Curriculum Vitae School of Hotel, Restaurant, and Tourism Management University of South Carolina 1714 Monument Street Unit A Philadelphia, PA 19121 zhang398@email.sc.edu (803)743-7378 Last Updated: February 2017 1
EDUCATION Doctor of Philosophy Candidate August 2012 present University of South Carolina, Columbia, South Carolina, USA Major: Hospitality Management Dissertation: Theme Park Demand, Theme Park Attractiveness, and Visitors Choices of Theme Park Chair: Xiang (Robert) Li, Ph.D. Certificate of Applied Statistics Conferred December 2015 University of South Carolina, Columbia, South Carolina, USA Certificate of Programming for Everybody (Python) Expected to be completed by May, 2017 University of Michigan, Ann Arbor, Michigan, USA (offered through Coursera) Master of Science September 2008 July 2011 Anhui Normal University, Wuhu, Anhui, China Major: Human Geography Thesis: Research into Tourism Carrying Capacity of Theme Park: A Case Study of Fantawild Adventure in Wuhu Chair: Qin Su, Ph.D. Bachelor of Management September 2003 July 2007 South China Normal University, Guangzhou, Guangdong, China Major: Tourism Management CERTIFICATE Certificate of Programing for Everyone (Python) Expected to be completed by May, 2017 University of Michigan, Ann Arbor, Michigan, USA (offered through Coursera) Certificate of Applied Statistics Received in December 2015 University of South Carolina, Columbia, South Carolina Certified Hospitality Educator Received in September 2014 American Hotel & Lodging Educational Institution, USA Certified AutoCAD Designer Received in 2009 Wuhu, China National Computer Rank Examination Certificate, Grade 2 Received in 2006 Certified Chinese Tour guide 2
Received in 2005 Certificate of Standard Chinese Proficiency Test Certificates, 2nd Grade, A Level Received in September 2004 RESEARCH INTERESTS Destination marketing and management Tourist behavior and decision making Tourism demand Destination attractiveness Tourism geography Lodging Special Focus: theme park, research method, and big data. PUBLICATIONS Journal Articles 7. Zhang, Y., Li, X., & Su, Q. (2017). Does spatial layout matter to theme park tourism carrying capacity? Tourism Management, 61, 82-95. 6. Zhang, Y., Li, X., Su, Q., & Hu, X. (2017). Exploring a theme park s tourism carrying capacity: A demand-side analysis. Tourism Management, 59, 564 578. 5. Wang, X., Weaver, D. B., Li, X., & Zhang, Y. (2016). In Butler (1980) we trust? Typology of citer motivations. Annals of Tourism Research, 61, 216 218. 4. Hu, X., Su, Q., & Zhang, Y. (2012). Research into the motivations and contents of domestic tourists information searching online. Tourism Tribune, 27(11), 105 112. 3. Zhang, Y., Su, Q., Hu, X., & Lu, S. (2012). Research on the capacity of Fantawild Adventure theme park based on queuing theory. Tourism Tribune, 27(1), 66 72. 2. Hu, X., Su, Q., & Zhang, Y. (2011). The progress and implication of the foreign research on tourism information searching online. Tourism Tribune, 26(6), 86 93. 1. Zhang, Y., Luo, Z., & Su, Q. (2011). A review of tourism carrying capacity measurement and management from a perspective of application. Journal of Anhui Normal University (Natural Science Edition), 34(3), 275 281. Journal Articles Under Review 4. Zhang, Y., & Li, X. (invited for special issue; abstract accepted). A dynamic prediction model of theme park visitor choice behavior. Journal of Travel Research. 3. Zhang, Y. [Yingsha], Zhang, Y. [Ye], & Li, X. (invited for special issue; abstract accepted). Predicting Airbnb visitors bookings with artificial neural network and agent-based modeling. Journal of Travel Research. 3
