development.tfehotels.com YOUR DEVELOPMENT SOLUTION PARTNER The Developers Hotelier
REASONS TO PARTNER MORE WAYS TO INVEST About TFE Hotels 3 Design and Technical Expertise 4 Focus on Profit and Asset Value 6 Development Case Studies 11 A Distinctive Portfolio of Hotels 21 People and Capability 37 Hospitality Partners 41 Key Leadership Positions 43
ABOUT TFE A JOINT VENTURE BETWEEN TOGA GROUP AND FAR EAST HOSPITALITY HOLDINGS, TFE (TOGA FAR EAST ) IS A LEADING HOTEL OPERATOR ACROSS AUSTRALIA, NEW ZEALAND EUROPE AND ASIA. 50+ years of hotel experience in hotel management, design and development 70+ hotels in key destinations and capital cities 10,000+ rooms under management 3,000+ team members Australian based head office and senior executive team 4th largest Australian hotel owner Delivers market leading returns and efficiencies to owners A powerful gateway to Asia (our strongest inbound market) through the strength of our joint venture partnership in Singapore Strong European presence Multiple external owners with growing portfolios under TFE Hotels management VIBE HOTEL CANBERRA AIRPORT
DESIGN AND TECHNICAL EXPERTISE ONLY AUSTRALIAN HOTEL GROUP WITH IN-HOUSE END TO END DEVELOPMENT SOLUTION Development Management Project Management Technical Services Provision of project specific Design Manual Briefing and coordination of Consultants Architectural Design Interior Design Cost Estimation FF&E Procurement Flexible operating structures Asset Management Refurbishment and Capital Planning development.tfehotels.com RENDEZVOUS HOTEL PERTH SCARBOROUGH 5
FOCUS ON PROFIT AND ASSET VALUE CENTRALISED MODEL FOR OPTIMAL OUTCOMES Centralised Accounting and Finance, IT, Human Resources, Payroll, Sales, Marketing, Revenue and Distribution with proven efficiencies Procurement providing greater buying power Centralised systems infrastructure Dedicated asset management Focused delivery on optimising investor returns TALENTED SALES TEAM OF MARKET SPECIALISTS 60+ sales force based in Australia and New Zealand Significant sales representation in all global markets including India, China, South East and Northern Asia, UK, Central Europe, Pacific & US Strong partnerships with all ASX200 companies, major consortia, global and local inbound and wholesale operators, OTAs, airline partners, entertainment and sporting organisations and federal and state government agencies Regional Teams with strong relationships Specialised Meeting, Incentive, Conference and Event experts CREATE MORE DEMAND 1+ million qualified customer database Integrated web platform in multiple languages Global omni-channel presence through strategic partnerships with major lifestyle, finance and airlines with global reach Advertising and promotions, public relations and online marketing initiatives centralised and strategically and globally planned Regional marketing expertise ADINA APARTMENT HOTEL BONDI BEACH 7
REACH MORE GUESTS 10+ regionally based revenue and distribution specialists Access to market leading distribution systems and forecasting technology Strong preferred partnerships with major online travel agencies Direct bookings deliver 70% of total rooms revenue OUR TALENT POOL Strong and growing pipeline of talent developed through the TFE Hotels ACADEME 44% of hotel leadership roles filled internally Dedicated People and Capability Team focused on professional development across our award winning learning framework. This encompasses best-inclass leadership development, customer experience programs, specialist skills development and a suite of nationally accredited qualifications for Team Members Strong partnerships with hotel schools and universities including chairmanship of Industry Advisory Panels and directorships of Alumni Boards and Higher Education Boards of Australia s leading Hotel Schools OUR CUSTOMER EXPERIENCE PHILOSOPHY At