BAGS - LOOKBOOK SPRING 2018
BORN BY THE SEA RAISED BY THE MOUTAINS For the past 140 years Helly Hansen has been developing & testing its technologies together with professionals living and working in some of the world s toughest environments. Their spirit, experiences and feedback are woven into every detail and every fiber of our garments. Ski patrollers, mountain professionals, offshore sailors, search and rescue professionals all rely on our products and technologies to keep them safe, protected and warm in some of the most challenging conditions known to man. On the following pages you can read more about the technologies used in the gear that professionals know and trust. 2
CONTENT DUFFELS 08 TRAVEL 10 URBAN 16 MOUNTAIN 22 KIDS 26 3
TECHNICAL FEATURES Display Bag This bag is used to display bags at retail but also doubles as a secondary storage bag for dirty clothes, running shoes, Waterproof Fabrics Waterproof fabrics allow you to set bags down and no worry about water or moisture seeping through. If your bag is left out on the tarmac during travel, you stuff is protected form the elements. Laptop Sleeve Thoughtful placement of sleeves and pockets for your lap top. Always protected while on the go. Adjustable Straps This feature is found through out our collection, whether it is adjustable sternum straps, shoulder straps or handles, you can always find the right fit. 5
OUR MARKET Inspired by professionals, our line embodies performance, style and function. Athletes and professionals need equipment and gear that they can trust to stay and feel alive. Durable and fully featured, our line builds on the success of our duffel program.
GROWTH & POSITIONING Our spring 2018 has been totally revamped. Elevated details, trend right designs and new production partners have set us up to deliver a stellar line. Heightened awareness of quality will increase the Helly Hansen brand presence. With travel becoming and increasing focus in the outdoor space, iconic styles like the Duffel have been expanded into the New Classic Duffel bag series as well as the Helly Pack Bag, which allows your to compartmentalize your gear in one easy to open system. A must see. Packable options and day packs round out the line.
DUFFELS NEW CLASSIC DUFFEL SERIES THE ESSENTIAL YEAR ROUND DUFFEL A classic, durable and versatile duffle bag series with sporty designs which easily converts into a travel backpack with adjustable padded shoulder straps. Made from waterproof hard-wearing main fabric, the easy access zip opening with external and internal side pockets keep you organized. Each bag comes with its own packable external wash bag for your dirty clothes or sneakers. It is the essential year round duffel. ACTIVITIES AIRLINE TRAVEL WEEKENDER BAG BACKPACK STRAPS ALLOW YOU TO EASILY TRANSPORT GYM EQUIPMENT OR ESSENTIALS FOR YOUR BOAT TRIP. USUABILITY ADJUSTABLE STRAPS WATERPROOF HARDWEARING FABRIC TOP CARRY STRAPS PACKABLE EXTERNAL WASH BAG
DUFFELS HH NEW CLASSIC BAG SIZES: 67166 HH NEW CLASSIC BAG XS 67167 HH NEW CLASSIC BAG S 67168 HH NEW CLASSIC BAG M 67169 HH NEW CLASSIC BAG L Approximately 30L (XS), 50L (S), 70L (M), 90L (L) Durable waterproof main fabric YKK Zippers One big main compartment External compartment with zip COLOR: 823 NIMBUS CLOUD 100% Polyvinyl Chloride COLOR: 563 OLYMPIAN BLUE COLOR: 990 BLACK COLOR: 655 PLUM COLOR: 563 OLYMPIAN BLUE COLOR: 689 EVENING BLUE COLOR: 994 GRAPHITE BLUE COLOR: 220 SPRAY ORANGE 9
TRAVEL TRAVEL SERIES TRAVEL SMARTER With an increased focus on travel, Helly Hansen has you covered with a variety of travel options. From waterproof trolleys, to packable duffels. You can be sure you will be prepared with whatever the road reveals. ACTIVITIES AIRLINE TRAVEL WEEKENDER BAG COMMUTING USUABILITY HARD WEARING WHEELS( ON TROLLEYS) ADJUSTABLE HANDLES AND STRAPS WATERPROOF FABRIC LAP TOP SLEEVES
TRAVEL 67164 HELLY PACK BAG COLOR: 994 GRAPHITE BLUE Helly Pack System Approximately 50L Waterproof main fabric Internal compartments with zip in different sizes and shapes Full zip-out functionality Hanging solution for ceiling bars, hooks and doors YKK Zippers Name tag holder Light weight mesh pockets Removable internal wash bag customized shoe bag Shoulder straps Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 990 BLACK 11
