British Columbia Arts and Culture Research Projects: Summary of findings / Discussion Kelly Hill, November 18, 2015
2 A Canadian company that specializes in arts research from a social science perspective Free resources available via internet, email, social media /HillStrategies @hillstrategies
Evidence base for the arts 3 Statistical Insights on the Arts Arts Research Monitor Presentations Commissioned research projects
4 B.C. Arts and Culture Research Projects Accurate and up-to-date information about the state of the sector in BC Goal: To create significant new information and insights regarding the situation of the arts and culture in British Columbia. Presentation available at HillStrategies.com ( Other publications ) www.hillstrategies.com/content/british-columbia-artsand-culture-research-projects Or http://ow.ly/uoxzl
B.C. Arts and Culture Research Projects 5 Nourish activities of the Alliance for Arts and Culture Promoting the benefits and impacts of culture in BC communities Policy development Training opportunities Sector successes and challenges Presentation available at HillStrategies.com ( Other publications ) www.hillstrategies.com/content/british-columbia-arts-and-culture-research-projects Or http://ow.ly/uoxzl
B.C. Arts and Culture Research Projects: 4 components 6 Existing data Revenue sources analysis Successful practices B.C. culture survey
B.C. Arts and Culture Research Projects: 3 components funded by Vancouver Foundation 7 Existing data Revenue sources analysis Funding from Successful practices B.C. culture survey
B.C. Arts and Culture Research Projects: Existing data / Literature search 8 Statistics Canada Hill Strategies Research Culture Satellite Account CADAC Other studies Existing data Revenue sources analysis Canada Revenue Agency data 14 interviews Focus on: Diversity Community impacts (social and economic) Human resources Successful practices BC culture survey 206 organizations Not for profit arts and culture organizations Finances, attendance, environment, strengths, challenges
Existing reports and data 9 Characteristics of the Labour Market in British Columbia s Non-Profit Sector, StepUp BC, March 2014. Strategic Plan 2014-2018, British Columbia Arts Council, 2014. Annual Activity Report 2013/2014, Creative BC, 2014. British Columbia Music Industry Sector Profile, conducted by PwC for Creative BC, August 2014. The Creative Industry and Occupation Clusters of British Columbia: A Report for Creative BC, by Kevin Stolarick, PhD with maps by Zara Matheson (circa 2014) Creative BC Cluster Report (presentation), June 2014. Dreamcatcher: Towards a Creativity/Innovation Strategic Plan for British Columbia: A BCreative 2012 Conference Report, Rowland Lorimer, 2013. Opportunity BC 2020: Creative Sector, PwC report for the Business Council of British Columbia, 2009. Arts Culture and Leisure, in Vital Signs, Vancouver Foundation, http://www.vancouverfoundationvitalsigns.ca/society/artsculture-and-leisure/ Connections and Engagement: A Survey of Metro Vancouver, Vancouver Foundation, June 2012
Hill Strategies macro-level data on B.C. arts and culture 10 Attendance / participation rates Artists and cultural workers Volunteers and donors Presentation available at HillStrategies.com ( Other publications ) www.hillstrategies.com/content/british-columbia-arts-and-culture-research-projects Or http://ow.ly/uoxzl
Macro-level data on B.C. cultural participation 11 B.C. residents more likely to participate in many different arts, culture and heritage activities than other Canadians Art galleries Classical music performances Historic sites Zoos, aquariums, botanical gardens, planetariums or observatories Conservation areas or nature parks Reading books
% of provincial residents visiting at least 1 art gallery in 2010 Canada, 35.7% 12 British Columbia Saskatchewan Alberta Quebec Ontario 40.5% 37.6% 36.8% 36.4% 35.8% Newfoundland and Labrador Nova Scotia Manitoba Prince Edward Island New Brunswick 30.5% 27.9% 26.2% 26.2% 22.6% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Source: Analysis of Statistics Canada's 2010 General Social Survey by Hill Strategies Research, 2015 (data originally published in Provincial Profiles of Arts, Culture and Heritage Activities in 2010).
% of provincial residents attending at least 1 classical music performance in 2010 Canada, 12.6% 13 British Columbia Quebec 14.8% 16.2% Alberta Manitoba Ontario Prince Edward Island Saskatchewan Nova Scotia 12.7% 12.3% 11.1% 10.3% 9.6% 9.5% Newfoundland and Labrador New Brunswick 7.0% 7.7% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Source: Analysis of Statistics Canada's 2010 General Social Survey by Hill Strategies Research, 2015 (data originally published in Provincial Profiles of Arts, Culture and Heritage Activities in 2010).