TFE Hotels, guests are at the heart of everything we do, and we understand guest satisfaction is not enough. Our business is built on relationships and it s often the little things that deliver the most memorable customer and guest experiences. We have created our own customer experience philosophy Go MAD (Make A Difference). This is about enabling our people to create extraordinary guest experiences in every hotel, every day for everyone. It is owned and facilitated by our leaders as they are the true champions of our guest experience culture. Today, satisfied guests are not necessarily loyal guests. TFE Hotels have truly loyal guests people and organisations who can t imagine staying with, or doing business with, anyone else. We understand that customer loyalty is the result of consistently making people feel special, feel connected. At TFE Hotels we Go Make A Difference every day. ADINA APARTMENT HOTEL MELBOURNE, FLINDERS STREET ADINA APARTMENT HOTEL FRANKFURT NEUE OPER ADINA APARTMENT HOTEL SYDNEY, CENTRAL development.tfehotels.com 9
CHALLENGES FACED, SOLUTIONS, UPLIFT IN VALUE DEVELOPMENT CASE STUDIES ADINA APARTMENT HOTEL ADELAIDE TREASURY
ADINA APARTMENT HOTEL SYDNEY AIRPORT CHALLENGE Developer owned an existing office tower and had sub divided the land and sold the tower presented a hotel development that proved to be not financially optimised primarily due to the cost to develop the car park. The building shape and carpark layout were different, with a splayed building over a rectangular carpark, which would have increased the building cost substantially A number of significant trees on the site were required to be removed, which the Council objected to SOLUTIONS PRESENTED BY TFE Building layout revised and made more efficient by aligning of the structure with basement below to minimise the transfer structure One accommodation wing realigned to avoid destruction of existing significant trees Car park excavation costs and cost to remove contaminated materials significantly reduced due to reduction in basement height and area ADINA APARTMENT HOTEL SYDNEY AIRPORT OUTCOME Lowered construction cost with same number of keys built compared to original design Retained 40 car spaces within smaller basement footprint Saved 6 large fig trees on site E F Creation of a financially viable hotel project 595 3255 980 3970 1800 G 7 BULL NOSED LAMINATED BENCH TOP 545 1070 1090 605 2855 24060 LAMINATE FINISHED FOLDING BENCH development.tfehotels.com 7 SHELVING FW WASHER PLINTH FW FROM ABOVE 5 A4005 7 6 12 OVERHEAD SHELVING Vinyl A4005 15 13 ADM. OFF. SINK 14 MNG. OFF. OVERHEAD Carpet LAMINATE SHELVING 2 Carpet WHERE NO DUCTED 2 VINYL SKIRTING, TIMBER A3110 SKIRTING TO BE INSTALLED A4005 3 6 6 4 1.220 460 6160 EFFECTIVE USE OF BACK OFFICE SPACE DUE TO CENTRALISED SERVICES STRUCTURE DUCTED SKIRTINGS PHOTOCOPIER THROUGHOUT WALLS 765 OVERHEAD SHELVING 1.850 7540 2.210 1.720 1.830 1.970 1.150 270 1.530 905 900 1 A4005 BACK OF HOUSE 1 1 : 50 E DESK BY TENANT F G 13
VIBE HOTEL NORTH SYDNEY, NORTHPOINT CHALLENGE Proposal presented by Developer for 188 keys over 13 levels on existing podium Whilst project was viable, the design did not optimise the available footprint solutions presented by TFE Hotels SOLUTIONS PRESENTED BY TFE Detailed analysis of the layout and structure undertaken and existing plans reviewed This enabled the reduction of circulation space The existing carpark structure was used OUTCOME Same number of keys provided over 8 levels rather than 13, significantly reducing construction costs and time Reduction in overall footprint of each floor with no reduction in room sizes compared to original design Substantial increase in the number of rooms with views VIBE HOTEL NORTH SYDNEY, NORTHPOINT development.tfehotels.com 15
