SHEIKH ZAYED ROAD MIXED USE DEVELOPMENT INVESTOR PROPOSAL

SHEIKH ZAYED ROAD MIXED USE DEVELOPMENT INVESTOR PROPOSAL

PASSION AT WORK The Group was established by the visionary PNC Menon, a man with a passion for quality and detail, in the Sultanate of Oman in 1976. Initially set up as Services & Trade Company, the Group has risen exponentially over the years, to grow into a formidable name in the real estate industry across the region. GRAND MOSQUE MUSCAT A keen design acumen, commitment to excellence and a passion for innovation have all resulted in the Group blossoming into a fully backward integrated, multi-national, multidimensional organization, with significant presence in the UAE, Sultanate of Oman, India, Qatar, Bahrain and Brunei. The Group s credentials include delivering over 75 million sq ft with a land holding of over 240 million sq ft. QASR AL SARAB DESERT RESORT IN ABU DHABI SOBHA LIFESTYLE VILLA DEVELOPMENT IN BANGALORE Today, The Group, with a core strength of over 28,000 employees, has expanded into all the verticals of real estate and construction. From architecture, design and project management, to metal working and wood working, everything is designed, developed and built in-house. This radical step has ensured that our customers are guaranteed a secure investment that will deliver a great lifestyle, on time. GLOBAL EDUCATION CENTRE 2, INFOSYS, MYSORE, INDIA THE LARGEST MONOLITHIC CORPORATE TRAINING STRUCTURE IN THE WORLD 2

A JOURNEY THROUGH THE TIMES, PASSING MANY MILESTONES 1991 1983 2000 2006 1976 1994 2003 2009 Services & Trade Company begins operation in Oman Services & Trade is awarded first Royal Palace Contract, Oman Expansion within the Gulf - U.A.E., Qatar & Bahrain PNC Menon launches Sobha Developers India Sobha Group employs over 5,000 people worldwide Launch of Sobha Construction Academy and Sobha Research and Development Centre Sobha Developers conclude historic IPO, 127 times oversubscribed Sobha Group completes landmark construction and interior contracts, Kempinski Hotel and Dubai Marina Yacht Club, Dubai 2012 Sobha Developers receives prestigious CNBC award- Most Reliable Developer, India Sobha Group announces Sobha Hartland Dubai 2013 Sobha Group announces joint venture with Meydan Group to develop District One, Dubai 28,000 people employed globally 315 development projects completed 100% delivery record Over 75 million sq. ft. delivered with an additional 38 million sq. ft. in progress 2014 Sobha Group launches Sobha Hartland Dubai 3

DUBAI - A CITY OF DREAMS, WITH A WORLD OF POSSIBILITIES Ideally located in the centre between the East and the West, Dubai is the fastest growing city in the Middle East. Often referred to as a paradise of opportunities, Dubai s unparalleled cultural and economic diversity has seen the city emerge as a pre-eminent business and leisure hub in the region. Dubai has a well diversified economy based on international trade, banking and finance, information and communication technology, tourism and real estate. Its advanced infrastructure, business freedom, multi-lingual human capital, and easy access to Western Europe and East Asia have enabled it to attract considerable investments. Between London and Singapore there is no other city that can call itself truly international, from the point of view of commercial and financial activities, tourism and infrastructure. 4

PREMIUM INTERNATIONAL CITY Over 90 percent of its 2.3 million people representing almost every nation in the world. Young, knowledge-driven population, hungry to tap the opportunities that the city offers in the MENA region. Virtually crime-free and provides a very high standard of living, on par with the best cities of the world. WORLD-CLASS INFRASTRUCTURE Sophisticated and world-class transportation infrastructure served by over 242 shipping lines and linked via 130 airlines to over 220 destinations worldwide. Centre for international quality higher education and healthcare in the region. GLOBAL TRAVEL HUB As Dubai is geographically located within an eight-hour flight for approximately 5.8 billion people, it is literally positioned at the crossroads of the world. Dubai International Airport has become the world s busiest airport in terms of international passenger traffic, already overtaken Heathrow. Emirates Airlines has become the world s largest airline by scheduled international passenger kilometres flown. 2014 - Dubai Airport handles 70 million passenger with a capacity of 100 million out of which 27% people visit Dubai with average stay of 3 days. 12 million people use hotels for accommodation. Airport Capacity by 2020 to handle 200 million passengers (including both airports) and aim is to reach 310 million passengers capacity eventually. 100 million passengers are expected in Dubai by 2020. Dubai had about 88,000 hotel rooms in 2014 translating to 27 million room nights. By 2018 there will be 150,000 hotel rooms translating to approximately 42 million room nights. Nearly 5% of all global duty free sales are done at Dubai International airport. Dubai was ranked as the world s eighth most attractive tourist destination. 5

