/ Japanese Inbound & Outbound Travel Market Update Japan Association of Travel Agents May 2017
Global Trend (results) International Tourists Arrival: 1,235 million Average Annual Growth Rate: 3.9% (2005-2016) By Region Europe 620 M 2% Asia & the Pacific 300 M 8% Americas 200 M 4% Africa 58 M 8% Middle East 54 M 4% Source: UNWTO
million 百万人 http://www.jata-net.or.jp Global Trend (forecast) 2000 1800 1600 1400 1200 1000 南アジア 太平洋 S Asia & Pacific 中東 Middle East アフリカ Africa NE Asia & SE Asia アメリカ Americas Europe 北東アジア 東南アジア ヨーロッパ 949 million 1.36 billion 1.81 billion 480 million 318 million Share International tourists arrivals of Asia-Pacific 2010 19.3% 800 600 181 million 2020 23.4% 400 200 0 1980 1990 2000 2010 2020 2030 2030 26.5% Source: UNWTO
Japanese Inbound & Outbound Travel (Unit: Thousand) 30 000 25 000 20 000 Inbound Outbound SARS Lehman Shock 15 000 10 000 5 000 Liberalization of Travel Plaza Accord Visit Japan Campaign Great Earthquake 0 1964 1969 1974 1979 1984 1989 1994 1999 2004 2009 2014 Source: JNTO
Japan s Inbound by Nationals (2016) Europe 5USA 1.24M (5.2%) 1China 6.37M (26.5%) 6 Thai 0.90M (3.7%) 4Hong Kong 1.84M (7.7%) Asia 20.10M(83.6%) East Asia 17.47M(72.7%) Southeast Asia 2.51M(10.4%) 3Taiwan 4.17M (17.3%) Total 24.04 M 2Korea 5.09M (21.2%) Source: JNTO
(Unit: Thousand) 7 000 6 000 Japan s Inbound by Nationals (2016) http://www.jata-net.or.jp 5 000 4 000 3 000 2 000 1 000 0 Korea China Taiwan Hong Kong Thailand USA 2012 2013 2014 2015 2016 19th Japan Foundation for International Tourism
Number of Visits by Nationals China 59,0 16,6 6,9 11,0 6,5 Viet Nam 55,8 20,3 6,6 10,1 7,1 Indonesia 51,8 19,0 8,7 13,5 7,0 Malaysia 48,3 18,0 9,1 14,3 10,3 India 48,2 16,1 6,7 17,0 12,0 Philippines 45,5 21,8 9,8 16,0 6,9 All Regions 40,7 17,4 9,6 18,9 13,3 Thailand 35,1 21,8 10,4 22,6 10,0 Korea 33,0 20,3 11,0 18,9 16,8 Singapore 27,5 19,4 10,7 21,7 20,7 Hong Kong 18,9 13,0 13,6 32,4 22,1 Taiwan 18,8 17,5 12,6 30,9 20,2 0 20 40 60 80 100 1st Time 2nd Time 3rd Time 4-9 Times 10 Times or More Source: Japan Tourism Agency
(Unit: Thousand) 10000 9000 8000 Chinese Outbound Travel 2011-2015 T http://www.jata-net.or.jp Total excl. HK &Macau (Ten thousands) Thailand 7000 6000 5000 4000 Korea Japan Taiwan 3000 2000 1000 0 2011 2012 2013 2014 2015 Source: UNWTO
(Unit: Thousand) 25 000 Korean Outbound Travel 2011-2015 http://www.jata-net.or.jp 20 000 Total 15 000 10 000 5 000 0 2011 2012 2013 2014 2015 China Japan USA Thailand Source: UNWTO
Japanese Outbound Travel 2011-2015 http://www.jata-net.or.jp (Unit: Thousand) 4 000 3 500 USA 3 000 2 500 2 000 1 500 1 000 China Korea Taiwan Thailand 500 0 2011 2012 2013 2014 2015 Source: UNWTO
Japanese Outbound Travel by Age (2015) 15,6% 8,9% 4,9% 13,3% [Share of Seniors] NZ (47%) Canada (35%) Spain (34%) ME, Africa (30%) 17,8% 18,7% 20,8% over 70 60-69 50-59 40-49 30-39 20-29 0-19 [Share of Repeaters] 2-3 times (12%) 4-5 times (12%) 6-9 times (16%) 10-19 times (24%) 20 times (30%) Source: Ministry of Justice, JTB Report 2016
Liberalization of Travel 1964 Japanese overseas travel was liberalized. 1987 Ten-million plan to send 10 million to abroad. 1990 Outbound exceeded 10 million. 2000 Group tourist visa for Chinese. 2003 Visit Japan Campaign to promote inbound tourism. 2009 Individual tourist visa for Chinese 2013 Visa waiver for Thai & Malaysian 2014 Visa waiver for Indonesian with IC passport Most nationals from Asia, Europe & Americas are visa-free.
