Box Up Light Box Departures 1 50 000 6 250 1 400 4 Pier A Giant Wall Wraps Wall Wrap Dep. & Arr. 2 210 000 26 250 12 600 60 Pier A Mega Posters Departure Suspended BB Departures 7 155 000 19 375 6 500 18 Pier A Mega Posters Arrival Suspended BB Arrivals 7 155 000 19 375 6 500 18 Pier A Impact Arrivals Light Box Arrivals 1 105 000 13 125 2 250 12 Pier B Gateway Pier B Light Box Departures 1 90 000 11 250 2 800 15 Pier B Stop & Go Pier B Light Box Departures 1 120 000 15 000 3 000 12 Pier B Horizon Light Box Departures 1 105 000 13 125 2 700 17 Pier B Domination Pier B Light Box Departures 3 70 000 8 750 3 800 4 Pier B Impact Arrivals Light Box Arrivals 1 95 000 11 875 2 300 13 48 Out-Of-Home Touchpoints
JCDecaux Brussels Airport (continued) Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Pier B Arrival Package Light Box Arrivals 12 95 000 11 875 4 200 2 Luggage R. Panorama Arrival Light Box Arrivals 1 140 000 17 500 3 500 20 Luggage R. Welcome Lightbox Light Box Arrivals 1 155 000 19 375 2 600 12 Luggage R. Luggage Belt Package Light Box Arrivals 6 130 000 16 250 2 700 4 Pier A Lift Back Wrap Giant Sticker Arrivals 1 60 000 7 500 4 500 29 Pier B Full Boarding Stickers Wall Sticker Departures 13 96 000 12 000 4 200 5 All Zones Trolleys Full Stickering Dep. & Arr. 2 500 95 000 11 875 18 000 52 35 All Zones Trolleys Half Stickering Dep. & Arr. 1 250 50 000 6 250 10 000 52 35 Pier A Podium #1 Exhibition Stand Dep. & Arr. 1 255 000 600 300 Pier A Podium #2 Exhibition Stand Dep. & Arr. 1 230 000 600 300 Pier A Podium #3 Exhibition Stand Dep. & Arr. 1 205 000 600 300 Pier A Podium #4 Exhibition Stand Dep. & Arr. 1 180 000 22 500 600 300 Luggage R. Lugg. Belt Stickers Up Stickering Arrivals 28 112 000 14 000 11 000 Luggage R. Lugg. Belt Stickers All Stickering Arrivals 56 160 000 20 000 20 500 Luggage R. Colums Wrap Stickering Arrivals 10 112 000 14 000 11 000 All Departures Contact Departures Scrolling Departures 40 On demand 33 500 2 300 2 All Arrivals Contact Arrivals Scrolling Arrivals 20 On demand 19 500 2 100 2 Dep. & Arr. Total Contact Scrolling Dep. & Arr. 60 On demand 39 500 2 600 2 Lounges VIP Scrolling Departures 15 On demand 21 250 1 900 2 Pier A Boarding Schengen Free Standing Departures 38 On demand 17 000 1 900 1 Pier B Boarding Internat. Free Standing Departures 25 On demand 12 750 1 600 1 Check-in Digitwall Digital Screen Departures 1 136 000 17 000 500 12 Connector DigiTrio Digital Screen Departures 3 170 000 21 250 500 12 Transit and Transport 49
JCDecaux Brussels South Airport Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Check-in Mega Posters Light Box Dep. & Arr. 10 100 000 12 500 5 000 8 Check-in Public Hall Domination Light Box Dep. & Arr. 1 60 000 7 500 2 500 18 Check-in Check-in Wraps Wrap Departures 2 30 000 3 750 1 500 4 Security Security Check #1 Light Box Departures 1 50 000 6 250 3 200 10 Security Security Check #2 Light Box Departures 1 30 000 3 750 2 600 8 Security Security Domination Light Box Departures 1 46 000 5 750 3 800 12 Departures Passport Control Inter. Light Box Departures 1 25 000 3 125 1 200 9 Departures Schengen Dep. Package Light Box Departures 2 21 000 2 625 1 300 3 Arrivals Schengen Arr. Package Light Box Arrivals 2 28 000 3 500 1 700 4 Arrivals Internat. Arr. Package Light Box Arrivals 2 15 000 1875 1 700 4 Arrivals Control Passport Package Light Box Arrivals 2 15 000 1875 1 700 4 Luggage R. Luggage Belt Landscape Light Box Arrivals 3 70 000 8 750 2 100 9 Luggage R. Exit Landscape #1 Light Box Arrivals 1 51 000 6 375 2 000 8 Luggage R. Exit Landscape #2 Light Box Arrivals 1 51 000 6 375 2 000 8 Exterior Exterior Towers Giant Banner Departures 1 40 000 5 000 4 100 12 Arrivals Arrival Wall Wrap Wall Wrap Arrivals 1 42 000 5 250 2 000 12 Luggage R. Luggage Belt Stickers Stickering Arrivals 3 48 000 6 000 4 500 Departures Giant Glass Sticker Stickering Departures 1 50 000 6 250 4 900 47 Check-in Podium Public Hall Exhib. Stand Dep. & Arr. 1 110 000 13 750 600 350 Dep. & Arr. Door Sticker Stickering Dep. & Arr. 8 72 000 9 000 3 900 6 Departures Departure Network Scrolling Departures 15 On demand 13 000 1 800 2 Arrivals Arrival Network Scrolling Arrivals 15 On demand 9 600 1 800 2 Dep. & Arr. Total Network Scrolling Dep. & Arr. 30 On demand 18 000 2 800 2 Lounges Boarding Network Scrolling Departures 10 80 000 10 000 1 800 2 Departures Digi Duo Digital Screen Departures 2 64 000 8 000 500 8 50 Out-Of-Home Touchpoints
Mediafield The Air Airport Duration Planes Gross Media ( ) Production ( ) Flights per month Brussels South Airport 1 month 1 9 109 4 820 Brussels South Airport 1 month 5 32 150 5 574 900 Brussels South Airport 1 month 15 58 941 7 931 2 340 Brussels Airport 1 month 1 9 109 4 825 150 Brussels Airport 1 month 4 27 326 5 467 600 Branding package of overhead lockers and tray tables in Ryanair Airplanes Guidooh Face2face.Aero Airport Duration Frames Gross Media 1 ( ) Gross Media 2 ( ) Gross Media 3 ( ) Production ( ) Brussels Airport 2 weeks 400 14 855 20 440 23 755 825 Brussels South Airport 2 weeks 100 4 895 7 135 8 695 784 Total 2 weeks 500 17 195 22 140 26 560 839 Frames in toilets Media 1: week 1 until 12, week 45 until 50 Media 2: week13 until 24, week 37 until 44 Media 3: week 25 until 36, week 51 52 Transit and Transport 51