An integrated approach for the sustainability of the tourism production (Grant contract 2010/ )

An integrated approach for the sustainability of the tourism production (Grant contract 2010/204-103) Report on the market research about the IPOT (Integrated Packages Of Tourist offer) to destination : Kutaisi and its surrounding areas August 31st 2011 By Prof.Romano Toppan Professor of Tourism Economy and Senior Adviser of the Project CIUDAD The concept of an objective is not objective, but it depends upon the context, changes in the time and is diverse in different societies and traditions (statement of Pierluigi Luisi, scientist and project manager) MUNICIPALITY OF UNGHENI MUNICIPALITY OF KUTAISI

An integrated approach for the sustainability of the tourism production (Grant contract 2010/204-103) Disclaimer: This report has been developed with financial assistance from the EU. Its contents are the sole responsibility of the writer and in no way reflect the views of the European Union.

Introduction : One of the specific objectives of the Project CIUDAD and the expected results is Increased capacity and development strategy (R2 of the Logical Framework) through working groups and simulation proposal of at least 3 IPOT, in order to facilitate the increase of the tourist flows and cooperation with some Tour Operators interested to the Kutaisi and Ungheni tourist and/or hospitality offer. In spite of the heavy difficulties and weaknesses already largely exposed in the Reports, we consider the possibility to exploit some Integrated Packages of Tourist Offer both in Kutaisi and Ungheni. A questionnaire has been mailed to a certain number of T.O. and Travel Agencies, both in the partner countries and in the European countries, especially Italy, to evaluate their opinion and perception of these destinations and know their eventual availability to create some pilot packages specifically oriented to the areas of Ungheni and Kutaisi. The terminology of IPOT is adopted by the EU in the Structural Funds 2007-2013 -Measures concerning Tourism and Local Development. According to the Logframe of the Project CIUDAD, we have proposed the creation of 3-4 pilot IPOT, as exemplary models for the creation and management of the tourist offer, both for Kutaisi and Ungheni. From the attractors to the IPOT In the first mission realized last year (end 2010) to Kutaisi and Ungheni, meetings and seminars were devoted to the analysis of the Tourist Attractors of the areas concerned. The results are reported in the Midterm Report. Moreover, the Report of the territorial marketing research, presented by the experts of Euroteam in March 2011, has carefully analysed the tourist capabilities of Kutaisi and Ungheni as tourist destinations, together with their surrounding areas. Finally, a mission of the experts to Ungheni in May 2011 contributed to focus these capabilities on the most feasible actions in the tourist offer. The outcome of all these analyses, suggestions and proposals, is the creation of a small number of IPOT, so that the capacity building of the partners in Georgia and Moldova could be find a practical issue, in order to start an experiment towards a successful tourist planning and management of the towns and its most meaningful neighbourhoods and test the transition from the attractors to the tourist valorisation. Minimal requirements of an IPOT An IPOT needs to be designed and proposed with some specific requirements, before to be offered and communicated to the market (target).these features mainly are : - Accessibility : the components of the tourist offer should be accessible both for join it without excessive difficulties and for the availability to be visited on the spot, once arrived - Duration : for the IPOT of our proposal the ideal duration should be from 2 (e.g. Batumi, Gelati, Kutaisi, 1 overnight in Kutaisi, and back) to 5 days (e.g. the Ballet Festival in Ungheni, with shows, evenings, dinners, excursions, wine taste etc.) - Knowledge : the IPOT must be carefully known before its selling - Meaningfulness : for the target groups of visitors, guest, clients 3

- Competitiveness : in comparison with the other similar offers, especially in the pricing - Integration of all the components and services (flow of delivery and quality assurance) - Governance : all the actors involved (City Hall, Public Tourist Agencies, Info points, Hotels & Restaurants, Transport services, Tourist guides, Museums and cultural sites etc.) must be coordinated Operational contents to be designed An IPOT must be designed with the following contents : How to join to the destination How to move within destination What to see and visit What to do ( e.g. to wear a suitable dress...) Where to sleep Where to eat Which is the best period for Events and similar (cultural, religious, civic or weddings, conventions, sports ) Excursions Tools for the knowledge and information Graphic n.1 : The POT Value Chain Pre visit image/ messages Pre visit information Making bookings Journey to destination Initial welcome Information in destination After visit contact and memories Farewell and return journey Infrastructure and environment Attractions and amenities Places to eat Places to stay Promotion of a IPOT Graphic n.2 shows the positioning of the different promotion and advertising means in the two factors frame : cost (high/low) and redemption (high/low) 4

Graphic n.2 : The advertising tools matrix Acknowledgment : Source: Romano Toppan & Salvatore Carlo Vigo (copyright) This research has been submitted to the attention of Marina Metreveli, PhD, Professor, Parliament of Georgia, Sector Economy and Economic Policy Committee, Leading Specialist (Expert on Tourism) and obtained her approval and disposal for cooperation to implement the expected results and the relevant policies therein. We are grateful to Prof. Marina Metrelevi for her contribution and confirmation of methodological conformity. Data and references : Tel/fax: (+99532) 335056 home Tel: (+99532) 281393 office Fax: (+99532) 281713 office Mob: (+99599) 5033 99 E-mail: marinametreveli@yahoo.co.uk marmetreveli@hotmail.com marina@marinametreveli.ge web: www.marinametreveli.ge Skype: marina.metreveli1 5

CAUCASUS TRAVEL Presentation : Back to 1990, the Caucasus Travel was the only company focused on incoming tourism for Georgia. It maintains a large share of the market and is the company of choice for more than 150 tour operators, travel agencies, incentive houses, conference organizers and professional associations. CIUDAD team of the Venice Province mailed a questionnaire about the evaluation of the tourist potential and positioning of the tourism in Georgia and asked to create a Tourist Package (IPOT) more oriented to Kutaisi and its surroundings. Data and References : CAUCASUS TRAVEL Ltd. Address: 44/II Leselidze str., 0105, Tbilisi, Georgia Tel: (+995 32) 987400/931175/931692 Fax: (+995 32) 987399 E-mail: online@caucasustravel.com and welcome@caucasustravel.com Website : http://www.caucasustravel.com and http://www.events.ge Contact person : Mrs. Ia Tabagari General Manager tours@caucasustravel.com Mrs. Keti Aspindzelashvili Tour Operator tours3@caucasustravel.com 6