INTERNATIONAL FINANCIAL CENTRE The Dubai International Financial Centre (DIFC) is the world s fastest growing international financial centre, bridging the time gaps and the geographical distances between the major capital markets of New York and London in the West and Hong Kong in the East. Firms operating in the DIFC are physically located onshore but are operated as if offshore and are eligible for benefits such as a zero tax rate on profits, 100% foreign ownership, no restrictions on foreign exchange or repatriation of capital, operational support and business continuity facilities. DIFC is also home to 18 of the top 25 global banks, six of the 10 largest insurers, six out of the 10 top law firms and eight of the top asset managers in the world. BUSINESS FRIENDLY ENVIRONMENT Ranks 22nd in World Bank s ease to do business across 189 countries in 2015; No 1 in MENA region. Multiple free trade zones that allow 100% ownership to the enterprise, 100% repatriation of capital and profits. 364 of the Fortune 500 companies and 53 of the FTSE 100 companies have a presence in the Emirate. One of the largest gold and diamond trading hubs in the world. GLOBAL AMBITION MENA s most transparent real estate market (source JLL Global Real Estate Transparency Index 2014) Dubai has won its bid to host World Expo 2020, which would boost the aviation, tourism and hospitality sector. Out of 200 degree awarding campuses operating globally on foreign soil in 2011, 27 academic institutions from 11 countries are located in Dubai. 6

SHEIKH ZAYED ROAD MIXED USE DEVELOPMENT - INVESTMENT OPPORTUNITY 7

SHEIKH ZAYED ROAD THE REGION S MOST POWERFUL CORRIDOR SITE Sheikh Zayed Road also referred to as the backbone of Dubai - is home to most of Dubai's skyscrapers. The highway also connects to other iconic developments such as the Palm Jumeirah, Dubai Marina and Emirates Living. The road has most of Dubai Metro s red line running alongside it. Within city limits, the highway has five lanes in each direction. The Group proposes to develop a high-end mixed use building on a prime parcel of land covering an area of 56,700 sq. ft. in TECOM Free Zone, on Sheikh Zayed Road, Dubai. Plot Overview Proposed Product Mix Plot Size 56,700 sq.ft. (5,267.62 sq.m.) Total GFA 609,044 sq. ft. GFA 609,044 sq.ft. Residential Area 246,044 sq. ft. Permitted Height Up to G+60 Office Area 120,000 sq. ft. Master Developer Tecom Investments Hotel 200,000 sq. ft. (300 keys) Usage of Plot Mixed Use Retail Area 43,000 sq. ft. Free Zone Dubai Technology & Media FZ Total BUA Approx 889,103 sq. ft Gross Leasable Area ( Excluding Hotel ) Approx 361,690 sq. ft 8

SITE ANALYSIS This prime land parcel is located between Interchange 4, which heads towards Mall of the Emirates, Gold & Diamond Park, Madinat Jumeirah and Burj Al Arab and Interchange 5, which leads towards Dubai Marina, Emirates Hills, Dubai Media City and Dubai Internet City. The entrance to the land parcel is through Exit 35, adjacent to Gloria Hotel. This land parcel (open on three sides) overlooks the busy Sheikh Zayed Road and has some reputable institutions within a two kilometer radius. Universities and educational institutions like American University Dubai, Dubai College, University of Wollongong Dubai, Manchester Business College and Eton College are in close proximity. The site is located amongst several, significant community developments in Dubai. Media City is well known as a thriving business community housing global and regional media companies. Knowledge Village, on the other hand, positions itself as the world s only free zone area that is dedicated to the management of human resources and excellence in learning. Internet City has developed into the region s largest information and communication technology business park. These three developments located on the northern side of Sheikh Zayed Road were established between 2000 and 2003, and are thriving, well established communities in Dubai. Located on the southern side of Sheikh Zayed Road are TECOM and the Greens. VIEW FROM THE SITE TO THE SOUTH EAST VIEW FROM THE SITE TO THE SOUTH WEST 9

DEVELOPMENT DETAILS Residential area: GFA 246,044 Sqft Perfect mix of contemporary architecture and design blends with high end luxury furnishings and amenities to bring comfort and function to the forefront. Featuring 3 bedroom apartments and 4 bedroom penthouses with full housekeeping and butler services available 24/7. Commercial area: GFA 120,000 Sqft The group will lease out the entire space to house its corporate headquarters. Office space will be designed and developed to suit the unique requirements of The Group. Floor to ceiling windows with spacious and contemporary offices along with a plush entrance lobby will be the defining features of the commercial space. Retail area: GFA 43,000 Sqft The building will offer a boutique high-end retail experience befitting the premium positioning of the development. The retail area will be leased out by Sobha Group for use by its various businesses. The fit out will be world-class and of highest quality standards. Hotel area: GFA 200,000 Sqft Group s boutique and stylish four star hotel brand, Strada, will operate the hotel component of the development. Designed with the savvy urban leisure and business traveler in mind, Strada will offer 300 guestrooms and suites. It will also feature two signature restaurants, a full-service day spa and state-of-the-art meetings and conference space. The alcohol serving areas of the hotel are not considered in the revenue calculations. 10

INVESTMENT SUMMARY PLOT DETAILS GFA (sq ft) 609,444 GFA (AED per sq ft) 400 Total ost (AED) 243,617,600 11