Factsheet CENTRALFESTIVAL PATTAYA BEACH SHOPPING COMPLEX With 240,000 sq.m. f cmprehensive mixed-use cmplex lcated n the wrldrenwned beach destinatin, CentralFestival Pattaya Beach is undubtedly the majr crwd puller f the eastern f Thailand with full range f leading retailers, beach-themed restaurants and wrld-class entertainment cmplex. Opening Celebratin 23 January 2009 Lcatin Psitining Prject Cmpnents Lcated n 22-rai land f prime beachfrnt lcatin in Central Pattaya, an hur drive away frm Suvarnabhumi Internatinal Airprt. CentralFestival Pattaya prject is the largest natural beachfrnt shpping cmplex in Asia with leading internatinal retailers, restaurants and cmprehensive entertainment and htel cmplex n the seaside twn f Pattaya. Retail pdium 200,000 sq.m. / 7 flrs - cmpleted The cmplete shpping extravaganza with: 5-strey Central Department Stre Mre than 370 retail shps and 5 anchrs including entertainment cmplex. 5-star htel - cmpletin in August 2010 (tentative) A 5-star htel with 300 luxury rms managed by the Hiltn Internatinal. Parking Facility 67,000 sq.m. / 7 levels - cmpleted Capable t accmmdate mre than 2,000 vehicles. Best Strengths Best utstanding signatures that distinct CentralFestival Pattaya Beach frm ther shpping cmplexes 1. Best merchandising mix fr ttal unique lifestyle: CentralFestival Pattaya Beach features the largest natural beachfrnt shpping cmplex in Asia and the mst fulfilled ne-stp shpping cmplex in the eastern part f Thailand. Prviding wide range f elegant shpping retailers, specialty stres and Thailand s leading department stre, Central Department Stre. Fabulus muthwatering restaurants and fd & beverage utlets lcated n the beachfrnt terrace with vast array f fresh seafd and internatinal and Thai cuisine. The dinning area available frm 11:00 am t 2:00 am. Full entertainment cmplex featuring 16 lanes f bwling alley and 10 cinema screens including Thailand s first and mst sphisticated seaview cinema. Central Pattana Public Cmpany Limited 1/4 Investr Relatins Divisin / www.cpn.c.th
2. Best Lcatin: Lcated n Thailand s secnd mst pwerful area f purchasing capability (after Bangkk) with 5 millin turists per year frm bth Thailand and wrldwide. Magnificent lcatin with tw main rads passing the cmplex; the Pattaya Sai 1 (the Seaside Rad) and the Pattaya Sai 2 Rad. The cmplex als faces the sea alng 111 meters f the Seaside Rad and faces tward the city alng 120 meters f the Pattaya Sai 2 Rad. Easily accessible with cnvenient transprtatin frm bth Bangkk and ther parts f eastern Thailand, making Pattaya ne f the mst ppular turist destinatins. Surrunded by mre than 300 htels and resrts, 50 turist attractins, and mre than 30 spts f banks, petrl statins and academic institutins. N majr shpping center in a radius f 80 km. making the cmplex an unbeatable fashin and dining destinatin in surrunding suburb area. 3. Best Design: Resrt style architectures and beautiful designed cascading water feature with beachfrnt envirnment ffering relaxing and peaceful atmsphere. Dining and leisure zne is centered n a sunken piazza with a series f pavilins and cascading terraces t take advantage f the stunning sea views. The building draws n the textures f urbanity, creating new public spaces fr scial interactin. Tiled with glasses the center is giving a cmfrt and transparent feeling. Target Custmers CentralFestival Pattaya Beach targets tw main grups f shppers which are: 1. Resident f ver 1.6 millin peple in 80-km radius 2. Turists Thai: Thai turist numbers 1.8 millin a year (r 30% f the ttal city turists) and generate incme f mre than Baht 8 billin t Pattaya. Taking nly an hur drive frm Bangkk, Pattaya is nt nly cnsidered as dwntwn f the east, but als a frequently visit place fr Bangkkian. Freigners: With its magnificent sandy beaches and mre than 50 fantastic turist attractins, Pattaya undubtedly attracts 4 millin f freigners a year with an incme f ver Baht 40 billin. Surce: Turism Authrity f Thailand, Chnburi Official District 3, as at December 2005. Central Pattana Public Cmpany Limited 2/4 Investr Relatins Divisin / www.cpn.c.th
