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PRINCES HOUSE LONDON

...when a man is tired of London, he is tired of life; for there is in London all that life can afford. SAMUEL JOHNSON

A CITY LIKE NO OTHER Culturally vibrant, colourfully cosmopolitan, fashionably eclectic and heritage-rich, London marches to the beat of its own drum and is one of the most exciting cities in the world. Its infinite charm has drawn people from all over the world, enchanted by its skyline of shiny domes, glittering spires and modern glass facades.

As a design and fashion capital, London bursts with creativity. This also makes it a shopping paradise for home-grown British designers as well as famous high street brands. Shop to your heart s desire, be it at upscale Harrods or at the weekend stalls in Camden Market. Stroll through Kew Gardens, enjoy the view from the London Eye, catch a performance at Shaftesbury Avenue and dance the night away in Soho. London has something for everyone. HIVE OF ACTIVITY

The Mayor of London s 2020 Vision lays down an impressive set of ambitions to the benefit of all who live in and visit the city. In 2018, when the Crossrail opens and tube upgrades are complete, not only will rail and road connectivity improve, so too will a network of quietways, further cultivating the city s cycling culture. A VIVID FUTURE

At the heart of central London, is Princes House. It is a prime property in the coveted neighbourhood of Westminster. Located on Kingsway, the building is a blend of old and new, a tribute to the past and a nod to the future. Originally constructed in the early 1920 s, it features an impressive Neoclassical stone façade with paned windows. Princes House comprises 20 private residences and 34 serviced residences. PRINCES HOUSE

MAKING LONDON HOME

Security elements: Electronic-coded entrances CCTV coverage 24-hour concierge facility Wheelchair access Each apartment unit features: Engineered timber flooring Carpeted bedrooms Fully-fitted bathrooms General lighting Kitchen equipped with the latest appliances AT YOUR DOORSTEP

A STONE S THROW Just minutes by foot is Covent Garden with its vibrant market, restaurants and shops, as well as the iconic Royal Opera House, famous hotels and theatres including The Waldorf, The Savoy, the Theatre Royal and the Lyceum Theatre. THAYER ST Selfridges PARK LN Hyde Park The Heart Hospital House of Fraser BOND STREET Four Seasons Browns BROOK ST GREEN PARK PICCADILLY PORTLAND ST John Lewis MADDOX ST Mayfair Hotel 1 km HOWLAND ST Louis Vuitton OXFORD CIRCUS Dover St Market Green Park MORTIMER ST Liberty REGENT ST WHSmith OXFORD ST Phonica Records Café Royal Fortnum & Mason PICCADILLY CIRCUS PALL MALL Habitat THE MALL TOTTENHAM COURT RD Soho Square LEICESTER SQUARE The National Gallery NEW OXFORD ST SHAFTESBURY AVE CAMDEN ST Institute of Contemporary Arts St James s Park University of London COVENT GARDEN The British Museum St Paul s Church Ministry of Defense Royal London Hospital for Intergrated Medicine CHARRING CROSS STRAND VICTORIA HOLBORN PRINCES HOUSE 37-39 KINGSWAY The Royal Opera House Covent Garden Market KINGSWAY Theatre Royal Lyceum Theatre The Savoy EMBANKMENT EMBANKMENT University of the Arts London The Inns Of Court School Of Law Banyan Tree London Eye Royal College of Surgeons London School of Economics ALDWICH The Waldorf Somerset House WATERLOO BRIDGE Royal Festive Hall TEMPLE WATERLOO CHANCERY LANE The Royal Courts of Justice Royal National Theatre King s College Princes House occupies a commanding position on the West side of Kingsway, with Holborn to its North, the Strand to its South, Covent Garden on its West and the Inns of Courts and Chancery Lane on its East. It lies within The Strand Conservation Area. Institutions like the British Museum and London School of Economics are also just around the corner.

Regent s Park Russell Square Bond Street Oxford Circus Goodge Street Chancery Lane Marble Arch Tottenham Court Road Holborn Green Park Leicester Square Covent Garden Hyde Park Corner Piccadilly Circus PRINCES HOUSE Knightsbridge Victoria St. James s Park Charing Cross Temple Sloane Square Westminster Embankment Waterloo Southwark There are six Underground lines within nine minutes walk of Princes House. Rail links connect London to Europe with the high-speed Eurostar, and serving it are Heathrow, Gatwick, Stansted and City airports, with Heathrow being the largest catering to 90 airlines flying to 170 destinations. Due to its central location, Princes House is extremely well connected, with immediate access to London s transport infrastructure and its network of local, national and international connections. STAYING CONNECTED

Princes House is brought to you by the E&O Group (Eastern & Oriental Berhad), an established premier lifestyle property developer listed on the Main Board of Bursa Malaysia. E&O is synonymous with timeless elegance inspired by the rich heritage of its legendary 19th century Eastern & Oriental Hotel in Penang - from which the Group takes its name. Built in 1885 by four Armenian brothers, the Sarkies, the hotel established itself as one of the greatest hotels in the East, with a long and colourful history. Each endeavour that bears the E&O name adds a new chapter to the group s rich legacy while continuing to set new standards in style and luxury for the future. BUILDING ON LEGACY

ELEGANT ADDRESSES Apart from Princes House, the E&O Group s foray into international real estate investment and development includes other prime developments such as ESCA House in Bayswater and a commercial property in Hammersmith. In Malaysia, the E&O Group s flagship development is Seri Tanjung Pinang in Penang, a master-planned seafront development and one of the most sought-after residential and commercial addresses on the island. Landmark properties in Kuala Lumpur include high-end The Mews, St Mary Residences and Dua Residency Condominium. Idamansara and Seventy Damansara are both exclusive landed and gated community homes. In progress is Avira, a 207-acre wellness-themed project located in the southern state of Johor s development corridor, Iskandar Malaysia. In the hospitality arena, it owns and manages the Lone Pine Hotel, the first beachfront hotel on Penang s famed Batu Ferringhi tourist strip. Within KL s Golden Triangle, the group manages E&O Residences Kuala Lumpur, an extension of its hospitality expertise.

There s nowhere else like London. Nothing at all, anywhere. VIVIENNE WESTWOOD

EASTERN & ORIENTAL BHD (555-K) LONDON 13th Floor, Landmark House Hammersmith Bridge Road, Hammersmith London W6 9DP, United Kingdom T 44 (0)203 837 0000 E enquiry@princeshouselondon.com KUALA LUMPUR Level 3A (Annexe), Menara Milenium 8 Jalan Damanlela,Damansara Heights 50490 Kuala Lumpur, Malaysia T 603 2093 8888 W www.princeshouselondon.com The information contained herein is subject to change and cannot form part of an offer or contract. All pictures, sketches and illustrations here are artists impressions only and are not intended to be representations of fact. Whilst every reasonable care have been taken in providing this information, the developer shall not be held responsible for any inaccuracies and changes as may be required by the authorities. Prospective purchasers are advised to read the terms and conditions of the sales and purchase agreement carefully with regards to the common facilities/ services and the design layout plans before signing the sales and purchase agreement.

www.easternandoriental.com