Dayton Convention & Visitors Bureau Director of Marketing Dayton, OH THE BRIDGE BETWEEN PROFESSIONALS SearchWide Position Overview www.searchwide.com
ABOUT DAYTON, OH Known as The Birthplace of Aviation and so much more! Dayton is home to the Wright Brothers, the Dayton Aviation Heritage National Historical Park, the Wright family mansion Hawthorn Hill, the National Museum of the U.S. Air Force (the world s largest and oldest military aviation museum and the state s most visited free tourist attraction!), and Wright-Patterson Air Force Base where scientists and engineers at the Air Force Research Laboratories are developing the latest in aerospace technology. For more information and to access a digital copy of the 2017 Destination Dayton Visitors Guide click here. Dayton is also home to the Men s D-1 NCAA First Four basketball tournament held each March at the University of Dayton Arena. Dayton/Montgomery County, located at one of the busiest crossroads of America, where I-75 north/south meets I-70 east/west, also boasts an international airport serviced by the major carriers. Accessible, affordable, Dayton/Montgomery County offers worldclass attractions, diverse accommodations, fantastic arts and culture performances, beautiful parks with bike and recreation trails, a variety of sporting venues and events, plus fabulous shopping and dining. THINGS TO DO Dayton is a destination packed with big-city experiences, amenities, attractions and shopping wrapped in small-town charm. Relax in natural splendor when you explore Dayton s robust network of parks, bike paths and rivers. Delight in big city culture when you take in world-class visual art and professional opera, ballet, orchestra and theater performances. Reflect on aviation history when you walk in the steps of the Wright Brothers at Carillon Historical Park, the National Museum of the United States Air Force or the Dayton Aviation Heritage National Historical Park. Connect with family, colleagues or peers as you explore the city Forbes Magazine named the Happiest Place to Work. Savor sophisticated drinks and dining with restaurants and bars serving up flavors made for all palates and price points. OUTDOOR RECREATION Welcome to the greener side of the fence. An abundance of natural beauty awaits in the many parks throughout the area. In fact, Dayton has the nation s largest network of paved trails (330+ miles), and Five Rivers MetroParks features more than 16,000 acres of natural wonder for you to discover. Pursue outdoor adventures such as kayaking, cycling, fly-fishing and birdwatching, all while enjoying the wonderful sights and sounds around you. Serene lakes; striking waterfalls; lush greenery and much more. This is Ohio recreation at its best. A wide variety of recreational and educational activities are enjoyed yearround in Dayton, by groups of all ages. Slow things down during your stay, and enjoy your leisure time in Dayton s stunning green spaces. Dayton is an officially designated Trail Town through the Buckeye Trail Association and North Country Trail Association. This designation showcases Dayton as a hiking destination complete with quality trail, maps and resources along with nearby amenities such as camping, services, and supplies to support the hiker along Ohio s Great Corridor. For a listing of camping and other services, visit outdoordayton.com.
SPORTS Dayton s Got Game! As a leading destination for hosting youth and amateur sports events and tournaments, Dayton s winning track record is impressive! To name just a few, Dayton s success ranges from hosting two of the nation s largest amateur youth soccer tournaments (the adidas Warrior Soccer Tournament held each Memorial Day weekend, and the Mead CUSA Cup Soccer Tournament held each Labor Day weekend), the annual 40,000 attendee WGI Sport of the Arts Color Guard and Percussion World Championships, national bowling and softball tournaments, AAU basketball tournaments, AAU and ASA softball tournaments, SilverStick Hockey tournaments, and of course the annual kick-off to March Madness the NCAA Division I Men s Basketball First Four Tournament as well as Round II & III and Regional NCAA Tournaments. Dayton offers the facilities, the accommodations, the easily accessible central location, the affordability, and the experienced CVB team to make your event in Dayton/Montgomery County a success and a breeze. ATTRACTIONS Discover aviation, innovation and excitement in Dayton and Montgomery County. From the outskirts of the city to the downtown core, you ll find an incredible selection of diverse, world-class Dayton attractions for you and your family to discover. Several are even FREE, such as the National Museum of the United States Air Force. Check out an 800-year-old Sunwatch Indian Village/Archaelogocial Park, then explore, dream and learn at the Boonshoft Museum of Discovery. Plus, visit a 350-acre organic farm, an art-deco style showroom for classic cars, paintings crafted by master artists and the many aviation attractions Dayton has to offer. ARTS & CULTURE Dayton Arts will inspire and entertain you There s more to Dayton than aviation. Dayton s selection of music, dance, theater and visual arts performances is what truly makes the birthplace of aviation soar to new heights. Breathtaking exhibits by master artists will leave you in awe, while world-renowned establishments such as the Dayton Ballet, Dayton Contemporary Dance Company, Dayton Opera and Dayton Philharmonic Orchestra will undoubtedly fascinate and impress you. If you wish for drama and inspiration, you ll certainly find it here in the vibrant Dayton arts community. MEETING FACILITIES & VENUES Dayton/Montgomery County offers a variety of venues to meet your needs. Whether you re looking for convention center exhibit space, a dedicated conference center, an arena, a banquet hall or a unique off-site themed venue, or hotel space, Dayton has something to match your needs. The Dayton Convention Center, Sinclair Conference Center, Carillon Historical Park, the Dayton Art Institute, the Schuster Performing Arts Center and all kinds of other venues are at your disposal. We ve successfully hosted groups from 25 to 25,000.