ADINA APARTMENT HOTEL ADELAIDE TREASURY CHALLENGE Heritage Building refurbishment was reviewed by a number of operators but project proved difficult to be financially viable Significant public protest over development due to Heritage concerns SOLUTIONS PRESENTED BY TFE Redesigned project that had been proposed by other developers removing one floor from proposal Worked closely with Federal, State and Local Heritage Authorities and the National Trust to ensure Heritage nature of building was respected Unique financing solutions devised to assist with development feasibility OUTCOME Hotel redevelopment completed by TFE Hotels on budget and on time Winner UNESCO Heritage Awards Award of Merit Australian Institute of Architects Heritage Award Consistently best performing hotel in Adelaide ADINA APARTMENT HOTEL ADELAIDE TREASURY development.tfehotels.com 17
FURTHER CASE STUDIES Adina Apartment Hotel Perth, Barrack Plaza, Perth DA approved project redesigned by TFE Hotels creating an additional eight guest rooms within the existing footprint with minimal additional cost, significantly improving the value of the hotel Vibe Hotel Marysville, Victoria TFE Hotels recommendation to alter the proportions of all standard rooms from initial proposal which allowed deletion of one entire wing of the building, while retaining the same number and nett area of guest rooms. This deleted significant amounts of circulation and façade area reducing construction costs and time Travelodge Docklands, Melbourne suggested revisions to plans for development and through a more efficient layout resulted in an increased number of keys within each level allowing a reduction in height of the building by one level. This resulted in significantly reduced construction time and cost Adina Apartment Hotel Norwest, Sydney layout redesigned using a standard room module that also suited the carpark module and increased the number of apartments whilst reducing the overall floor area slightly Vibe Hotel Rushcutters, Sydney, Vibe Savoy Hotel Melbourne, Victoria and Travelodge Hobart, Tasmania these hotels were initially managed by other operators but when TFE Hotels took over we were able to reduce the administration area significantly due to TFE Hotel s Central Services model, enabling the offices to be converted into guest rooms or let out as commercial space VIBE HOTEL MARYSVILLE ADINA APARTMENT HOTEL PERTH, BARRACK PLAZA TRAVELODGE DOCKLANDS VIBE HOTEL MARYSVILLE development.tfehotels.com 19
ADINA APARTMENT HOTEL BERLIN HAUPTBAHNHOF A DISTINCTIVE PORTFOLIO OF
A DISTINCTIVE PORTFOLIO OF APARTMENT SPACE. HOTEL SERVICE. ADINA STYLE. YOUR LOCAL CONNECTION OVERVIEW LOCATIONS ADINA APARTMENT VIBE A design led global apartment hotel brand appointed with a range of lifestyle facilities A lifestyle hotel brand designed and inspired by the local destination. Adelaide, Brisbane, Darwin, Melbourne, Perth, Sydney, Wollongong, Auckland, Berlin, Budapest, Copenhagen, Frankfurt and Hamburg Canberra, Darwin, Gold Coast, Hobart, Marysville, Melbourne and Sydney TRAVELODGE A value-led hotel brand delivering refreshingly simple accommodation created for the way we live today. Brisbane, Darwin, Hobart, Melbourne, Newcastle, Perth, Rockhampton, Sydney and Wellington REFRESHINGLY SIMPLE WHERE THEMES AND IDEAS CONVERGE RENDEZVOUS A collection of contemporary and heritage style hotels, featuring high-quality meeting and conference spaces. Brisbane, Melbourne, Perth, Port Douglas, Sydney, Auckland and Christchurch TFE COLLECTION A collection of unique and design led properties each with their own individual brand identities. Canberra and Brisbane MEDINA SERVICED APARTMENTS Serviced apartments targeted at families and long stays. Canberra and Sydney CELEBRATE PERSONAL STYLE YOUR HOME AWAY FROM HOME 23
