BRAND MILESTONES July 2007 November 2006 Embassy Suites Hotels reclaims the J.D. Power and Associates Award for Highest Guest Satisfaction Among Upscale Hotel Chains with Full Service marking the brand s sixth overall win (fifth in the upscale category.) Embassy Suites opens its first hotel in Mexico the Embassy Suites Mexico City- Reforma, a 162 suite hotel in the Reforma financial district. September 2006 Embassy Suites Hotels becomes the first hotel brand to offer registration kiosks in 100 percent of its hotels. The brand also becomes the first to offer airline boarding pass printing directly from the kiosk. June 2006 July 2005 June 2005 May 2005 February 2005 August 2004 Embassy Suites Hotel Fort Myers/Estero opens in Estero, Florida, representing the Hilton Family of Hotels 1000 th opening since the 1999 acquisition of Promus Hotel Corporation. Embassy Suites Hotels announces upgraded business center experience by introducing the Embassy Business Center Solution to enhance guest productivity. New upgrades feature software and service solution by Uniguest and remote printing by PrinterOn. Embassy Suites Hotels teams up with Kodak to offer complimentary one-time use Kodak PlusDigital 35 mm cameras to families checking in. Embassy Suites Hotels adds 10 more cities to the Kids-Eye View program, the first-ever hotel program created by kids, for kids. Embassy Suites Hotels becomes the first hotel brand to standardize self-service check in by announcing plans to place EmbassyDirect Registration Kiosks in all hotel locations. Adding to its family-oriented amenities, Embassy Suites Hotels launches Kids-Eye View, the first-ever hotel program created by kids, for kids. The program is designed to help parents get inside information on what s hip, hot and happening in 10 destination cities across the United States through a survey of kids, ages six to 16, on topics ranging from the best skate parks to the best burger joints, shopping locations, museums and more. June 2004 All Embassy Suites Hotels provide high-speed Internet access (HSIA) to guests in 100 percent of guest suites with either wired or wireless solution; wireless HSIA in the lobby, atrium, prominent guest dining areas and the business center; wired HSIA in all meeting/conference rooms. Embassy Suites Hotels partners with Sony Pictures to develop a summer promotion tied to the studio s blockbuster hit, Spider-Man 2. The Spider-Man 2 Web Pack is offered to kids staying at Embassy Suites Hotels properties throughout the 2004 summer. May 2004 Embassy Suites Hotels is named one of the top hotel chains for families in the 2004 U.S. Family Travel Guide by Zagat Survey.
January 2004 Embassy Suites Hotels celebrates its 20 th anniversary in 2004.
Embassy Suites Hotels Brand Milestones 2-2-2-2 September 2003 July 2003 June 2003 April 2003 March 2003 December 2002 September 2001 Embassy Suites Hotels ranks highest in the upscale segment with the Highest Guest Satisfaction Among Upscale Hotel Chains award in the J.D. Power and Associates 2003 North America Hotel Guest Satisfaction Index Study SM. The award not only marks the first time that a hotel brand has received the highest award in the upscale category for three consecutive years, but the only time a hotel brand has received a highest ranked position in five consecutive years (in the first two years, the brand achieved highest ranking in the all-suite segment). The opening of the Embassy Suites Hotel Niagara Falls-Fallsview, the largest hotel in the Embassy Suites Hotels portfolio, marks the brand s rebirth in Canada. Embassy Suites Hotels and TBWA\Chiat\Day New York are awarded a Grand EFFIE by the New York American Marketing Association for the Austin Broadcast Campaign, representing a first for the hospitality industry. Grand EFFIEs are chosen from the winners of the gold EFFIEs and recognize campaigns that best combine all the disciplines to create a successful marketing program - planning, market research, media, creative and account management. EFFIE is one of the most prestigious awards in the advertising industry. Embassy Suites Hotels receives the 2003 Playful Travel Award as Suite-est Hotel Chain for Families from Nick Jr. Family Magazine. Embassy Suites Hotels and its public relations agency, Cohn & Wolfe Los Angeles, are awarded the Public Relations Society of America s (PRSA) Silver Anvil, the Academy Award of public relations, for the Creativity Suite initiative. Brand launches Creativity Suite at the Embassy Suites Hotel New York City as a test concept, inspiring business travelers to better utilize the spaciousness of the suite and increase their effectiveness while on the road. The suite is designed with input from a Creative Board of Directors and based on results of a national creativity survey. Embassy Suites Hotel Chicago Downtown Lakefront opens, representing the Hilton Family s 2001 st hotel opening overall and underscoring the brand s focus on urban mixeduse development. The brand tops the upscale segment with the Highest Guest Satisfaction Among Upscale Hotel Brands award in the J.D. Power and Associates 2001 Domestic Hotel Guest Satisfaction Study SM. The award marks the third consecutive year that Embassy Suites Hotels has received a top ranking in the study. Importantly, although it is the first year the brand competed within the upscale category, it outranks the other major upscale, fullservice brands included in the study. January 2001 Embassy Suites Hotels teams up with the Starlight Children s Foundation to help make dreams come true for hundreds of seriously ill children whose wishes are to take family vacations. As the official hotel of the Starlight Children s Foundation s Wishes Program, Embassy Suites Hotels provides 2,000 complimentary suite nights to Starlight wish families during 2001.
