Marketing Presentation. August 2017

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Transcription:

Marketing Presentation August 2017

Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 1 / 41

Global Rankings (Traffic & Operation) Number of Countries 1 1 st in World In terms of destination country Number of Destinations 3 3 rd in World # of destinations 1 1 st in World # of int. destinations 1 1 st in Europe # of destinations 2 2 nd in World # destinations (From Single Hub) Number of Passengers (2015) 1 1 nd in Europe Rankings (among legacy carriers) 1 1 st in Turkey 6 6 th in World (international pax) 9 9 th in World (Domestic + International pax) Operating Fleet 9 9 th in World 12 12 th in World ASK Ranking 3 3 rd in Europe 13 13 th in World RPK Ranking 4 4 rd in Europe 2 / 41

Quality Achievements Europe s Best Airline 2011-2016 3 / 41

Quality Achievements Global Rankings The World s Best Business Class Lounge 2017 The World s Best Business Class Lounge Dining 2017 Airline of the Year Turkish Airlines has received the awards in 3 category at the 2016 Air Transport News Awards ceremony. Turkish Airlines: Airline of the Year, Turkish Cargo: Cargo Airline of the Year, Turkish Technic: MRO Company of the Year. The Best in the World Turkish Airlines has been once again voted as the best in the world, receiving another prestigious award at the CAPA Aviation Awards for Excellence in 2014 Service Quality 1 South Europe s Best and Europe s 2 nd Airline Catering 1 World s 1 st Business Class Catering Service Quality 1 World s Best Business Class Lounge Service Quality 1 World s Best Business Class Lounge Dining Catering 2 World s 2 nd Ekonomy Class Catering 4 / 41

Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 5 / 41

Turkish Airlines flies to more countries than any other airline *Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations 6 / 41

Turkish Airlines flies to more countries than any other airline *Blue countries indicate current flight map. 7 / 41

Network Development Network Size (As of Aug'17) World s #1 Airline In terms of destination country Turkish Airlines flying to 300 destinations in 120 countries all around the world. (Aug'17) Europe s #1 Airline In terms of destinations Europe s #1 Airline In terms of number of destinations from single hub World s #3 Airline In terms of destinations World s #2 Airline In terms of number of destinations from single hub With 9,100 flights per week reaches 74% of all destinations at least daily 8 / 41

Network & Passenger Development 9 / 41

Figures / Passenger Number 14.1 16.9 19.6 22.6 Total Passenger (Million) 39.0 32.6 29.1 25.1 48.8 54.7 61.2 62.7 69 Int to Int Transfer Passenger (Million) 3,129 2,229 1,134 1,563 4,445 %30 2005-2016 Transit Pax CAGR 5,706 6,877 9,937 20,951 18,385 15,564 12,882 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 International Passenger (Million) Domestic Passenger (Million) 32.0 6.9 8.0 9.7 11.5 13.4 15.5 18.2 22.5 29.0 32.0 34.9 35.4 37.0 7.2 8.9 10.0 11.1 11.7 13.6 14.5 16.5 19.8 22.7 26.3 27.3 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E 10 / 41

Figures / Number of Destinations (As of Aug'17) North America 11 Airport Europe 114 Airport New Destinations New Destinations Opened in 2017 Phuket Thailand Jul'17 Voronezh Russia Apr'17 Conakry Guinea Jan'17 Asia & Far East 36 Airport Middle East 35 Airport Samara Russia Apr'17 Kharkiv Ukraine Mar'17 New Destinations Pending to be Launched Abha S.Arabia Kassel Germany Makhachkala Russia Aswan Egpyt Lankaran Azerbaijan Mexico City Mexico Denpasar Indonesia Luanda Angola Nantes France Freetown Sierra Leone Luxor Egpyt Urmieh Iran Juba South Sudan South America 6 Airport Africa 51 Airport New Destinations Opened in 2016 Havana Cuba Dec'16 Cluj Romania Sep'16 Dubrovnik Croatia May'16 Caracas Venezuela Dec'16 Hanoi Vietnam Jun'16 Panama City Panama May'16 Zanzibar Tanzania Dec'16 Kosice Slovakia Jun'16 Bogota Colombia May'16 Seychelles Seychelles Oct'16 Atlanta USA May'16 Ivana-Frankivsk Ukraine Mar'16 12 New Destination Opened in 2016 11 / 41