% of provincial residents attending at least 1 theatre performance in 2010 Canada, 44.3% Prince Edward Island 14 54.3% Ontario Alberta British Columbia Saskatchewan Nova Scotia Manitoba Newfoundland and Labrador Quebec New Brunswick 48.3% 48.3% 43.8% 41.9% 41.2% 40.8% 38.3% 38.3% 35.9% 0% 10% 20% 30% 40% 50% 60% Source: Analysis of Statistics Canada's 2010 General Social Survey by Hill Strategies Research, 2015 (data originally published in Provincial Profiles of Arts, Culture and Heritage Activities in 2010).
% of provincial residents attending at least 1 cultural festival in 2010 Canada, 37.2% 15 Quebec British Columbia Prince Edward Island Alberta Ontario Saskatchewan Nova Scotia Newfoundland and Labrador New Brunswick Manitoba 40.4% 38.5% 37.5% 36.9% 36.5% 35.2% 35.1% 32.4% 29.9% 28.4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Source: Analysis of Statistics Canada's 2010 General Social Survey by Hill Strategies Research, 2015 (data originally published in Provincial Profiles of Arts, Culture and Heritage Activities in 2010).
% of provincial residents reading at least 1 book in 2010 Canada, 75.7% Alberta 79.3% 16 British Columbia 79.1% Ontario 75.7% Prince Edward Island 75.0% Quebec 75.0% New Brunswick 75.0% Newfoundland and Labrador 73.8% Nova Scotia 73.1% Manitoba 68.5% Saskatchewan 66.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Source: Analysis of Statistics Canada's 2010 General Social Survey by Hill Strategies Research, 2015 (data originally published in Provincial Profiles of Arts, Culture and Heritage Activities in 2010).
Macro-level data on B.C. artists and cultural workers 17 High numbers of artists and cultural workers Low incomes Presentation available at HillStrategies.com ( Other publications ) www.hillstrategies.com/content/british-columbia-arts-and-culture-research-projects Or http://ow.ly/uoxzl
Concentration of artists in Canadaʹs provinces and territories, 2011 Canada, 0.78% 18 British Columbia 1.08% All three territories Ontario 0.87% 0.98% Nova Scotia Quebec Manitoba All four Atlantic provinces Alberta Saskatchewan Newfoundland and Labrador New Brunswick 0.72% 0.69% 0.68% 0.56% 0.54% 0.50% 0.47% 0.43% 0.00% 0.50% 1.00% 1.50% Source: Analysis of Statistics Canada s 2011 National Household Survey by Hill Strategies Research Inc.
Median incomes of artists in Canadaʹs provinces and territories, 2010 Canada, $21,580 19 Ontario $23,153 Saskatchewan $22,996 Newfoundland and Labrador $21,970 Alberta $21,517 Quebec $21,496 Nova Scotia $20,588 All three territories Manitoba British Columbia $20,099 $19,523 $19,319 48% lower than all B.C. workers ($37,100) New Brunswick $17,572 $0 $10,000 $20,000 $30,000 Source: Analysis of Statistics Canada s 2011 National Household Survey by Hill Strategies Research Inc.
Concentration of cultural workers in Canadaʹs provinces and territories, 2011 Canada, 3.82% 20 British Columbia Ontario Quebec All three territories 4.34% 4.09% 4.04% 3.96% Manitoba Nova Scotia Alberta 3.16% 3.14% 3.05% Newfoundland and Labrador Saskatchewan Prince Edward Island New Brunswick 2.63% 2.48% 2.47% 2.44% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% Source: Analysis of Statistics Canada s 2011 National Household Survey by Hill Strategies Research Inc.
Median incomes of cultural workers in Canadaʹs provinces and territories, 2010 Canada, $37,400 21 All three territories Alberta Ontario Newfoundland and Labrador Saskatchewan Quebec Manitoba Prince Edward Island Nova Scotia British Columbia New Brunswick $42,807 $40,293 $37,943 $35,963 $35,665 $35,292 $34,854 $34,589 $34,104 $33,505 $32,880 $0 $10,000 $20,000 $30,000 $40,000 $50,000 10% lower than all B.C. workers ($37,100) Source: Analysis of Statistics Canada s 2011 National Household Survey by Hill Strategies Research Inc.
Index 220 200 Increase in artists, cultural workers, and the overall labour force in British Columbia, 1989 to 2013 (3 year moving average) Labour Force Survey data for the employed labour force (includes self employed) Index: 1989 = 100 22 180 179 160 174 160 140 120 100 100 Overall labour force Artists Cultural workers 80 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Analysis of Statistics Canada s Labour Force Survey by Hill Strategies Research Inc.
