InterContinental Brand Simon Scoot -Vice President InterContinental Brand Management June 2010 1
Video Brand History 2
InterContinental: leading global network Americas: System = 55 hotels Pipeline = 6 hotels EMEA: System = 65 hotels Pipeline = 23 hotels Asia Pacific: System = 46 hotels Pipeline = 35 hotels Source: IHG as at 31 March 2010 166 hotels open, 64 in the pipeline 3
Building quality US distribution InterContinental Boston InterContinental San Francisco 4
Rapid growth in Asia Pacific InterContinental Shanghai Expo InterContinental Nanjing 5
InterContinental repositioning Phase I: Portfolio repositioning Phase II: Brand research 1998: InterContinental brand acquired - 117 hotels 1998: Older demographic targeted Conservative positioning 1998-2006: portfolio optimised 35 Lower quality hotel exits 35 Hotel renovations 60 High quality hotel additions 2005: Consumer research Younger demographic identified Advertising focus changed "In the Know" positioning 2006: 142 hotels; 33 pipeline 2006: Brand repositioning launched 6
Brand journey since 2006 New Brand Identity Global Advertising Campaign Global Colleague Engagement Global Brand Standards Global Website Insider Experiences Colleague Engagement (Phase 2) National Geographic partnership 2006 2007 2008 2009 2010 Concierge Programme Upgraded Amenities Aston Martin Racing Refreshed loyalty prog. Meetings Innovation Concierge Videos InterContinental Meetings Concierge ipad pilot Concierge google mapping 7
Driving guest preference growing guest satisfaction Source: IHG 8
Driving owner preference improving system delivery Other IHG channels IHG websites Hotel direct excl PCR Source: IHG rooms revenue at 2009 constant USD rates 9
12m rolling %pt change RevPAR Index High guest and owner satisfaction RevPAR outperformance 3.5 3 2.5 RevPAR Index 12m rolling %pt change 105 104 2 1.5 1 0.5 0 103 102 101-0.5 Mar- 09 Apr- 09 May- 09 Jun- 09 Jul- 09 Aug- 09 Sep- 09 Oct- 09 Nov- 09 Dec- 09 Jan- 10 Feb- 10 Mar- 10 100 Source: STR Global. RevPAR compared to a defined local competitive set 10
Target Guest 11
Video Target Guest 12
Current brand differentiators InterContinental Colleague Engagement InterContinental Concierge InterContinental Meetings InterContinental Ambassador 13
InterContinental Colleague Engagement 60,000 employees 24 different languages Over 21,000 training hours Global employee satisfaction up 12% since 2007 14
InterContinental Concierge Unique to InterContinental Pre-arrival Concierge interaction Over 150 destination videos Rich destination specific content Google mapping Guest satisfaction scores continually improve 15
Video NY Concierge Video 16
InterContinental Meetings Consistently delivering meetings best practice to drive revenue Industry leading web tools for planners Inspiring marketing materials A clearly differentiated offer based on In the Know brand positioning Insider Locations, Insider Community, Insider Interactions, Insider Breaks Global launch Q4 2010 17
InterContinental Ambassador 40 years of loyalty experience, linked to PCR Relaunched in 2008 Members stay more - up to 60+ nights per annum Members pay more - 40%+ rate premium 2009: record enrolments (+35,000) and revenues 18
Awards & Recognition World s Leading Hotel Brand World Travel Awards 2009 Best Website in the Hotel Industry Interactive Media Awards 2009 Washington DC Chief Concierge Robert Watson named President of Les Clefs d Or International Top environmental honours at Conde Nast Traveler World Savers Awards 19
System and pipeline growth Source: IHG 22% ($3.8bn) of IHG s gross revenues in 2009 41% increase on 2005 20
Future opportunities: pipeline resorts 343 guest rooms InterContinental Sanya Resort Over water restaurant, Mediterranean deli and beach bar Opening June 21
Future opportunities: pipeline hotels 186 guestrooms, 19 suites InterContinental Moscow Walking distance from Red Square and Kremlin Due to open summer 2011 22
Future opportunities: pipeline hotels 607 guest rooms InterContinental Times Square First new build upper upscale hotel in Manhattan for 8 years First development for IHG with Tishman 23
The future Proven international brand Significant development opportunities Multiple representation in primary cities (e.g. London, New York) New secondary cities Resort opportunities globally Continuing brand differentiation Unique in the know positioning Rising employee engagement driving guest satisfaction Rising guest satisfaction drives RevPAR outperformance 24
Q&A 25
InterContinental Brand Simon Scoot -Vice President InterContinental Brand June 2010 26