Adelaide 2015 10 12 APRIL 2015 expo report Adelaide Showground Goodwood Road, Wayville
Visitor insights Approx. Visitor Spend $1.2 million Post-Expo spend expected to be much higher Key Statistics: 21% were high income earners with salaries over $100k 31% were expecting at the time of their visit 10% were a Grandparent, other family member or friend Typical Adelaide visitor profile: Female in her early-thirties Working full time Expecting their first child At the end of an Expo it is unheard of for us to have no stock to pack up, but in Adelaide we had virtually none left. We felt footfall to our stand was high and that people seemed to spend more per transaction. Scanner has been brilliant in capturing hundreds of potential customers and enabling us to continue to market to people who have now met us in person once the expo closes. We couldn t be happier. Yummy Mummy ecostore We ve been in business for 3 years but this is my first Expo and it s pretty big for me. We ve had constant people, it s just amazing how many mums are out there, and parents and grandparents and they re just amazed that they can get traditional wooden toys, which they love! Wild Wooden Toys
Visitor insights Attendance Figures Friday Saturday Sunday Total 2.218 3,388 3,067 8,583 5% 6% Visitor Demographics 10% 22% 26% 31% Expecting Parent with Child over 1 Parent with Child over 1 Parent with Newborn Child over 1 Parent with Newborn Grandparent Grandparent Planning Grandparent Planning Family, PlanningFriend or Other Family, Friend or Other
Continuing to improve Exhibitor results & Visitor experiences Insights Magazine Our redesigned in-house magazine proved to be a popular resource for Expo visitors eguide We know our visitors are looking at content on their moble devices and tailored our Expo information to be mobile friendly Coupon offers drove at-expo results Parcel minding ExpoNews Lead Generation QR Scanners These unique scanners allowed Exhibitors to capture an increased number of leads 58,763 leads captured collectively Parcel Minding Service Visitors who used the service found it to be a very positive experience, helping to maximise their time. PBC Expo Website Leading up to the Expo: 386,429 page views Page views on Exhibitor content 14,628 PBC Expo website also drove click throughs to exhibitor sites PBC Expo Facebook 130,792 Engaged users who actively liked, clicked or shared a post Total likes at the end of the Adelaide Expo were 60,158 Over 2,002,091 Post reach AND over 3,987,951 impressions Integrated Social Media campaigns Instagram, Twitter & Pinterest complemented the mix, driving increased engagement with our raving fans and for proactive exhibitors. Direct Marketing 24,995 unique subscribers for our enewsletter campaign
Continuing your Expo journey In Summary With an overhaul of our consumer communications and our consumer website the lead into the 2015 Adelaide Expo saw a 169% increase in page views on our website compared to the same period last year and Adelaide website traffic alone was up 20%. Once again our Insights magazine was well recieved. Only at our Expos can you get such great access to your target market. During Adelaide, many Exhibitors told us they d had year on year increases with one Exhibitor experiencing a 36% increase in leads from 2014. Registered ticket holders were higher than 2014, however in contrast to usual trends attendance figures were down, but with 8,583 attendees that was an average of 400 adults passing your stand every hour. We will contune to seek the best way to drive the audience in Adelaide and as a part of that we always value our Exhibitors input. By working together we provide consumers with as much choice and information as we can, and is the essence of being part of the PBC Expo family. SPECIAL EDITION PBC Expo Dates 2015 Melbourne Adelaide Sydney Brisbane Perth Melbourne SPECIAL EDITION Sydney February 7 8 April 10 12 May 22 24 June 19 21 July 31 to 2 Aug October 16 18 November 7 8 The Melbourne South Wharf Adelaide Showground, Wayville Sydney Showground Sydney Olympic Park Brisbane Convention & South Bank Claremont Showgrounds Claremont The Melbourne South Wharf Sydney Showground Sydney Olympic Park