Macro-level data on B.C. cultural volunteers and donors 23 High % of adults volunteer for and donate to arts and culture organizations Presentation available at HillStrategies.com ( Other publications ) www.hillstrategies.com/content/british-columbia-arts-and-culture-research-projects Or http://ow.ly/uoxzl
Arts and culture volunteer rate in Canadaʹs provinces, 2010 Canada, 2.7% British Columbia 3.8% 24 Nova Scotia New Brunswick Saskatchewan 3.3% 3.2% 3.4% Prince Edward Island Manitoba Ontario Newfoundland and Labrador Alberta 3.0% 2.9% 2.7% 2.7% 2.5% Quebec 2.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% Source: Analysis of Statistics Canada s 2010 Canada Survey of Giving, Volunteering and Participating by Hill Strategies Research Inc.
Arts and culture donor rate in Canadaʹs provinces, 2010 Canada, 2.7% 25 New Brunswick 4.0% British Columbia Nova Scotia Newfoundland and Labrador Manitoba Saskatchewan Ontario Alberta 3.5% 3.3% 3.1% 3.1% 3.1% 2.8% 2.7% Prince Edward Island 2.2% Quebec 1.7% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% Source: Analysis of Statistics Canada s 2010 Canada Survey of Giving, Volunteering and Participating by Hill Strategies Research Inc.
B.C. Arts and Culture Research Projects: 4 components 26 Statistics Canada Hill Strategies Research Culture Satellite Account CADAC Other studies Existing data Revenue sources analysis Canada Revenue Agency CADAC 14 interviews Focus on: Diversity Community impacts (social and economic) Human resources Successful practices www.bc culture survey.com Not for profit arts and culture organizations Finances, attendance, environment, strengths, challenges
B.C. Arts and Culture Research Projects: Successful practices interviews 27 3 focus areas identified by the Alliance for Arts and Culture 1. Diversity (healthy connection with community and audiences) -- primary topic in 5 interviews 2. Community impacts (both social and economic) -- primary topic in 5 interviews 3. Human resources (strong, well developed workforce; attracting and retaining talent) -- primary topic in 4 interviews
B.C. Arts and Culture Research Projects: 14 interviews conducted 28 Ballet Kelowna, Simone Orlando, Artistic Director and CEO (Kelowna) Belfry Theatre, Ivan Habel, Executive Director (Victoria) Dance Centre, Mirna Zagar, Executive Director (Vancouver) Full Circle Performance, Margo Kane, Artistic Managing Director (Vancouver) Indian Summer Festival, Laura Byspalko, Managing Director (Vancouver) Intrepid Theatre Company Society, Heather Lindsay, General Manager (Victoria) Maple Ridge ACT Arts Centre, Lindy Sisson, Executive and Artistic Director (Maple Ridge) Miscellaneous Productions Society, Elaine Carol, Artistic Director (Vancouver) Neworld Theatre, Marcus Youssef, Artistic Director (Vancouver) Okanagan Symphony Orchestra, Robert Barr, Executive Director (Kelowna / Penticton / Vernon) Open Space Arts Society, Helen Marzolf, Executive Director (Victoria) PuSh Festival, Norman Armour, Managing Director (Vancouver) Two Rivers Gallery, Peter Thompson, Managing Director (Prince George) Vancouver International South Asian Film Festival, Mannu Sandu, Festival Director (Vancouver)
B.C. Arts and Culture Research Projects: Revenue sources analysis 29 Statistics Canada Hill Strategies Research Culture Satellite Account CADAC Other studies Existing data Revenue sources analysis Canada Revenue Agency data 19 BC organizations 37 peer comparison organizations 14 interviews Focus on: Diversity Community impacts (social and economic) Human resources Successful practices www.bc culture survey.com 206 respondents Not for profit arts and culture organizations Finances, attendance, environment, strengths, challenges
Federal government spending on culture per capita by province, 2009-10 Canada $123 Prince Edward Island $191 Older, discontinued data on government spending on culture Quebec Nova Scotia Newfoundland and New Brunswick Ontario Manitoba $89 $121 $119 $109 $136 $188 Alberta Saskatchewan British Columbia $71 $62 $53 30 $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
Provincial government spending on culture per capita by province, 2009-10 Canada $90 Newfoundland and $156 Older, discontinued data on government spending on culture Saskatchewan Prince Edward Island Quebec Manitoba New Brunswick Alberta $129 $125 $117 $107 $102 $149 Nova Scotia $102 Ontario British Columbia $63 $54 31 $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 $200
Municipal government spending on culture per capita by province, 2009-10 Canada $87 Saskatchewan $103 Older, discontinued data on government spending on culture British Columbia Alberta Ontario Quebec Nova Scotia Manitoba $53 $58 $76 $100 $99 $97 New Brunswick Prince Edward Island $32 $37 Newfoundland and $31 32 $0 $20 $40 $60 $80 $100 $120