2. Liu, H., Zhang, Y., & Li, X. (invited for special issue; abstract accepted). Impact of peer-to-peer accommodation on traditional hotels: An agent-based modeling approach. Journal of Travel Research. 1. Zhang, Y., Li, X., & Tong, Wu. (under review; revision). The impacts of cultural values on bilateral international tourist flows: A panel data gravity model. Current Issues in Tourism. Conference Papers 9. Zhang, Y. [Yingsha], Zhang, Y. [Ye], & Li, X. (2017, submitted). Predicting Airbnb visitors bookings with artificial neural network and agent-based modeling. Poster expected to present at 2017 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Conference, Baltimore, MD, USA. (Poster) 8. Zhang, Y., Wang, X., & Li, X. (2016). Assessing tourism knowledge distribution via text mining techniques: A case study. Proceeding of the 21 st Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Philadelphia, PA, USA. (Extended abstract) 7. Li, X., Zhang, Y., Wang, Y., & Cao, Y. (2015). Examining the role of corporate social responsibility in resident attitude research: A missing link? Proceeding of the Travel and Tourism Research Association 46 th Annual Conference. Lake Orion, MI, USA: TTRA Association. (Extended abstract) 6. Zhang, Y., Wu, Y., & Li, X. (2015). The impacts of cultural values on bilateral international tourism flows. Proceeding of the Travel and Tourism Research Association 46 th Annual Conference. Lake Orion, MI, USA: TTRA Association. (Extended abstract) 5. Wang, X., Weaver, D. Li, X., & Zhang, Y. (2015). Citation Analysis of a Classic Tourism Paper. Proceeding of the 13 th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac-CHRIE). Auckland, New Zealand: Asia-Pacific Council on Hotel, Restaurant and Institutional Education. (Extended abstract) 4. Hu, X., Zhang, Y., & Li, X. (2015). Safety and tourist destination image: A case of China. Proceeding of the 20 th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Tampa, FL, USA. (Extended abstract) 3. Zhang, Y., Su, Q., Li, X., & Hu, X. (2013). Modeling capacity-related factors in a theme park context. Proceeding of the Travel and Tourism Research Association 44 th Annual Conference. Lake Orion, MI, USA: TTRA Association. (Extended abstract) 2. Zhang, Y., & Li, X. (2013). Tourism energy model: A new perspective on the driving force of tourism. Proceeding of the 11 th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac-CHRIE). Macao, China: Asia-Pacific Council on Hotel, Restaurant and Institutional Education. (Extended abstract) 1. Zhang, Y., Su, Q., Li, X., & Hu, X. (2013). Optimizing theme park capacity through spatial design: A case study of Wuhu Fantawild Adventure in China. Proceeding of the 18 th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Seattle, WA, USA. (Abstract) RESEARCH TECHNIQUES Advanced Statistics e.g., (covariance-based and variance-based) structural equation modeling, panel data analysis, logistic regression, generalized linear regression, multilevel mixed model 4
Geographic Information Systems e.g., spatial autoregressive regression, geographically weighted regression, hot spot identification, spatial clustering, interpolation, kernel density estimation, spatial autocorrelation Artificial Intelligence e.g., artificial neural network analysis, Bayesian network analysis Computer Simulation e.g., agent-based modeling Text mining e.g., sentiment analysis, topic modeling, word clustering, word association Online data extraction e.g., web scraping technique, data extraction through web API Other Techniques e.g., social network analysis, particle swarm optimization, queuing theory, system dynamics Software e.g., SPSS, SmartPLS, ArcGIS, R, Python, SAS, AMOS, Stata, NetLogo, Ucinet, Import.io, Vensim, Matlab SELECTED FUNDED RESEARCH PROJECTS PARTICIPATION 22. Key Participant. The Fall and Rise of Chinese Outbound Tourists Purchasing Power: The Rationalization of Outbound Tourism Shopping and the Supply-side Reform for Domestic Tourism Shopping. Funded by Youth Foundation of Humanities and Social Sciences, China Ministry of Education. P.I. Dr. Li Zeng. Other key participants: Dr. Xiang (Robert) Li, Dr. Ganghua Chen, Dr. Shixiu Weng, Dr. Qiufang Ma (July 2016-July 2019). (RMB 80,000, approximately $12,000). 