Global Spa Industry Trends ISPA Conference & Exhibition Washington D.C., USA by Andrew Jacka President, Thai Spa Association Chairman, Asia Pacific Spa & Wellness Coalition Director, Spa Origins Co., Ltd 16 th November, 2010 THAI SPA ASSOCIATION Established in February 2003 Oldest, largest & most active spa industry association in Thailand Established to promote and preserve the general welfare of the spa industry, and to be the voice of the spa industry in Thailand Representing over 400 spa and spa related businesses in 15 countries around the globe. Our Partners: 2 1
THAI SPA GROWTH 2002 2007 Average over 25% annually 154% 154% 2008 Anticipated growth 6% 2009 Growth 7% 2010 Forecast growth - 12% Anticipated 10% www.intelligentspas.com 3 THAI SPA STANDARDS CERTIFICATION Ministry of Public Health 1,885 Including World Class Spa INDUSTRY TRAINING CENTRES As of October 2010 238 SPA MANAGERS As of October 2010 8,087 INDUSTRY EMPLOYEES Estimated 50,000 www.thaispa.go.th 4 2
THAILAND - ASIA SPA CAPITAL 2009 www.asiaspaawards.com 5 GREENING THAILAND New initiative from TAT New Name More exciting content Spa Quiz Spa Vouchers www.tourismthailand.org 6 3
SPA BY TYPE HOTEL/RESORT SPAS Thailand Spa Industry built on Hotel/Resort Spa sector The International Face of the Thai Spa industry Primarily targeted to hotel guests (i.e. international tourists) Some have diversified their marketing to attract local clients Traditionally pampering, but moving towards wellness Environmental conscience Average hotel spa 750sqm with 8.7 treatment rooms Average resort spa 413sqm with 7.6 treatment rooms www.intelligentspas.com 7 AWARD WINNING HOTEL SPAS www.bangkok.grand.hyatt.com 8 4
AWARD WINNING HOTEL SPAS www.banyantree.com 9 AWARD WINNING HOTEL SPAS www.shangri-la.com 10 5
AWARD WINNING RESORT SPAS www.fourseasons.com/goldentriangle/spa 11 AWARD WINNING RESORT SPAS www.huahin.bangkok.com/sixsenses-huahin/spa 12 6
AWARD WINNING RESORT SPAS www.pimalai.com 13 SPA BY TYPE DAY SPAS Health Spas Real Day Spas Massage for Health - Traditional Massage centres Massage for Beauty Beauty Centres that offer spa services Marketed to locals and/or tourists depending on location Choice of concept, quality & price Average day spa 347sqm with 8.6 treatment rooms Largest spas can cater for up to 100 customers at one time. www.intelligentspas.com 14 7
AWARD WINNING DAY SPAS www.oasisspa.net 15 AWARD WINNING DAY SPAS www.thaiprivilegespa.com 16 8
AWARD WINNING DAY SPAS www.sukkospa.com 17 SPA BY TYPE MEDICAL SPAS Located within / adjacent to / no-where-hear Hospitals Day Spas to Integrative Wellness Centres Complimentary & Allopathic Medical Services in Spa environment and supplements by Spa Services, Spa Cuisine, Exercise Multi-language staff Few in number but with premier market positioning 18 9
AWARD WINNING MEDICAL SPAS www.smedspa.com 19 AWARD WINNING MEDICAL SPAS www.triaintegrativewellness.com 20 10
SPA BY TYPE DESTINATION SPAS Thailand home of the first Destination Spa in Asia Spas of significance with style and substance Multi award winning and internationally acclaimed Spectacular locations sea to mountain The epitome of Thainess They are evolving destination with a twist.. 21 AWARD WINNING DESTINATION SPAS www.chivasom.com 22 11
AWARD WINNING DESTINATION SPAS www.mandarinoriental.com/chiangmai/spa 23 AWARD WINNING DESTINATION SPAS www.thebarai.com 24 12
AWARD WINNING DESTINATION SPAS www.kamalaya.com 25 CHANGING FACES OF TOURISM www.channathailand.com 26 13
CHANGING FACES OF TOURISM Rehabilitation Tourism Holistic wellness, detoxification and weight loss programs have grown fast both in terms of popularity and accessibility Drug and alcohol rehabilitation services are springing up off the back of this sector. Hollywood-style services and expert treatments that have attracted business people & professionals from around the world. No stigma for on holiday in Thailand recovery! www.channathailand.com / www.breathingspathailand.com 27 CHANGING FACES OF TOURISM Residential to Destination? Spas in residential properties are not new Destination Spas are for healthy vacations or making lifestyle changes. Destination Spas in residential properties are on the horizon.. Holiday / retirement home with all the health care support needed for a maturing population 28 14
CHANGING FACES OF TOURISM Changing Consumers Demands Unique cultural experience Indigenous therapies Use traditional wisdom and local ingredients 29 SUMMARY Internal & External Beauty Rehabilitation Tourism building on the success of spas and the development of residential property Destination Spas shows trend towards wellness and inner beauty Continued growth and development of local wisdom & ingredients, belies an external beauty trend. 30 15
THAILAND - SPA CAPITAL OF THE WORLD -a world of Thainess 31 Kop Khun Krup 16
Contact Us Thai Spa Association FICO Building, 6 th Floor 18/8 Sukhumvit 21 (Asoke) Bangkok 10110 Tel: + 66 (0) 2665 7395 Fax: + 66 (0) 2665 7396 info@thaispaassociation.com www.thaispasssociation.com 33 17