Government spending on culture per capita (all levels) by province, 2009-10 Canada $301 Quebec $389 Older, discontinued data on government spending on culture Prince Edward Island Saskatchewan Newfoundland and Nova Scotia Alberta Ontario $315 $308 $296 $272 $269 $351 New Brunswick $263 Manitoba $260 British Columbia $206 33 $0 $50 $100 $150 $200 $250 $300 $350 $400 $450
Revenue sources analysis 34 19 peer groups 19 B.C. arts organizations 37 arts organizations in other provinces 2013/14 data Presentation available at HillStrategies.com ( Other publications ) www.hillstrategies.com/content/british-columbia-arts-and-culture-research-projects Or http://ow.ly/uoxzl
19 organizations in 8 B.C. communities 37 organizations in 7 other provinces 35 Newfoundland and Labrador (2) Prince George (2) Alberta (9) Manitoba (2) Quebec (4) Kamloops (2) Kelowna Sechelt Penticton (2) Vancouver (8) Victoria (2) Harrison Hot Springs Saskatchewan (3) Ontario (15) http://d-maps.com/carte.php?num_car=23177&lang=en Nova Scotia (2) http://d-maps.com/carte.php?num_car=23538&lang=en
Revenue sources analysis: performing arts organizations 36 Theatre North West TNL (Theatre Newfoundland Labrador) Magnus Theatre Company Northwest Arts Club Theatre Citadel Theatre Manitoba Theatre Centre Canadian Stage Company Prince George Symphony Orchestras Mississauga Red Deer Symphony Orchestra Victoria Symphony Kitchener-Waterloo Symphony Symphony Nova Scotia Vancouver Symphony Orchestra Calgary Philharmonic Orchestra Edmonton Symphony Orchestra Orchestre symphonique de Québec Pacific Opera Victoria Calgary Opera Edmonton Opera Opera Atelier Vancouver Bach Choir Nathaniel Dett Chorale Elmer Iseler Singers Ballet British Columbia Ballet Jorgen Les ballets jazz de Montréal Rosario Ancer Flamenco Arts Esmeralda Enrique Spanish Dance Vinok Folkdance Society
Revenue sources analysis: galleries, artist-run centres, science centres, festivals and arts service organizations 37 Penticton Art Gallery Art Gallery of Mississauga Moose Jaw Art Museum Kamloops Art Gallery Kitchener-Waterloo Art Gallery Musée d'art de Joliette Vancouver Art Gallery Musée d art contemporain de Montréal Alternator Gallery A K A Gallery Gallery 101 (Ottawa) VIVO Media Arts Film & Video Arts (Edmonton) Video Pool Big Little Science Centre Society Interactive Science & Technology Centre (Windsor) Okanagan International Children's Festival PotashCorp Children's Festival of Saskatchewan Sunshine Coast Festival of the Written Arts Word on the Street Canada Calgary Spoken Word Festival Harrison Festival of the Arts Newfoundland & Labrador Folk Arts BC Choral Federation Choirs Ontario Nova Scotia Choral Federation
Comparison of government revenues in 2013/14 38 Provincial gvt revenues Federal gvt revenues % with lower revenues in BC vs. other provinces Overall gvt revenues
Many BC organizations have lower government revenues than peers in 2013/14 39 BC Other provinces Lower provincial gvt revenues Lower federal gvt revenues Lower overall gvt revenues 68% 32%
Slightly more BC organizations have lower federal government revenues in 2013/14 40 BC Other provinces Lower provincial gvt revenues Lower federal gvt revenues 54% 46% Lower overall gvt revenues 68% 32%
Many BC organizations have lower provincial government revenues in 2013/14 41 BC Other provinces Lower provincial gvt revenues 62% 38% Lower federal gvt revenues 54% 46% Lower overall gvt revenues 68% 32%
Many BC organizations generate higher levels of revenues from earned sources (ticket sales, fees, and other earned revenues) 42 BC Other provinces Higher earned revenues 68% 32% Higher private sector revenues 51% 49%
Improvement in the situation of government revenues between 2009/10 and 2013/14 43 2010 2014 Lower provincial gvt revenues 62% 89% Lower federal gvt revenues 54% 54% Lower overall gvt revenues 68% 73%
Additional federal funding required 44 19 B.C. arts organizations If funded by federal government at same level of other provinces *excluding Quebec* Additional $730,000 in funding 18% increase from the 2013/14 level of federal government funding for these organizations (Assuming that overall revenues remained constant)
Additional provincial funding required 45 19 B.C. arts organizations If funded by provincial government at same level of other provinces *excluding Quebec* Additional $1.6 million in funding 34% increase from the 2013/14 level of provincial government funding for these organizations ($4.6 million) (Assuming that overall revenues remained constant)
Key finding #1 46 Despite recent increases, B.C. arts organizations are underfunded compared with peers in other provinces.