21. Principal Investigator. How does the Spatial Structure of General Tourism Demand Affect the Spatial Structure of Theme Park Attractiveness? Support to Promote Advancement of Research and Creativity (SPARC) Graduate Research Grant, funded by the Office of the Vice President for Research, University of South Carolina (July 2016 Jun. 2017). ($5,000). 20. Research Assistant. Establishing a China U.S.-Travel Monitor Program. (14050-KA12). Jointly funded by National Tour Association, and Alfred P. Sloan Foundation Travel & Tourism Industry Center. P.I.: Dr. Xiang (Robert) Li. Co-P.I.: Dr. Rich Harrill. (Jun. 2014 Feb. 2016). [Additional project sponsors: Hawaii Tourism Authority; NYC & Company; California Tourism Commission; Visit Orlando]. ($34,000). 19. Research Assistant. Local Community s Perception and Sentiment towards Shanghai Disney Resort. Funded by the Shanghai International Theme Park Company Limited. P.I.: Dr. Xiang (Robert) Li. Co-P.I.: Dr. Rich Harrill. (Dec. 2014 Dec. 2015). ($36,524). 18. Research Assistant. Development of a Comprehensive and Systematic Plan for Management, Branding, and Sustainability of South Carolina s Four National Byways. (14050-JA02). Funded by the SC National Heritage Corridor/Duke Energy. P.I.: Dr. Rich Harrill. Co-P.I.s: Dr. Xiang (Robert) Li, Dr. Matthew T Brown, and Dr. Mark Nagel. (Oct. 2012 Sept. 2013). ($60,000) 5
17. Participant. Spatial Differentiation and Mechanism of Tourism Social Cultural Impacts in Southern Changjiang River Delta Ancient Watertowns. Funded by the National Natural Science Foundation of China (Grant No. 41071099). P.I.: Dr. Qin Su. (Jan. 2011 Dec. 2013). (RMB 300,000, approximately $44,000) 16. Tourism Planner. Master Tourism Plan for Zhongwei City. Funded by the Tourism Bureau of Zhongwei City. P.I: Chuanli Wang. (2011). 15. Tourism Planner. Master Tourism Plan for the Project in Taihe County, Jiangxi Province. Funded by Shenzhen biology Valley Technology Investment Co., Ltd. P.I: Chuanli Wang. (2011). 14. Tourism Planner. Plan for Sunshine Peninsula Resort, Wuhu County. P.I.: Dr. Qin Su. (2010). 13. Consultant. Feasibility Study Report on the Zhaoguan Spring Resort Project in Hanshan County. P.I.: Dr. Qin Su. (2010). 12. Consultant. Feasibility Study Report on the Cultural Tourism Project of Lanxi Street, Datong Town, Tongling City. P.I.: Dr. Qin Su. (2010). 11. Tourism Planner. Master Plan for Countryside Tourism in Huanfeng Town, Hanshan County. P.I.: Dr. Qin Su. (2010). 10. Tourism Planner. Development Plan for the Excellent Tourism Town: Tongzha Town, Hanshan County. P.I.: Dr. Qin Su. (2010). 9. Tourism Planner. Overall Tourism Plan for Bangang Town, Yingshang County. P.I.: Dr. Chaohui Wang. (2010). 8. Tourism Planner. Overall Tourism Plan for Xieqiao Town, Yingshang County. P.I.: Dr. Chaohui Wang. (2010). 7. Tourism Planner. Overall Tourism Plan for Lukou Town, Yingshang County. P.I.: Dr. Chaohui Wang. (2010). 6. Tourism Planner. Tourism development Plan for Liu Jixiang Town, Yingshang County. P.I.: Dr. Chaohui Wang. (2010). 5. Tourism Planner. Resort Development Plan for Zhongmiao Temple and Mushan Island in Chaohu City. P.I.: Dr. Chaohui Wang. (2010). 4. Tourism Planner. Plan for Future Agricultural World in Suzhou City. P.I.: Dr. Qin Su. (2009). 3. Tourism Planner. Tourism Development Plan and Project Proposal for Heyue Sandbank, Tongling City. P.I.: Qin Su. (2009). 2. Tourism Planner. Master Tourism Plan for Hanshan County. Funded by the Tourism Bureau of Hanshan County. P.I.: Qin Su. (2009). 1. Tourism Planner. Hotel Plan of Wuhu City. Funded by the Tourism Bureau of Wuhu City. P.I.: Qin Su. (2008). AWARDS / RECOGNITION 6