Kutaisi A. Components of the tourist package (IPOT) including Kutaisi : ITINERARY KUTAISI. THE SECOND BIGGEST CITY OF GEORGIA SAMPLE ITINERARY: SUBJECT TO CHANGES. Day 1 Tbilisi - Gori - Kutaisi Our tour will start in the morning (08:00 or 09:00). First we will drive to town of Gori. After excursions in Gori lunch is available in local restaurant. Then we will travel to the West of the country via towns of Gori, Surami, Zestaponi and picturesque Rikoti Pass. Here we will stop for short time to see ceramic market and try pieces of honeycomb. We will be in Kutaisi around 17:00-18:00. Dinner will be provided on the balcony, which overlooks the whole city. Overnight at the guesthouse. Sights of excursion: - Stalin Museum, where exhibits give us an opportunity to re-create scenes from the life of the dictator. - Uplistsikhe (in translation Fortress of God) - ancient cave town of the 1st half of the 1st millenium BC. - Ubisi - a single nave basilica of 14th c with murals painted by Damiane. Day 2 Kutaisi - Tbilisi. After breakfast drive to visit surroundings of Kutaisi. We will have lunch in one of the restaurants en route. On the way back we suggest to visit Samtavisi Cathedral. We will be back to Tbilisi around 19:00. Sights of excursion: - Gelati monastery and architectural complex, founded by King David the Builder in the 12th c. - Gelati was the significant center of culture, religion and philosophy. - Bagrati Cathedral - (11th c) coronation and burial place of Georgian kings. - Samtavisi Cathedral (11th c), well known by its facade decoration. Note: This tour leads us to Imereti region, which is known by people of special sense of humor, architectural complexes, cool springs, delicious food, green fields, and delicate, manicured gardens. Here is the ancient capital of the kingdom of Colchi - Kutaisi, at present the second city of Georgia. Package includes: - Inland transportation by car (1-2 pax.) or minibus (3-9 pax.) - All meals - Accommodation in the guesthouse in Kutaisi - Bottle of mineral water per person - Entrance and other fees 7

- Cultural tours Guide (English, German, French, Russian speaking) Package excludes: Beverages; Travel insurance. ITINERARY KUTAISI IMERETI PROVINCE SAMPLE ITINERARY: SUBJECT TO CHANGES. This tour leads us to Imereti region, which is known by people of special sense of humor, architectural complexes, cool springs, delicious food, green fields, and delicate, manicured gardens. Here is the ancient capital of the kingdom of Colchi - Kutaisi, at present the second city of Georgia. Day 1 Tbilisi - Gori - Kutaisi Our tour will start in the morning (08:00 or 09:00). First we will drive to town of Gori. After excursions in Gori lunch is available in local restaurant. Then we will travel to the West of the country via towns of Gori, Surami, Zestaponi and picturesque Rikoti Pass. Here we will stop for short time to see ceramic market and try pieces of honeycomb. We will be in Kutaisi around 17:00 18:00. Dinner will be provided on the balcony, which overlooks the whole city. Overnight at the guesthouse. Visits to: - Stalin Museum, where exhibits give us an opportunity to re-create scenes from the life of the dictator. - Uplistsikhe (in translation Fortress of God) - ancient cave town of the 1st half of the 1st millenium BC. - Atenis Sioni (7th-8th century) Day 2 Kutaisi After breakfast visit surroundings of Kutaisi: - Gelati monastery and architectural complex, founded by King David the Builder in the 12th c. - Gelati was the significant center of culture, religion and philosophy. - Bagrati Cathedral - (11th c) coronation and burial place of Georgian kings. - Motasameta monastery complex - Vani Archaeological site Day 3 Kutaisi - Tbilisi Prices include: - Inland transportation by car (1-2 pax.) or minibus (3-9 pax.) - 2x Breakfast; 3x lunch; 2x Dinner 8

- Accommodation in the guesthouse in Kutaisi - Bottle of mineral water per person - Entrance and other fees - Cultural tours Guide (English, German, French, Russian speaking) Prices exclude: - Beverages - Travel insurance - Flights ITINERARY GEORGIA AD GLANCE Explore Georgia SAMPLE ITINERARY: SUBJECT TO CHANGES. 9 days throughout Georgia, with the 5 th day devoted to Kutaisi with 1 overnight : Day 1 Tbilisi, arrival day, Check in at the hotel. Day 2 Tbilisi - Mtskheta - Kazbegi Gudauri Day 3 Gudauri - Gori - Bakuriani Day 4 Bakuriani - Vardzia - Kutaisi Visit to: - Vardzia - the rock-cut town, was built in the 12-13th cc by Queen Tamar. Initially it was planned as a town-fortress, but later on the complex turned to well defended monastery and important political, cultural, educational and spiritual center of the country. - Kutaisi - the former capital of western Georgia - the cultural center of this areadinner and overnight at guesthouse in Kutaisi Day 5 Kutaisi Visit to: - Bagrati Temple (11th century) the view of Kutaisi opens from the church. - Local Market excursion - Gelati Monastery complex (11th -12th), visiting the cathedral, Church of St. Nicholas, Bell Tower, Chapel and the Academy which was built in 1104. - Motsameta monastery. - Ubisi (with 9th century church with 14th c frescos). Day 6 Tbilisi David Gareja - Telavi Day 7 Telavi Tbilisi *Optional farewell dinner with traditional Georgian dishes and folk songs. Day 8 Departure Package includes: - Inland transportation by car in case of 2xpax / by minibus in case of 3xpax; - Guide assistance at the airport (arrival, departure) - Excursions & entrance fees 9