B.C. Arts and Culture Research Projects: Culture survey Statistics Canada Hill Strategies Research Culture Satellite Account CADAC Other studies Existing data Revenue sources analysis Canada Revenue Agency data 47 14 interviews Focus on: Diversity Community impacts (social and economic) Human resources Successful practices BC culture survey 206 respondents Not for profit arts and culture organizations Finances, attendance, environment, strengths, challenges
Survey of B.C. arts and culture organizations 48 206 respondents 45 communities Armstrong Burnaby Campbell River Castlegar Chilliwack Coquitlam Cranbrook Creston Delta Duncan Fernie Fort Langley Gabriola Island Gibsons Golden Grand Forks Halmoon Bay Hope Invermere Kamloops Kaslo Kelowna Kimberley Kitimat Langley Maple Ridge Mission Nanaimo Nelson New Westminster North Vancouver Pender Island Penticton Port Moody Prince George Quesnel Richmond Salmon Arm Sechelt Sidney Surrey Trail Vancouver Victoria West Vancouver
Survey of B.C. arts and culture organizations 49 206 respondents 45 communities 166 postal codes
Charitable / incorporated status of B.C. arts and culture organizations Registered charity 67% Other 9% Informal / collective 2% Part of university or college 2% Government organization 3% 50 Incorporated but not a charity 17% Source: 205 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Survey of B.C. arts and culture organizations 51 206 respondents Step Up BC estimated 4,515 arts and culture organizations in the province 5% responded to our survey Better coverage of registered charities 138 respondents 9% of Step Up BC estimate (1,484)
In what area(s) of the arts and culture is your organization active? 52 1. Arts education (59% of respondents) 2. Performing arts presentation / promotion (39%) 3. Theatre (38%) 4. Music / opera (37%) 5. Performing arts festivals (33%) 6. Visual arts (29%) 7. Dance (26%) 8. Film or video (25%) 9. Museums or galleries (22%)
Is your organization actively engaged in (or collaborate with groups or businesses in) any of the following areas of society? 53 Other cultural organizations Elementary or secondary schools Post-secondary education and/or research Business groups, Chamber of Commerce, BIA Immigration and cultural diversity Environment Seniors care Social services Health Associations or unions Sports and recreation Other Law or politics Housing, shelter, development Religion 18% 16% 16% 14% 12% 11% 10% 5% 2% 2% 28% 32% 60% 64% 94% Source: 177 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Key finding #2 54 Most B.C. arts organizations are deeply involved in education.
Attendance 55 118 organizations provided attendance / participation figures (30% of respondents were not attendance-based) 4 million in total attendance Paid 56% Free 44%
Key finding #3 56 4 million in total attendance Equivalent to 88% of B.C. population Over 1.5 million free attendees
Human resources in B.C. arts and culture organizations 57 183 organizations provided full staffing details 1,229 full-time equivalent (FTE) staff members Artistic staff (53%) / Administrative staff (47%) Typical B.C. culture organization ~ 3 full-time equivalent staff members 66% of responding organizations staff up at peak times Maximum staff contingent = 2,300 Almost 2x the regular FTE staffing numbers.
Interviews re: human resources 58 All organizations are short of h.r., even the better financed ones All workers have 3-4 jobs We are entrepreneurial as hell After 15 years, we still don t have a general manager or a regular office.