TRAVEL 67159 HH EXPLORER TROLLEY MEDIUM Hardwearing wheels and handles YKK Zippers Main compartment with double zip Front compartment with zip Name Tag Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 990 BLACK 67194 HH EXPLORER TROLLEY LARGE Approximately 90L Hardwearing wheels and handles YKK Zippers Main compartment with double zip Front compartment with zip Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 990 BLACK 12
TRAVEL 67176 TRAVEL BEACH TOTE PU main fabric One large main compartment External accessories pocket Carry handles COLOR: 469 FOREST NIGHT Face 100% Polyurethane Back 52% Cotton, 48% Polyester COLOR: 344 ESSENTIAL YELLOW COLOR: 689 EVENING BLUE 67177 TRAVEL BEACH BAG COLOR: 689 EVENING BLUE PU main fabric One large main compartment External accessories pocket Carry handles YKK Zippers Face 100% Polyurethane Back 52% Cotton, 48% Polyester COLOR: 344 ESSENTIAL YELLOW COLOR: 469 FOREST NIGHT 13
TRAVEL COLOR: 981 EBONY COLOR: 183 PERSIAN RED 68007 HH WASH BAG 2 Durable waterproof main fabric YKK Zipper One big main compartment Internal mesh pocket hanging solution for bathrooms COLOR: 820 SILVER GREY COLOR: 655 PLUM Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 564 OLYMPIAN BLUE COLOR: 692 EVENING BLUE COLOR: 990 BLACK 67171 HH LAPTOP SLEEVE Durable waterproof front fabric Double padded mesh backside YKK Zippers Fits up to 17 inch computers Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 980 EBONY COLOR: 655 PLUM 14
TRAVEL COLOR: 655 PLUM COLOR: 563 OLYMPIAN BLUE 67170 HH NEW CLASSIC WASH BAG Durable waterproof main fabric YKK Zipper One big main compartment Internal mesh pocket hanging solution for bathrooms COLOR: 823 NIMBUS CLOUD COLOR: 220 SPRAY ORANGE Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 994 GRAPHITE BLUE COLOR: 689 EVENING BLUE COLOR: 990 BLACK 67172 HH WALLET Durable waterproof main fabric Three card compartments Lightweight Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 980 EBONY COLOR: 655 PLUM 15
URBAN URBAN SERIES EXPLORE YOUR CITY While Helly Hansen is born by the sea and raised in the mountains, it is truly in the cities that our product is tested. Urban adventurers and commuters are able to embody the alive spirit everyday. ACTIVITIES COMMUTING URBAN ADVENTURES DAY TRIPS USUABILITY SPACIOUS COMPARTMENTS LAP TOP SLEEVES ADJUSTABLE STRAPS FOR COMFORT WATERPROOF FABRIC
URBAN 67184 OSLO BACKPACK Approximately 20L One large main compartment with zip External front compartment with zip Two external, open side compartments Carry handle on top Adjustable, padded shoulder straps Computer sleeve inside 100% Polyester COLOR: 820 SILVER GREY COLOR: 563 OLYMPIAN BLUE COLOR: 351 SULPHUR COLOR: 469 FORREST NIGHT COLOR: 655 PLUM COLOR: 597 NAVY 17
URBAN
URBAN 67187 STOCKHOLM BACKPACK Approximately 29L Waterproof main fabric Roll top construction with buckles Large main compartment Front compartment with zip Adjustable, padded shoulder straps Side entry Lap Top compartment Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 425 FOREST GREEN COLOR: 820 SILVER GREY COLOR: 990 BLACK 19
URBAN 67189 TRAVEL MESSENGER BAG Large main compartment External pocket with zip Padded computer compartment with access from inside the back and from the outside through an external zip in the back Padded back panel Padded and adjustable shoulder straps Multiple internal pockets with and without zip Face 100% Polyester Back 100% Polyvinyl Chloride COLOR: 994 GRAPHITE BLUE COLOR: 990 BLACK 20
URBAN 67173 W HH ACTIVE BAG 2 Durable, waterproof bottom fabric Durable light weight top fabric External pocket with zip Large main compartment with zip Bottom half horizontal compartment with zip COLOR: 990 BLACK COLOR: 655 PLUM NEW PACKABLE BAG SIZES: 67174 NEW PACKABLE BAG S 67175 NEW PACKABLE BAG L Light weight rip stop main fabric YKK Zipper Built in packable pocket Carry handles COLOR: 990 BLACK COLOR: 655 PLUM 100% Nylon 21
