BC Hospitality Summit April 22-24, 2018 Fairmont Chateau Whistler Whistler, BC

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BC Hospitality Summit April 22-24, 2018 Fairmont Chateau Whistler Whistler, BC www.bchospitalitysummit.com

Conference Details What 2018 BC Hospitality Summit Hosted by The BC Hospitality Summit, hosted by the British Columbia Hotel Association (BCHA) and the BC s Alliance of Beverage Licensees (ABLE BC) is an annual networking and educational event, bringing together the movers and shakers in BC s hospitality industry. Over the two days of the Summit, attendees will connect with key industry suppliers in the Marketplace, form new contacts with industry peers, and gain insight into key industry issues. Hospitality in British Columbia is a $14 billion industry employing over 140,000 people and ABLE BC and BCHA work to ensure a healthy business environment in which their members can grow and prosper. What is the BC Hospitality Summit? When Sunday, April 22 to Tuesday, April 24, 2018 Where Fairmont Chateau Whistler 4599 Chateau Boulevard Whistler, BC Contact Nora Cumming Summit Manager Chemistry Consulting Group 250.382.3303 ext 204 n.cumming@chemistryconsulting.ca www.bchospitalitysummit.com A two-day hospitality industry educational and networking event that includes: Welcome Reception Sunday, April 22 A casual gathering to kick off the Summit, with good eats and drinks, and a great opportunity to make new contacts and reconnect with colleagues. Marketplace Monday, April 23 Hosted in conjunction with the Summit at the Fairmont Chateau Whistler, the Marketplace is a mini-tradeshow featuring key industry suppliers. Summit Keynotes and Educational Sessions Monday, April 23 and Tuesday, April 24 Summit keynote speakers and presentations will provide delegates with insight into key industry issues, discuss relevant trends, provide practical business tactics and concepts, and inspire us to challenge ourselves on a professional and personal level. BC Hospitality Industry Awards Monday, April 23 The BC Hospitality Awards is a must-attend event celebrating the best in the industry. The evening includes a reception and dinner, as well as inspirational award presentations and fabulous entertainment! James Chase President & CEO BC Hotel Association 604.809.5216 ceo@bchotelassociation.com Jeff Guignard Executive Director ABLE BC 604.688.5560 jeff@ablebc.ca Nora Cumming Summit Manager Chemistry Consulting Group 250.382.3303 ext 204 n.cumming@chemistryconsulting.ca

Tentative Schedule Sunday, April 22 5:30 8:00 pm Opening Reception Monday, April 23 8:30 9:30 am Marketplace Breakfast 9:30 10:30 am Opening Keynote 10:30-11:00 am Networking Break in the Marketplace 10:30 12:00 pm ABLE Industry Update and Breakout Sessions Noon 1:00 pm Marketplace and Luncheon 1:00 2:30 pm BCHA Industry Update and Breakout Sessions 2:30 3:00 pm Networking Break in the Marketplace 3:00 4:30 pm Breakout Sessions 6:00 7:00 pm BC Hospitality Industry Awards Reception 7:00 9:30 pm BC Hospitality Industry Awards Dinner Tuesday 8:30 10:00 am Breakfast and Keynote 10:00-10:30 pm Networking Break 10:30 12:00 pm Breakout Sessions 12:00 2:00 pm Lunch and Closing Keynote I found attending the Summit very beneficial. That level of opportunity to network with my peers, meet potential new suppliers and work face to face with existing suppliers doesn t happen often enough. I will definitely be attending the 2018 show and will be encouraging more of my colleagues to attend as well. Peter Dohan, Manager of Operations, Accent Inns Page 3

ABLE BC has... 1,000 Members 570 Pubs 350 Private Liquor Stores 80 Associate Members Learn and Network in Whistler, BC Whistler is very pleased to welcome the delegates of the BC Hospitality Summit! As one of British Columbia s most popular all-season destinations, Whistler is an ideal location for hospitality industry leaders to gather and discuss industry issues and opportunities. Late April in Whistler is a time of transition from skiing season (although the top of Blackcomb is usually still open for the diehards) to golf and mountain biking season. The weather is sunnier, the days are longer and visitors are able to enjoy more spring and summer activities. As always, the shopping is great in the Village and the dining is varied and delicious. Did you know... BC s liquor industry is worth an estimated $2 billion to the economy and government Over 126,000 people work in tourism and hospitality in BC Page 4