Do you or any of your staff members do extra unpaid work within the organization? 59 Yes, 65% No, 35% The 11 organizations that responded "unsure" are excluded. Source: 179 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Key finding #4 60 "The job is 35 hours a week on paper, but in reality the job is a lifestyle." "I do what is necessary in order to keep things going - which extends well beyond a normal work week. Source: Respondent comments in a survey of B.C. arts and culture organizations by Hill Strategies Research, 2015
Staff benefits 61 Lower cost opportunities are most common Flexible work hours (80% of 149 responding organizations) Professional development opportunities (75%) Time off in lieu of payment for overtime (74%) Much more common than paid overtime (18%)
Staff benefits and opportunities 62 Flexible hours Professional development Lieu time Extended health Paid sick leave Dental care Prescription drugs Insurance Vision plan Flexible locations Parental leave Paid personal leave RSPs Bonus pay Paid overtime Other 3% 18% 24% 30% 30% 28% Source: 149 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015 49% 53% 53% 58% 62% 60% 66% 75% 74% 80%
Performance reviews (past 12 months) 63 All or almost all staff 47% None / almost none 29% Most 5% About half 10% Less than half 9% Source: 148 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Interviews re: human resources 64 Investing time and energy in your staff pays off Build staff around skills more than job descriptions Hire visionaries with skills Professional development budgets lacking Mentorship real hands on work always a gain for both parties
Interviews re: human resources 65 Succession Create capacity within the organization to ensure that it lives on beyond the current senior staff Build into strategic planning Context and timing are important Middle / junior managers lacking in the sector
Workforce comments 66 "Since we are a small organisation, benefit package costs are too expensive for what they offer. It would be great to have an arts nonprofit umbrella organisation that can pool staff so that we could all buy into a province wide or nation wide benefit plan." Source: Respondent comments in a survey of B.C. arts and culture organizations by Hill Strategies Research, 2015
Volunteers 67 184 organizations with volunteers (90% of the 204 responding at this point in the survey) 19,000 volunteers over 450,000 hours of time ~ 226 FTE positions Typical B.C. culture organization ~ 56 volunteers / nearly 14,000 hours Almost 1 additional staff person
Volunteer comments 68 Source: Respondent comments in a survey of B.C. arts and culture organizations by Hill Strategies Research, 2015
Volunteer comments 69 "Volunteerism varies wildly. Members are struggling just to pay their rent, and we find volunteers hard to attract particularly in this city where most need at least two jobs if not three to pay housing costs and other expenses. Unless there is a payoff (such as admission to glitzy events or film screenings), it is difficult to attract volunteers. Source: Respondent comments in a survey of B.C. arts and culture organizations by Hill Strategies Research, 2015
Artists engaged by B.C. arts and culture organizations 70 170 organizations responded Nearly 9,300 artists were paid fees Typical B.C. culture organization ~ 22 artists engaged
Does your organization focus on (or have a mandate to serve) any of the following people? 71 (% of respondents serving) Culturally diverse / visible minority individuals 52% Aboriginal people 38% LGBTQ people People with disabilities At risk" youth Speakers of other languages (not Eng or Fr) 20% 19% 17% 16% Francophone minority in B.C. 12% Source: 157 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Interviews re: diversity 72 Trying to integrate First Nations way of thinking into our activities Art practice tied to identity Trying to bridge the gap between South Asian talent and mainstream audiences Many diversities Ethnicity, income, location Partnerships are important both parties bring something to the table Ways of reaching different audiences
Diversity comments 73 Source: Respondent comments in a survey of B.C. arts and culture organizations by Hill Strategies Research, 2015
Diversity comments 74 "We seek to create community with art by engaging all groups by giving them easy access to the arts, in order to help alleviate the loneliness and boredom some people find in our city. Source: Respondent comments in a survey of B.C. arts and culture organizations by Hill Strategies Research, 2015
Key finding #5 75 A majority of B.C. arts organizations focus on culturally diverse individuals. Almost 40% focus on Aboriginal people.
Geographic communities 76 Geographic areas served by B.C. arts and culture organizations Very local area (i.e., sub municipal) 24% Municipal area 49% Broader region (beyond local municipal boundaries) 66% All British Columbia 36% All Canada 29% International 27% Source: 183 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Geographic communities 77 Geographic areas served by B.C. arts and culture organizations (At all / Main geographic area) Very local area (i.e., sub municipal) 3% 24% At all Main Municipal area 49% 45% Broader region (beyond local municipal boundaries) 34% 66% All British Columbia 10% 36% All Canada 6% 29% International 2% 27% Source: 183 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Interviews re: communities 78 We are rooted in the local but broader markets have opened up as our artistic success has been recognized. Strengthening local community engagement We are trying to reveal what we do on a daily basis We are trying to do a better job of actively soliciting feedback
Key finding #6 79 B.C. arts organizations primarily serve their municipal areas and broader regions. A significant minority serve the province, Canada, international
Community benefits 80 What type of role do you believe your organization currently plays in each of the following [15] areas? very important / somewhat important /not important