Europe (Part 1/2) 79 Airports Light red destinations are opened for reservation Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 12 / 41

Europe (Part 2/2) 35 Airports Light red destinations are opened for reservation Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 13 / 41

Middle East 34 Airports Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 14 / 41

Africa 51 Airports Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 15 / 41

Asia & Far East 36 Airports Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 16 / 41

Americas 17 Airports Light red destinations are opened for reservation. Blue destinations are planned to launch soon in 2017 & 2018 based on aircraft availability & upon obtaining the authorizations. 17 / 41

Turkey 51 Airports 18 / 41

Figures / Fleet Fleet Growth 69 73 66 65 73 82 102 101 127 132 153 179 Wide Body Type Fleet A340-300 4 A330-300 37 A330-200 16 B777-300ER 33 27% Total 90 A321-200 68 A320-200 26 Narrow Body A319-100 8 B737-900ER 15 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 B737-800 108 B737-700 1 68% Total 226 A330-200F 9 Cargo A310 4 B747-400F 2 5% Total 15 202 7 159 232 9 181 261 9 197 299 10 216 333 324 320 13 9 9 234 221 217 343 9 243 369 9 274 400 421 421 9 9 9 305 331 342 TOTAL 331 Fleet Age 6,8 one of the world s youngest 36 42 55 73 86 94 94 91 86 86 81 70 2012 2013E 2014 2015 2016E 2017E 2018E 2019E 2020E 2021E 2022E 2023E Wide Body Narrow Body Cargo Total 19 / 41

Figures / Cargo Turkish Cargo Cargo Tonnage Carried (1.000 Ton) 876 920 Leading cargo carrier in total export and import cargo in Turkey. Operates to 63 destinations with its 9 A330-200F and 3 A310-300, 1 B747 freighters besides 299 destinations with passenger aircraft. 145 165 183 199 28 29 34 55 238 60 117 136 149 144 178 314 91 223 388 117 271 565 470 218 155 315 347 662 257 405 720 271 450 318 368 558 552 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E Belly Cargo Recent Awards Fastest Growing International Cargo Airline of the Year Air Cargo Africa (2017) Logistics Project of the Year with our COMIS project Annual Success in Logistics Awards (2016) Best International Air Cargo Company Atlas Logistics Award (2016) Cargo Airline of the Year Award Air Transport News (2016) Overall Carrier of the Year, Combination Carrier of the Year Winner - Payload Asia (2014) Best European Cargo Airline Air Cargo News (2014) International Air Cargo Winner (2013) Total Cargo Revenue (Mn USD) 871 973 935 996 719 578 427 189 219 252 306 287 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 20 / 41

Figures / Anadolujet 69 Routes Total Passanger ( Million) Fleet Growth* Anadolujet is The low-cost brand of Turkish Airlines Flying to 76 routes, from 44 destinations in Turkey & TRNC 5.5 8.0 8.9 10.5 12.0 18 23 27 31 34 2012 2013 2014 2015 2016 2012 2013 2014 2015 2016 Via Ankara, ESB Via İstanbul, SAW *Year avarege number. 21 / 41

Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 22 / 41

Turkish Airlines Morgan Freeman Commercial 23 / 41

Brand Value Sponsorships 24 / 41

Brand Value Sponsorships BORUSSIA DORTMUND 2013-2016 Turkish Airlines Lounge in Westfalenstadion 25 / 41

Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 26 / 41

Cabin Features Business Class Economy Class 27 / 41

Inflight Entertainment Planet Turkish Airlines Inflight Entertainment platform «Planet» will help make your trip go by in the blink of an eye. You can access, 337+ movies 414+ TV Series & documentaries 756+albums by Universal Music Group 17+ Games. 28 / 41

Catering Turkish Airlines, which serves the best catering service for business class, is offering Flying Chef concept onboard. Candle light dinner above the skies. 29 / 41

Catering The World s Best Business Class Catering 2017 The World s 2 nd Economy Class Catering 2017 30 / 41