Past Attendees Include: Sheraton Vancouver Wall Centre Prestige Hotels Beach Club Resort Delta Victoria Ocean Pointe Resort Fox n Hounds Pub and Sahali LRS St. Eugene Golf Resort and Casino Pacific Inn - Inn on the Harbour Sheraton Vancouver Guildford Hotel Jolly Miller Pub and LRS Dolden Wallace Folick LLP Queen s Cross Pub and Liquor Store Watermark Beach Resort Pemberton Valley Lodge The Sylvia Hotel 540 The Fort Nelson Hotel Coast Inn of the North Village Liquor Store Wicklow Pub Crest Hotel Bowen Island Beer and Wine Cellar Accent Inns Hastings House Country House Hotel Victoria Airport Travelodge The Blarney Stone Irish Tavern Hotel Association of Canada Quench Wines Long Beach Lodge Resort Strathcona Hotel Sidney Pier Hotel & Spa Who Should Attend? The BC Hospitality Summit is the annual industry event of the year! In 2017, approximately 250 attendees travelled to Victoria, BC from all over the province and beyond to participate in the two-day event. Our attendees are generally the owners, senior executive, and management of hotels, bars, pubs, liquor stores owners and industry supplier organizations. These charts show the attendance breakdown: Page 5

VENDOR MARKETPLACE OPPORTUNITIES Key Marketplace Partner/Supplier $3,000 The Vendor Marketplace will offer a very limited number of table top display areas for key vendors to the hospitality industry. The Marketplace will be open for business for one day during the Summit - Monday, April 23. As a Marketplace Partner, you will receive: Participation in Member Benefits program with BCHA and/or ABLE (required) Tabletop display in Marketplace at Summit One complimentary full package registration at Summit Company logo/name on Summit signage and mobile app (as applicable) Opportunity to send a promotional notification to delegates through the Summit App Logo recognition on video screens in marketplace and plenary room Special badges for easy identification as a Marketplace Vendor List of registered BC Hospitality Summit attendees one week in advance of the event Key Vendor Activities and Opportunities As noted above, Marketplace Partners will receive a pass to attend the full BC Hospitality Summit, however, the Marketplace will only be open on the Monday. The Sunday evening Opening Reception and the Monday evening BC Hospitality Industry Awards Reception and Dinner are key networking opportunities for Vendors outside of the Marketplace. April 22-24, 2018 Fairmont Chateau Whistler Page 12

VENDOR MARKETPLACE OPPORTUNITIES The agenda below outlines the required* activities for Marketplace Partners as well as optional opportunities. Sunday, April 22 2:00 pm 5:00 pm Marketplace Partner setup* 5:30 pm 8:00 pm Opening Reception (venue TBD)* Monday, April 23 8:30 am 9:30 am Marketplace Breakfast* 9:30 am 10:30 am Opening Keynote presentation 10:30 am 11:00 am Networking Break in the Marketplace* 11:00 am 12:00 pm ABLE Industry Update and Breakout Sessions 12:00 pm 1:00 pm Marketplace Lunch* 1:00 pm 2:30 pm BCHA Industry Update and Breakout Sessions 2:30 pm 3:00 pm Networking Break in the Marketplace* 3:00 pm 4:30 pm Breakout Sessions 3:00 pm 4:30 pm Marketplace Partner Load Out* 6:00 pm 7:00 pm BC Hospitality Awards Reception (included in Full Summit pass as part of your Vendor Package) 7:00 pm 9:30 pm BC Hospitality Awards Dinner (included in Full Summit pass as part of your Vendor Package) Tuesday, April 24 (Marketplace Partners receive a pass to attend the full Summit and therefore are welcome to stay and participate in the presentations and meals on the Tuesday.) 8:30 am 10:30 am Breakfast and Presentation 10:00 am 10:30 am Networking Break 10:30 am 12:00 pm Breakout Sessions 12:00 pm 2:00 pm Closing Lunch and Keynote For more information, contact: Jason Cheskes 416.617.0938 jason@abovethelinesolutions.com Page 13