Artistic and social impacts of B.C. arts and culture organizations (Percentage indicating "very important" role) 81 Connecting the arts and artists to audiences Developing and supporting artists (in general) Developing and supporting B.C. artists Discovering / supporting next generation artistic talent Making people think Arts and culture education Fostering individuals creativity Community-based cultural activity Helping to foster a sense of identity Exposing audiences to different cultures Raising issues of public interest Contributing to economic development Community / neighbourhood well-being Individuals health and well-being Helping community attract / retain skilled workers 90% 86% 80% 79% 73% 72% 64% 62% 57% 52% 45% 44% 40% 37% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: 150-177 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Artistic and social impacts of B.C. arts and culture organizations (Percentage indicating "very important" role) 82 Connecting the arts and artists to audiences Developing and supporting artists (in general) Developing and supporting B.C. artists Discovering / supporting next generation artistic talent Making people think Arts and culture education Fostering individuals creativity Community-based cultural activity Helping to foster a sense of identity Exposing audiences to different cultures Raising issues of public interest Contributing to economic development Community / neighbourhood well-being Individuals health and well-being Helping community attract / retain skilled workers 90% 86% 80% 79% 73% 72% 64% 62% 57% 52% 45% 44% 40% 37% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: 150-177 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Artistic and social impacts of B.C. arts and culture organizations (Percentage indicating "very important" role) 83 Connecting the arts and artists to audiences Developing and supporting artists (in general) Developing and supporting B.C. artists Discovering / supporting next generation artistic talent Making people think Arts and culture education Fostering individuals creativity Community-based cultural activity Helping to foster a sense of identity Exposing audiences to different cultures Raising issues of public interest Contributing to economic development Community / neighbourhood well-being Individuals health and well-being Helping community attract / retain skilled workers 90% 86% 80% 79% 73% 72% 64% 62% 57% 52% 45% 44% 40% 37% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: 150-177 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Economic impact data (Culture Satellite Account, Statistics Canada) 84 direct economic impact in B.C. arts, culture, and heritage culture industries perspective $6.1 billion in 2010 3.2% of B.C. GDP 94,800 jobs 4.1% of total provincial employment Provincial and Territorial Culture Satellite Account, 2010, Statistics Canada, June 9, 2015, http://www5.statcan.gc.ca/olc-cel/olc.action?objid=13-604-m2015079&objtype=46&lang=en&limit=0
Economic impact data (Culture Satellite Account, Statistics Canada) 85 direct economic impact in B.C. $6.1 billion in 2010 larger than agriculture, forestry, fishing, and hunting ($3.2B) utilities ($4.0B) accommodation and food services ($5.5B) smaller than mining, quarrying, oil and gas extraction ($9.0B) Western provincial estimates from Provincial and Territorial Culture Satellite Account, 2010, Arts Research Monitor Vol. 14 No 4, Hill Strategies Research Inc., August 19, 2015, http://hillstrategies.com/content/western-provincial-estimates-provincial-and-territorial-culture-satellite-account-2010
Artistic and social impacts of B.C. arts and culture organizations (Percentage indicating "very important" role) 86 Connecting the arts and artists to audiences Developing and supporting artists (in general) Developing and supporting B.C. artists Discovering / supporting next generation artistic talent Making people think Arts and culture education Fostering individuals creativity Community-based cultural activity Helping to foster a sense of identity Exposing audiences to different cultures Raising issues of public interest Contributing to economic development Community / neighbourhood well-being Individuals health and well-being Helping community attract / retain skilled workers 90% 86% 80% 79% 73% 72% 64% 62% 57% 52% 45% 44% 40% 37% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: 150-177 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Artistic and social impacts of B.C. arts and culture organizations (Percentage indicating "very important" role) 87 Connecting the arts and artists to audiences Developing and supporting artists (in general) Developing and supporting B.C. artists Discovering / supporting next generation artistic talent Making people think Arts and culture education Fostering individuals creativity Community-based cultural activity Helping to foster a sense of identity Exposing audiences to different cultures Raising issues of public interest Contributing to economic development Community / neighbourhood well-being Individuals health and well-being Helping community attract / retain skilled workers 90% 86% 80% 79% 73% 72% 64% 62% 57% 52% 45% 44% 40% 37% 34% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Source: 150-177 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Interviews re: community impacts 88 Leave a legacy, not just about your own organization. Make people think, and works will have a long afterlife Be a space for conversation Tell stories that matter in different ways You changed my life. Working intensively with at-risk youth A year in an arts program costs ~ $13,000 per year Social services costs ~ $52,000 Criminal justice costs ~ $110,000
Key finding #7 89 B.C. arts organizations have a range of benefits in communities. 1. Artistic impacts 2. Stimulating thought 3. Education 4. Fostering creativity
Strengths and challenges 90 In the current environment, do you perceive the following areas as challenges or strengths for your organization? 1 = a major challenge 5 = a major strength Rated 26 areas Staff / volunteers Finances Attendance / participation / engagement Competition Facilities / marketing / planning / other issues