- Accommodation according to the program - Meals / full board on days 2, 3, 4, 6 / Breakfast & lunch on days 5, 7 / Bed &Breakfast on days 1,8-1 bottle of mineral water per person per day Package Excludes: - Flights - Visas - Single room supplement - Alcohol drinks ITINERARY THE LAND OF THE GOLDEN FLEECE SAMPLE ITINERARY: SUBJECT TO CHANGES. 9 days throughout Georgia, with the 3 rd day devoted to Kutaisi with 1 overnight : Day 1: arrival in Tbilisi Day 2: Tbilisi -Kutaisi Our first encounter with the culture of Colchis begins with a visit to the ancient town of Vani where some of the finest examples of ancient artefacts are kept in the Vani Archaeological Museum. Overnight in Kutaiai. Day 3: Kutaisi -Mestia.We set off for Svaneti. We drive up the Enguri Gorge where the first inhabitants, mainly gold prospectors, settled in ancient times. It was here that most of the Colchis gold was obtained. For centuries the Svan ethnic group evolved here, cut off from the outside world by the high and inaccessible mountains, their culture preserved almost intact. In earlier centuries Svaneti was a recognised part of the Kingdom of Colchis. Day 4: Mestia Day 5: Mestia Ushguli Day 6: Ushguli - Mestia Day 7: Mestia - Becho Day 8: Becho-Batumi Day 9: Batumi Day 10: Batumi -Tbilisi Day 11: Tbilisi Day 12: departure Package includes: - Inland transportation by car in case of 2xpax / by minibus in case of 3xpax; - Guide assistance at the airport (arrival, departure) - Excursions & entrance fees - Accommodation according to the program - Meals / full board - Visa support letter - 1 bottle of mineral water per person per day 10

Package Excludes: - Flights - Visas - Travel insurance - Single room supplement - Alcohol Drinks ITINERARY THE PATH OF THE HOLY SYRIAN FATHERS Georgia s main monuments of christianity SAMPLE ITINERARY: SUBJECT TO CHANGES. 12 days throughout Georgia, with the 5 th and 6 th days devoted to Kutaisi with 2 overnights : Our tour begins in Kartli. In Mtskheta, St. Nino erected the first Christian cross and the first churches were built here. The cross of St. Nino is held in the Sioni Cathedral. We will visit the monasteries of Shiomghvime and Zedazeni which were built on former pagan sites. Day 1: arrival in Tbilisi Day 2: Tbilisi sightseeing Day 3: Tbilisi - Mtskheta - Tbilisi Day 4: Tbilisi Kutaisi Day 5: Kutaisi Kutaisi, the former capital of western Georgia is the cultural centre of this area. It was from here that King David IV ('The Builder') began the unification of Georgia. He also founded the Gelati Academy, where he is buried. The Academy holds the only remaining portrait of the King. One overnight Day 6: Kutaisi - Vani Kutaisi One overnight Day 7: Kutaisi - Nikortsminda - Borjomi Day 8: Borjomi - Vrdzia - Borjomi Day 9: Borjomi - Tbilisi Day 10: Tbilisi - Dmanisi - Tbilisi Day 11: Tbilisi - Telavi Day 12: Telavi Day 13: Telavi - Tbilisi Day 14: Tbilisi - Betania - Tbilisi Day 15: Departure 11

Note: Prices include: - Inland transportation by car in case of 2xpax / by minibus in case of 3xpax; - Guide assistance at the airport (arrival, departure) - Excursions & entrance fees - Accommodation according to the program - Meals / full board on days 3, 4, 5, 6, 9, 10, / Breakfast & lunch on days 5, 7 / B&B on days 1, 8 - Visa support letter - 1 bottle of mineral water per person per day Prices Exclude: - Flights - Visas - Travel insurance - Single room supplement - Alcohol drinks - Tour Logistic ITINERARY THE ANCIENT VALLEYS OF GEORGIA From mountains to plains SAMPLE ITINERARY: SUBJECT TO CHANGES. 15 days throughout Georgia, with the 9 th and 10 th days devoted to Kutaisi with 2 overnights : One of the glories of this comprehensive journey is the chance, it gives us to encounter these princely folk, from mountains to plains, to the shores of the black Sea. We begin with sightseeing in Tbilisi, venturing east to the David Gareja Monastery complex, set in magnificent wild country, and further east to Telavi, center of Kakheti Province, famous for its wines. We visit and hike in the southern slopes of the Caucasus from the resort of Gudauri and Kazbegi, encountering old churches, monasteries, and hamlets along the way. Down to the Turkish borderlands at Samtskhe, the lush valley of Borjomi, and the port of Batumi, where caravans from the east met Roman and Greek trade ships. From snowy peaks to subtropical shores, from deserts to lush forests, from cities to enchanting villages, this marvelously crafted trip revels in the soul of the Caucasus / Georgia. The Itinerary Day 1: arrive Tbilisi Day 2: F/D sightseeing tour of Tbilisi Day 3: Tbilisi Museums Day 4: Trip to ancient Mtskheta and Gudauri ski resort by Military highway Day 5: Day trip to Kazbegi mountainous region over Cross Pass Day 6: En route to Bakuriani explore lowlands of Kartli 12

