Tourism Forum October 2015
Perfect location Birmingham Airport - access to 46% of the UK population within 120 minutes drive time 10 million people live within a 60 minutes drive time Centre of UK s Motorway network 65 minutes from London Euston Only UK Airport with high speed direct rail service located on site with 85 daily services plus 30 daily London Midland services 35 minutes non-stop to Central London from 2026 with HS2 2
The UK s 2 nd largest City Corporate business - Armitage Shanks, Aldi, Aston Martin, Barclays, Boots, Cadbury, CAT, Carillion, Deutsche Bank, Dunlop, HSBC, E.on, Geely, GKN, Goodrich, Google, Jaguar Landrover, Lloyds Bank, JCB, Kraft, Next, Nissan, Rolls Royce, Sandvik, Shanghai Automotive Industry Corp, Tarmac, Toyota, Volvo Destination of Foreign Direct Investment by UK Airport Catchment 2012 60 minutes Source: Ernst & Young s European Investment Monitor 2013 6% 3% 1% 3% 4% 4% 5% 11% 18% 45% Heathrow/Gatwick/ Luton Birmingham Edinburgh/Glasgow Stansted Manchester Belfast Newcastle 8% 8% 15% 8% 4% Total UK GVA Source: ONS 2011 25% 32% Heathrow/Gatwick /Luton Birmingham Stansted Bristol Leeds Bradford Manchester Newcastle Birmingham voted best place to invest for businesses in the UK 2 nd in Western Europe GVA grew by 0.83bn in the last two years 2 nd in UK Birmingham Barcelona Madrid Dublin Exports of over 28.5bn each year London Erfurt 21 universities in the Midlands, 48,375 non EU students & 14,760 EU students (2013/14) Source: The Business Desk, May 2014 http://www.thebusinessdesk.com/westmidlands/news/621238-birmingham-voted-best-place-to-invest-in-the-uk-and-second-bestin-west-europe.html?utm_source=newsletter&utm_medium=email&utm_campaign=_22nd_may_2014_-_daily_e-mail Vienna Limeric Athens An 3
Catchment comparisons Population Density Drive Range and UK Population to Birmingham, Gatwick & Manchester Airport Birmingham Gatwick Manchester Pop 120mins (% of UK pop.) 25.8 million (46%) 20.7 million (37%) 19.9 million (36%) Birmingham 2 Hour Catchment Gatwick 2 Hour Catchment Manchester 2 Hour Catchment Source: ONS Census 2011 Population & Microsoft Map-point 2013 4
Birmingham connectivity UK & Ireland Home Origin of BA Passenger Population Density Glasgow Up to 8 times per day Edinburgh Up to 8 times per day Aberdeen Up to 4 times per day Dublin Up to 10 times per day Shannon Up to 6 times per week Cork Twice daily Belfast Up to 10 times per day Isle of Man Served daily Jersey Up to 2 times per day Newcastle Up to 2 times per day Guernsey Served daily Newquay Served Daily Inverness Served Daily Waterford Up to 4 times per Week 5
Birmingham Airport key statistics 40% 35% 30% 25% 20% 15% Purpose of Travel CAA Survey Data 2014 Birmingham has a balanced profile of airlines unlike many of it s competitors who rely solely on LCCs for growth BHX Passenger Origins CAA Survey Data 2014 10% 5% 0% Birmingham London Heathrow London Gatwick Foreign, 24% UK, 76% Birmingham attracts a higher proportion of inbound traffic than any other airport in England outside London Business Leisure 6
10 million passengers A record breaking year to date Growth in all sectors Twice weekly tourist flights from China during the summer Growth in passengers year on year Double digit growth in long haul passengers 27 Months of consecutive growth 7
9 new airlines 8
New airlines & increased flights Icelandair 2 x per week to Reykjavik and North America increase to 4 x per week February 16 Norwegian Madrid, Barcelona, Malaga, Las Palmas & Tenerife Vueling Barcelona and Alicante Wizz Budapest 2 x per week, Warsaw 2 x per week, starting Dec 15 Poznan 2 x per week, starting May 16 Bucharest 2 x per week VLM Waterford 4 x per week, Antwerp 3 x per week Blue Air starting March 16 Bucharest 2 x per week Iberia starting March 16 Madrid 4 x per week American Airlines started 8 th May daily to New York JFK 3 rd daily Emirates service to Dubai (first first class product) Hainan Airlines successful charter programme from Beijing 9
Shakespeare s England working with Birmingham Airport We are Shakespeare s Airport overseas 2016 Shakespeare initiative Sales missions Overseas marketing PR E commerce Air passenger duty Independent report into Birmingham Airport s economic impact 10
Shakespeare s England ambitions for the future We are recognised nationally today and have a great reputation We need to build on this and strengthen the team We need to leverage all we can from devolution We need to see the Destination Management Plan adopted by all our stakeholders Shakespeare s England is a fantastic global brand 11
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