SUMMIT SPONSORSHIP OPPORTUNITIES Highlight your organization to BC s Hospitality Industry! As the leading hospitality industry event in British Columbia, the BC Hospitality Summit is an exceptional opportunity to build awareness of your organization and its products/services to an audience of hundreds of hoteliers and liquor industry professionals. You aren t just a sponsor, you are our partner! BCHA Mission Statement Shaping the future of Hospitality. We advocate, communicate and educate. Our sponsors are integral to the success of the Summit each year. We place great value on knowing and understanding our sponsors goals and objectives to ensure that we customize a package that provides real value and delivers on your investment. The following pages outline a variety of opportunities that we can build your package from in the following areas: Events and Meals Sponsorships Summit Program Sponsorships Marketplace Sponsorships Hospitality Industry Awards Sponsorships Other Promotional Sponsorships BC Hotel Industry Facts Sponsorships are available on a first come, first served basis. If you are interested in this notable opportunity to gain exposure to the key decision makers in BC s hospitality industry, please connect with us today! Industry revenue in excess of $3.2 billion 80,000 rooms and more than 60,000 employees James Chase President & CEO BC Hotel Association 604.809.5216 ceo@bchotelassociation.com Sponsorship Contacts: Jeff Guignard Executive Director ABLE BC 604.688.5560 jeff@ablebc.ca Nora Cumming Summit Manager Chemistry Consulting Group 250.382.3303 ext 204 n.cumming@chemistryconsulting.ca

SUMMIT SPONSORSHIP OPPORTUNITIES Events and Meals Sponsorship Opportunities Sunday Welcome Reception Exclusive Opportunity $7,500 This is a great opportunity to host one of the key networking events of the Summit. As sponsor of this kick-off event, you will not only be recognized on all related event signage and promotional materials, but also as the cool company who gave the delegates an opportunity to get together and share a drink and snack something this industry loves to do! The reception sponsor will also receive three complimentary full package Summit registrations as well as the opportunity to address the delegates (two minutes). Opening Reception Liquor Sponsor - Multiple Opportunities $1,500 plus product As a liquor sponsor at the opening reception, you will setup a table top pouring station where you will share and promote your products. You will receive a complimentary full package Summit registration as well as logo recognition in all relevant event signage and the event app. Marketplace Breakfast - Exclusive Opportunity $3,000 The breakfast on Monday morning will take place in the Marketplace and provide delegates and suppliers with their first opportunity to connect. The sponsor of this breakfast you will be recognized in signage at the breakfast buffet stations and on event signage and other promotional materials, including the event app. You will also receive a complimentary full package Summit registration. Eggs & Bacon Sponsor Exclusive Opportunity $5,000 All sponsorship packages include: Corporate logo and description as well as a link to your website on the Summit website and mobile app Company logo/name on event signage (as applicable) Logo recognition on video screens in marketplace and plenary room Inclusion of promotional item in delegate bag First right of refusal for 2019 event Make sure the Summit delegates start their day with a good breakfast! The breakfast sponsor will receive two complimentary full package registrations to the Summit. They will also get VIP seating at the breakfast and the opportunity to thank the presenter(s). Also included - positioning on the event signage, promotional materials, and event app, and the opportunity to provide table drops. Page 7

SUMMIT SPONSORSHIP OPPORTUNITIES Marketplace Networking Lunch Sponsor Exclusive Opportunity $3,000 This lunch will take place in the Marketplace and provide a key opportunity for delegates and our industry suppliers to connect and do business. As the sponsor, you will be recognized in signage at the lunch buffet stations and on event signage, the event app and other promotional materials. You will also receive a complimentary full package Summit registration. Closing Lunch Sponsor Exclusive Opportunity $5,000 The sponsor of the closing lunch will receive two complimentary full package registrations to the Summit. They will also get VIP seating at the lunch along with the opportunity to thank the presenter(s) and say a few words to the delegates. In addition, this package includes positioning on the event signage, event app and promotional materials and the opportunity to provide table drops. Networking Breaks (3 available) $1,500 Sponsorship of a refreshment break will provide delegates with a muchneeded energy boost and opportunity for networking! Breaks will take place in the Marketplace and sponsor recognition will be provided through signage at each refreshment station and in related event materials. Program Sponsorship Opportunities Keynote Speakers Two opportunities $7,500 1. Opening Keynote Monday Breakfast 2. Closing Keynote Tuesday Lunch All sponsorship packages include: Corporate logo and description as well as a link to your website on the Summit website and mobile app Company logo/name on event signage (as applicable) Logo recognition on video screens in marketplace and plenary room Inclusion of promotional item in delegate bag First right of refusal for 2019 event Sponsorship of a keynote presenter provides an amazing opportunity to build awareness of your business as you will have the chance to address the delegates (two minutes) and introduce the speaker. We will promote your sponsorship of the keynote presenter on the speaker s bio page on the Summit website, as well as on the mobile app. The keynote sponsor will also receive three complimentary full registration packages along with VIP seating with the speaker at the presentation. Finally, you will receive logo recognition on event signage and promotional materials and the opportunity for table drops. Page 8