Day 7: Day trip Samtskhe, explore Vardzia cave-town Day 8: Drive to Black Sea Shores and tour of Batumi Day 9: Trip to Kutaisi Day 10: Explore ancient sites of Colchis Kutaisi Day 11: Sightseeing of ancient Christian sites and return to Tbilisi Day 12: Trip to semi desert of David Gareja & then to heart of Kakheti region Day 13: F/D tour to wine region & return to Tbilisi Day 14: Day trip to Dmanisi archaeological excavations Day 15: Departure Note: Major Highlights: Old town and museum treasuries, sulfur bath-houses, flea markets and carpet shops, UNESCO heritage sites of Mtskheta and Gelati, Frescos of Ubisi and David Gareja, Architectural complexes of Ananuri and Gremi, Rock cut towns of Uplistsikhe and Vardzia, Monastery complexes of Shuamta and Nekresi, Paintings of Pirosmani & Damiane, Ancient inscriptions of Bolnisi, Wine cells and vineyards, bakeries and smithies, folklore entertainment and more... Other sightseeing: Metechi cross cupola church and Siony Cathedral, Caravanserai, Tsinandali residence, Anchiskhati basilica, Svetitskhoveli Temple, Jvari and Samtavro churches, Ateni Sioni, Outdoor Museum and unique ethnographical collection, Holy mount, Mosque, Ateshga and Synagogue, Ruins of Bagrati Temple & Dmanisi medieval town, Archeological sites of Vani & Gonio, Khertvisi fortress, Motsameta, Towers & gates of Signagi, Architectural complexes of Kintsvisi, Gurjaani and Tsugrugasheni. Prices include: Airport transfer by bus & assistance at the airport by guide; Cultural tours guide as per program; Entrance fees & local guides at the museums; Transportation by air conditioning coach with microphone and fridge; Accommodation in: 6 x overnight / breakfast at Hotel Old Metechi*** in Tbilisi 2 x overnight / breakfast at Sports Hotel**** in Gudauri 2 x overnight / breakfast at hotel Apollo in Bakuriani 1 x overnight / breakfast at Intourist Hotel in Batumi 2 x overnight / breakfast at Lali's guesthouse in Kutaisi 1 x overnight / breakfast at Telavi guesthouse Meals: Full board catering as per program Wine tasting at special hall Visa support letter Bottle of mineral water per person Prices exclude: Visas, flights, single room supplement, beverages, travel insurance, lunch on departure day. 13

ITINERARY TO EXPLORE BLACK SEA SHORE SAMPLE ITINERARY: SUBJECT TO CHANGES. 3 days throughout Georgia, with the 9 th and 10 th days devoted to Kutaisi with 1 overnight : Visit this picturesque town at the Black sea shore, learn local people, traditions and culture, subtropical landscapes, important historical monuments, plantations of citruses and tea. Tour Schedule: Day 1 Tbilisi-Kutaisi. Our tour will start in the morning (08:00 or 09:00). We will travel to the West of the country via towns of Gori, Surami, Zestaponi and picturesque Rikoti Pass. Here we will stop for short time to see ceramic market and try pieces of honeycomb. We will be in Kutaisi Lunch en route. Overnight at the guesthouse. Sights of excursion: - Gelati monastery and architectural complex, founded by King David the Builder in the 12th c. - Bagrati Cathedral - (11th c) coronation and burial place of Georgian kings; - Motsameta; Day 2 Kutaisi-Batumi Today we'll travel to the Black Sea Shore Town Batumi. Places to visit - Gonio Fortress. Known as Asparaunt, - Botanical garden Day 3 Batumi-Tbilisi Departure from Batumi back to Tbilisi. En rout visit: - Ubisi church - Samtavisi Church Note: Prices include: - Inland transportation by car (1-2 pax.) or minibus (3-9 pax.) - 2 x breakfast; 3x lunch; 2x dinner - Accommodation in the guesthouse in Kutaisi - Bottle of mineral water per person - Entrance and other fees - Cultural tours Guide (English, German, French, Russian speaking) 14

Prices do not include: Beverages; Travel insurance LEVON TRAVEL Presentation : LEVON TRAVEL bureau is a United States based full service travel agency with 40 years of travel industry experience and operating through its three offices worldwide: with the main office in Los Angeles (USA), and branch offices in Tbilisi (Georgia) and Yerevan (Armenia). LEVON TRAVEL's Georgia branch office opened in 1997. During these past years, we have provided our customers with the best possible service to fulfill their travel needs. We have prepared incoming and outgoing tour-packages to help our clients in Georgia to discover the World and the visitors in discovering Georgia. CIUDAD team of the Venice Province mailed a questionnaire about the evaluation of the tourist potential and positioning of the tourism in Georgia and asked to create a Tourist Package (IPOT) more oriented to Kutaisi and its surroundings. Data and References : LEVON TRAVEL 1132 N. Brand Blvd. Glendale, California 91202 (USA) Tel: (818) 552-7700 Tel: (800) 445-3866 Fax: (818) 552-7701 E-mail : sales@levontravel.com Website : www.levontravel.com LEVON TRAVEL 20 Chavchavadze Ave. Tbilisi, Georgia. Tel: (995 32) 25 00 10 Fax: (995 32) 23 23 99 E-mail: sales@levontravel.ge Website : www.levontravel.ge 15

Kutaisi A. Components of the tourist package (IPOT) including Kutaisi : ITINERARY EXPLORE GEORGIA Among Traditions & Legends SAMPLE ITINERARY: SUBJECT TO CHANGES. Day 01 ARRIVAL IN TBILISI - Overnight. Day 02 TBILISI MTSKHETA TBILISI Day 03 TBILISI KAZBEGI - TBILISI Day 04 TBILISI BOLNISI DMANISI TBILISI Day 05 TBILISI TELAVI (Kakheti Region) Day 06 TELAVI KVARELI SIGNAGI Day 07 SIGNAGI DAVIT GAREJA TBILISI Day 08 TBILISI GORI - AMBROLAURI KUTAISI Historical sources first mention this region in the 6th century BC; it was a part of the early Georgian Kingdom, the Colchis Kingdom, which was created in the 7-6th centuries BC and was known to be wealthy and strong. Cultural monuments and strong traditions have been passed down through the generations in Racha. Its people are known for their dedication to work, love for wine, calm character and ability to sing. They still maintain ancient traditions of vineyards and winemaking, just as they were described in ancient Greek and Roman writing. Racha, especially the lowlands of Ablorauli, is famous for growing Aleksandrouli, Tetra and Mojuretuli grapes, the basis, among others, for the Khvanchkara semi-sweet red wine. The main places of tourists interests concentrated here are: Nikortsminda a domed church built in 1010-1014 by King Bagrat III and the peak of sculptural decoration of Georgian cathedrals and Barakoni church - a domed cruciform church and one of the last important monuments in the tradition of medieval Georgian architecture. Drive to Kutaisi via Nakerala Pass and splendid Shaori Lake, at which visitors can enjoy a short rest on fresh air and magnificent views of the lake itself. Hotel accommodation and overnight in Kutaisi. Day 09 KUTAISI (Imereti Region) Breakfast at the hotel. Kutaisi full-day tour. Kutaisi is one of the most beautiful and ancient Georgian cities situated in West Georgia on both banks of the picturesque Rioni river. The river Rioni is mentioned in the myths of the Golden Fleece as local residents used to extract gold there. The symbol of a sheep skin covered with gold was later named the Golden Fleece. Unique masterpieces of Georgian architecture are located in and around Kutaisi 16