Lounge Istanbul (1 st floor ) In our lounge, you will have a good time comfortably before flight and enjoy the free catering service (hot and cold soft drinks, fresh queezed orange juice, sandwiches, croissants, pastries, tarts, tartlets, sweet and salted biscuits, nuts, and hot soup.) Library & Billiards rooms 5,900 m 2 Area of Lounge Istanbul Over 1.000 Seat capacity Our Business Class travelers, M&S Elite card members with one guest, M&S Elite Plus members with their family and Star Alliance Gold card members can take advantage of Lounge Istanbul. 31 / 41

Lounge Istanbul (Ground floor ) a virtual car rally in miniature model of Istanbul a realistic golf simulator PlayStations and electronic diversions Suit rooms The World s Best Business Class Lounge 2017 The World s Best Business Class Lounge Dining 2017 The Lounge Istanbul provides some of the unique tastes of Turkish cuisine like mantı, börek, pide,gözleme and global dishes you ll be hard-pressed to find elsewhere. Amongst other treats, you ll find freshly prepared pastries from Vienna s famous pastry shop Demel. a lovely tea garden visitors can enjoy freshly brewed Turkish tea & «simit». Stage - Live Performance Helical Stairs & Turkish Airlines Globe 32 / 41

Lounge Istanbul Arrival In the Arrival Lounge our guests can enjoy a variety of complimentary breakfast foods and sweet and savory snacks as well as fruit juices, teas and coffees. In addition, there are showers, changing and ironing rooms available free of charge. Our international incoming Business Class passengers and Miles&Smiles Elite Plus members travelling in Economy or Comfort Class can take advantage of Lounge Istanbul Arrival 33 / 41

Discount No Penalties Incentive Excess Baggage 34 / 41

Turkish Conventions Exclusive offers/solutions for online applications of meetings/seminars/conferences/congress/fairs with minimum 100 participants Exclusive discounts for event participants on international Turkish Airlines flights Easy online booking with an event based promo code on the booking tool Discounted flight opportunity covering week before and after the event Opportunity to get organizers incentives conventions@thy.com 35 / 41

Miles&Smiles Program Partners: 36 / 41

Istanbul Tour For Transfer Passengers Istanbul Tour: Free Istanbul sightseeing tour for all our transit passengers. After you arrive at Istanbul Atatürk Airport, you will be picked up by a private guide and you will spend fantastic hours filled with historical beauties of our city. istanbulinhours.com 37 / 41

Miniport Let us carry your luggage. It is a service of Turkish Airlines, which transports your baggage to/from the airport free of charge, allowing you to enjoy your trip in Istanbul until your valuable last moments. Leave your luggage at Miniport points in Airport or Taksim (city centre) Turkish Airlines transports your baggage to/from the airport free of charge. Wander around the city freely Meanwhile, enjoy your time in the city to the last moment. Read more http://miniport.istanbul/en 38 / 41

Turkish Airlines Rankings Turkish Airlines Figures Brand Value Products & Advantages Subsidiaries of TK 39 / 41

Subsidiaries & Affiliates Turkish Airlines Group Revenue (mn USD) # of Personnel Partnership Structure Establishment 1 Turkish Airlines 10,522 22,030 %49 ÖİB (Gov. Privat. Admin.) -%51 Open to Public 1933 2 Turkish Opet Aviation Fuels 1,825 426 %50 THY - %50 Opet 2009 3 Sun Express (Turkey & Germany Consolidated) 1,226 3,504 %50 THY - %50 Lufthansa 1989 4 THY Turkish Technic 950 5,646 % 100 THY 2006 5 THY Turkish Do&Co 377 5,111 %50 THY - %50 Do&Co 2007 6 Turkish Ground Services 257 9,654 %50 THY - %50 Havaş 2009 7 Pratt Whitney THY Turkish Engine Center (TEC) 240 268 %51 PW - %49 THY Teknik 2008 8 Goodrich Turkish Airlines Technical Service Center 10 31 %60 TSA Rina - %40 THY Teknik 2010 9 Turkish Cabin Interior Systems Industries, Inc. 9 153 %50 THY & THY Teknik - %50 TAI 2011 10 Aircraft Seat Manufacturing Industry & Trade, Inc. 7 40 %50 THY & THY Teknik - %50 Assan Hanil 2011 11 THY Aydın Çıldır Airport Management, Inc. 1 12 %100THY 2012 12 Tax Free Zone, Inc. (Tax Refund) - 11 %30 THY - %45 Maslak Oto -%25 VK Holding 2014 Total 15,425 46,896 40 / 41