MOUNTAIN MOUNTAIN SERIES HELLY DURABILITY ON YOUR BACK Developed for our professional guide working in the mountains and backcountry, we have created a line of packs perfect for your adventures. Vanir series, will support your through multi day treks, while Loke is perfect for day trips and short overnights. ACTIVITIES MULTI-DAY TREKS CAMPING HIKING DAY TRIPS USUABILITY STRETCH MESH POCKETS WATER BOTTLE POCKETS EXPANDING COMPARTMENTS WATERPROOF FABRIC ADJUSTABLE STRAPS FOR COMFORT
MOUNTAIN 67186 VANIR + BACKPACK Approximately 35L Waist belt with side compression Adjustable Sternum strap with whistle External pocket with key-hook in lid Reflective printing External daisy-chain Trekking pole attachment Side compression Hose guiding loop on shoulder straps Bladder sleeve collar with quick opening Full front opening to main compartment Expandable front pocket Semi-ventilated back panel Adjustable side pockets Integrated Hi vis rain cover 100% Polyamide COLOR: 563 OLYMPIAN BLUE COLOR: 351 SULPHUR 23
MOUNTAIN
MOUNTAIN 67188 LOKE BACKPACK Approximately 25L Durable Poly Oxford fabric One large main compartment with zip Padded laptop sleeve Internal organizer External pocket with key-hook Reflective printing External daisy-chain Adjustable sternum strap Side compression straps Elastic side pockets COLOR: 420 LAUREL WREATH 100% Polyester COLOR: 990 BLACK COLOR: 655 PLUM COLOR: 563 OLYMPIAN BLUE 25
MOUNTAIN 67185 VANIR BACKPACK Approximately 25L Stow-able waist belt Adjustable Sternum strap with whistle Reflective details External daisy-chain Trekking pole attachment Side compression Hose guiding loop on shoulder straps Bladder compartment Full front opening to main compartment Expandable front pocket Semi-ventilated back panel Side pockets COLOR: 585 LEGION BLUE 100% Polyamide COLOR: 425 FOREST GREEN COLOR: 351 SULPHUR 26
MOUNTAIN
KIDS KIDS SERIES AS PACKABLE AS THEY ARE Kids are the most curious adventurers. That is why we designed 3 new backpacks with them in mind. Lots of pockets to store books, treats and whatever else fascinates them. Bright colors and perfectly sized, just for them. ACTIVITIES SCHOOL SLEEP OVERS ADVENTURES USUABILITY ADJUSTABLE STERNUM STRAPS LARGE COMPARTMENTS EASY ACCESS ZIPPERS
KIDS 67190 K OSLO BACKPACK Approximately 10L One large main compartment with zip External front compartment with zip Two external, open side, compartments Carry handle on top 100% Polyester COLOR: 151 VERY BERRY COLOR: 103 SHELL PINK COLOR: 563 OLYMPIAN BLUE COLOR: 597 NAVY 29
KIDS 67191 JR BACKPACK Approximately 22L Large main compartment accessible with zip Adjustable Sternum strap External pocket with zip 100% Polyester COLOR: 563 OLYMPIAN BLUE COLOR: 151 VERY BERRY COLOR: 980 EBONY COLOR: 469 FORREST NIGHT 30
KIDS 67192 K OUTDOOR BACKPACK Approximately 10L Large main compartment accessible with zip Adjustable sternum strap with whistle 100% Polyester COLOR: 103 SHELL PINK COLOR: 151 VERY BERRY COLOR: 469 FORREST NIGHT COLOR: 563 OLYMPIAN BLUE 31
KIDS VISUAL MERCHANDISE GUIDELINE - BAGS
GUIDELINES - BAGS HOT SPOTS The Hot Spot is a stop-point placed along the main path leading in to each product category area. The goal is to draw the attention of customers, make them stop and start to shop. The Hot Spot should be highlighting each prod-uct category area with outfits ready to wear or special offers of the week. This is a great spot in which to merchandising bags! 33
GUIDELINES - BAGS HOT SPOTS - TABLES Tables inspire the customer to view product in a different way. You can show an outfit combination, which can lead to an impulse buy with additional sales opportunity. Use different folding techniques to create interest, add accessories to complete the look. You can also put a bust on the table or a mannequin next to the table, showing the complete outfit. 34
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GUIDELINES - BAGS WINDOWS Create a strong colour story and nice mannequin groups within the window for greater impact. HH bags always colour coordinate with the apparel and are essential for telling a story. Remember that a lot of black in the window is hard for consumers to see. So don t use it even though its your bestselling jacket. So avoid displaying black even though it may be your best selling color. 36
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