About Choice Connect the world through the power of hospitality. We bring together the people, brands and technology that enable the success of others welcoming every guest, every partner, everywhere their journey takes them. We are Choice Hotels (NYSE: CHH) and we re proud to provide a range of high-quality options for business and leisure travelers around the globe. We re in the business of making connections, and we understand that every trip is important, whether it s a family vacation, a face-to-face business meeting, or a warm and welcoming stop along a journey. We re one of the world s largest and most successful lodging companies, with 75 years of experience and a rich legacy of innovation in the hospitality industry. We re moving forward with you in mind; our success is your success, and the objective of our expansion is to serve you better. We franchise more than 6,300 hotels, representing more than 500,000 rooms in over 35 countries and territories wherever you want to go, you ll find Choice and we stand behind each and every stay to provide real value. We treat guests well, offering great vacation spots, perfect places to stay on business, and a restful stop along the road for just about every traveler. Fostering the spirit of innovation that has defined us from the start, we ve pioneered many of the concepts the modern-day hospitality industry takes for granted, from the first phone reservation center to the first mobile app, and we continue to provide a variety of lodging choices. Look for the Choice brand and you ll find a warm welcome, reliability, and yes choice. For more information on Choice Hotels, visit our website at ChoiceHotels.com. You always have a choice.tm
Choice Hotels: Our History of Innovation We have been setting the standards and raising the bar for 75 years. 1941: Connection, vision and innovation come together to create Choice, the nation s first hotel chain. 1941: To ensure high standards, we make inspection of all member properties standard. 1952: The height of cleanliness, comfort and consistency wall-to-wall carpeting, required flooring at Choice. 1954: Leading the way with technology, we offer guests 24-hour desk service and in-room telephones. 1963: Space-age technology means Choice guarantees reservations. 1970: An industry first, from Choice 24-hour-a-day, toll-free reservations. 1981: This is where we really revolutionize the lodging industry, segmenting hotels into luxury, mid-price and budget brands. 1983: A global marketing/reservation system shows we re ready to take on the world. 1984: When we offered non-smoking rooms in every hotel, we were on the right side of history. 1992: One of our finest hours Choice becomes one of the largest franchise hotel chains in the world. 1995: Fully connected through the world of technology, Choice provides real-time access to reservation systems via the Web. 2009: There s an app for us! Choice develops and implements a global hotel iphone application. 2011: Hospitality Technology magazine awards Choice Hotels its Visionary Award our proprietary, cloud-based choiceadvantage property management system is hailed for its outstanding vision and achievement in delivering technological excellence. 2012: Time for a double celebration Choice Privileges reaches a new high of 15 million members, and the Choice Hotels Locator ipad application makes its debut. 2013: A move to our beautiful new corporate headquarters in Rockville, Maryland, puts Choice in the heart of the nation s hospitality hub. 2015: To connect the world through the power of hospitality, Choice relaunches its corporate brand with a new website and advertising platform that reflects our mission and identity more clearly than ever.
Financial Strength At Choice we generate value for our investors. Combined with a viable portfolio of brands and a company that s committed to growth, it all adds up to a solid financial position. We re a global company, designed to generate revenue, income and cash flow, primarily from the initial and continuing royalty fees generated by our growing number of franchised properties. In return, we strive every day to improve the franchise experience. Success is an ongoing endeavor, and we are committed to it our goals are to enhance profitability and create the highest return on investment of any hotel franchise. Every capital allocation decision we make at the corporate level is intended to maximize the return on our investment and to create shareholder value. This kind of financial strength keeps us at the forefront and makes us a strong contender for excellence in a highly competitive industry. (amount in millions, except unit and share data) $692.7 $724.7 $758.0 $123.2 $121.6 $640.6 $599.1 $108.0 $111.0 $113.7 0 REVENUES $2.10 $2.09 $1.81 $1.87 $1.93 DILUTED EARNINGS PER SHARE NET INCOME 6,340 6,379 6,142 6,178 6,243 HOTELS OPEN WORLDWIDE
Our Brands At Choice we have 11 different brands that provide guests exactly what they re looking for. Because our brands offer real value at different price points, we feel confident that no matter where, how or why travelers need to connect, we can offer a hotel that works. Taken together, our Choice brands meet the needs of just about every category of traveler. We offer something for everyone, and so much more, by making sure there s a Choice brand that s perfect for every type of travel and every kind of guest. Guests always feel welcome and well cared for when they stay with us, no matter which brand they choose. That s because we stand behind our stay, offering value, service, and a genuine respect that sets the tone for the entire trip and encourages guest loyalty. Whatever motivates the trip business, pleasure, vacation, family visits there s a segment of the Choice brand that s bound to suit every guest s needs. Ascend Hotel Collection : let the destination reach you. Sometimes the best travel experiences can t be found in a guidebook. Each Ascend hotel is a unique reflection of its local community, with staff committed to sharing their insider knowledge of the places, moments and experiences that make each destination special. Cambria hotels & suites : where everybody is somebody It doesn t matter if you stay with us once a year or once a month at Cambria hotels & suites you re always a VIP. The vibe here is upscale but never uptight and our modern, stylish rooms make you feel like you ve been upgraded. Comfort Inn : Rested. Set. Go. TM When you travel, what do you need to be ready for the day ahead? At Comfort Inn hotels we think we ve got a pretty good idea. With all the amenities you need, and hotels everywhere you want to be, Comfort Inn will get you rested and ready for anything. Comfort Suites : Rested. Set. Go. TM Bigger really is better. And at Comfort Suites hotels, you ll find more of the space you need to spread out, relax or work. We have the essentials you need to stay on your game and be your best.
Sleep Inn : Dream Better Here Every Sleep Inn hotel is a simply stylish sanctuary that s designed for a happy night s sleep. The warm, modern design elements in your cozy guest room all come together in an environment that s uplifting by design so you can relax and enjoy the sweetest dreams. Quality : Get Your Money s Worth At Quality hotels, you get real value for your hard-earned money. Our Value Qs assure you get your money s worth, so you can relax and focus on the people and experiences you came for. Clarion : Get Together Here We believe that life is better when you get together, so Clarion hotels provide the meeting space, catering, restaurants, bars and social atmosphere that make it the perfect place to meet up in person for any business or special occasion. MainStay Suites : Live Like Home Being away from home doesn t mean you have to be out of balance. Let MainStay Suites extended stay hotels help you maintain your lifestyle during longer stays while enjoying the perks of hotel living. Suburban Extended Stay Hotel : Hotels for Real Life Can a simple solution to your longer-term housing needs be as pleasant as it is affordable? Suburban Extended Stay Hotel studio suites come with just the right hotel amenities so you can stay in both comfort and convenience. Econo Lodge : Easy Stop On The Road Econo Lodge hotels are the familiar name that makes travel simple. We re easy to find, easy to book and easy on your wallet. We think that just makes travel a little easier on everyone. Rodeway Inn : Good Night. Great Savings. When all you need is a solid deal on a simple stay, Rodeway Inn hotels are just what you re looking for. The Rodeway Inn brand offers the travel basics with the reliability and security of a national brand you can trust. 2015 Choice Hotels International, Inc. All rights reserved. 15-457/08/15