Exhibition Overview Exhibition name: SPS Industrial Automation Fair Guangzhou Date: 1 3. 3. 2017 Venue: China Import and Export Fair Complex, Guangzhou Period: Annual About SIAF SIAF is the sister event of SPS IPC Drives in Nuremberg, Germany. Utilising Messe Frankfurt s resources and backed by the support of associated partners, the show has achieved tremendous results since its launch in 2010, and continues to draw leading brands from around the world. We have also taken advice from the experts and will organise seminars to address the latest market developments. Not only does the fairhelp drive the industry forward, but it also offers industry players an unparalleled platform for business networking and information exchange. With the continuous growing demand for higher precision, energy conservation and uniform quality dictating the goals of China s manufacturing sector, the Guangzhou show s significance has never been greater. Both new and returning exhibitors saw the fair as an effective platform for business expansion in China. Sensor / Measurement Robotics / Machine Vision Themes Systems Electrical Exhibition space 45,000 sqm Connectivity Systems Visitors 49,401 Delegations 218 Exhibitors 545 (came from 20 different countries and regions) Concurrent seminar 38 sessions, over 100 topics
Analysis of Visitors A great success of SIAF 2017 49,401 visitors, from over 40 countries and regions 89% of the visitors are involved in the purchasing and procurement decision Visitor's busiess profile Visitor job function Industrial automation 3 General management 28% Mechanical engineering 23% Purchase 18% Factory engineering 2 Design / research 18% Electric engineering 18% Engineering / Technology 15% Packing and printing 1 Production / Manufacturing 14% Automobile engineering 10% Sales / marketing 4% Household appliances 8% Administration Food & beverage 6% Training Electric measurement & controls 6% Others Pharmacy and medical 4% Textile & garment Computers & networks Environment, waste management Energy producing industry Petrochemical industry Transportation Plastic, rubber, asbestos processing Water conservancy & hydropower engineering Others 3% The budget of visitors for buying or updating automation equipment next 3 year >50% Budget over 2,000,000 5,000,000 Budget over >24%
Pleasant Visiting Experience 95% visitors is satisfied by finding appropriate product 96% visitors is satisfied by exhibitors and the quality of brand 9 visitors is satisfied by reaching the goal of visiting 98% visitors will visit again and recommend SIAF to the others The objectives of visiting the fair Achieve an overall impression of the market situation Cultivate existing business relations Attend fringe programs (e.g. seminars) Compare competitors Exchange experience Conduct purchases Expand specialist knowledge Prepare purchasing decisions View / get to know innovations, new development Initiate new business relations View / get to know product variants Visitor Statements In the concept of Made in China 2025, automation is the future trend and will have more breakthrough. Our workers who could only work in the factory in normal time, can learn the newest trend of automation industry and relevant industry issues in SIAF, which really helps us a lot. Mr Cheng Geng, Facilities Maintenance Manufacturing Department, Engine Branch Company, Dongfeng Nissan Passenger Vehicle Company This is our third time to visit SIAF. Our company is improving production line, so this time we organize 20 engineers to visit SIAF. There are many industry veterans in this exhibition every year, they can offer many technology advice. Mr Chen Ji, Automation Senior Manager, Lenovo Information Products (Shenzhen) Co Ltd
Proportional distribution of domestic visitors South China 83% East China Southwest China Central China Other area Hongkong, Taiwan, Germany, Japan, India, Russia, Italy, Indonesia, the U.S.A, Africa 8% North China TOP 10 countries/regions of foreign visitors 4% *All regions with a share of < Other regions: North West China, North East China. Visitor delegations A total of 218 domestic and international delegations from BYD, Colgate, Esquel Group, FAW - Volkswagen, Foxconn, GREE, Hisense, HUAWEI, Liby, Media, NISSAN, OPPO, TCL, ZTE and others attend, affirming the importance of SPS-Industrial Automation Fair Guangzhou to the industry's growth.
