OPEN SKIES ARABIC EDITION MEDIA INFORMATION 2015
Emirates Airlines 44 Million Passengers flew with Emirates in 2014 Emirates is currently the fastest growing and largest airline in the world in terms of scheduled international passengers kilometres flown 81% seat occupancy across Emirates flights in 2014 Over 220 + Passenger Aircrafts The largest A380 and B777 operator in the world Emirate services 146 destinations, flying to 83 countries across six continents 14,000 + flights each month *(average) Emirates a Global brand name associated with sporting celebrities, Teams and one for the leading sponsors for major events globally Incredible passenger growth of 64% in passengers numbers from 2009 to 2014
OPEN SKIES ARABIC IS THE DEDICATED INFLIGHT MAGAZINE FOR ALL ARABIC SPEAKING PASSENGERS OF EMIRATES AIRLINES
Targeted specifically to the Arabic speaking audience, meaning targeted print marketing on all MENA routes with Emirates. Delivers your message to a more captive audience. Commands attention through its exceptional production values, cover designs and graphical illustrations. Strategically distributed on all boarding gates at Dubai Airports & on-board on all aircrafts across.
Open Skies Arabic is the official monthly inflight magazine for Emirates Airlines for Arabic speaking passengers Open Skies Arabic has a monthly print run of 16,000 copies* (BPA Audited 2014) Potential readership of 3.6 million passengers a month Each issue of Open Skies Arabic is on-board 220 + passenger aircraft each month Circulated across Emirates flights, Emirates lounges and Emirates Royal Flights Distributed across all MENA (Middle East & North African) routes Reaches the affluent Middle Eastern consumer in their own language Delivers your message to a captive audience
K E Y M I D D L E E A S T E R N R O U T E
R O U T E M A P
PASSENGER DEMOGRAPHICS PASSENGER MALE SPLIT 72% 28% FEMALE PASSENGER DESTINATION PASSENGER SPLIT PASSENGER AGE MIDDLE EAST 18% AFRICA 11% AUSTRALASIA 6.5% FAR EAST 12% AMERICAS 2.5% EUROPE 28% INDIAN SUBCONTINENT 20% BUSINESS CLASS 25% FIRST CLASS 7% ECONOMY CLASS 68% AGE 55 TO 64 13% AGE 65 PLUS 6% AGE 45 TO 54 6% AGE 24 & LOWER 7% AGE 25 TO 34 28% AGE 35 TO 44 27% OUR AUDIENCE IS: WHAT IS THE AUDIENCE THINKING ABOUT? INTELLIGENT WELL-TRAVELLED AFFLUENT MULTI-NATIONAL WITH A GLOBAL PERSPECTIVE ASPIRATIONAL DISCERNING BUYING A NEW CAR MOVING HOUSE BUYING A NEW WATCH PLANNING A HOLIDAY LOOKING FOR AN INVESTMENT OPPORTUNITY PURCHASING AN ENGAGEMENT RING
RATES AND SPECIFICATIONS For advertising enquiries contact: +971 4 427 3000 or sales@motivate.ae INTERNATIONAL MEDIA REPRESENTATIVES AFRICA International Media Representatives ( Pty) Ltd; Tel Number : +27 11 234 9875; Email : Gisela@imrsa.co.za; AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel + 61 412 080 600, licia@okm.com.au BENELUX M.P.S. Benelux; Tel +322 720 9799, francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel +86 10 5879 5885; GERMANY IMV Internationale Medien Vermarktung GmbH; Tel +49 8151 550 8959, w.jaeger@imv-media.com HONG KONG/MALAYSIA/THAILAND Sonney Media Networks; Tel +852 2151 2351, hemant@sonneymedia.com INDIA Media Star; Tel +91 22 4220 2103, ravi@mediastar.co.in ITALY & SPAIN IMM International; Tel +331 40 1300 30, n.devos@imm-international.com JAPAN Tandem Inc.; Tel + 81 3 3541 4166, all@tandem-inc.com NETHERLANDS gio Media: giovanni@gio-media.nl, Tel +31 (0)6 2223 8420 Portugal Luis Andrade International Media: landrade@luisandrade.com; Telf.: 00-34-91-7885304; TURKEY Media Ltd.; Tel +90 212 275 51 52, mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel +44 207 906 2001, nhopkins@spafax.com USA Totem Brand Stories; Tel +212 896 3846, faith.brillinger@totembrandstories.com
OPEN SKIES ARABIC EDITION FOR ADVERTISING ENQUIRIES CONTACT: +9714 427 3000 or sales@motivate.ae FOR ADDITIONAL ENQUIRIES CONTACT: martin.balmer@motivate.ae Head Office, Dubai PO Box 2331, Dubai, UAE Tel: +971 4 427 3000 Fax: +971 4 428 2261 sales@motivate.ae Abu Dhabi PO Box 43072, Abu Dhabi, UAE Tel: +971 2 677 2005 Fax: +971 2 677 0124 motivate-adh@motivate.ae London Motivate Publishing Ltd Acre House, 11/15 William Road, London, NW1 3ER, UK motivateuk@motivate.ae