ABOUT THE DAYTON CVB The Dayton Convention & Visitors Bureau serves as an economic catalyst by marketing and promoting our community as THE Ohio destination and providing services for tourism events, conventions, leisure and business travel and advocacy for destination development. Our Vision For Dayton and Montgomery County Ohio to be recognized nationally and internationally as Ohio s premier tourism destination. POSITION SUMMARY Position: Reports to: Director of Marketing President & CEO POSITION DESCRIPTION The Director of Marketing will be responsible for directing and executing the following projects and activities: Responsible for production of annual marketing plan working in collaboration with the Director of Sales and Director of Communications and PR outlining specific sales and marketing objectives including a digital marketing plan, and priorities for participation in tradeshows, media placement, FAMs, etc. Participate in annual budget process and daily management of marketing budget. Actively promote the use of the Dayton/Montgomery County area as a convention, sports, meeting, tradeshow, motor coach tour group and leisure travel destination. Utilize research to make information-based marketing decisions for implementation of advertising placement for inclusion in most appropriate print, radio, TV and social media. Develop and manage strategic partnerships and cooperative campaigns to promote Dayton/Montgomery County as a convention, sports and leisure destination. Hire, train and supervise Digital Marketing/Content Manager for collaboration on best digital placement for greatest market penetration. Develop tradeshow marketing strategies for all shows/all markets. Ensure the Dayton CVB brand is woven into all communications, advertising, and promotions to create brand awareness. Keep hotels appraised of various marketing programs and their timing for potential co-op opportunities. Maintain monthly equivalency reports on all social media, website promotions and advertising. Review and recommend potential TourismOhio co-op marketing opportunities. Responsible for solicitation of bids and production of CVB-produced collateral materials, videos, etc. Hire vendors, (website, videographer, etc.). Responsible for all monitoring of the vendor s work and follow-up on programs instituted. Understand and demonstrate excellent project management skills. Special projects as assigned. Other duties as assigned. POSITION REQUIREMENTS Education: College undergraduate degree or equivalent experience in area related to marketing with hospitality sales/marketing emphasis. Skills: A high degree of written and verbal communication skills, in addition to effective listening skills. Strong planning and organizational skills with the ability to establish priorities. Position Relationships: Industry Associations and Organizations: Maintains memberships and actively participates in meetings, conferences and tradeshows related to position. Markets: In conjunction with Director of Sales, responsible for development and monitoring of all sales markets. Progress/success based on specific goals determined on an annual basis.
Budget: Responsible for administering budget for marketing department. Projects: Responsible for complete planning, execution and follow-up of certain projects as assigned by the President & CEO including but not limited to the timely completion of monthly, quarterly and annual marketing reports. Finance Department: Cooperate in following policies and procedures necessary in order to maintain sound fiscal controls including but not limited to the timely and accurate submission of expense reports by marketing staff. Other Relevant Aspects of Position: Requires overtime and varied hours and travel for meetings, trade shows, etc. Weekend work and irregular hours may be required. Other duties as assigned. Ability to travel by air, drive a vehicle and maintain a valid driver s license throughout employment. CHARACTERISTICS NEEDED: Team player Motivator Strong energetic leader Consensus builder Positive Outlook If this could be a great opportunity to extend your professional reach, please respond though the SearchWide website or email your resume to the following SearchWide Executive: Elizabeth McHeffey, Executive Recruiter SearchWide www.searchwide.com mcheffey@searchwide.com 732-598-5766 (mobile) About SearchWide SearchWide is a full service executive search firm primarily for companies in the travel, tourism and convention, and hotel and lodging industries. We specialize in C-Level, Director and Management level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies.