HTW Chur, December 15 th, 2016 The positive development of Swiss Youth Hostels Fredi Gmür, CEO Swiss Youth Hostels
Community as a Fundament COMMUNITY SPIRIT CREATE ENCOUNTERS CONNECT GENERATIONS SHARE EXPERIENCES PROMOTE EXCHANGE
Swiss Youth Hostels today Our range of offer 52 Hostels (including 6 franchises) 6,317 Beds Guests 91 342 Members / frequent individual travellers worldwide more than 3.7 million Members 820 174 Overnights of which 746 988 in our own hostels 64% Switzerland; 21% Euroland; 10% Asia; 3% North/South America Employees 557 Employees 310 Fulltime positions 11.4 % Fluctuation rate of staff Commercial viability CHF 46.6 million in Operating Revenue CHF 8.3 million Cash Flow CHF 150 142 Productivity per Employee Properties CHF 170 million Building Insurance Value; Debt Ratio 34%
Our Milestones in the history 1924 Foundation of the co-operative for Youth Hostels with 14 independant regional associations 1932 Accession to the International Youth Hostel Federation 1945 201 Youth Hostels in Switzerland 1991 Merger of Association of Swiss Youth Hostels 1994 Opening of the Head Office in Zurich 1995 Loss of several millions - Matter of survival 1996 Repositioning Reorganization 2000 Strategic reorientation
Problem Statement Lacking profitability Insufficient number of guests Lack of investment activity Missing competitive ability
Our Mission Statement Swiss Youth Hostels strive to promote quality-oriented, socially responsible and environmentally sound tourism for young people and families, to focus on human relations, to live up to the idea of partnership on all levels, to strengthen our image and standing as the most important tourist organisation for young people and families, to achieve appropriate economic results in order to ensure the ongoing existence of our organisation
Our Forward Strategy Change (Social change) Values (History)
Our Structural Adjustments Swiss Youth Hostels Swiss Foundation for Social Tourism = Landlord Swiss Youth Hostel Association = Tenant Construction Maintenance Operations Rental fee
Our Organisation Chart
Our Strategic Planning Bylaws/Order Mission statement Organisational values Network Sustainability Vision, mission statement, strategic planning and targets form the stable foundation of a successful business venture!
Our Network Strategy Switzerland and Principality of Liechtenstein Touristic attractive regions and destinations A-Destinations (15 locations) Internationally well-known tourist centres B-Destinations (21 locations) Destinations with high demand from Switzerland and the neighbouring Euro region C-Destinations (17 locations) Other locations that complement a diverse range of offers and with good coverage of the national network, or youth hostels with historical significance.
Our Sustainability Strategy Economy Earnings and profitability Society Employee promotion and social commitment Environment Resource efficiency and environmental compatibility Short term actions focus on long term objectives!
Our Core Business
Our Quality Tools Classification hotelleriesuisse SwissLodge Quality assurance systems - Quality - Our Passion - HI-Q - ibex fairstay Label - EU-Umweltzeichen Contract suppliers Internal and external audits; mysteryshopping; operational division revision Areas of expertise: quality, construction, maintenance, F&B, non-food, hygiene, work safety Quality-Definition and -Management are guarantees of success.
Our Guest Segmentation Countries of origin CH DE EU South / North America South East Asia Pacific Families Families FIT s Seniors Business <20 Y 20 25 Y 26 34 Y 35 44 Y > 45 Y Groups Travel/ TO s Seminars Sport Handicap Clubs & Assoc. Schools Primary school Middle school vocational school Univ./Univ. of Applied Sciences Activities Snow Hiking Water Biking Touring Culture Sightseeing Events Shopping Spa General
New Market Situation Politically Threat of war Refugee streams Terrorattacks / Terrorfear Offer Supply diversity Increase in offer Digital distribution channels Price dumping Offer- and price transparency Socially Digitization Travel behavior Booking behavior Duration of stay Attractive winter sports Evironmentally Climate change Snow safety Economically Strong Swiss Franc Devaluation Euro BREXIT Economic crisis South America Hostelling International OTAs
Our Future Investments
Swiss Youth Hostels from the caterpillar to the butterfly Thank you for your attention!