ADINA APARTMENT BRAND PROMISE Apartment Space. Hotel Service. Adina Style. BRAND POSITIONING Welcoming, spacious and stylish apartment accommodation, appointed with a range of lifestyle facilities. BRAND VALUES Stylish Space, Design Led, Lifestyle Choices, Unique 37 TARGET GUEST ADINA APARTMENT HOTEL DARWIN WATERFRONT ADINA APARTMENT HOTEL BONDI BEACH ADINA APARTMENT HOTEL SYDNEY, CROWN STREET The Modern Explorer - I want to stay in a spacious and stylish space featuring the comforts of my own home. TECHNICAL SPECIFICATIONS Studio (30-32sqm) One (40-42sqm) Two Bedroom (65sqm) Apartments Kitchenettes (Studio), Kitchens and in-room laundry (One and Two Bedroom Apartments) Free WiFi Lifestyle facilities pool and gym Intimate meeting spaces 4,681 ROOMS 16 LOCATIONS 25
VIBE BRAND PROMISE Your Local Connection BRAND POSITIONING A lifestyle hotel brand, designed to connect you to the locale, inviting you to immerse yourself in the delights of the area. BRAND VALUES Positive, Local, Alive, Natural, Collective 8 TARGET GUEST VIBE HOTEL CANBERRA AIRPORT VIBE HOTEL GOLD COAST VIBE HOTEL DARWIN WATERFRONT The Inspired Connector - I want to stay in a stylish and modern hotel that has local influence through its food, design and service and also allows me to stay connected with free Wi-Fi. TECHNICAL SPECIFICATIONS Guest Rooms (26-28sqm) Suites (32sqm) Lifestyle facilities pool and gym Bespoke restaurant and bar concepts Free WiFi Creative conference space with advanced technology Collective and social hubs 1,296 ROOMS 6 LOCATIONS 27
TRAVELODGE BRAND PROMISE Refreshingly Simple BRAND POSITIONING Travelodge Hotels are proud of consistently offering great accommodation in fantastic locations. Business or leisure travellers want simplicity. Our guest rooms offer home comforts, with in-room facilities such as kitchenettes and modern amenities, ensuring guests enjoy a refreshing hotel stay created for the way we live today just the way you like it from a brand you can trust. 17 TRAVELODGE DOCKLANDS TRAVELODGE WYNYARD TRAVELODGE ROCKHAMPTON BRAND VALUES Fresh, Genuine, Trusted, Contemporary, Smart TARGET GUEST The Adventurer - I want to stay in a hotel that offers comfortable accommodation with a smart design and is centrally located so I can explore my surroundings. 2,821 ROOMS TECHNICAL SPECIFICATIONS Guest Rooms (18-24sqm) Breakfast Lounge Free WiFi Snacks on Demand 9 LOCATIONS 29
RENDEZVOUS BRAND PROMISE Where Themes and Ideas Converge BRAND POSITIONING Rendezvous Hotels are a classic and inspired brand of hotels, visually reflective of the destination and incorporating the art, culture or heritage of the location with flexible meeting and convention spaces. BRAND VALUES Distinctive, Events, Creativity, Inspired 10 TARGET GUEST RENDEZVOUS HOTEL PERTH SCARBOROUGH RENDEZVOUS HOTEL MELBOURNE RENDEZVOUS HOTEL AUCKLAND The Cultured Cosmopolitan - I want to stay in a unique, comfortable and inspired hotel that offers service excellence. TECHNICAL SPECIFICATIONS Guest Rooms (28-32sqm) Club Rooms (32-34sqm) Large conferencing and meeting spaces Free WiFi Leisure facilities pool and gym 2,074 ROOMS 8 LOCATIONS 31
TFE COLLECTION BRAND PROMISE Celebrate Personal Style BRAND POSITIONING A unique collection of hotels that have their own individual character and charm. TFE Hotels Collection provides the flexibility to accommodate hotels with bespoke brand identities, that individually reflect the requirements of owners and their guests. This works within the TFE Hotels brand framework to deliver the benefits of TFE Hotels centralised model, whilst retaining the hotel s unique brand guidelines and signatures. 2 HOTEL KURRAJONG CANBERRA HOTEL KURRAJONG CANBERRA HOTEL KURRAJONG CANBERRA BRAND VALUES Individual, Design Led, Welcoming, Storytelling TARGET GUEST The Individualist - I want to stay in a boutique, design led hotel that connects me to the property and to the surroundings. 336 ROOMS TECHNICAL SPECIFICATIONS 4 star standard and above 70+ room count Heritage, boutique and contemporary style hotels Key locations, features and experiences that delight guests 2 LOCATIONS 33