Bagrati Cathedral (the cross-domed, tri-conch Cathedral located on the top of Ukimerioni Hill, built in the 11th century. The cathedral is distinguished for its elegant proportions, grand size, facade composition, ornaments and relief carvings); Gelati Monastery Complex (once a major centre of enlightenment in Georgia, founded by King Davit Aghmashenebeli (David the Builder) in 1106 that represents the flourishing medieval architecture in Georgia. The tomb of Davit Aghmashenebeli is located in the porch to the south of the precinct wall); both of these monuments are protected by UNESCO. Not far from Kutaisi there is a unique Sataplia Reserve skillfully hidden in the mountains. It is a rare monument with complex character and famous by its most beautiful caves. The karstic cave of Sataplia features spectacular stalactites and stalagmites and is 890 meters long, 10 m high and 12 m wide. The real traces of ancient reptiles printed in huge stones are clearly visible on the Dinosaur Plateau nearby. Dinner in local restaurant with traditional Imeretian feasting. Overnight. Day 10 KUTAISI ZUGDIDI MESTIA (Samegrelo-Zemo Svaneti Region) Breakfast at the hotel. Proceed to Zugdidi. Excursion to Dadiani Palace in Zugdidi. Zugdidi is a city in the Western Georgian historical province of Samegrelo and serves as centre of the Samegrelo-Zemo Svaneti region. Megrelians are vivacious and talanted. Samegrelo has produced many outstanding scientist and cultural representatives. The treasure of Zugdidi is a graceful patrimonial palace of Dadiani princes with its unique park. Dadiani were an ancient aristocratic family known for their relationship with Napoleon Bonaparte. The Palace now is a museum in which the extraordinary historic collections are exhibited. For example, some personal things and pieces of furniture of the Emperor and one of his death masks (two others are in France and England). There is here even a more significant relic the Blessed Virgin shroud. According the legend the shroud was taken from Byzantium to Western Georgia by the ancestors of Dadiani princes in the 15th century. The shroud can be seen only during the big church holidays. Proceed to Mestia (Svaneti). Accommodation and overnight in Mestia. Day 11 MESTIA USHGULI - MESTIA Day 12 MESTIA - BATUMI (Adjara Region) Day 13 BATUMI Day 14 BORJOMI - VARDZIA - TBILISI Day 15 DEPARTURE FROM TBILISI ITINERARY AMAZING GEORGIA (family vacations) 9 days throughout Georgia, with the 5 th day devoted to Kutaisi with 1 overnight : 17

Day 05 : TBILISI GORI KUTAISI Breakfast at the hotel. Drive towards Kutaisi (Imereti Region). On the way to Kutaisi we will make a stop and sightseeing tour in Gori - an ancient city which is also linked to being the birthplace of Joseph Stalin where he lived until the age of 15. After passing rich agricultural lowlands of Kartli and beautiful landscapes of Rikoti Pass which divides East and West parts of Georgia, arrive to Kutaisi - of the most beautiful and ancient Georgian cities situated on both banks of the picturesque Rioni river. The river Rioni is mentioned in the myths of the Golden Fleece as local residents used to extract gold there. The symbol of a sheep skin covered with gold was later named the Golden Fleece. Unique masterpieces of Georgian architecture are located in and around Kutaisi Bagrati Cathedral (the cross-domed, tri-conch Cathedral located on the top of Ukimerioni Hill, built in the 11th century. The cathedral is distinguished for its elegant proportions, grand size, facade composition, ornaments and relief carvings); Gelati Monastery Complex (once a major centre of enlightenment in Georgia, founded by King Davit Aghmashenebeli (his tomb is located in the porch to the south of the precinct wall) in 1106 that represents the flourishing medieval architecture in Georgia); both of these monuments are protected by UNESCO. Not far from Kutaisi there is a unique Sataplia Reserve skillfully hidden in the mountains. It is a rare monument with complex character and famous by its most beautiful caves. The karstic cave of Sataplia features spectacular stalactites and stalagmites and is 890 meters long, 10 m high and 12 m wide. The real traces of ancient reptiles printed in huge stones are clearly visible on the Dinosaur Plateau nearby. Overnight in Kutaisi. ITINERARY IN THE FOOTSTEPS OF AURGONAUTS Searching for Golden Fleece 12 days throughout Georgia, with the 5 th day devoted to Kutaisi with 1 overnight : Day 05: KUTAISI.Proceed to Kutaisi (Imereti region). En route enjoy the views of splendid Shaori lake. Kutaisi is one of the most beautiful and ancient Georgian cities situated in West Georgia on both banks of the picturesque Rioni river. The river Rioni is mentioned in the myths of the Golden Fleece as local residents used to extract gold there. The symbol of a sheep skin covered with gold was later named the Golden Fleece. Full-day Kutaisi tour: unique masterpieces of Georgian architecture are located in and around Kutaisi Bagrati Cathedral (the cross-domed, tri-conch Cathedral located on the top of Ukimerioni Hill, built in the 11th century. The cathedral is distinguished for its elegant proportions, grand size, facade composition, ornaments and relief carvings); Gelati Monastery Complex (once a major centre of enlightenment in Georgia, founded by King Davit Aghmashenebeli (David the Builder) in 1106 that represents the flourishing medieval architecture in Georgia. The tomb of Davit Aghmashenebeli is located in the porch to the south of the precinct wall); both of these monuments are protected by UNESCO; Motsameta Monastery Complex (8th-11th c.c.); Overnight in Kutaisi. 18