Marketing Strategies CentralFestival Pattaya Beach has used its utstanding strengths t determine the marketing strategies by: Cnstantly cmmunicate with target custmers thrugh press, televisin, leaflets, radi, and ther advertising strategies bth natinally and internatinally. Allcate Baht 100 millin budget fr marketing and sales enhancement activities during the perid f grand pening and thrughut the year f 2009. Stres and Services SHOPPING 5-strey Central Department Stre (22,000 sq.m.) 4 Specialized Mega Stres Offering a wider range f lcal and imprted prducts in a new and stunning shp cncept: Central Fd Hall (3,000 sq.m.) PwerBuy (2,000 sq.m.) B2S (1,300 sq.m.) SuperSprts (2,400 sq.m.) DINING 70 beach-themed restaurants and upscale trendy bars Husing a numbers f utdr beach-themed restaurants facing the beach with 360 degree panramic sea views, dining zne ffers a vast array f internatinal fare and fresh seafd, including inventive fusin cuisine. The area pens till 2:00 am in the mrning. Fd Lft (2,300 sq.m.) and Fd Park (1,500 sq.m.) Offering bth internatinal and Thai a la carte cuisine with spectacular seafd as a majr draw and serving n the exquisite beachfrnt terraces. ENTERTAINMENT SFX Cinema and SF Strike Bwl (a ttal f 11,800 sq.m.) Experiencing an enjyment with superir cmfrt at SFX Cinema with 10 mvie screens f a ttal capacity f ver 2,200 seats. Fabulus place fr hanging ut with friends and family with brand new 16-bwling alleys. SPECIAL ATTRACTIONS Asian Bazaar (800 sqm) Offering a magnificent Asian shpping experience with wide selectins f Asian handy crafts, this stp will definitely be the turist s f-all-time favrite market n the Pattaya Beach. Central Pattana Public Cmpany Limited 3/4 Investr Relatins Divisin / www.cpn.c.th
Fashin Plus (1,000 sqm) A trendy mix & match fashin center with numerus fashin utlets fr every shpper wh fascinates with in-trend lifestyle. Merchandising Mix Sprt Gears & Equipments 4% Electrnics, IT, Furniture 5% Fashin, Beauty, Health Care 11% Services 4% Art & Crafts, Asian Bazaar 3% Central Department Stre and Specialty stres 41% Fd & Beverages 14% Entertainment & Leisure 18% Fr mre infrmatin please cntact CPN Investr Relatins: ir@cpn.c.th Chenprn Subhadhira Kalvalee Thngsumaung Tel: +66(0) 2667-5555 Ext 1614 Tel: +66(0) 2667-5555 Ext 1669 Email: suchenprn@cpn.c.th Email: thkalvalee@cpn.c.th Central Pattana Public Cmpany Limited 4/4 Investr Relatins Divisin / www.cpn.c.th
Help Sheet CENTRALFESTIVAL PATTAYA BEACH SHOPPING COMPLEX: Financial Infrmatin I. Apprximate Prject Investment Cst (Bt.mil) Land 830 Shpping cmplex /1 2,840 Building structure 1,780 M&E 1,060 Parking building 490 Ttal investment cst 4,160 Remark: 1. Land is freehld and bked at cst. 2. General descriptin f depreciatin: Buildings 25-30 years M&E 5-15 years 3. Depreciatin is calculated n straight-line basis. Nte: /1 Investment csts exclude thse f Central Department Stre and specialty stres, which are develped by prject c-wner Central Retail Crpratin. II. Operatin A. Leasable Area and Cntract Type: CPN s ttal leasable area is apprximately 58,500 sqm. The area excludes Central Department Stre and tw specialty stres Central Fd Hall and B2S ttaling 26,500 sqm, which are develped and wned by prject c-wner, Central Retail Crpratin ( CRC ). Hwever, CRC s department stre and specialty stres will be magnets t draw traffic int the shpping cmplex and CPN s area. Tenant Anchrs Retails Leaseable Area (sqm.) 20,700 37,800 % f leaseable area 35% 65% 58,500 100% Tenure 15-30 years 1-3 years Cntract Type Lng -term lease 43% % f Sales 57% Fixed Rent 95% % f Sales 5% Central Pattana Public Cmpany Limited 1/2 Investr Relatins Divisin / www.cpn.c.th