Relaxation of Tax for Tourists 2014 Consumption tax exempted for consumable products. Downtown duty-free shop opened in Tokyo, Fukuoka. 2016 Minimum purchase for consumption tax exemption 10,000 5,000. 2017 Duty-free at arrival airport About 40,000 tax-free shops around Japan Another downtown duty-free shop opened in Tokyo.
Consumption by Foreigners http://www.jata-net.or.jp Vietnam \44B Malaysia \52B Singapore \59B USA \181B 5.2% Canada \42B France \48B UK \53B Australia \110B Thailand \115B Philippines \39B Source:Japan Tourism Agency Indonesia Germany \37B \31B USA \213B Hong Kong \295B [PERCENTAGE] Korea \358B [PERCENTAGE] Others \179B \3.7 trillion Spent by Foreigners In 2016 Taiwan \525B [PERCENTAGE] China \1,475B [PERCENTAGE]
Per Capita Spending in JPY and in Local Currency In JPY YoY In Local YoY China 231,504-18.4% Taiwan 125,854-11.1% Korea 70,281-6.5% Hong Kong 160,230-7.0% USA 171,418-2.4% All regions 155,896-11.5% RMB14,276-1.6% TWD37,585 1.6% KRW755,706 8.3% HKD11,517 4.4% USD1,587 9.4% USD1,443-0.2% Source: Japan Tourism Agency
From Shopping to Experiencing? http://www.jata-net.or.jp
Consumption Trends [All Nationalities] - Shopping (38%), Hotels (27%), Food (20%), Transport (11%) [Country Specific] - China: Shopping (53%), Hotels (19%), Food (17%) - Korea: Shopping (28%), Hotels (31%), Food (25%) - Taiwan: Shopping (37%), Hotels (27%), Food (21%) - USA: Shopping (15%), Hotels (41%), Food (24%) - UK: Shopping (13%), Hotels (44%), Food (23%) [Per Capita] Australia (\246,866), China (\231,504), Spain (\224,072), Italy (\198,000), France (\189,006), Vietnam (\186,138) Source: Japan Tourism Agency
Airport Concessions Local Specialty Restaurant Fukuoka Airport April 2019 Niigata Airport Under review Kansai & Osaka Airports, April 2016 Hiroshima Airport Under review 7 Airports in Hokkaido 2020 Sendai Airport July 2016 Shizuoka Airport 2019 Takamatsu Airport April 2018 Walk-through Duty-free in KIX
KIX Network in IATA 2017 Summer Connected with 32 cities(!) in mainland China http://www.jata-net.or.jp Source: Kansai Airports
Government s Goals for Tourism (March 2016) 2015 2020 2030 Inbound arrivals 19.7M 40M 60M Consumption by foreigners \3.5T \8T \15T Stays in regional areas 28.2M 70M 130M Foreign repeaters 11.6M 24M 36M Consumption by Japanese \20.4T \21T \22T
Metropolitan Airports Expansion Plan By 2020 Beyond 2020 New Runway Runway Capacity +13 thousand/yr. http://www.jata-net.or.jp Haneda Flight Route +23~26 thousand/yr. Air Traffic Control +20 thousand/yr. Runway Extension New Runway Narita High-speed Exit Taxiway +20 thousand/yr. Shorter Night Curfew +α Total 750 thousand/yr.+80 thousand/yr. Additional 220 slots/day Source: Ministry of Land, Infrastructure, Transport and Tourism
訪日中国人の年齢 性別構成 http://www.jata-net.or.jp