Embassy Suites Hotels Brand Milestones 3-3-3-3 November 2000 August 2000 May 2000 December 1999 September 1999 April 1999 March 1999 December 1998 January 1998 December 1997 January 1997 October 1996 May 1996 December 1995 November 1995 In an unprecedented deal marking the importance of kids influences on family vacation destinations, Embassy Suites Hotels contracts with Nickelodeon for a three-year, multimillion dollar advertising and promotions agreement starting in May 2001. Embassy Suites Hotels tops the all-suites segment with the Highest Guest Satisfaction Among All-Suite Hotel Chains award in the J.D. Power and Associates 2000 Domestic Hotel Guest Satisfaction Study SM. The award marks the second year in a row for Embassy Suites Hotels to receive this distinction. Landmark Embassy Suites Hotel New York City opens, representing the brand s growth in major urban markets within a mixed-use project. Hilton Hotels Corporation and Promus Hotel Corporation complete merger, making Embassy Suites Hotels part of the Hilton Family of Hotels. Embassy Suites named Best Practice Corporate Champions in Quality by Center for Hospitality Research at Cornell s School of Hotel Administration. Embassy Suites receives Highest Guest Satisfaction Among All-Suite Hotel Chains award in J.D. Power and Associates 1999 Domestic Hotel Guest Satisfaction Study SM. Embassy Suites launches new $13 million ad campaign, taglined A design for living. Embassy Suites introduces new online meeting planner, enabling visitors to plan and organize all aspects of their meetings, including size, budget, dates and times, food and beverage and meeting equipment. Embassy Suites opens first prototype boutique property (Dallas), a smaller hotel design featuring 150 suites. Promus Hotel Corporation and Doubletree Corporation announce completion of their merger, creating one of the world s largest hotel companies. Embassy Suites completes conversion and addition of 16 Crown Sterling Suites hotels to its system. Promus Hotel Corporation announces free customized route planning from each of its hotel brand s Web sites. First Embassy Suites ski resort in Colorado opens, in Beaver Creek. First South American Embassy Suites opens, in Bogota, Colombia. Company implements system wide enhancements to the in-suite telephone systems, facilitating the use of laptop computers, fax machines, modems and other business equipment.
Embassy Suites Hotels Brand Milestones 4-4-4-4 October 1995 July 1995 June 1995 January 1995 September 1994 September 1993 January 1993 Promus Hotel Corporation announces online reservation capabilities through each brand s Web site. Company implements system wide program increasing its inventory of non-smoking suites from 51 percent to 75 percent at each hotel. Promus Hotel Corporation forms following the split of The Promus Companies Incorporated into two separate public companies. Embassy Vacation Resorts opens phase one of its Grand Beach Resort in Orlando, Fla., marking Embassy Suites entry into the vacation ownership industry. Embassy Suites, Hampton Inn and Homewood Suites become the first major hotel brands to distribute chain wide and individual hotel information via the Internet. The Promus Companies Incorporated forms Promus Hotels division to oversee the management of Embassy Suites, Hampton Inn and Homewood Suites hotels under the direction of President and Chief Executive Officer Ray Schultz. Embassy Suites launches the unconditional 100% Satisfaction Guarantee, the first national upscale hotel chain to offer this type of unconditional service guarantee to its guests. Embassy Suites marks its 10-year anniversary as the leading all-suite hotel chain in the nation. April 1992 July 1991 October 1991 February 1990 August 1989 April 1984 March 1984 February 1983 First international property opens, in Toronto-Markham, Ontario, Canada. Embassy Suites/Lake Buena Vista opens as the first major hotel to offer state-of-the-art construction and service devices to meet the special needs of travelers with disabilities. Embassy Suites announces the acquisition of the Park Suites hotel chain. The parent company of Embassy Suites becomes The Promus Companies Incorporated. Holiday Corporation announces that the Holiday Inn brand would be acquired by Bass PLC of London, and Embassy Suites parent company would be reorganized and renamed. First Embassy Suites opens, in Kansas City-Overland Park, Mo. Embassy Suites acquires the 24-hotel Granada Royale Hometels chain. Embassy Suites hotel division is created by Holiday Corp. Contact Dawn Ray Embassy Suites Hotels 901-374-5954 dawn_ray@hilton.com ###