adding color to life

adding color to life

hotels you can rely on Park Inn by Radisson is entirely tuned in to what really matters for the modern consumer, one that is always connected, always switched on and always on the go. Our philosophy is simple we deliver an easy, colorful and relaxed guest experience for today s traveler. Park Inn by Radisson makes sure business travelers have what they need to be productive, and leisure guests are able to make the most of their pleasure. Guests get the essentials of a hotel stay that is good value for the money. They benefit from the well-designed, recognizable Park Inn product and service features, and from the brand s Adding Color to Life SM service positive, happy hospitality delivered by our generous staff. Park Inn by Radisson has over 200 hotels in operation and under development around the world and continues to grow strong. Park Inn by Radisson Sárvár, Hungary 3

different by looks different by attitude Park Inn by Radisson is a mid-market, full service, global hotel brand that exists very simply to be the hotel brand that guests can rely on. The brand that adds color to life. The brand that offers those things that matter most in today s busy, hectic and stressful world of working, traveling, playing, connecting, plugging in, unplugging, seeking, exploring and finding. Through the brand s vibrant, contemporary, colorful and modern design, Park Inn by Radisson brings unexpected smiles during a guest s stay and stimulates a positive frame of mind. It is a place where guests can be themselves and feel at home. Some of the unique features of Park Inn by Radisson include the brand Signature product and service offerings, dynamic restaurants, public spaces that create perfect meeting, mingling and individual working and relaxing areas, and Smart Meetings & Events rooms to meet up with business colleagues. We know our guests are always switched on and they can seamlessly stay connected with free Internet. The end result: a consistent, easy and straightforward guest experience. Park Inn by Radisson really does add color to life. Park Inn by Radisson Frankfurt Airport, Germany 5

colorful inside and out Within the physical hotel, Park Inn by Radisson is known for its vibrant and colorful spaces which are informal, friendly and welcoming. Color is used to make bold, fresh statements, add personality and soul, introduce connectedness, animate space and differentiate areas. Our hotels have open lobby spaces, restaurants and areas surrounding our meeting rooms which result in brighter atmospheres and better lighting. More colorful and bright environments make people more at ease, more carefree and happy! The Park Inn by Radisson Signatures is a selection of product and service offerings that provide a more recognizable and consistent guest experience across the portfolio. They include a full spectrum of deliverables for each physical area of the hotel and they outline clear expectations of what a signature Park Inn by Radisson should be and deliver, at every guest touch point. In-room Smart TV Headboard with integrated mood light Colored ceiling Adjustable bed table Bed throw Colored glass shower screen Public Areas Alcove high back sofas (informal meeting space) Eclectic mix of colored seating Communal table 24/7 food service Responsible Business wall Meeting rooms Blackboard wall Park Inn by Radisson Dammam, Saudi Arabia 7

vibrant restaurants and bars Park Inn by Radisson offers a full spectrum of restaurant concepts which have been specifically designed to fit within the unique positioning of the Park Inn by Radisson brand. These consistent concepts deliver a complete solution and have been created to be flexible and accommodate every space, market location and budget. Perfectly simple. Simply perfect. That s the thinking behind RBG. We ve set out to create a buzz, an ambiance and an experience that s uniquely appealing to our customers. At RBG its easy, honest and good value all the way. Welcome to the thrill of the grill! Our live-inn room is a multi-functional area with all of the essentials: a selfcheck-in and check-out counter, a bar and food kiosk, a staffed Hello desk, a lounge and breakfast area and informal meeting areas. An Italian kitchen concept that transmits the great flavors and simple, informal way of preparation in a spontaneous ambiance where every customer feels at home. The design is fresh and humorous with a touch of spicy ingredients. 9

a happy place to be The service we provide to our guests is another way we are Adding Color to Life. It s about making things happen. It s about empowerment and attitude. It s ultimately about making our guests happy and offering a happy place to stay. A place where people smile and the service is cheerful. Nothing is an effort or too much trouble. Guests feel at home, at ease and comfortable. Our Adding Color to Life service is reflected in the positive attitude and professional approach our staff displays each and every day. Our people are tuned in and interested in getting to know guests better, and they are generous and give their very best. Adding Color to Life is our company s mission and a way of life which guides us to meet any challenge and identify every opportunity. Wherever our guests are, they are given consistently excellent service. 100% Happy Guarantee Adding Color to Life helps our people meet any challenge and identify every opportunity. They are empowered to provide the right solution, whatever the situation. It is a commitment to 100% happiness. If a guest isn t happy with something during their stay, we ll solve it. It s guaranteed. 11

hassle-free, convenient services and amenities Fresh, vibrant and connected environments. Easy and straightforward guest experience. Relaxed, comfortable and hassle-free service. Park Inn by Radisson has a distinct set of services and programs that sets it apart from other brands, other hotels, other offerings. Free Internet With life ever-changing to be more connected and information and entertainment both accessed online, Park Inn by Radisson provides all guests access to WiFi in guest rooms and throughout the hotel for FREE. Healthy Breakfast With well-presented selections of seasonal and local produce, including easy, healthy options, the Park Inn breakfast will keep guests satisfied well until lunch. Park Inn by Radisson App Our custom app is simple and speedy for those always on the go. Guests can make a request, get hotel information, or find local recommendations to make the most of their stay. Smart Meetings & Events Our meetings concept includes the essentials such as Smart Food, reliable connectivity, Adding Color to Life service, and Meet Inn by the Hour, a unique proposition optimizing unused public space and broadening the product offering by creating inspiring spaces for small meetings. Adding Color to Lives The Park Inn by Radisson responsible business program, Adding Color to Lives, is focused on enriching and enhancing the lives of at-risk youth in the communities in which we operate. RunInn Routes Park Inn by Radisson hotels offer running / walking routes for those guests who want to continue their workout routine while staying with us. Easy. Reliable. Fun. Park Inn by Radisson Dammam, Saudi Arabia 13