Anchr tenants ccupy 20,700 sq.m. f leasable area are the fllwings. SF Cinema and SF Strike Bwl ccupy 57% f anchr leaseable area. Rental payment will be cllected n a percentage f sales basis. PwerBuy, SuperSprts, Fd Lft, and certain parts f Central Department Stre ccupy ttaling 43% f anchr leaseable area. This grup f tenants leases the area fr a lng-term perid /2. Fr fixed rent and percentage f sales types f cntracts, rental payment is cllected n mnthly basis. Nte: /2 Lng term lease tenant is required t pay upfrnt a lum-sum rental payment, which will be bked as unearned incme and amrtized as rental incme thrughut the lease term n straight-line basis. B. Occupancy Frecast: The CentralFestival Pattaya Beach has launched n 23 January 2009 with an ccupancy rate f apprximately 75% and sales prgress f 93% as at 31 December 2008 /3. The ccupancy rate f CentralFestival Pattaya Beach is expected t reach apprximately 90% by August 2009 /4. Nte: /3 Figures are based n ttal CPN s leasable areas. /4 The ccupancy frecast is calculated based n actual cntract sale, ffering letters nt yet finalized and CPN s assumptin n unsld area. Actual numbers may differ slightly. Fr mre infrmatin please cntact CPN Investr Relatins: ir@cpn.c.th Chenprn Subhadhira Kalvalee Thngsumaung Tel: +66(0) 2667-5555 Ext 1614 Tel: +66(0) 2667-5555 Ext 1669 Email: suchenprn@cpn.c.th Email: thkalvalee@cpn.c.th Central Pattana Public Cmpany Limited 2/2 Investr Relatins Divisin / www.cpn.c.th
Gallery CENTRALFESTIVAL PATTAYA BEACH SHOPPING COMPLEX Central Pattana Public Cmpany Limited (CPN) tgether with its c-develper, Central Retail Crpratin, pened the new develped CentralFestival Pattaya Beach n 23 January 2009, the largest natural beachfrnt shpping cmplex in Asia, n Central Pattaya Beach, Chnburi Prvince, Thailand. CPN has invested ttaling Baht 4,160 millin in this mixed-use develpment. Featuring resrt style architecture with mre than 370 retail shps, beach-themed restaurants and wrld-class entertainment cmplex, CentralFestival Pattaya Beach is undubtedly ne f crwd-pullers f the Eastern Thailand. Figure 1: The panramic view f CentralFestival Pattaya Beach verlks the glass Façade building and beachfrnt Figure 2 and 3: The Grand Opening Ceremny night f CentralFestival Pattaya Beach, celebrating with firewrks and stunning light and sund effects n the Sunken Piazza Activity Square (2) (3) Figure 4: The exterir view f the frnt f CentralFestival Pattaya Beach faces the sea alng 111meters f the Pattaya Sai 1 Rad Figure 5: The back f the shpping mall faces twards the city alng 120 meters f the Pattaya Sai 2 Rad (4) (5) Central Pattana Public Cmpany Limited 1/2 Investr Relatins Divisin / www.cpn.c.th
Figure 6: The panramic sea view frm the cmplex enables every shpper t take advantage f the spectacular sea view Figure 7, 8 and 9: The interir design f CentralFestival Pattaya Beach with glass façade and bright clr textured t enhance visitr experience with mre natural light transparency and relaxing resrt-style architect. (7) (8) (9) Fr mre infrmatin please cntact CPN Investr Relatins: ir@cpn.c.th Chenprn Subhadhira Kalvalee Thngsumaung Tel: +66(0) 2667-5555 Ext 1614 Tel: +66(0) 2667-5555 Ext 1669 Email: suchenprn@cpn.c.th Email: thkalvalee@cpn.c.th Central Pattana Public Cmpany Limited 2/2 Investr Relatins Divisin / www.cpn.c.th