ITINERARY THE HOMELAND OF WINE 1 14 days throughout Georgia, with the 7 th day devoted to Kutaisi with 1 overnight 2 : Day 07: KUTAISI Breakfast at the hotel. Half-day tour Kutaisi and surroundings: Kutaisi is one of the most beautiful and ancient Georgian cities situated in West Georgia on both banks of the picturesque Rioni river. Visit to Gelati - once a major centre of enlightenment in Georgia, founded by King Davit Aghmashenebeli (David the Builder) in 1106 that represents the flourishing medieval architecture in Georgia. The tomb of Davit Aghmashenebeli is located in the porch to the south of the precinct wall. Visit to Bagrati Temple ruins - the cross-domed, tri-conch Cathedral located on the top of Ukimerioni Hill, built in the 11th century. The cathedral is distinguished for its elegant proportions, grand size, facade composition, ornaments and relief carvings. In the evening - a farewell party in Georgian restaurant with folk music and dancers. Overnight Presentation : GEORGIAN DISCOVERY TOUR Specialized in the area of private cultural and historical tours, Georgian Discovery Tours takes you to the treasures of Georgia. Every tour is tailor-made to the individual wishes and preferences of our guests. A highly reliable limousine service completes the product range. Born out of a Georgian-Swiss joint venture, Georgian Discovery Tours couples Georgian hospitality and warmth with international quality standards. We give you the opportunity to discover Georgia and its people in an intimate framework, marked by the professionalism and the enthusiasm of our staff. CIUDAD team of the Venice Province mailed a questionnaire about the evaluation of the tourist potential and positioning of the tourism in Georgia and asked to create a Tourist Package (IPOT) more oriented to Kutaisi and its surroundings. 1 This Logo has been the same was preferred by the participants to the workshop of The rank of the preferences was : first preference (with 6 yeses) MOTHERLAND OF WINE and CAPITAL OF ANCIENT TRADITIONS, second preference (with 3 yeses) CROSSROAD OF HISTORY AND CULTURE, third position (with 2 yeses) THE PLACE OF THE SOUL. The choice of MOTHERLAND OF WINES seems to be confirmed by the success obtained by the Georgian wines in the International Exhibition SLOW FOOD in Turin (Italy( a few days before the mission : proof of this success is the title of the most important newspaper of Italy, CORRIERE DELLA SERA, on Wednesday 20 th October 2010, page. 31 : Georgian wines and Bulgarian food : gourmets are discovering the East Europe. 2 Modified according to at least 1 overnight in Kutaisi. 19

Data and references : GEORGIAN DISCOVERY TOURS 74 Chavchavadze Ave 0162 Tbilisi, Georgia Email : info@gdt.ge Website : http://www.gdt.ge/ Contact persons : Giorgi Aliashvili, Managing Director Phone: +995 32 29 49 53 Fax: +995 32 20 40 70 Givi Kighuradze Program Manager Chavchavadze Avenue,80 0162 TBLISI (Georgia ) Phone/Fax : +995 32 2294953 Email : givi.kighuradze@gdt.ge Partner : Lehmann Reisen AG Carlson Wagonlit Travel Von Werdt Passage 5 CH - 3011 Bern Email : post@lehmannreisen.com Phone: +41 31 328 28 28 Fax: +41 31 328 28 48 Kutaisi A. Components of the tourist package (IPOT) focused on paleontological, natural, cultural and Christian heritage : Day 1: Arrival to Tbilisi, Accommodation Day 2: Tbilisi City Tour Day 3: Excursion to Bolnisi and Dmanisi Day 4: Excursion to Uplistsikhe, Transfer to Kutaisi Day 5: Excursion in Imereti region Day 6: Excursion in Kutaisi and Mtskheta Day 7: Excursion to David Garedja Day 8: Departure from Tbilisi 20

B. Components of the tourist package (IPOT) focused on Horse Trekking in the Kutaisi area and its surroundings : Horseback riding has a long tradition in the Caucasus, and throughout the ages, the horse has been one of the most valuable and prestigious belongings of all Caucasians. Day 1: Arrival to Tbilisi, Accommodation Day 2: Tbilisi City Tour Day 3: Transfer to Kutaisi, Excursion in Kutaisi region Day 4: Horseback Excursion in Kutaisi region (towards Gelati) Day 5: Horseback Excursion in Kutaisi Region (towards Prometeus / Sataplia caves) Day 6: Horseback Excursion in Kutaisi region ( towards the mineral water spa town Sairme) Day 7: Transfer to Tbilisi and Departure Presentation : METAMONDO METAMONDO is a Tour Operator located in Venice-Mestre. Its main Tourist Destinations Portfolio and Offer includes many Countries and Regions of the East Europe, like : Russia, Georgia, Armenia, Baltic Republics, Mongolia, Syria etc. Special offers with the inclusion of Kutaisi (at least 1 overnight) are : GEORGIA Classic GEORGIA Kasbegi Marathon ARMENIA & GEORGIA Tour With direct flights ARMAVIA from Venice Airport (period : august-october Its personnel speaks and writes both English and Russian. CIUDAD team of the Venice Province mailed a questionnaire about the evaluation of the tourist potential and positioning of the tourism in Georgia and Moldova. Moreover it asked to create a Tourist Package (IPOT) more oriented to Kutaisi and its surroundings and to create a new Tourist Package (IPOT) for Moldova, with a special inclusion of Ungheni and its surroundings. Data and references : METAMONDO Via Ca' Rossa 21 30174 Mestre (VE) ITALIA Contact Persons : Luisa Casarin (DG) Vera Rodaro (Programme Manager) 21