powerfully driving revenue We know our business: that s why we place such great emphasis on the systems that power the Park Inn by Radisson s brand s revenue generating and commercial capabilities. We invest in excitingly relevant GDS, Hotel Direct, Brand Web, Social, Mobile, Voice and OTA. Carlson Rezidor Hotel Group s revenue generation team now consists of hundreds of worldwide specialists in sales, revenue optimization, e-commerce, marketing, loyalty and communications. Net Promoter Score (NPS) YOY improvement of 3.2%, 2015 vs. 2016 (Americas) Club Carlson member average length of stay was 11% higher than non-member, 2015 vs. 2016 (Americas) Park Inn by Radisson Amsterdam Schipol, Netherlands 15

revenue optimization tools Park Inn by Radisson has developed a comprehensive range of industry leading tools designed to drive and capture hotel level revenue per available room (RevPAR) and maximize individual property market share. These include: Revenue Management System Industry leading automated system provided by IDeaS. Revenue Optimization Support Two levels of support available, based on a hotel s needs, including a revenue specialist for hire program. Reporting Suite of interactive reports that assist in understanding and dissecting a hotel s business. Rate shopping tool A full user interface is available for all hotels, provided by OTA Insights. Redirected Call Program (RCP) An additional fee-for-service function allowing hotels to redirect their reservations to our dedicated call center facility to capture and maximize revenue opportunities. Generates incremental revenue from higher conversion rates, upselling successes and expertise in closing sales. Consistently shows year-over-year increases in average daily rates compared to hotel direct. Park Inn by Radisson Manchester, UK 17

unlock the power of Carlson Rezidor Hotel Group When you join Carlson Rezidor, you don t just join one of the world s leading hotel groups, you join a family. A family of seven vibrant brands with over 95,000 people employed in Carlson Rezidor Hotel Group hotel systems, committed to excellence in guest service. Our passionate people provide a personalized approach to drive results using our powerful revenue-generating engines. Credit Card Rates Relationship with the top 2 global credit card companies, providing favorable rates to franchisees. Pre-opening Support Customized brand marketing support during each new property s first 30, 60 and 90 days to generate awareness and revenue. Club Carlson Rewards Offering exceptional experiences, benefits, services and privileges at over 1,000 hotels in over 100 countries worldwide, with more than 17 million global members. Reservation System Elite hotel reservation system platform that drives room nights. Global Sales Global geographic coverage at 200+ sales events across all market segments to deliver top-line revenue opportunities. Responsible Business Our global Responsible Business strategy and brand focus areas are highlighted throughout the guest experience. Online Travel Agencies Expanded online hotel exposure and global hotel reach through 25+ e-channels and affiliate partners. Digital Platform Revenue generating parkinn.com driving guest visits, reservations and conversion rates. Cutting-Edge Technology Strategic Sourcing Comprehensive Marketing Approach Innovative technologies create operational efficiencies that drive profitability. Shared Services Ability to share costs and leverage organizational efficiencies. 150 suppliers and negotiated discounts that deliver hotel cost savings up to 15%. Annual 360º brand specific plans activated across all guest touchpoints to generate awareness and drive revenue. Park Inn by Radisson Davao City, Philippines 19

flexible options for your needs Park Inn by Radisson offers developer-friendly and flexible building options for any project, budget, location and market, all based on your needs. Our support is tailored to each individual project, and our team will work with you to determine the most effective approach for the best result. Park Inn by Radisson is focused primarily on conversions and we have a proven model for these types of developments. Our property improvement plan (PIP) processes work to help convert properties efficiently and cost-effectively. We also help provide a smooth transition to the Park Inn by Radisson guest experience and help staff get up to speed on our brand standards and service philosophy. The end result is happy guests and greater overall hotel performance. Park Inn by Radisson Riga Valdemara, Latvia 21

get in touch Park Inn by Radisson can deliver the right solution by giving franchisees access to the best business building tools and practices from around the globe. We offer a complete package that brings together all of the right components, including modern, desirable design and consistent service. The end result is a costefficient and beautifully functioning hotel. To learn more about Park Inn by Radisson, contact us now. Call +1 (800) 336-3301, visit us online at carlsonrezidor.com/parkinn or email us at development@carlsonrezidor.com Park Inn by Radisson Oslo Airport, Norway 23

Park Hospitality LLC A Delaware Limited Liability Company 701 Carlson Parkway, Suite 200, MS 8254 Minneapolis, MN 55305 Telephone: 1-800-336-3301 parkinn.com This offering is made by prospectus only. Minnesota Franchise Registration Number F-4054. 2017 Park Inn by Radisson. All rights reserved.