Strengths and challenges 91 Staff and volunteers Overall staff capacity Attracting qualified staff Retaining qualified staff (e.g., turnover, reliance on short-term workers) Staff development (including training and mentoring) Attracting volunteers Volunteer retention or burnout Need for/dependence on volunteers Finances Financial health (in general) Generating earned revenues Obtaining support from businesses Obtaining support from individuals Obtaining support from government funders Attendance, participation, engagement Attendance or participation (in general) Attracting a diverse range of audience members / participants Education / Young audience development Community engagement or outreach Developing and maintaining community partnerships Competition Competition from within the arts sector Competition from other sources of entertainment Competition from other demands on people s time Other areas Facilities / physical plant Governance Marketing Strategic planning Technological change / Integration of new technologies Government relations
Major challenges (% rating as 1) 92 Obtaining support from businesses 30% Facilities / physical plant 29% Overall staff capacity Competition from other demands on people s time Obtaining support from individuals 25% 26% 28% Competition from other sources of entertainment 22% Source: 147-176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Major challenges (% rating as 1) 93 Obtaining support from businesses 30% Facilities / physical plant 29% Overall staff capacity Competition from other demands on people s time Obtaining support from individuals 25% 26% 28% Competition from other sources of entertainment 22% Source: 147-176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
94 Major challenges (% rating as 1) Obtaining support from businesses 30% Facilities / physical plant 29% Overall staff capacity 28% Competition from other demands on people s time 26% Obtaining support from individuals Competition from other sources of entertainment 25% 22% Source: 147-176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Major challenges (% rating as 1) 95 Obtaining support from businesses 30% Facilities / physical plant 29% Overall staff capacity Competition from other demands on people s time Obtaining support from individuals 25% 26% 28% Competition from other sources of entertainment 22% Source: 147-176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Key finding #8 96 Major challenges include: Business / individual support Facilities Staff capacity Competition (time / other entertainment)
Major strengths (% rating as 5) 97 Retaining qualified staff 24% Developing / maintaining community partnerships 22% Obtaining support from government funders 21% Financial health (in general) 20% Attracting volunteers 20% Education / Young audience development 19% Source: 147-176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Major strengths (% rating as 5) 98 Retaining qualified staff 24% Developing / maintaining community partnerships 22% Obtaining support from government funders 21% Our volunteers are a part of the core, an essential piece in executing our festivals on Financial a tight health budget. (in general) Our volunteers also ensure that our 20% festivals are for the people, keeping us connected and accessible to our community. Attracting volunteers 20% Education / Young audience development 19% Source: 147-176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Major strengths (% rating as 5) 99 A new initiative this season involves partnering with the Boys and Retaining Girls Club qualified to involve staff at risk youth in a for-youth by-youth creation. Developing / maintaining community partnerships 22% 24% Obtaining support from government funders 21% Financial health (in general) 20% Attracting volunteers 20% Education / Young audience development 19% Source: 147-176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Major strengths (% rating as 5) 100 Retaining qualified staff 24% Developing / maintaining community partnerships 22% Obtaining support from government funders 21% Financial health (in general) 20% Attracting volunteers 20% Education / Young audience development 19% Source: 147-176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Key finding #9 101 Major strengths include: Retaining staff and attracting volunteers Community partnerships Education Getting government support Financial health
Important issues in the next five years 102 In the next five years, which five of these items (same as in previous Q) do you think will be the most important in the development of your organization? Select up to 5 of 26 areas (yes / no) Diversity of situations of arts organizations All 26 areas were chosen as an important issue (min = 9)
Important issues in the next five years (% of respondents indicating item will be among the five most important in the next five years) 103 Overall staff capacity 53% Generating earned revenues 47% Financial health (in general) 40% Facilities / physical plant 32% Obtaining support from government funders 29% Source: 176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Important issues in the next five years (% of respondents indicating item will be among the five most important in the next five years) 104 Overall staff capacity 53% Generating earned revenues 47% Financial health (in general) 40% Facilities / physical plant 32% Obtaining support from government funders 29% Source: 176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Important issues in the next five years (% of respondents indicating item will be among the five most important in the next five years) 105 Overall staff capacity 53% Generating earned revenues 47% Financial health (in general) 40% Facilities / physical plant 32% Obtaining support from government funders 29% Source: 176 B.C. arts and culture organizations responding to a survey by Hill Strategies Research, 2015
Key finding #10 106 Key issues in the near future: Staff capacity Facilities Finances (earned revenues, general, government support)
B.C. Arts and Culture Research Projects: 4 components 107 Statistics Canada Hill Strategies Research Culture Satellite Account CADAC Other studies Existing data Revenue sources analysis Canada Revenue Agency data 14 interviews Focus on: Diversity Community impacts (social and economic) Human resources Successful practices B.C. culture survey 206 respondents Not for profit arts and culture organizations Finances, attendance, environment, strengths, challenges
Key finding #11 108 I m not done! Additional analysis Different types of organizations Different sizes of organizations Different regions Feedback from today
109 Thank you! Kelly Hill President Hill Strategies Research Inc. /HillStrategies @hillstrategies kelly@hillstrategies.com