SUMMIT SPONSORSHIP OPPORTUNITIES Breakout Sessions Multiple Opportunities $2,500 As the sponsor of a breakout session, you will have the opportunity to address the delegates in attendance and to introduce or thank the speaker(s) at the session. You will receive logo recognition on event signage and promotional materials, and on the event website and mobile app. This sponsorship also provides you with one complimentary full registration package. BC Hospitality Industry Awards Sponsorship Opportunities Hospitality Industry Award Category Sponsor $5,000 1. Hotelier of the Year 2. Liquor Retailer of the Year 3. Pub Owner of the Year Sponsors of the award categories will receive two complimentary full package registrations to attend the Summit, but more importantly, will have the opportunity for VIP seating with the award winner, and to present the award onstage. Your logo will be prominently displayed on event signage, the category nomination form, awards program, and other promotional materials. Hospitality Industry Awards Dinner Exclusive Opportunity $10,000 This gala event is a focal point, and generally the most well-attended function of the Summit. Delegates will be treated to a multi-course meal, specially created by the Executive Chef at the Fairmont Chateau Whistler, complemented with sommelier-selected wine pairings. The dinner sponsor will be recognized by the MC from the podium and have the opportunity to address the dinner attendees. Your logo will be prominently displayed on event signage, the dinner program and other promotional materials. You will receive four complimentary full package registrations to the Summit and VIP seating at the dinner. All sponsorship packages include: Corporate logo and description as well as a link to your website on the Summit website and mobile app Company logo/name on event signage (as applicable) Logo recognition on video screens in marketplace and plenary room Inclusion of promotional item in delegate bag First right of refusal for 2019 event Page 9

SUMMIT SPONSORSHIP OPPORTUNITIES Awards Dinner Wine Sponsor $5,000 plus product The wine sponsor for this evening will be very popular! We estimate that we will require 50 bottles each of a white (first course), a red (entrée course)and a dessert pairing in order to provide each guest with one glass per course. The wine sponsor will work with the Chef to pair the wines appropriately. In recognition, the sponsor will have the opportunity to introduce the wine as well as VIP seating at the dinner. Your logo will be prominently displayed on event signage, the dinner program and other promotional materials and you will receive two complimentary full package registrations to the Summit. Entertainment Sponsor $3,000 Sponsor the entertainment that enhances the awards evening and receive one complimentary full package registration for the Summit, VIP seating at the Awards Dinner, and positioning on the event signage and promotional materials. Centre Piece Sponsor $3,000 Help us make the Awards Dinner ballroom sparkle with sponsorship of the centrepieces for each table. You will receive one complimentary full package registration for the Summit, VIP seating at the Awards Dinner, and positioning on the event signage and promotional materials. Other Promotional Opportunities Mobile App Sponsor - Exclusive $2,500 All sponsorship packages include: Corporate logo and description as well as a link to your website on the Summit website and mobile app Company logo/name on event signage (as applicable) Logo recognition on video screens in marketplace and plenary room Inclusion of promotional item in delegate bag First right of refusal for 2019 event The BC Hospitality Summit app will be integral to the delegate experience. The Summit program, speaker information, presentations, important notifications, social media and more will all be accessible for delegates through this tool. It is a great way to improve your engagement with delegates as your brand is featured on the splash screen that appears as users enter the app, as well as on the header banner, in posts, and on a profile page. Page 10

SUMMIT SPONSORSHIP OPPORTUNITIES Registration Sponsor - Exclusive $2,500 The registration sponsor will be acknowledged with their logo on the delegate badges (badge holders are a possibility), on registration desk signage, materials as well as the registration web page. In addition, this sponsor will receive one complimentary Summit full package registration. Lanyard Sponsor Exclusive $2,000 plus cost of lanyards Be top of everyone s mind as each attendee wears a lanyard branded with your logo for the duration of the Summit! Estimated expense is $750 based on 300 lanyards. Summit Bags Exclusive $2,000 plus cost of bags A fabulous opportunity to have your branding (along with the Summit logo) splashed across the bags provided to each delegate when they check in at registration. We request that the bag is reusable and made from recyclable materials. Estimated expense is $1,000 based on 300 bags. All sponsorship packages include: Corporate logo and description as well as a link to your website on the Summit website and mobile app Company logo/name on event signage (as applicable) Logo recognition on video screens in marketplace and plenary room Inclusion of promotional item in delegate bag First right of refusal for 2019 event Page 11