MEDINA SERVICED APARTMENTS BRAND PROMISE Your Home Away from Home MEDINA SERVICED APARTMENTS CANBERRA, JAMES COURT MEDINA SERVICED APARTMENTS NORTH RYDE MEDINA SERVICED APARTMENTS CANBERRA BRAND POSITIONING Welcoming guests to high quality serviced apartments appointed with a range of contemporary and functional features and comfortable living spaces. BRAND VALUES Community, Comfort, Convenience, Homely TARGET GUEST The Comfort Seeker - I want to stay in a familiar space, fully equipped with a kitchen, laundry and the conveniences of home. Ideal for families, long stay guests, relocations and business travellers. TECHNICAL SPECIFICATIONS Studio, one, two and three bedroom apartments (35-85sqm) Pool and gym facilities Free WiFi 5 264 ROOMS 2 LOCATIONS 35
OPERATORS WHO THINK LIKE AN OWNER, PROVIDING KEY BENEFITS AND OPTIMAL RETURNS PEOPLE AND CAPABILITY ADINA APARTMENT HOTEL BONDI BEACH
PEOPLE AND CAPABILITY INSPIRED PEOPLE INSPIRE PEOPLE We recognise that culture is a product of leadership. We also know that leadership is the single biggest driver of people s engagement at work, hence we place a strong focus on leadership development. Our leadership philosophy is based on The Leadership Challenge by Jim Kouzes and Barry Posner. Their 5 Practices of Exemplary Leadership (Model the way, Inspire a shared vision, Challenge the process, Enable others to act, Encourage the Heart) have become our language of leadership. Our leaders are pivotal in driving business results across all elements of our Balanced Scorecard and developing talent for the future. COMPANIES DON T SUCCEED, PEOPLE DO. At TFE Hotels, our people are the cornerstone of our success and we take great pride in seeing the growth of our people as our organisation continues to grow. Working very closely with Australia s leading Hotel Schools, our strategy is to attract our industry s emerging talent and develop them into the future leaders of our business. Our ambition is to fill 4 out every 5 hotel leadership roles with internal Team Members. At TFE Hotels it s not just about finding someone to fill a job role, it s about working closely with our people to make them the best they can be. In 2014, TFE Hotels took out the Learning & Development Group of the Year at the Accommodation Association of Australia Awards in acknowledgment of our comprehensive capability development framework. This encompasses bestin-class leadership development, customer experience programs, specialist skills development and a suite of nationally accredited qualifications for Team Members. Central to our capability development framework are our unique fast track leadership programs which tie leadership development to real-life on the-job projects. These programs are designed to foster high potential talent from within the organisation. Our Fast Track Leadership Programs help us seed our successful culture and enable us to feed a strong succession pipeline to support our growth. development.tfehotels.com 39
HOSPITALITY PARTNERS ADINA APARTMENT HOTEL NORWEST 41
KEY LEADERSHIP POSITIONS ALLAN VIDOR MANAGING DIRECTOR +61 (02) 9356 1001 avidor@toga.com.au RACHEL ARGAMAN CHIEF EXECUTIVE OFFICER + 61 (0) 419 638 341 rargaman@tfehotels.com MICHAEL HERMAN EXECUTIVE DEVELOPMENT MANAGER +61 (0) 419 254 285 mherman@tfehotels.com ANTHONY O HEA CHIEF INVESTMENT OFFICER, TOGA GROUP +61 (0) 412 043 0347 ao hea@toga.com.au ANDREW DUNN DEVELOPMENT MANAGER +61 (0) 415 778 305 andrew.dunn@tfehotels.com MATTHIAS NIEMEYER HEAD OF DEVELOPMENT, GERMANY +49 172 622 4094 mn@adina.eu.com ADINA APARTMENT HOTEL AUCKLAND, BRITOMART 43
TFE hotels LEVEL 5 45 JONES STREET ULTIMO NSW 2007 AUSTRALIA P: +61 2 9356 1000 development.tfehotels.com VIBE HOTEL CANBERRA AIRPORT