SPARC Graduate Research Grant, University of South Carolina, Columbia, SC, USA. 07/2016 06/2017. Credly badge for joining seminar on Probabilistic Structural Equation Models with Bayesian Networks and BayesiaLab, Bayesia, Philadelphia, PA, USA. 02/2017. HRSM Endowment Scholarship, University of South Carolina, Columbia, SC, USA. 08/2015 05/2015. Graduate/Teaching assistantship, University of South Carolina, Columbia, SC, USA. 08/2012 05/2015. Travel grant from graduate school, University of South Carolina, Columbia, SC, USA. 06/2015. Travel grant from HRTM department, University of South Carolina, Columbia, SC, USA. 06/2015. Veteran TA panelist at TA Orientation, University of South Carolina, Columbia, SC, USA. 08/2014. Travel grant from HRTM department, University of South Carolina, Columbia, SC, USA. 01/2013. Excellent Master s Thesis, Anhui Normal University, Wuhu, China. 2011. Excellent Presenter at Academic Communication Month, Anhui Normal University, Wuhu, China. 2010. TEACHING Certified Hospitality Educator from the American Hotel & Lodging Educational Institution. Preparing Future Faculty Program. Completed April 2014. University of South Carolina. Courses Taught (Instructor): HRTM 481 Analytical Techniques in Tourism & Hospitality (3 credits), University of South Carolina. Spring 2015. HRTM 280 Foundations of Tourism (3 credits), University of South Carolina. Fall 2014. HRTM 280 Foundations of Tourism (3 credits), University of South Carolina. Spring 2014. HRTM 280 Foundations of Tourism (3 credits), University of South Carolina. Fall 2013. Guest Lectures: Zhang, Y. (2017). Culture and Society. Scheduled to present on Mar. 14, 2017. for Dr. David Cardenas s HRTM280 (Foundations of Tourism) class. University of South Carolina. Zhang, Y. (2016). Travel Motivation. Presented on Sep. 27, 2016, for Dr. Xiang (Robert) Li s THM 4397 (Designing Tourism Experience) class. Temple University. Zhang, Y. (2016). Travel Motivation. Presented on Feb. 4, 2016, for Dr. Xiang (Robert) Li s THM 4397 (Designing Tourism Experience) class. Temple University. Zhang, Y. (2013). Tourism Research. Presented on April 22, 2013, for Dr. David Cardenas s HRTM280 (Foundations of Tourism) class. University of South Carolina. Zhang, Y. (2013). Data Collection Techniques. Presented on March 4, 2013, for Dr. David Cardenas s HRTM481 (Analytical Techniques in Tourism & Hospitality) class. University of South Carolina. PROFESSIONAL EXPERIENCE 7
08/2016 05/2017 Research Assistant Department of Hotel, Restaurant, and Tourism Management University of South Carolina, Columbia, South Carolina, USA 08/2013 08/2015 Teaching/Research Assistant Department of Hotel, Restaurant, and Tourism Management University of South Carolina, Columbia, South Carolina, USA 08/2012 05/2013 Graduate Assistant Department of Hotel, Restaurant, and Tourism Management University of South Carolina, Columbia, South Carolina, USA 07/2011 09/2011 Tourism Planner/Consultant V-Bay Tourism Planning Company Shenzhen, China 01/2009 12/2010 Tour Guide (Part-Time) China Youth Travel Service Wuhu, China 09/2008 07/2010 Tourism Planner/Consultant (Part-Time) Yijiangnan Tourism Planning Institution Wuhu, China 04/2008 08/2008 Administrative Director WOW English Training Center 10/2006 10/2006 Hotel Housekeeper (Trainee) Guangdong Hotel 01/2005 12/2007 Tour Guide (Part-Time) GZL International Travel Service; Yangcheng Travel Agency; Holiday International Travel Agency 02/2004 12/2004 Museum Guide (Volunteer) Guangdong Museum 01/2004 01/2004 Telemarketing Representative (Part-Time) China Minsheng Bank 03/2004 7/2007 Private Tutor (Part-Time) Private Tutor Department, Work Study Management Center, South China Normal University, PROFESSIONAL MEMBERSHIP 8
01/2017 01/2018 Travel and Tourism Research Association (TTRA) 01/2017 12/2017 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) PRESENTATIONS Conference Presentations 6. Zhang, Y., Wang, X., & Li, X. (2016, Jan.). Assessing tourism knowledge distribution via text mining techniques: A case study. Paper presented at the 21 st Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Philadelphia, PA, USA. 5. Li, X., Zhang, Y., Wang, Y., & Cao, Y. (2015, June). Examining the role of corporate social responsibility in resident attitude research: A missing link? Paper presented at the 2015 Travel and Tourism Research Association Annual