Incarnation Monastery Guest House Guest House Plan & Vision Sept 28, 2013
Current State Guest house revenue for 2012 $20,000 Guest house revenue for Jan-Jun 2013 $10,000 No change from 2012 Current occupancy rate ~12-15%
Guesthouse potential Assumptions Weekend occupancy rate higher 2 night stay minimum 6 Single rooms 1 Dble room Not included No cost estimates available for: Electricity Water Gas
Guest house potential: Yearly income $120,000 Yearly Income $100,000 $110,616 $80,000 Achievable occupancy $91,308 Yearly Income $60,000 $40,000 Today $41,832 $51,444 $59,688 $69,300 $78,924 $20,000 $19,860 $23,976 $32,208 $0 10 20 30 40 50 60 70 80 90 100 Percent Occupancy
Guesthouse current state (bottom floor) Overall Dark and dirty appearance Clutter (less than contemplative environment) Rooms Non-uniform room furniture Beds on floor Kitchen Clutter and disorganized Refrigerator needs cleaning and removal of old items Disordered cupboards and kitchen utilities Little space available for guest Bathroom Small Shower heads need replacing Shower curtains should be replaced
Guesthouse goals First impressions are everything! Improvements should aim to provide: Contemplative Reverence (silent) Hospitable Bright Clean Inviting Warm Safe
Guesthouse goals example room
Guesthouse recommendations Paint entire guest house Outsource painting Less Office, Sanctuary Bright white (reflect light as much as possible) Bottom floor: include room doors and trim Replace room carpets Suggest industrial grade carpet Less office, Sanctuary, and hallways Upgrade bedroom furniture for guest rooms Standardize the rooms look and feel Upstairs kitchen Inventory and Re-organize (Complete) Later - paint and update outdoor patio furniture
Guesthouse improvement cost estimate Remodel item Estimated costs per item Total Paint $6,500 Carpet $5,500 Beds $275 $2,750 Nightstand $100 $600 Desk $100 $500 Desk chair $35 $280 Lamps $100 $800 Armoire (Rm#3 only) $300 Sheets $15 $300 Blankets $35 $700 Bedspreads $30 $300 Towel set $25 $500 Pillows $10 $100 Daybed back support $30 $300 Total $19,330 ~$20,000 investment
Renovation Logistics 1) Renovate top 2 floors Carpet and paint immediately First round of paint purchased White semi-gloss Furnish bedrooms Kitchen organization, inventory, and stocking (COMPLETE) 2) Renovate entire bottom floor I. Carpet and paint II. Refurnish rooms III. Bathroom improvements (curtains, shower head, cabinet)
Timeline Aug Sept Oct Fundraising event Oct 24 Nov Agree upon plan Carpet bids Paint bids Announce Workday Workday: Clean: kitchen, rooms Content and photos for brochure Renovate floors 1 & 2 Print Brochures Website changes go live Renovate bottom floor Begin Marketing Activities Work on website and brochure content
Marketing ideas Increasing occupancy Update Incarnation Monastery website Add room pics Additional details about staying Walking trail maps Update Incarnation Monastery Facebook page Incarnation Monastery Newsletter announcement of new rooms and article New Incarnation Monastery Brochure Place at GTU Available at Fundraiser Contemplative Outreach of Northern California mailing list and website Mailing list 1,300 people Marty to write article for CO NorCal website about a stay at Incarnation Encourage other local affiliations to add link to Incarnation website Add from individual GTU groups as a contemplative resource? Open House Word of mouth
Other Action items New guest information books Incarnation information and guest house vision (contemplative space) Daily schedule and participation Food purchase Silence in the monastery How the monks support themselves House rules Silence to be observed from 8pm 8am Simple silence 8am 8pm Keep talking to required interactions Please restrict your cell phone use in the monastery Walls are thin, your conversation will be heard No music Local diners and grocery stores (provisions) Walking and hiking trails Area attractions Monastery library Spiritual direction Monks biographies Include blurp on Arthur s art and sale of around the monastery Incarnation and Camaldolese history Copy of current years schedule of events and programs
Other Action items Add purchasable food to the kitchen areas (honor system) Frozen dinners Granola bars Cereal Water and juice Caffeinated beverages Coffee Tea Purchase Guest House donations box One for book store area One for upstairs in the living room At every program event, suggest $15-20 love offering Longer term outdoor patio improvements Paint or replace tables Use at silent one days Organize the space better
Other Action items Additional income Add Arthur s art around the guest house Add pricing information cards
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