Mobile : 3483868576 Tel. +39 041 8899300 8899211 prenotazioni: +39 041 8899333 gruppi: +39 041 8899380 email: info@metamondo.it product@metamondo.it Kutaisi A. Components of the tourist package focused on Kutaisi and Imereti region : Day 1: Leave on a late evening regular flight from Italy for Istanbul. Arrive in the early hours of the next morning Day 2: TBLISI Arrive in Tbilisi, transfer to hotel, and relax. Start of the panoramic tour of the city, the historical centre with the old city and the modern capital: pause to visit the Sioni Cathedral in which is housed the Cross of the Georgian Saint Nino and the Terme sulfree (sulphurous hot springs) with its brick cupolas: climb the panoramic hills and pause at the ruins of the Narikala fortress, one of the ancient fortifications of the city. Lunch. A walk along the Corso Rustaveli, the principle thoroughfare of Tbilisi; free time. Dinner and overnight accommodation. Day 3: TBILISI MTSKHETA UPLISTSIKHE BAKURIANI All inclusive. Leave for the western regions to visit the ancient capital Mtskheta, religious centre of great importance with the monastery of Jvari and the cathedral of Svetitskhoveli, both of which are World Heritage Sites. The journey takes you along part of the ancient Silk Road to arrive at Uplistsikhe (dating from 1,000 bc.) a city completely dug-out of the rock, with dwellings, markets, wine cellars, a theatre and the basilica with tree naves. Along the adjacent hills parts of the ancient caravan routes have been preserved. Arrive in Bakuriani in the evening. Dinner and overnight accommodation. Day 4: BAKURIANI VARDZIA BAKURIANI All inclusive. Leave for the regions of Meskheti and Javakheti to tour the site of Vardzia, the city of caves (XII century), one of the curiosities of Georgia. Founded in the XII century, it well represents the Golden Age of the country, with its stone churches and well preserved frescos, the storage cellars, its dining halls and numerous dwellings. To reach the caves you must walk upwards for about 20 minutes. It is possible to also take a taxi which are numerous in the area. Return to Bakuriani. Day 5: BAKURIANI KATAISI All inclusive. Leave for Kutaisi, the city of the Golden Fleece. Along the way stop at the ceramics market. On arrival in the city visit the Ethnographic Museum then continue on to the Sataplia National Park, noted for its mountainous zone rich in prehistoric animal tracks. Visit the Cave of Sataplia with its amazing architecture created by the stalagmites and stalactites. Return to Kutaisi and a short visit to what was once the ancient capital of the Colchis. Overnight accommodation in Kutaisi. 22

Day 6: KUTAISI All inclusive. Leave early morning for the visit to the Monastery of the Accademia of Gelati (XII century) a World Heritage Site. It was one of the most important cultural centres of medieval Georgia, founded in 1106 and endowed with an Academy in which worked the most important scientists, theologists and philosophers, important enough to be call the New Greece. Here the powerful king David The Constructor reigned. On the way back we will pause at the Church of Motsameta and visit the Grotto of Prometeo, a natural work of art over millions of years. Close to these is the city of Tskaltubo, a coastal resort once famous and frequented by the leaders of the Soviet Union, including Stalin, originally from Gori, in Georgia. Before evening we stop to take in the splendour of the ruins of the Cathedral of Bagrati, from the X century, which today is being restored. Pause at the SPA complex of Tskaltubo. Overnight accommodation in Kutaisi. Day 7: KUTAISI TBILISI All inclusive. Morning visit to the market in Kutaisi, to get to know the life of the local inhabitants. Leave heading east and stop at the Complex of Ubisa, with its important frescos. Arrive in Tbilisi, free time. Day 8: TBILISI ITALY After breakfast leave for the airport in time for the return flight to Italy. MINOR TOUR OPERATORS FOR GEORGIA ViaGeorgia is the Travel Agency specialized in providing any kind of personalized service for offices, organizations and various interest groups in Georgia and Caucasus Region, as well as for incentives, meetings and conferences in Georgia as a leading Destination Management Company. Staff of Via Georgia is a team of 10 Travel Professionals with over 100 years combined experience. Professionalism, creativeness, reliability, loyalty towards our customers and pride in the quality of our work are the basic assets we bring to our jobs Services we offer: Transportation Services Tours from 1 day to 3 weeks Hotel Booking Event Organisation Other Need any more ideas? Please contact us: ViaGeorgia can meet all your needs in logistics. We offer competitive prices and free quotation. By using our service you can save time and energy for making various logistical arrangements for you, your colleagues and guests! 23

We work for you around the clock, 7 days a week Tbilisi City Tour Tbilisi is a capital of Georgia founded in the 5th c. Tbilisi - has a population of 1.253.000 million. Age-old contacts with Eastern and Western cultures are reflected in the architecture of the city. Christian churches of different persuasions, a synagogue and a mosque stand here side by side. A happy combination of restored medieval architecture with buildings of the 19th century gives the city an exotic and colorful atmosphere. The "old city" is of particular interest. Tbilisi is a modern city rich in museums, theaters, universities, trading centers, hotels, famous sulphur baths, casinos, etc. Tour Guide: Our trip will start in the morning (09:00-10:00). And will be finished at (15:00-16:00) o Metechi church (12th -13th cc) o Sioni Cathedral (7th-19th cc) o Anchiskhati Basilica (6th 18th cc) o Narikhala Fortress (4th cc) o State Ethnographical Museum open air museum Min 10 Person Max no limited Price 25 Euro per person per Tour (rate includes all entry fees if any, guide and transportation) Mtskheta & Ananuri Tour Mtskheta, the ancient capital of Georgia (till 5th century) lies on the curve at the confluence of rivers Mtkvari and Aragvi just 30 km away from Tbilisi. At the entrance of Mtskheta, one can see the ruins of an ancient aqueduct built by Pompey during one of the Roman military campaigns. Dominating Mtskheta is the majestic 11th century Cathedral Svetitskhoveli. Mtskheta itself is on the UNESCO list of World Heritage sites. Architectural Complex Ananuri (16th century) is situated near Zhinvali Reservoir, 66 km away from Tbilisi. Tour Guide: Our trip will start in the morning (09:00-10:00). And will finished at (17:00-18:00) o Jvari Church (6th-7th cc)- cross-shaped church in plan of the early Medieval Period o Ananuri Complex (16th Century) o Lunch in Mtkheta o Swetickhoveli - the biggest Christian temple in Georgia o Samtavro (11th-13th c) - a monastery complex near Svetitskhoveli Min 10 person Max no limited Price 30 Euro per person per tour (rate includes all entry fees if any, guide and transportation) 24