Conference, Portland, OR, USA. 4. Zhang, Y., Wu, Y., & Li, X. (2015, June). The impacts of cultural values on bilateral international tourism flows. Paper presented at the 2015 Travel and Tourism Research Association Annual Conference, Portland, OR, USA. 3. Zhang, Y., Su, Q., Li, X., & Hu, X. (2013, June). Modeling capacity-related factors in a theme park context. Paper presented at the 2013 Travel and Tourism Research Association Annual Conference, Kansas City, MI, USA 2. Zhang, Y., & Li, X. (2013, May). Tourism energy model: A new perspective on the driving force of tourism. Paper presented at the 11 th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac- CHRIE). Macao, China. 1. Zhang, Y., Su, Q., Li, X., & Hu, X. (2013, Jan.). Optimizing theme park capacity through spatial design: A case study of Wuhu Fantawild Adventure in China. Paper presented at the 18 th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Seattle, WA, USA. Conference Papers Presented by Co-Authors 2. Wang, X., Weaver, D., Li, X., & Zhang, Y. (2015, June). Citation Analysis of a Classic Tourism Paper. Paper presented at the 13 th Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac- CHRIE), Auckland, New Zealand. 1. Hu, X., Zhang, Y., & Li, X. (2015, Jan.). Safety and tourist destination image: a case of China. Paper presented at the 20 th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism, Tampa, FL, USA. Conference Poster 4. Zhang, Y. [Yingsha], Zhang, Y. [Ye], & Li, X. (2017, submitted). Predicting Airbnb visitors bookings with artificial neural network and agent-based modeling. Poster expected to present at 2017 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Conference, Baltimore, MD, USA. 3. Zhang, Y., Wu, T., & Li, X. (2014, March). Hierarchical Relationships among Determinants of International Tourism Flows to the United States. Poster presented at 2014 HRSM Research symposium at the University of South Carolina, Columbia, SC, USA. 9
2. Zhang, Y., Su, Q., Li, X., & Hu, X. (2013, April). Modeling capacity-related factors in a theme park context. Poster presented at 2013 HRSM Research symposium at the University of South Carolina, Columbia, SC, USA. 1. Zhang, Y., & Li, X. (2013, April). Tourism energy model: A new perspective on the driving force of tourism. Poster presented at 2013 HRSM Research symposium at the University of South Carolina, Columbia, SC, USA. Invited Talks 2. Zhang, Y. (2013, May). Tourism energy model. College of Tourism and Service Management, Nankai University. Tianjin, China. (in Mandarin). 1. Zhang, Y. (2013, May). Tourism energy model. School of Tourism, Sun Yat Sen University. Guangzhou, China. (in Mandarin). PROFESSIONAL DEVELOPMENT Participant. Seminar on Key Drivers Analysis and Optimization with Probabilistic Structural Equation Models. Bayesia. Philadelphia, PA, Jan. 25, 2017. Participant. Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism. Houston, TX, Jan. 2017; Philadelphia, PA, Jan. 2016; Tampa, FL, Jan. 2015; Seattle, WA, Jan. 2013. Participant. Seminar on Marketing Mix Modeling and Optimization with Bayesian Networks and BayesiaLab. Bayesia. Philadelphia, PA, Oct. 26, 2016. Participant. IBM SPSS Big Data & Predictive Analytics Workshops. Columbia, SC, Mar. 12, 2015. Panelist. Veteran TA panelist at TA Orientation. Center for Teaching Excellence, University of South Carolina, SC, Aug. 2014. Participant. Travel and Tourism Research Association (TTRA) Annual Conference, Portland, OR, 2015; Kansas City, MO, Jun. 2013. Participant. Asia-Pacific Council of Hospitality and Tourism Educators Conference (APac-CHRIE), Macao, China, May 2013. SERVICES Reviewer: Tourism Management. Feb. 2017. International Journal of Tourism Policy (IJTP). Feb. 2017. 2017 Travel and Tourism Research Association Annual Conference (TTRA). Feb. 2017. 2016 Travel and Tourism Research Association Annual Conference (TTRA). Feb. 2016. Moderator (Conference): 21th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism. Jan. 2016. 10