Analysis of Exhibitors Well-know Brands Exhibitors gather The 545 exhibitors came from 20 different countries. Some international well-know brands in attendance this year included Phoenix Contact, Balluff, Beckhoff, Higen, Cognex, Controlway, Estun Robotics, GSK, Truck, Weiss, Sanyo Denki, Yaskawa and more. The 20 different countries/regions of exhibitors China, Hongkong, Macao, the U.S.A, Japan, Germany, the United Kingdom, Korea, Italy, Singapore, Netherlands, Switzerland, France, Austria, Turkey, Canada, Russia Over 95% of exhibitors have achieved goals in: getting information about new development and products product promotion Exhibitor structure according to industries exchanging experience Sensor Technology 10% Others 5% 20% Control Technology 6 reasons for choosing SIAF Show theme Quality and quantity of the visitors Fair reputation and management Purchasing power in market Target market Key players gathered Robotics and accessories Machine Vision IPCs 13% 5% 10% Connectivity Technology Industrial Software 4% 9% 17% Drive Systems and Components Electromechanical Components and Peripheral Equipment Industrial Communication Industrial measurement Exhibitor Statements SIAF is one of the best automation exhibition in south China as its wide coverage, we gain something and communicate with substantial customers every year. SIAF scales up every year, like its theme, SIAF hold concurrently with 3D printing this year. So the exhibition s influence, scale, people flow increased every year, we will absolutely continue to participate in SIAF. Mr Fang Xu, Marcom Event Management Specialist, Strategic Sales and Marketing Operation, Phoenix Contact (China) Holding Co Ltd "We chose SIAF to exhibit in because the Show covers a number of topics and themes and because the fair is professional, in-terms of buyers that visit the event. For us, SIAF is a very good window to increase brand promotion and provide a good opportunity for fairgoers to gain better understanding of the manufacturing industry as a whole." Mr Song Hua Zhen, Marketing Manager, Bernecker + Rainer Industrial Automation (China) Co Ltd
Concurrent programme Concurrent programme offers extensive industry - related information The fair's concurrent programme help promote solutions, new products, technologies and new partnerships. Experts from the industry and academia are invited each year to join and share their latest developments and expectations on future. Facilities maintenance Gkong Salon Machine vision and industrial measurement technology Morning Industry 4.0/ Made in China Smart industry solutions Seminar at a glance Guest session by OPC Connectivity / Interface technology Dialogue between hidden champions Delta IA Products Seminar: Outwitting in the Future The technical seminar for temperature controller Drives Technology Industrial Sensing technology and measurement Fringe programme statements SIAF is one of the best automation exhibition in China, it is professional as usual and there are many kinds of exhibitors and products, I will spend some time in the exhibition hall and get some samples from my interested exhibitors. Mr Chen Lingjie, Mechanical Engineer, Keda Clean Energy Co Ltd The content of seminar is mainly about the technology plan that many companies develop, it helps the exchange of market information. One seminar is about product promotion and analyze the automation industry, which let me know more about this industry. Like the seminar named Laser Measurement, really help my job a lot, and also add process to the exhibition. Mr Yang Tao, Marketing Manager, Cognex Corporation This is my first time took part in this kind of seminar, which makes the exhibition more complete undoubtedly. Not only I learn new knowledge from SIAF, but also acquaint the new development trend of automation technology, it helps my career a lot. Mr Swat Chan, Sales Director, Foshan Sindo M & E Equipment Co Ltd
SPS Industrial Automation Fair Guangzhou 2018 Date: 4 6. 3. 2018 Venue: China Import and Export Fair Complex, Guangzhou, China Organisers: : Website: www.spsinchina.com Contacts: Guangzhou Guangya Messe Frankfurt Co Ltd Tel: +86 20 3825 1558 Fax: +86 20 3825 1400 Email: sps@china.messefrankfurt.com China Foreign Trade Guangzhou Exhibition General Corporation Tel: +86 20 8912 8093 Fax: +86 20 8912 8222-8406 Email: zhoujl@fairwindow.com.cn Guangzhou Overseas Trade Fairs Ltd Tel: +86 20 3882 3660 / 1 Fax: +86 20 3882 3677 Email: gzfuyang@126.com Mesago Messe Frankfurt GmbH Tel: +49 711 61946 60 Fax: +49 711 61946 11-60 Email: alexander.kaiser@mesago.com SPS IPC Drives worldwide series 23-25 May 2017 Parma, Italy www.spsitalia.it 8-10 June 2017 Mumbai, India www.spsautomation-india.in 27-29 June 2017 Shanghai, China www.sissexpo.com 28-30 November 2017 Nuremberg, Germany www.mesago.de/en/sps 4-6 March 2018 Guangzhou, China www.spsinchina.com