Mtskheta & Uplistsikhe Tour Mtskheta, the ancient capital of Georgia (till 5th century) lies on the curve at the confluence of rivers Mtkvari and Aragvi just 30 km away from Tbilisi. At the entrance of Mtskheta, one can see the ruins of an ancient aqueduct built by Pompey during one of the Roman military campaigns. Dominating Mtskheta is the majestic 11th century Cathedral Svetitskhoveli. Mtskheta itself is on the UNESCO list of World Heritage. A Cave Town-Fortress of Uplistsikhe dating from the I millennium B.C. covers about 8 hectares of the rock land. Habitable premises as well as hall-temples can be found in the caves of Uplistsikhe Complex. Tour Guide: Our trip will start in the morning, 09:00-10:00, and will finished at 17:00-18:00 pm. o Uplistsikhe Complex o Gori Stalins Museum o Jvari Church (6th-7th cc) - cross-shaped church in plan of the early Medieval Period o Lunch in Mtkheta o Swetickhoveli the biggest Christian temple in Georgia Min 10 person Max no limited Price 35 Euro per person per tour (rate includes all entry fees if any, guide and transportation) David Gareja Tour David Gareja (80 km south east of Tbilisi) - just one among many attractive sites in Georgia. This place is indeed unique for its wild nature, mural masterpieces and rock-cut monasteries, the most ancient of which were founded in the first half of the 6th century AD. The 13 Holy Syrian Fathers from Antioch were responsible for strengthening Christianity in Georgia. They founded several monastery complexes in Kartli and Kakheti, and turned these two regions of Georgia into centers of Christian culture. Later David Gareja, Shiomghvime, Zedazeni, Alaverdi, Nekresi, Samtavisi and other cathedrals were built on the site of former monasteries. Tour Guide: Our trip will start in the morning (09:00-10:00). And will finished at (17:00-18:00) o John The Baptist Monastery complex (6th - 9th cc, fragments of frescos) o Lavra Monastery (6th c AD) o Udabno Monastery complex (9th-17th cc frescos); 1-2 hours walking round trip Min 10 person Max no limited Price 27 Euro per person per tour (rate includes all entry fees if any, guide and transportation) 25

References : Address: 116 Akaki Tsereteli Ave. 1019, Tbilisi, Georgia Phone: +995 32 946 500 +995 32 974 500 Cell Phone: +995 77 715544 (ENG) +995 57 715544 (RUS) E-Mail contact@via.ge Web: www.via.ge TRAVEL TO GEORGIA 3 The Tbilisi Times - Publishing-Advertising House : www.tbilisi-times.com Contact Email: traveltogeorgia@gmail.com Mobile: (+995) 99 254390 Transportation Air Companies Airports in Georgia Railway Network Seasides Chaqvi Kvariati Sarpi Ureki Qobuleti Batumi Ski Resorts Gudauri Bakuriani Recreation Zones Sairme Squri Lebarde Borjomi Surami Abastumani 3 We have only these data : only a local contact can know something else about them and explore its availability to promote Kutaisi 26

Archeology Vani Dmanisi Cultural Heritage Pagan Era Orthodox Temples Manuscripts Icons Folklore FRESH TRAVEL 4 References : Tel. +995 (32)251110 +995 (32)3338444 Email : info@fresh-travel.ge Website : www.fresh-travel.ge WEB 2.0. Touristclick.com Website http://www.touristclick.com/europe.html Through FACEBOOK Touristclick is a comprehensive online travel destination guide and Travel directory, where you can find an information from a local people, reserve cheap airline tickets, booking hotels online, cars hire cheap form a local services, cruises and vacation packages, all in one place. including user and expert advice from touristclick Travel forums. Find a great deal on hotel booking, Touristclick guide you to the hotel web site, save more by booking with a hotel directly, booking with an agent or other hotel resources is a lot more expensive. you will also get a special deal from a hotel directly. A possible IPOT linked with Imereti and Kutaisi : 4 We have only these data : only a local contact can know something else about them and explore its availability to promote Kutaisi. 27

POTI Poti is a port-city in Georgia, located on the eastern Black Sea coast in the Region of Samegrelo- Zemo Svaneti in the west of the country. Built near the site of the ancient Greek colony of Phasis, the city has become a major port city and industrial center since the early 20th century. It is also home to a main naval base and the headquarters of the Georgian navy. The Poti port area is planned to become a FEZ (Free Economic Zone) within the framework of a Georgian- United Arab Emirates project inaugurated in April 2008. It could be a basis for some excursions towards Imereti Region and Kutaisi, both as new Parliament location and attractive cultural destination. Connection with the following T.O. : GeorgiCa Travel : http://www.georgica.caucasus.net/georgica-travel-tours.htm Visit Georgia : http://www.visitgeorgia.ge/ Moreover it is in connection with : LONELY PLANET : Provides facts for the traveler, safety tips, history, culture, attractions, and information on how to reach there. Website : http://www.lonelyplanet.com/georgia Contact details : Lonely PLanet Australia 90 Maribyrnong Street Footscray Victoria 3011 Ph. (61) 3 8379 8000 Fax. (61) 3 8379 8111 Lonely PLanet UK 2nd Floor, 186 City Road London EC1V 2NT Ph. (44) 20 7106 2100 Fax. (44) 20 7106 2101 Lonely PLanet USA 150 Linden Street Oakland CA 94607 Ph. (1) 510 250 6400 Toll free. 800 275 8555 Fax. (1) 510 893 8572 28

Lonely PLanet Designated copyright agent Online Community Manager 90 Maribyrnong Street Footscray Victoria 3011 Ph. (61) 3 8379 8000 Fax. (61) 3 8379 8111 Email. community@lonelyplanet.com.au ConcordTravel Georgia (ConcordTravel) Website http://it-it.facebook.com/concordtravel Through FACEBOOK ConcordTravel Georgia (ConcordTravel) is on Facebook.To be connected, do the registration (free). CONCLUSION The expected result of the research is to ensure that Kutaisi be better known, be enjoyed as tourist destination, especially for the cultural and environmental heritage or other leisure activities. 29